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spring/summer 2014

in this issue

interview with the creative director of rachel rachel roy SEnior spotlight spring & summer trends for 2014 fab’s model workshop

a university of wisconsin-stout student publication

Table of

Contents In Every Issue Our Team Letter from the Editor | 01 Photographers Contact | 64 Like what you see in this issue of FAB Magazine? Get in touch with our photographers to plan photo shoots of your own!

Credits Thank Yous Advertisements

Fashion Randy to the Rescue | 02

PHOTO SHOOT: Mirrors | 35

2014 Spring & Summer Trends | 05

Winter to Spring Transition | 41

by Evan Nemecek Read this inside look at an internship with television show Say Yes to the Dress’s traveling spinoff, Randy to the Rescue, in an interview with Stout student Lindsay Franks.

by Sawako Tanaka A staple to our magazine, this showcase of the upcoming season’s trends marks the potential return of 90s fashion, alongside a display of some FAB-ulous outfits modeled by our very only stylists to get us in the mood for the impending spring.

Interview with Creative Director of Rachel RACHEL Roy | 10

by Laura Bauman In this exclusive interview with Creative Director of Rachel Rachel Roy, Heather Harlan, she tells us how she worked her way through the fashion industry, how she was able to create the designer line from scratch, and so much more!

Color Equilibrium | 14

by Devon Cavic Every year, Pantone Inc. releases a series of colors, as well as a “Color of the Year,” that fashion designers, florists, and a variety of other industries utilize in many different ways. Take a look at this year’s colors that even inspired the color palette for this issue of FAB Magazine!

PHOTO SHOOT: Thrift Shop | 20

PHOTOGRAPHED BY ERIK BLUME If you were given $20 to take to a thrift store to create an outfit, what items type of items would you search for? Our two participants give us a first-hand look at their approach to shopping on a budget.

Up and Coming DESIGNER: Isabella Rose Taylor | 24

by Devon Cavic What were you able to accomplish before high school? Isabella Rose Taylor is a 12-year-old fashion designer, poet, and painter that has taken the world (or at least Texas) by storm.

The Reality of Runway | 25

by Natalie Steiner There’s no denying the change trying to come about in the fashion industry: the switch to a more “real” representation of the modern woman (and man too) that includes all shapes and sizes. This article discussed society’s potential change of heart when it comes to larger women, as well as brands that have taken the step to include every type of woman in the world today.

Religion in Fashion | 28

by Jordan Melendez For many eras there has been a connection between fashion and religion through the use of symbols that can be found on clothing, accessories, and beyond. Discover more about what these symbols mean for designers and consumers alike.

Runway Looks to [& Not to] Repeat | 33 by Jamie Hopko With an air for the dramatic, some designs from the runway should just stay on the runway. Fortunately, we’ve taken a closer view and provided some runway looks that are okay for the every day.

multiple photographers Inspired by Justin Timberlake’s “Mirrors” from The 20/20 Experience album, FAB shows our readers some successful outfits that are okay to imitate from the stylings of the opposite sex.

BY JAMIE HOPKO Need a little help figuring out what to wear during those pesky months when it’s not quite winter, but not quite spring either? We’ve got some tips and tricks to aid in the transition.

Art Senior Spotlight | 43

BY SARA FRANC Within each issue, we showcase a handful of soon-to-be Stout graduates from a variety of majors. This Spring, we interviewed Apparel Design major Lindsey Madden and Multimedia Design major Laura Dohman about their work and their futures after college.

Glam Photographers | 51

BY JAMIE HOPKO We take a closer look at fashion and glamour photography through interviews with three of Menomonie’s own fashion photographers: Alexandra Floersch, Jessica Johnk, and Olivia Hageness. Each of these ladies has approached fashion or glamour photography in their own way, all preparing for their upcoming future in the craft.

Beauty Spicing Up Your Hair | 58

BY EVAN NEMECEK Looking for a new hair style? This list of trends and ideas, including ombre, feathers, or shaving half your head, are sure to add some much needed spice to your hair and your life.

PHOTO SHOOT: Model Workshop | 60

A new event for FAB Magazine, the Model Workshop was held at Menomonie’s The Raw Deal in October 2013. This event allowed our prospective models, as well as anyone interested in modeling, to work with our styling and photography committees and FAB’s Styling Director and model, Deanna Schlimmer.


BY JESSIE PAULY In another new feat, we recently partnered with local Menomonie business, Leissa’s Hair Studio & Day Spa. Read all about how Leissa’s came to be and what you can look for after the store’s current remodel and expansion in this interview with Leissa’s owner, Leissa Berenschot.

About Us FASHION, ART, and BEAUTY Magazine is a campus organization at the University of Wisconsin-Stout. Amongst our members, we create all of the content ourselves for our publication revolving around fashion, art, and beauty. We write and edit all articles; photograph most, if not all ofour own images; and design the layout for the publication. The atmosphere resembles that of an actual magazine, allowing students to receive real magazine experience. We are making an effort to extend our reaches to the digital realm, we have online editions of our magazines, as well as a blog page. In new ventures as an organization, we have also begun taking part in fundraising and volunteer opportunities, as well as creating and conducting our own events, including FAB Night Out @ Stout (inspired by the major, Voguesponsored event Fashion’s Night Out)

Find us on your favorite social media! Facebook | Twitter | @_FABMagazine Pinterest | Blog |

For digital editions of our past issues, visit:



Executive Board EDITOR IN CHIEF Abrianna Thao ASSISTANT EDITOR Laura Bauman EXECUTIVE DIRECTOR Rachel Policano


Contributing Members EDITORIAL Devon Cavic Evan Nemecek Jamie Hopko Jordan Melendez Sawako Tanaka PHOTOGRAPHY Lars Leafblad Nolin Wagner Valerie Niemi Lisa Marie Monterroso Katelynn Emons STYLING Delany Mazurek Gabrielle Mastronardo Grace Rowland Jacqueline Goutermont Jessie Leonhardt Jilian Burton Michelle Schlung AD/MARKETING Jessie Pauly GRAPHIC DESIGN Anna Haggerty Daniel McClellan Layout by Rachel Policano

r e t t Le L

r o t i Ed from the

ondon completely changed my life.

