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Nederlandse Spoorwegen The desired identity


Vision Mission Promises USP


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The actual identity


Employee


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The physical identity


Current communication tools Product Environment Behaviour


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The target group


Business traveller Seniors Students Leisure travellers


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Image analysis


Facebook Twitter Google insights Press releases Rover/ OVloket


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Gap


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Trends


CSR Cash Less


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Concept


Relayed


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Strategy


Fan strategy Contest strategy


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Target group


Students *Age 18-25 * In possession of a smartphone * Use social media


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Communication tools


Abri’s - Appilication Social media - Contest


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Schedule


Schedule (based on six months)


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Budget


Expensive option

Cheaper option


Assessment NS  

CO JAAR 2 Assessment Fabianne Vos

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