Page 1

375 Rossiter Road, Koo Wee Rup

January 2020

Marketing Submission


Our plan, your success Facey regards the sale of your property as an assignment of significant importance. Our access to resources, property data, and market knowledge, along with an unrivalled track record will ensure the best possible result. Should you wish to adopt our recommendations, we believe Facey is more than capable to assist you in achieving the best outcome. Regards,

MARK BOND

Director

FACEYPROPERTY.COM.AU


Our Approach

Property

Strategy

Marketing

The property is the hero. A sales and marketing campaign isn’t complete without an understanding of the unique elements that make it so special.

It is important to have a strong strategy that starts with having a team that understands the market and what it takes to achieve great results.

To successfully deliver leads to the sales team, it is essential to identify the target markets and implement a marketing strategy that focuses on channels most relevant to them.

WHEN ALL THREE AREAS WORK TOGETHER, THE BEST RESULTS ARE ACHIEVED.

That Marketing Company is an integrated marketing resource for Facey, delivering a full-service marketing department for our corporate and project marketing.

FACEY MARKETING SUBMISSION


Marketing Driven Sales Success Marketing continues to be the critical factor in our approach for every property and the success we garner for our clients. Our access to resources, property data, and market knowledge along with our unrivaled track record ensure the best possible result. Facey is delighted to have again received significant recognition in the form of 11 Real Estate Institute of Victoria (REIV) finalist and 4 winner awards over the past four years.

We are so proud to have this double win, along with awards in the two previous years. These awards cement Facey’s position as the most innovative and strategic marketers of commercial real estate in Melbourne’s great South East.” Mark Bond, Director

4 YEARS, 11 FINALISTS, 4 WINNERS

2019

FACEYPROPERTY.COM.AU


Your Team Matt Rice PARTNER

Matt joined the Facey team in 2004 after working for twelve years as a successful property valuer, specialising in land subdivisions and developments. Nearly thirty years of experience has aided Matt in developing an extensive understanding of real estate legislation and processes. His diligence and commitment to meeting customer needs has led to him to becoming one of the most effective agents in the South East.

matt.rice@faceyproperty.com.au | 0419 871 240

Ty Lucas SALES AND LEASING CONSULTANT

A local resident of the South East, Ty comes to Facey with an extensive background in FMCG, bringing with him a wealth of industry knowledge and a passion for establishing and cultivating collaborative relationships with clients. Ty’s interest in commercial real estate was sparked by his personal investment experience and has further developed his knowledge since joining the Facey team. Ty’s customer centric approach, conscientiousness and tenacity allow him to deliver results for clients that exceed expectations.

ty.lucas@faceyproperty.com.au | 0488 558 484 FACEY MARKETING SUBMISSION


Property Snapshot SITE TYPE

BUILDING AREA

Industrial office/showroom and warehouse with a rear gravel yard.

Office/showroom - 42m2 Warehouse - 507m2 Total - 549m2

LAND AREA

OTHER

5,220m

Attached breezeway/awning - 120m2 Bonus Mezzanine - 50m2

2

ZONING

Industrial 1

Shown on the planning scheme map as

IN1Z PURPOSE

To implement the Municipal Planning Strategy and the Planning Policy Framework. To provide for manufacturing industry, the storage and distribution of goods and associated uses in a manner which does not affect the safety and amenity of local communities.

FACEYPROPERTY.COM.AU


Location Overview “The property is zoned as Industrial 1 and is located within a mixed use locality on Rossiter Road in the township of Koo Wee Rup. Surrounding properties include agricultural supplies, workshop storage yards, commercial premises, housing, schools and farmland. The property benefits from good exposure with its street frontage and is within close proximity to the commercial centre of Koo Wee Rup.� Matt Rice

FACEY MARKETING SUBMISSION


Marketing Package We recommend the following package to market your property to deliver the best results. faceyproperty.com.au

ONLINE

realcommercial.com.au commercialrealestate.com.au commercialview.com.au

SOCIAL MEDIA

Video & Carousel Ad

SIGNAGE

Custom Board

PHOTOGRAPHY

T2 - Elite (90 days) Zone 2- Silver (13 weeks) Enhanced (90 days) Two star 6’ x 8’ installed & removed

Professional Photography Drone & Aerial

EMAIL CAMPAIGN

Sent to a Curated Database - Facey

PROPERTY PREVIEW

eBook Slideshow

VIDEOGRAPHY

Agent on Camera Detailed Property & Drone Video

PRINT COLLATERAL

A4 Double Sided Brochure Information Memorandum

We may recommend additional advertising avenues unique to your property and campaign. Costs will be approved on authority. *All prices are GST exclusive.