Have you ever come to a point in your life where you’re not sure you have what it takes to pursue a dream or goal? Or that you’re looking ahead in your journey, waiting to take the next step but the road in front of you is blurry and out of sight? During my junior year studying apparel design and development, I started questioning if going into the fashion industry was where I wanted to end up. I felt like all creativity in me was drained and there was nothing left. It was time to get inspired again. I spent 3 months studying abroad in London last spring (2013), which opened several doors to new opportunities. The first step off the plane I could sense that something special was going to happen here. I was on my own for the first time traveling overseas and should have been nervous, but instead I was filled with excitement! Pulling along my suitcases, learning to take the tubes for the first time, and haling my first cab, I couldn’t help but breathe in the fresh air of opportunities. I gazed out my cab window and admired the architecture and couldn’t believe that this was where I was going to spend my life for the next couple months. This new adventure was only just beginning. Being in the fashion capital definitely sparked inspiration again and again. Every corner I turned in London, I couldn’t help but admire the style of locals and wonder what their story was. How did they end up here, were they traveling abroad like me or were they working hard to pursue their dream? I loved how people’s outfits and style told a story about themselves. From sophisticated business wear to fun mix-match outfits, the clothing people chose to wear was like a glimpse of their personality or who they wanted to be that day. I enjoy how fashion can be used as an outlet for expression and this sparked some ideas. How did I want the people wearing my designs to feel? I walked through Hampstead Heath Park and found a secluded spot on a hill overviewing a pond with Central London in the background. I laid out my blanket, closed my eyes, soaked up the sun... and then started sketching. While studying at Regent’s University I took courses in fashion history, creative draping, and fashion accessories. My creative draping class was one of the classes I was looking forward to the most but it was also one of the most challenging classes. My professor constantly challenged our design aesthetics and told us to not limit ourselves to creating what already exists but try to bring new design elements into the garments we created. At the end of the semester, I created three dresses and all three were selected to be in the fashion show - a huge accomplishment! I couldn’t believe that I was going to have my garments in a fashion show in London! I got dressed up for the big show and was enjoying the atmosphere of a successful semester with other students and taking it all in. Our time in London was coming to an end and it was a time to celebrate all of our accomplishments. The lights dimmed and I sat there anticipating when my garments would walk down that catwalk. Then the moment came, music playing, lights turning on and there at the top of the catwalk stood my dress! In that very moment, I couldn’t be more happy with how far I’ve come in my journey. I

started out the beginning of the year not being inspired at all, to sitting at a fashion show in London watching my very own designs come to life! Dreams were coming true. When I returned to the States, I knew the transition back at Stout was going to be hard. How was I going to find inspiration now that I’m not surrounded with a new culture, or exciting adventures, or interesting people with stories? But then I realized Menomonie has its own special places to find inspiration and even for fashion. Stout has many students majoring in fashion and art, along with students who are interested in photography, that make Menomonie a special hub for creativity and inspiration. I think it’s important for students to support each other’s work by attending senior showcases, purchasing tickets to Silhouettes Fashion Show, walking through the Furlong Art Gallery, going to the Fashion Without Fabrics fashion show, to even just liking each other’s photography pages on Facebook. It helps students to create a network here at school, as well as get inspired from each other’s work and spark new creative ideas. Not only are the students helping Menomonie be known for the awesome work that is coming from this town, but they are also helping little boutiques and businesses downtown. This year we are starting our partnership with Leissa’s Salon & Boutique. We want to give people in the area a glimpse of what fashion is all about, especially through the unique items at Leissa’s that differ from anything else available in town. This partnership gives us an opportunity to spread the word about fashion and help everyone stay connected to fashion in Menomonie. I always thought that the places I end up would define how I get inspired or express my creativity, but I realized that I have to make the best of my surroundings. It surprised me how once I accepted that it didn’t always take big adventures but instead a simple walk down by the river could spark creativity, I was able to find an appreciation in defining my own style and creativity. I remind myself of this with the quote, “Be yourself and you will always be in fashion.” Yes, it took a crazy adventure to London to get inspired again, but it also took having a true appreciation of the place I was in to challenge my design creativity. I’m happy to be part of a community that is working to make Menomonie a place where others can appreciate the beauty of art and fashion, and creating an outlet - FAB Magazine - that wants to continue to be an outlet to share student work, as well as an overall platform of expression within the worlds of art, fashion and beauty.

Abrianna Thao Editor-in-Chief


Many young girls begin playing “wedding” as children with their best friends. Girls and women alike admit to planning and preparing for their big day perhaps even before they are in a relationship at all, dreaming of their chance to be a princess for one day. Lindsay Franks, student at the University of Wisconsin-Stout, received the chance to make the dreams of these women come true while interning for her dream career with one of the biggest names in the bridal industry. Franks says when picking internships this one stood out. This internship was a dream come true to her. She always has been a huge fan of TLC wedding shows on cable television, and in her opinion, she couldn’t have been more blessed with a better internship. She thinks that the experience, combined with traveling, made it incomparable to any other internship. Franks interned for the show “Randy to the Rescue,” which is a traveling version of “Say Yes to the Dress.” Randy Fenoli is the star of the popular TLC show “Say Yes to the Dress,” which is based in a New York City bridal salon. Instead of having the brides come to NYC to find their dress, Fenoli brings the bridal salon to them in a 10-city tour across the country. “There is literally a giant semi-truck filled with wedding dresses, accessories and all the set pieces needed to build a bridal salon in each city we traveled,” explains Franks. She traveled with The Wedding Guys®, Matthew Trettel and Bruce Vassar. Trettel and Vassar are the producers of bridal shows in the Midwest. They are known for having trend-setting bridal shows that are full of creativity and are the ones who supply all the set pieces for “Randy to the Rescue.” When Franks arrived at a city, the first thing that she did was unload the giant semi-truck and set up the ballroom of a hotel for the show. This usually took about five hours. It included setting up all the dressing rooms, display areas and dress racks. Karli Courrier, another UW-Stout student interning for “Randy to the Rescue,” was the assistant dress master; her role was to take care of making sure the dresses were in order and displayed well. Franks was the appointment assistant. Her responsibility was to make sure that the bridal appointments were full and running smoothly. While filming, Franks would help on set with anything, and sometimes was a fake bride in the background if the producers needed someone to fill empty space in the salon.

Her passion shines through as she discusses her experiences with a smile on her face.

