F&D 2021 SuperBook

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DESTINATION

SACRAMENTO

Tower Bridge across the Sacramento River

ENHANCED CONVENTION CENTER SERVES AS THE GATEWAY FOR GROUPS TO EXPERIENCE CALIFORNIA’S CAPITAL

F

By George Seli

California destination — great weather, fantastic food options, or many planners engaged in site selection, walkable streets, plenty to see and do — but we also offer the convention center size and quality is a make-orapproachability and accessibility that you’d expect from a break feature of a destination. They certainly want smaller town. It’s sort of the best of both worlds.” great hotels, recreation, dining and other elements that enhance the experience for delegates. But the Now, with the renovation and expansion of the focal point of meetings is business, and the stage for Sacramento Convention Center, Sacramento has a “big business is often the convention center. That facility must town” convention center that will allow larger groups to be able to comfortably accommodate the group in easy-totake advantage of all the attractive features Atilano cites. navigate surroundings, and provide optimum service in F&B, Rebranded the SAFE Credit Union Convention Center, the facility is complemented by the SAFE Credit Union technology and other areas. Prior to its convention center upgrade, Sacramento was already well positioned “Sacramento offers the best of what in the meetings market. The city offered diverse free-time options for attendees, you’d expect from a California along with an affordability that benefitted destination — great weather, fantastic both attendees and the host organization. food options, walkable streets, plenty “So many of our planners want to offer to see and do — but we also offer the their delegates a West Coast experience, approachability and accessibility that but the price point and crowded market can be deterrents,” says Sarah Atilano, you’d expect from a smaller town.” Chief of Strategy & Market Growth, —Sarah Atilano, Chief of Strategy & Visit Sacramento. “Sacramento offers Market Growth, Visit Sacramento the best of what you’d expect from a

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FACILITIES & DESTINATIONS 2021 SUPERBOOK