Facilities & Event Management 2013-2014 Booking Guide

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4) Monitor Feedback In this technological age, technology is bound to break. Website servers crash and links get broken. Are you paying close attention to monitor when this happens? Beyond that, your Websites and social networks are the first place people are going to visit when they have a complaint. Are you addressing these complaints and giving customers an email or contact form to further vent their frustration and clean up the issue? If not, there’s no time like the present to get started. If your network is big enough and people are complaining enough with no acknowledgement, the effects can be incredibly damaging. 5) Use Engaging Content We have all been using the Internet for many years now and are accustomed to its abundant content. But are you researching to find the best pieces of content and using trial-and-error to find what resonates with your audience? For example, if you are a venue manager, feature the music videos, past performances and interviews with the upcoming acts visiting your venue. Can’t find the good stuff? Ask where it is, or what they would like you to feature. When you post about said upcoming

performance, always include a direct ticket link so people can click to buy right then and there. Have an in-house videographer or a camera phone? Capture snippets of the fun happening at your venue and use it! Launching all your initiatives with these basic principles in mind will get you moving in the right direction. But it’s also important to remember that no two audiences, or objectives, are ever really the same. Constant research, trial-and-error and creativity are imperative to keep people coming back for more. Jennie Smythe is the founder and CEO of Nashvillebased digital marketing agency Girlilla Marketing, launched in 2008. She has served as Director of Marketing and Promotion for YAHOO! Music and Senior Director of Content and Marketing for Clear Channel Communications. In 2009, Girlilla Marketing was acquired by Beverly Hills-based ROAR, LLC, and is now home to a diverse roster of clients such as Zac Brown Band, Ben Rector, Live Nation, Sugarpova, Nickelback, Premiere Global Incorporated, Jennifer Nettles and Green Apple Restaurant Group.



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