Franks would usually leave Stout on a Thursday to fly out of Minneapolis to the filming location, and then fly home by Sunday or Monday. “It was always so fun going somewhere warm and sunny,” Franks states. The cities that Franks visited were Denver, Austin, Seattle, Miami, Oklahoma City, Savannah, San Francisco, Washington DC, Los Angeles and Chicago. The most memorable city for Franks was Miami. “Our bosses treated us to a mini vacation by leaving a few days early before filming and taking us to South Beach to have some time by the ocean. It was the middle of February and Wisconsin was buried in snow, so the beach and sunshine was awesome,” explains Franks. One of Franks’ crazy adventures was while she was in San Francisco, and her hotel was two blocks from China Town. On one of their days off, Courrier and Franks decided to go shopping. They ended up in a back room of a store in China Town getting knock-off designer purses. Franks describes, “It was exactly like they show in movies where the store worker brings you back to this secret room and then watches you while you shop. Our bosses about had a heart attack when we told them what we did, but we got a great deal on some bags so it was worth it!” The entire trip was memorable for Franks; however, she thinks that one of the most memorable moments was when she was in Savannah, Ga, “A bride’s father came up to me and shook my hand and thanked me for helping make his daughter’s day so special,” explains Franks. It took all she had to keep from crying. Franks is thankful to have been able to experience this type of internship. Her passion shines through as she discusses her experiences with a smile on her face. Franks explains that the quote of the show is, “Hello, beautiful,” which is what Fenoli says to every bride. Franks will forever think of the show when she hears those words.

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Spring and Summer Trends 90s style will come back in spring AND summer 2014 B Y J A PA N E S E E X C H A N G E S T U D E N T, S A W A K O T A N A K A Two words describe spring and summer trends of 2014: “Da bomb!” For the 2014 spring and summer seasons, trends from the 1990s will take over the sales floor. Expect to see influences from the most popular music genres of the ‘90s. The rise in popularity of grunge rock is a major trend in 2014. Also, the hip-hop battles of the West vs. the East coast had a huge impact on fashion throughout the ‘90s, and another trend that can be expected to takeover in 2014. The best part is that this trend can be perfected without spending a lot of money. Visit a local thrift shop or dig through the back of an older sibling’s closet! Although the ‘90s are making a huge comeback, there are some things that should always stay in the 90s. Visors, bowl cuts, and baggy shorts? As if! FASHION | 05



Kurt Cobain was king of the flannel shirts in the ‘90s. This year, faux flannel plaids can be found on shirts, dresses, hairbands, pants and everywhere! For the perfect grunge look, throw a plaid shirt over an old crew neck tee or tie it around the waist. For the risk-taker, bring back the “Clueless” look by matching plaids on the top and bottom.

This season’s big nod to the ‘90s: logos plastered across the chest. Brands like Adidas practiced this branding technique throughout the ‘90s, and we can expect to see it again this spring. This trend was a big deal throughout hip-hop communities in the ‘90s, and brands such as DKNY and Alexander Wang took advantage of this trend on the runway for spring 2014. Let’s try to stay away from Bugle Boy, though!




Overalls were a huge deal in the ‘90s. Many can remember the conspicuous image of TLC wearing their signature wideleg overalls. This year, designers have put a new spin on overalls by using different materials. Materials such as leather and satin make the overall trend more modern and more refined.

In the ‘90s, pop singers such as Britney Spears and Christina Aguilera popularized crop tops. Now crop tops have taken on a sexy and casual tone with all different types of necklines and styles. Don’t be scared to mix and match trends! Hello crop tops with overalls!


M e m b e r s o f FA B ’ s S t y l i n g C o m m i t t e e p r e p a r e f o r warmer weather in these beautiful outfits!

W h a t ’s y o u r f av o r i t e w a y t o fashionabl y pre pare for spring and summer?

Interview with Creative Director of Rachel Rachel Roy BY LAURA BAUMAN As the Creative Director for Rachel Rachel Roy (RRR), Heather Harlan gets to live the life so many dream of. Harlan is lucky and talented enough to have launched the RRR brand from scratch. Not only that, but she has had some best selling products in and out of stores and some of her designs have opened on the Diane Von Furstenberg runway. Harlan also continues to grow and succeed in this business while being a mother of two with a successful marriage. The University of Wisconsin – Madison and Fashion Institute of Technology (FIT) graduate was able to take time out of that busy schedule to answer some questions from FAB. After getting her first post-college job at Good Housekeeping magazine, Harlan found that journalism wasn’t necessarily what she was supposed to do forever. After two years at the magazine, she decided to enroll at FIT and pursue a degree in fashion design. Harlan says she would spend all her free time making her own clothing and shopping for vintage items. As for making the decision to switch careers, Harlan says an ex-boyfriend’s mother, a woman she really respected and admired, gave her that boost to switch. Once graduating FIT, Harlan began working for Diane von Furstenberg (DVF). She started as a design assistant and worked her way up to design director. “It really was my education,” says Harlan who started when the business was small. And since DVF was so small, and Diane was just returning to work after a break, Harlan got to do a lot and 10 | FAB MAGAZINE

see many aspects of the business. Her job at DVF included a long list of many typical design aspects, but also organizing style books, preparing for runway shows and market research, or as she calls it, shopping! Some design aspects included: inspiration research, sketching, fabric and trim sourcing, and working with patternmakers, cutters and sewers to make samples. “I especially learned to design things that make women look and feel sexy. Women, even strong, powerful women, want to feel beautiful,” Harlan says. She adds that she also learned simplicity in design explaining that a complex design doesn’t necessarily make it a better design. This is something that she took over when she got the job at RRR. Though her role there is rather different from her role at DVF, she had to learn how to work with more inexpensive fabrics that had great value and feel more expensive than they are. Being the Creative Director of RRR was something she really wanted and her job is to set the mood for each season. She also manages 11 people that are the design team. Part of the difficulty though, is that the price point of RRR is much lower than DVF; paying close attention to the cost of each garment was very new to her. Harlan was asked by the parent company of Rachel Roy to interview so in preparation she looked at all of Rachel’s past shows and ended up liking her work a lot. She describes the line as “a mix of sexy and strong, masculine and feminine, interesting designs.” She said she could imagine creating a “little sister line” to what Rachel had already accomplished. Five years later, and that’s what she’s doing. Like to know a day in the life of a creative director? Harlan says that the days vary depending on the design process taking place that day. “A typical day might include a design team meeting to run through our collective to-do lists, a couple hours of fittings, some time spent on…gathering inspiration and materials for the next season, maybe a costing meeting, maybe putting some looks together for a photo shoot,” she explains. Once prototypes came back from development in China, the design team would spend the entire day trying them on the models to fit and rework the product. Once the prototypes are perfect, the team has to photograph clothes for the website and spend the day at the shoot location putting all the looks together. Harlan describes the best part of the job as the many typical days that include shopping. Harlan says there are some advantages of being a fashion designer, such as working with amazing, intelligent, talented, inspiring people and international travel. However, she adds, there are some disadvantages to the career. There can be

really long hours and of course, some of the “really big talents” can be extremely difficult to work with. Does “The Devil Wears Prada” ring a bell? Like mentioned before, Harlan already has many accomplishments including the few times that one of her dresses opened a DVF runway show, starting RRR from scratch and success in selling RRR in the stores. She also says that one of the most satisfying things is that she has an awesome design team, “I have a team that really loves to work for me. I love collaborating and always try to foster a fun, family-like environment.” As for some favorite designers, Harlan loves Alber Elbaz for Lanvin, Raf Simons for Dior, Stella McCartney, Isabel Marant, and Phoebe Philo for Celine. She says that she was “quite

