Biz Side
5 ways to build a LinkedIn company marketing plan ■
LinkedIn is largely a business-to-business networking and marketing platform. Metalworkers can get architects and general contractors to follow you and your company, and you can have substantive, useful conversations with them. By Stephanie Sammons LinkedIn offers companies multiple
marketing opportunities, but which ones are right for your business? Many businesses opt for one-off marketing campaigns or utilize a shotgun approach, but these efforts tend to fall short on LinkedIn. If instead you develop a comprehen sive and consistent LinkedIn marketing strategy for your business, the same as you’d do for any print or digital marketing plan on any platform, you can achieve long-term, sustainable success. For LinkedIn, however, it doesn’t matter if you are a small business with fewer than 50 employees or not. You still have access to building a compre hensive marketing strategy on a scale that suits your needs and objectives. To achieve success with a LinkedIn business marketing strategy, you need to make a long-term commitment to your plan. A strategy that delivers results requires ongoing management, monitoring, analysis, and adjustments. Make sure to assess your resources first, and determine what you’re willing to commit, especially with regard to people and time, to ensure that you stay on track toward your company goals. Here are five LinkedIn marketing steps you can integrate into your mar keting program:
The LinkedIn Company Home Page for Chicago Metal Rolled Products. This “mini-webite” has three sections listed horizontally under the company name: Home (what you see pictured above), Services, and Insights.
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Step Build a robust 1 company page
Building a LinkedIn Company Page is a must for creating a business Fabricator
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March / April 2014