FACEYPROPERTY.COM.AU

$3,147.10 + GST


Our Commitment Timely marketing is the key to a successful campaign. MONDAY

TUESDAY

WEDNESDAY

THURSDAY

FRIDAY

Appointed to sell or lease

Management processed in our system

Photography & Floorplans (if available)

Copy Written

Prospect clients and circulated to TEAM Prospect Database

EDM sent to database

Hot customers from database called

Sign board installed

Price & marketing effectiveness discussion

Weekly sales meeting

Website(s) activated

Prospect neighbouring businesses

Arrange client report

Inspections

Inspections

Inspections & prospecting

Follow up enquiries

Client meeting

Refresh advertisement

Send campaign report

Inspections & prospecting

Follow up enquiries Inspections

Arrange client report

Inspections

Send campaign report

Inspections & prospecting

Follow up enquiries Inspections

Arrange client report

Inspections

Send campaign report

Inspections & prospecting

Follow up enquiries Inspections

Client meeting

PREP

PREP Marketing approved by client

WEEK 1

WEEK 2

WEEK 3

WEEK 4

WEEK 5

FACEY MARKETING SUBMISSION


Comparable Properties & Marketing Lot 73 National Avenue, Pakenham RESULT

COMPARABLE PROPERTY A vacant Industrial 1 zoned site in the Southeast Business Park Stage 1B.

$682,290 + GST SITE TYPE

Vacant Industrial land

BUILDING RATE

$270 per m²

Lot 74 National Avenue, Pakenham RESULT

Vacant Industrial land

BUILDING RATE

$270 per m²

120 Denhams Road, Koo Wee Rup RESULT

$500,000 SITE TYPE

Workshop/shed and yard. Total land area 1,973m².

BUILDING RATE

RESULT

$1,350,000 Office/warehouse. Total land area 3,578m².

DECEMBER 2017 COMPARABLE PROPERTY An improved brick and colourbond workshop with gravel yard in proximity to the subject property. Inferior and in a less exposed location.

$253 per m²

22 Bormar Drive, Pakenham

SITE TYPE

DECEMBER 2019 COMPARABLE PROPERTY A vacant Industrial 1 zoned site in the Southeast Business Park Stage 1B.

$682,290 + GST SITE TYPE

DECEMBER 2019

BUILDING RATE

$377 per m²

80 Star Crescent, Hallam RESULT

$3,775,000 MARKETING PACKAGE

JUNE 2019 COMPARABLE PROPERTY A 900m² well presented purpose built office/warehouse with front, side and rear yard space. There is a side concrete yard and a gravel rear yard. Considered slightly superior, however a smaller site.

EOI COMPARABLE MARKETING Platinum extend proved to be a fantastic investment with this campaign, with Commercial Real Estate delivering 19 enquiries from over 20,000 impressions.

Custom - $8,729.17 + GST

116-118 Abbott Road, Hallam RESULT

$1,850-2,100 per m² MARKETING PACKAGE

Custom - $16,863.30 + GST

FACEYPROPERTY.COM.AU

SALE/LEASE COMPARABLE MARKETING This development was met with consistent demand once marketing commenced which was spread out over 3 phases to ensure continuous exposure. Professional 3D renders and photography enhanced the premium website listings, eDM’s and social media. The tailored strategy incorporated brochures, IM’s and was regularly featured in Property Preview. Due to this prominent exposure, by the time development was complete more than 80% of units were sold or leased.


The Plan ADDRESS

375 Rossiter Road, Koo Wee Rup ACHIEVABLE PRICE

We have assessed the property, taking into account the local area, recent results of similar properties and have established an achievable price that is reflective of current market conditions.

$1,250,000-1,375,000 ACHIEVABLE RENT PRICE

$65,000-72,000pa METHOD

After careful evaluation of the property and consideration of the market, we believe that a

Sale/Lease will be the most suitable option as we aim to extract the best offers from the market.

MARKETING PACKAGE

2 star | T2

PRICE

$3,147.10 + GST

SALE FEE Commission based on 2.2% + GST of the achieved sale price for an exclusive authority.

NOTES The property’s potential to be further developed into warehouse units or a self storage facility has been taken into consideration in this appraisal. This property would suit a developer or owner occupier due to the lack of established industrial properties in Koo Wee Rup and the lack of properties with yards in the Pakenham area.

FACEY MARKETING SUBMISSION


We look forward to working with you.

6 Clow Street, Dandenong VIC 3175 T 9701 4455 F 9791 3648

faceyproperty.com.au

Profile for Facey Property

Marketing Submission: 375 Rossiter Road, Koo Wee Rup  

Marketing Submission: 375 Rossiter Road, Koo Wee Rup