I love collaborating and always try to foster a fun, family-like environment.

ignorant about the design world,” but as she got older and more experienced, she started to pay more attention to designers, in history and today. Harlan wants to continue to watch RRR grow more, but there’s always a possibility of creating her own line. “I’ve also realized that whether it’s for me or for someone else, the design process, the work that I so love, will be the same,” says Harlan. This was one of the most humbling things I’ve read from anyone in the fashion industry. She stresses that it’s not about the name on the line; it’s about doing what you love most. Along with that, her advice includes being patient, willing to work long hours, intern for free and be positive; that goes a long way! FASHION | 11


L to R Sydney Top, $69 Flower Patch Jumpsuit, $149 Stripe Combo Dress, $129 Leather Collar Dress, $129 Discover more on


I learned to design things that make women look and feel sexy. Women, even strong, powerful women, want to feel beautiful. - H e at h e r H a r l a n



Celosia Orchid


Violet Tulip

Placid Blue

Radiant Orchid


Dazzling Blue


r o l o C m u i r b li

i u q E B Y D E V O N C AV I C

This season’s Pantone palette focuses around one word: equilibrium. Spring 2014 brings a combination of pastels derived from the inspiration of nature, essential neutrals that bring comfort and a burst of energy from bright colors. The balance of the palette provides the option to wear a color on its own, or pair it with any of the other colors in the palette. The pastels of the spectrum combine to represent nature’s palette. Placid Blue is comparable to the sky, and brings calmness to the palette while being one of the first blues ever to be considered a neutral color. Violet Tulip is a pastel purple that has a vintage flare to it that is accepted in a professional or casual setting. Hemlock is a green that, like a neutral color, will be able to act as an accent to many colors all the while reminding us of spring. Sand represents its namesake. Being the first neutral, it adds warmth to the palette and provides the ability to tone down bright colors or to pair with the pastels to create a natural look. The second neutral, Paloma, takes the place of the essential grey. It can be worn alone or paired with another color, like Violet Tulip or Radiant Orchid, to add sophistication.

The other half of the spectrum is occupied by bold, bright colors. Cayenne starts by adding an energy that will ignite neutrals and light tones or will add heat when paired with other bright colors. Freesia is a floral inspired yellow that will also contribute to adding energy to the palette. Celosia Orange is an optimistic color that still has the ability to be passed off as sophisticated, if worn correctly. Radiant Orchid is the counterpart to Violet Tulip and will light up an outfit when it stands alone. Dazzling Blue is the opposite of Placid Blue, bringing a bold, strong blue to the palette. This year’s spectrum brings excitement for the season. Look forward to seeing the colors being paired together, whether it is a monochromatic scheme using purples and blues or the combination of the warm reds, yellows and oranges. This season there is something for everyone - the pastel lovers and the bold risk-takers. To create a natural look using pastels, pair Sand with Hemlock for a rich, earthy look. Pair a pastel like Violet Tulip with the bold Celosia Orange results in a contemporary look with an exciting twist. For the lovers of all things bright, pair Dazzling Blue with Cayenne for a combination that is sure to turn heads.


Sand Hemlock Freesia

Cayenne Dazzling Blue


Sand Paloma


Thrift Shop Outfits





l i m it ,




volunteers to a thrift store and asked them





o n ly t h r i f t s t o r e f i n d s .




shirts to

shoes, they shared their experience with u s , a n d t o o k pa r t i n a m i n i p h o t o s h o o t utilizing






t h at i t d o e s n ’ t h av e t o c o s t u s a n a r m a n d a l e g t o l o o k fa b - u l o u s .


“ I’ve shot with Erik before, so when I saw his open call [for

the thrift store project] and what he was wanting to do, I was totally in. I didnt know what to expect to buy with only $20, but I knew it was gonna be a good time. My outfit was awesome! A pair of Nike pro golf pants, a baby blue shirt that had a really cool pink pattern on the inside of the cuffs and collar. I was still way under budget so I picked up the Aladdin vest and found a cheap tie and bam! I like to be dressed up and look a little edgy, so this worked great and I even wore it out that night. Pretty sure I came up a couple cents short of $20 even.”

Brandon Bildings 20 | FAB MAGAZINE

Shelby Koser “ I would describe my style as eclectic and fun. I like mixing things together that would normally not go together. I love taking new items and mixing them with vintage items. I also love mixing bold prints in with things I wear. I have been shopping at thrift stores since high school. Some things I usually enjoy buying from thrift stores are sweaters. The sweater I purchased was a black cardigan and I knew I would wear this multiple times because of its versatility; which is the number one thing I look for in an item. I always ask myself; can you dress it up or down? What season can you wear it in? Does it go with other colors in my wardrobe?

The most difficult part of shopping was finding shoes. Most of the shoes were above six dollars, which is a bit when you are trying to put together a whole outfit for twenty dollars or under. I was very pleased with what I found. All of the items I got were in good condition, so they will last a few years at least. I really liked all of the pieces I got. The black cardigan I purchased was 100% merino wool and was only a few dollars. This was a bargain! The maxi skirt was a really fun piece to purchase; it is so bright and bold. I was really happy I found it. I have worn the cardigan a lot since the photo shoot. It is such a simple piece that can be dressed up, or dressed down and it can be thrown over anything. I wear the maxi skirt and shoes too, but not as much as the cardigan.�

If art had legs, it would be fashion.

Isabella Rose Taylor designed a fashion line that mixes hippie and grunge and is created for girls who want to be unique without giving up comfort. Although the line is aimed at tweens and teens, it won’t be long before Taylor expands her brand.


Isabella Rose Taylor B Y D E V O N C AV I C


At 12-years-old, Taylor won the rising star award last spring during the Austin Fashion Week. She then scored front row seats to top shows like Cesar Galindo during the New York Fashion Week. Even at her young age, Taylor manages to carry a few catch phrases with her that capture the essence of her driving-force. “If art had legs, it would be fashion,” has appeared on T-shirts throughout her summer line. In an interview on The Today Show, Taylor described her motivation as blood, sweat and glitter. The meaning runs deeper than expected. Blood represents the passion for the work, sweat for the physical work put in it and the glitter embodies the creativity and imagination needed for the process. Comparing Taylor’s age to some of the great designers shows how much potential she has. Coco Chanel was nearly 30 before her fashion career took off. Betsey Johnson was 23 before she landed her first job as a designer. Donna Karan’s career can be looked at as a close comparison to the future of Taylor. Karan started selling clothing at the age of 14 and was accepted into Parsons School of Design. If Taylor’s life leads her along a path similar to Karan’s, we will be seeing her name for years to come. Taylor recently enrolled in Austin Community College and is continuing to work on her art. Her next goal is to see her own line walking down the runway at New York Fashion Week-which doesn’t seem like a far off goal when you look at her track record.

The Reality

of Runway B Y N ATA L I E S T E I N E R In the wake of spring 2014’s fashion week, people are still fervently thumbing through photos of trendy, edgy designs for next year. In preparation for this event, bright and shining young models work hard to slim down and squeeze into brand new outfits. However glamorous it may seem, for many young girls the effort to stay thin comes at a great cost. Since the 1960s, designers and fashion houses have been obsessed with the androgynous, wafer-thin shape that popular model Twiggy first showcased. Designers featured figures that were far under-developed for most grown women. Soon muses with the frame of a languid young boy became highly desirable. Because these were the figures that the clothes were being designed for, regular women tried to force themselves into the new shape. For years it seems as if we have been unable to escape this mindset.

model sizes of 0 to 4. Obviously a design will look different on people depending on the body-figure type, so now it seems that a smaller figure is actually misrepresenting the clothes and the clients who will buy them. Frail, grey and tired-looking models are being swapped out on front-cover photos for women who embrace their full, glowing figure such as Kate Upton and Adele. JAG is a brand new modeling agency that specializes in high fashion photo shoots with women who are of a healthy, average weight and size. To the fashion industry, these women would be considered “plus-size,” but that is far from the truth. Co-founder Gary Dakin states, “We wanted to be about beauty of all shapes and sizes.” They find there is a larger appeal today for bombshell beauties rather than boyish figures. JAG is sending their women into the world of high fashion to change the image many have of professional models: Georgina Burke (size 14) has appeared in ads for Saks, Macy’s and more, Myla Dalbesio (size 10) modeled in a 2010 Elle Italia feature, Jennie Runk (size 14) made a recent swimsuit ad campaign for H&M, and many more have appeared in campaigns for magazines like Italian Vogue and French Glamour. These girls flaunt an ultra-feminine, gorgeous and sexy air in their photos, but most importantly, they feel good in the body they model in.

Our society has not lost its obsession with the young and beautiful, but as we progress we begin to greatly value the health of an individual. In a culture that is fixated on the idea that skinny is desirable, young ladies, in the prime of their life, go through drastic procedures, go on diets and take medications just to fit into a wasp-like dress. These girls deprive themselves of the basic nutrition they need to stay alive. Many develop eating disorders, such as Anorexia Nervosa and Bulimia Nervosa, which inhibits girls from functioning in a normal routine. They are constantly pressured to purge or to avoid food at all costs. Soon these disorders become more than just habits, they become nervous lifestyles and develop into all sorts of health problems such as ulcers, erosion of the stomach and esophagus, and cancer. It all comes at a great risk, which can prevent young models from living into their later years.

Now a new generation of thought is influencing our culture. Finally, young people are standing up and changing the view of what is considered “beautiful.” Actors, actresses, celebrities, models and designers are embracing the fact that most women are not a size two and should be proud to be who they are. Model Maiysha (who works on advertisements for Target, Kohl’s and Bon-Ton) describes her best asset as her hourglass figure. “It keeps me feeling ultra-sexy and feminine — and is fun to dress up,” describes Maiysha. Curves bring a big aspect of sensuality that the stick-like figure could never come close to. Even more uplifting is that these women can live a normal life, unburdened by the pressures to stay unbearably thin. They radiate self-confidence that can only come from taking care of themselves and not allowing others to control how they choose to live their daily lives.

There’s beginning to be a widespread acknowledgement in the fashion industry of women who consider themselves under the category of being “real.” They represent women of the modern age who are energetic, healthy, happy and sexy. Rarely are clients of designers as thin as their traditional highfashion models that showcase the outfits. In fact, the average woman ranges in size from about 10 to 14, far from the runway

For many, the goal now is not to lose enormous amounts of weight, but to stay toned and healthy. Women are now trading in edges for curves in order to live a longer, more comfortable and satisfying life. It’s all about looking good and feeling good, inside and out. The idea of beauty in our society is evolving all the time, but this is one change that many women have been happily and readily awaiting.


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Religion in Fashion BY JORDAN MELENDEZ Symbols in fashion have been around for as long as we can remember. Everything from accessories to clothing and today’s fashion photography has showcased images, styles and messages from different cultures, places, and time eras. When combined, the fashion itself takes on a different meaning and life of its own. It brings subject and purpose to the fashion and makes it unique and stand out. The use of objects, styles and messages from different religions is without a doubt one of the most popular use of images and symbols in the fashion industry to this current era. Religion and fashion have been infused together to make artistic photo shoots, popular accessories and clothing in ways that the eye may or may not have ever realized or noticed.

Christianity, being the most dominant religion in our culture and in most of the Western hemisphere, is most recognized in fashion. The cross, angels, saints, Bible verses, nuns, priests and even demons/Satan is seen and used everywhere in the world in the fashion and art industry. Other popular religions of the Eastern hemisphere like Hinduism and Buddhism are growing in popularity with images of Buddha and Hindu idols like the goddess Lakshmi hitting the mainstream in trends and styles. Even styles like Grecian flowing maxi-dresses, tribal jewelry and patterns, and feather accessories stem from the primal religions and cultures of ancient civilizations and indigenous tribes around the world. Though these styles and trends are recognizable and used extensively by different designers and artists around the world, art and mainstream fashion use stems the question: Are the meanings, beliefs, and messages to be taken as what the designers and artists are trying to send to its viewers and consumers or is it to just be taken at face value as something aesthetic to look at and to wear? In our current society we’re always trying to find the deeper meaning in everything we see and experience and we’re always assuming negative and possible offensive meaning/ message before anything else. The question of whether we’re over-analyzing the artistic expression of religion showing up in fashion needs to be considered. That being said, fashion is always pushing boundaries to cause controversy. Whether they’re crossing offensive boundaries by using religious symbols (along with the public figures that choose to wear these symbols) still needs to be kept in the back of our minds as well. Many artists and designers love what the beliefs and symbols stand for and use them to ensure keeping things fresh, interesting and creative. In a more globalized world though, someone is bound to find something offensive if taken too far or misused. Also, being that today’s global population is well adverse to the different beliefs around the world, it’s hard to separate the general and even superficial meanings of each different religion and the symbols tied in to each one. One must be tasteful in the use of religion in fashion, but the concern of turning these symbols into trends everyone can wear causes them to lose their true meaning to people and in result - the world? Some will say to not take it so seriously and don’t see it as disregarding the meanings and beliefs, but some will argue otherwise. One symbol can have multiple meanings and to

those who understand the meanings, can and will make an assumption about the person wearing them. For example, the swastika symbol is most famous as the symbol of the Nazi Party. To many, the swastika is deemed very offensive with its ties to Hitler, Neo-Nazis, and racism. Any idea though where Hitler might have found this symbol or why he used it as the symbol for his political party? Thousands of years before Nazi-Germany, the swastika could be found all over the world by different cultural groups and religions, in particular the Hindi, Buddhist and Jainist religions of India and Southeast Asia; as well as other parts of Asia and Europe. The term “swastika” comes from the ancient holy language of Sanskrit that translates into “it is good” or

It brings subject and purpose to the fashion and makes it unique and stand out.

“that is associated with well-being” making it a symbol and mark on objects to denote auspiciousness, or any piece of luck or well-being. This symbol is still used today and can be found in many temples and statues of Buddha and other idols as a symbol for well-being and luck. Now knowing this, how do you think the followers of those religions feel today that a symbol of their religion has been tainted and is used and misunderstood by those unaware of its true meaning? Though this is a very extreme distraught and misinterpretation of a religious symbol, there’s many other examples that would have the same reaction and impact on people based on their knowledge and understanding.


While some can make distinctions from artistic visual value and symbolic religious value, others can’t. As mentioned before, many analyze and judge too much in the messages and symbols in art and fashion, but the use and tastefulness in using these symbols shouldn’t be taken lightly. In the end, the use of these images and symbols in the art and fashion industry should be first and foremost be taken at face value as artistic expression by the creator unless the circumstance shows otherwise. That being said, one should still be conscious in the decisions they make in what they choose to wear and understand what they’re wearing means and stands for. Fashion is all about personal expression as to who we are individually as a person. Knowing this, this makes it even more important that we understand the decisions in what we wear will say about ourselves to the others around us.


Fashion is all about personal expression as to who we are individually as a person.


Runway Looks to (and not to) Repeat BY JAMIE HOPKO When fashion designers are creating a look that will be shown on the runway, we have to keep in mind that they are putting on a show. Because of this, designers tend to add a lot of drama to their pieces. These larger-than-life designs are meant to make a statement for the runway. Sadly, I don’t think everyone knows that the pieces are meant for the stage and not for the streets. It’s one thing to have a statement piece that draws attention to one’s look, but it’s another to be gawked at because a whole outfit makes a statement. Betsy Johnson is known for her dramatic runway shows. From head to toe she is making a statement on the runway. Her outfits are large, colorful dramatic. No one should ever be dressed in head to toe Betsy Johnson. Just one of her pieces is enough to look amazing and make a statement. Watching fashion week, or any runway show for that matter, can get a girl inspired. We look at the beautiful models and how gorgeous they look strutting down the runway. Women who love fashion want to strut down the streets of their city like Heidi Klum down a runway. It just should not be as dramatic as it is on the runway. It’s all about inspiring a look from a designer’s show. When inspiring a look from the runway, the first step every woman absolutely needs to take is to tone it down. Start with the make-up for instance. Looking at the make-up they have on the models during fashion week is a great way to see what 32 | FAB MAGAZINE

is going to be in style. Whether it’s lipstick or eyeliner, just remember to take it down a notch. There is nothing wrong with copying the cat-eye look often seen on the runway, but don’t draw it as thick as the make-up artists do on the models. The next step is to focus on the hair. Runway definitely brought the high bun to life. The pictures shown are a great way to get inspired for hair. The only problem is that these hairdos were not made for the streets. By simply setting the bun further back on the head and not teasing it as big will give the bun a more street-approved look. There is nothing wrong with setting oneself apart with some fun patterns and colors, but don’t have all the trends in one outfit. Take away some of those large pieces, but inspire a look with some mismatched patterns. Or tone down those patterns and accentuate that statement piece necklace. With a single statement piece and a low bun, while keeping the rest of the look toned-down, any woman can look and feel like a runway model.

miЯrors i n s p i r e d by p o p s o n g “mirrors” from Justin t i mb e r l a k e ’ s a lb u m the 20/20 experience, FA B M a g a z i n e ta k e s t h e o pp o r t u n i t y t o s h o w o u r r e a d e r s t h at s o m e o f t h o s e fa s h i o n t r e n d s f r o m t h e o pp o s i t e s e x m i g h t a c t u a lly b e w o r t h . . . w e ll . . . m i r r o r i n g .

P h otogr aphed by

Erik Blume, Hilde Bakken, and Lars Leafblad

Sty li ng by

Jacqueline Goutermont and Jessie Leonhardt

It's like you're my mirror, my mirror staring back at me.

Girl you’re my reflection, all I see is you.

Winter to Spring Transition BY JAMIE HOPKO As students in college, we don’t have a lot of money to shop and upgrade our wardrobe. Having simple pieces to add to transition a look is a great way to save money, without emptying your pockets on a new spring wardrobe. The first and easiest way to transition a look from winter to spring is to simplify. Lose the tights and heavy accessories! Simplifying a look gives a chance to spring it up with some fresh accessories. With a skirt or dress worn in the winter, brighten up the look with some popular, must-have spring accessories. Rain boots and trench coats are a great way to freshen up this look. Lose the Uggs and replace them with a bright colored pair of rain boots. The next thing to do to make a look springier is to change up how to wear jeans. If you are over a pair of jeans, turn them into cut offs! Pinterest has some great DIY ideas for making shorts more exciting. Add some lace at the bottom of your new cut-offs, and you just turned your boring jeans into a fresh spring look. If feelings are attached to all your jeans and you’re not feeling adventurous or crafty enough, simply cuff them at the bottom and a look will change from winter to spring in a short, simple step. Getting ready for spring doesn’t have to clear your wallet. Just freshen up a few accessories and take what you have a change its look. Then you are ready for spring, and can save up for summer.


FAB Magazine presents...

Senior Spotlight BY SARA FRANC

As one walks through the University of Wisconsin-Stout campus, a passer-by can see so many unique characters and exciting personalities. As one iconic movie put it best, “You see us as you want to see us, in the simplest terms, in the most convenient definitions. But what we found is that each one of us is a brain, an athlete, a basket case, a princess and a criminal,” (“The Breakfast Club”). With spring graduations rapidly approaching, we are excited to introduce the fashion designer and the photographer. These two upcoming graduates will be introducing their fresh perspectives to the art and design world, and we’re excited to learn where these promising students take their majors. ART | 41

Lindsey Madden Apparel Design Students who can handle the rigorous apparel design program at University of Wisconsin-Stout can handle just about anything. The all-nighters, harsh critique and stressful deadlines might feel more like a boot camp at times and can cause any person to crumble under the pressure. Those that stick with the program have to develop a thick skin, which prepares them for the harsh world of the apparel industry. Lindsey Madden, senior in the apparel design and development program, is currently employed at The Raw Deal. Upon walking into the restaurant, I immediately see Lindsey rushing around finishing up her tasks before her shift ends. For those of you that frequent The Raw Deal, it is the ideal setting for studying in-between classes. On this particular day, the music is set louder and the sitting area is cleared out to reveal an open floor space. The floor creaks from all of the employees scurrying about getting ready for their annual masquerade ball, set for later in the evening. As soon as Madden’s shift is over, she plops herself down on a couch in a quieter setting of the vegan cafe and begins talking to me like we have known each other all of our lives. With her striking long black hair thrown back in a ponytail and sporting her signature septum piercing and vintage dress, Madden radiates a glowing confidence about her that many of us wish we could emulate.

Her motto has always been, “If it’s doable, then it’s easy,” which she proved by graduating high school at the early age of 16. After high school, she admits to aimlessly wondering around between multiple colleges before deciding upon Stout. However, Madden didn’t always know that apparel design would end up being her future. She began her college career studying mortuary science at the University of Minnesota. While she still maintains a hobby in the mortuary sciences field (she recently started doing taxidermy), Madden states, “Art has always been my favorite thing, but I never thought it was practical enough and I knew I never wanted to go to art school.” After exploring multiple colleges after high school, Madden’s love for art is what drew her to the apparel program at Stout. “I literally just picked. I had never been to Menomonie, I had never visited Stout, and I didn’t know about the program or what I was getting myself into. I was just like oh, I’ll do that; that will be fun. And it worked out perfectly,” she explains, “There is a weird magnetic draw to Menomonie. There is a lot of young, intelligent, proactive hippies, you know, artistic people. Menomonie is the perfect mix.” Although she picked Stout without previous knowledge about the college, it all worked out well for Madden. She is finishing up her senior year and preparing her collection for ART | 43

the Silhouettes Fashion Show this spring, which she describes as ethnic and period inspired separates with a nature based life cycle theme. Madden’s inspiration for her collection came from samurai warriors, medicine men, things that are molding and dead animals. “I make jewelry too, so I made all my own jewelry for the show,” she says. Madden plans to present her collection as avant-garde with ready-towear aspects.

and I don’t unwrap them. [There is] no designer where I’ve been that interested in where I find out his or her name. [I get my] inspirations from nature, history, different decades, and different cultures.” Her inspirations date all the way back to the linen dresses of the 18th century. “I like to bling things out and look like a baller too, so I would do a linen dress with Nikes or something,” states Madden. Her style is as diverse as her inspirations. She describes her own style as, “Random. Super random. Today I wanted to look like a housewife, so I busted out my vintage housewife dress. It really just depends. I do make a decent amount of the clothes that I wear, and I tweak them somehow. I love long skirts and dresses. I don’t wear pants unless I’m freezing cold or something.”

(I get my) inspirations from nature, history, different decades, and different cultures.

Most aspiring apparel designers and industry professionals love to discuss their favorite designers and incorporate those inspirations into their work. Madden, however, when asked her favorite designer could not think of one. “I’m the worst fashion major ever; I couldn’t tell you at all. My professors would just hate me,” she states, “I get my Vogue magazines,

Unless we become nudists we are going to need fashion.

Madden’s interest in apparel design and construction stems back to 8th grade when she designed her first article of clothing for a how-to speech. “I picked ‘How to make a jacket,’” she describes, “I had never made anything before. I didn’t know how to make a jacket, but I made this little bolero. It was really cute actually. I lined it fully. I made a pattern. I just kind of drew a shape out. I just would lay in bed at night and think about how clothes were put together.” After Madden’s 8th grade speech, she didn’t do much with her sewing skills until high school. “I made this ugly dress out of old jeans,” she describes, “which I think every aspiring young fashion student does. They take all their old jeans and cut them out and make an ugly dress.” Madden’s knowledge of the apparel process has come a long way since her first sewing project in the 8th grade. She now has her own boutique on, FrancesHandmade. The name comes from Madden’s middle name and nickname, Francie. Her other nickname is “Uncle Dirty,” and is considering naming her spring collection after that. For FrancesHandmade, Madden sells her original children’s clothing, jewelry, and clutches. Operating her own Etsy boutique, Madden is taking the necessary steps toward acquiring her future career aspiration. She hopes to have her own business one day and explains, “I’m just kind of a fly by the seat of your pants, do-it-yourself kind of person.” Interning for bridal designer, Joynoelle, in Minneapolis helped Madden to further find her niche in the apparel industry. “Her style is a little bit like mine. We are kind of kindred spirits. The process was really organic, just feel it out. ‘Ahh, you didn’t cut a straight line? It will work out.’ That was an awesome experience. I had my hands on eight different gowns this summer. I made, for the most part, two whole gowns from start to finish. Those are in her shop.” With a bridal design internship under wing and surviving the intense apparel program, Madden brings a bit of perspective to incoming freshmen considering the apparel major. “Don’t skip your classes, and don’t procrastinate. Stick with it. Understand that it is doable, but it is a big commitment. A lot of girls go into [the program] thinking it will be drawing pictures and a really posh design experience, but it is actually very technical and really intense. Unless we become nudists we are going to need fashion.”

Laura Dohman Multimedia Design The photographer goes through many shots before finally finding the right image. Depending on the nature of the shot, that image should capture an emotion or a feeling of a moment that can never be reproduced again. There are no shortcuts to understanding how to capture that perfect image because it is something that takes time, hard work and repetition. Only through plenty of practice, developing a keen eye, and trial and error can a photographer become a master at the skill of photography. Laura Dohman goes into detail about her student career in the photography minor.

I want to do something that has to do with social issues and raise awareness and make a difference to somebody somewhere.


I make my way down the dimly lit halls of the Applied Arts building to finally see a fluorescently lit room toward the back of the building. Upon entering, I see Dohman sitting at the front desk of the print lab helping other students with their printing projects, and squeezing in her lunch break. It seems so fitting for Dohman to request that I stop by the print lab where she is currently employed. Dohman seems to feel selfconscious talking about herself, which is really not a surprise considering that she always is the one helping others and focusing on making them look their best. In the summer of 2012, Dohman volunteered at an orphanage in Uganda for three months. Dohman didn’t always know photography would end up having such a huge influence in her life.

Over the years, Dohman has developed a strong passion for photography. “I started doing photography when I was in, I think, my sophomore year of high school when I got a simple Kodak point-and-shoot,” she explains, “It was just something I kind of liked doing and now I’m branching toward more of freelance photography.” Since being introduced to photography her sophomore year of high school, Dohman has really started to grasp what her role in the photography industry will be. “Having gone to Africa,” Dohman states, “it just fine-tuned what I want to do. I want to do something that has to do with social issues and raise awareness and make a difference to somebody somewhere.” She also plans to incorporate her experiences in Uganda into her senior show for this spring. The photojournalism course she went to Uganda for inspired her to redesign the website for her show. It now incorporates a lot of the photography she took while overseas. She also plans to do some cinema that involves conducting and filming interviews.

Dohman’s work centers on working with people, and bringing out their personalities in the shoot. Dohman explains that photography is always something she has felt super comfortable doing. “My family has always been supportive and they have always encouraged me. Being so young when I started gave me the confidence to pursue photography. Working with the people is my favorite part. Being able to capture someone’s personality in the photograph is rewarding,” says Dohman. When asked what makes a photograph stand out amongst the rest, Dohman laughs and says, “I think one part I really enjoy is when I get a good shot as I’m talking to my clients when I’m photographing them, and the shoot is working really well and they get really excited. I think that’s just the moment that I’m really excited about what I do.”

I think as long as you try different things and you find something you’re super passionate about, you will have motivation to do better.

As with all people interested in photography, everyone has to start somewhere. Dohman admits that the major difference in her work since she started is that she simply understands what she is doing now. “When I started I would just be like oh I’m going to take a picture of this flower,” Dohman states. “A lot of that goes back to my camera,” she explains, “The camera I started with was super limited on specifications, but working with a DSLR and being able to customize my work and that kind of brings out my style.” Dohman describes that her style of photography as playing with different kinds of natural light. “I like bright and airy type stuff,” she states, “I used to do more nature, but people is how I make money. It is the most interactive aspect of my work that I do. When I’m doing shoots, I base them on the time of day. I like utilizing the sun, usually behind my subject, so they have this glow about them. I just like nature as an inspiration and shooting outdoors rather than in a studio. The subject’s personality helps trigger how the direction of the shoot goes.”

While professors are pushing students to go out in the workforce and intern, Dohman has not done an internship. She feels that internships are something that people have their whole life to do and firmly believes in experiencing college while she is still young. “I don’t want to start working my butt off because I have my whole life to work my butt off,” she states.

For a photographer to ensure progression in their work, Dohman encourages incoming freshmen interested in photography to experiment with different types and styles of photography. “I started with random things,” explains Dohman, “and then nature and then I just grew this giant love for people and that’s where it took off. I think as long as you try different things and you find something you’re super passionate about, you will have motivation to do better.” Dohman believes that much like everyone else, the photographer goes through different phases in life. “Like artists, and the trends you see with clothes,” she explains, “there are just different phases of life and I think I just found a good phase and I’m just kind of rolling with it.”

This page: photography from her experience with Amani Baby Cottage and surrounding areas in Uganda Right page: website design for Amani Baby Cottage, designed by Dohman and featuring Dohman’s photography


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Glam Photographers BY JAMIE HOPKO There are countless types of photography in the world today for a variety of uses: product, nature, photojournalism, architecture, food photography, travel photography, and so much more. But there are other types that seem to be all the more popular amongst professionals and amateurs alike. From the fashion and glamour photography that fills the magazines we read, to the wedding and event photography that creates the albums and scrapbooks of our lives, the glamorous side of photography can be seen in so many different ways. Many young creatives today provide their services in these areas of photography. We at FAB Magazine have chosen to introduce our readers to the following ladies that have excelled in this field, though, of course, they are by no means the only photographers at UW-Stout or the Menomonie area.

Read on to learn more about Alex Floersch, Jessica Johnk, and Olivia Hageness. If you enjoy what you see in their beautiful sample photography, you can find a link to their portfolios (that also provide their contact information) in the credits of the magazine.

ART | 51

Alex Floersch is a motivated fashion-inspired senior at University of Wisconsin-Stout. Floersch started at Stout with a major in apparel design, but later switched to professional communications and emerging media, with a plan to be writing for a fashion magazine. To say this girl is inspired by fashion is an understatement. She is now minoring in photography with hopes to have a photojournalism career and to one day own a studio. Writing, styling, photograph - when it comes to fashion, Floersch can do it all! Floersch’s point of no return in photography was when she studied abroad in winter of 2013 in the Galapagos Islands studying nature photography for 11 days. Then in summer of 2013 she had two internships in California. Her first internship was with C California Style Magazine in an editorial position. She was able to assist in fashion shoots. Her second internship was assisting a wedding photographer, where she was able to shoot five weddings. With Floersch’s background in fashion writing and styling, she has been able to find a niche of her own in photography. She describes her photography style as “simplistic” and does not like to do a lot of crazy editing. She discussed that she likes to “focus on the elements more when shooting” and then do a few touch ups here and there when editing. Right now Floersch does most of her photography work in senior pictures and engagement photos, which is not to say she is losing touch with fashion. Many of her clients, knowing her background in fashion, will ask her to pick out their clothes for the shoot. “They trust me,” she says, wanting them to feel confident and beautiful in their shoots with her. When asking Floersch what inspires her she said, “Flipping through magazines, spinning something unrealistic into realistic, other photographers and Pinterest, obviously.”

Jessica Johnk recently graduted from the graphic design program at University of Wisconsin-Stout. With an eye for design, it is obvious that she would choose photography has a hobby. Johnk’s had an early start with photography. Her mother would build mini studios and sets while taking pictures of baby Jessica. Like mother like daughter, Johnk began to play with her mother’s film camera, taking pictures of people she knew. Over time her skills grew and her passion grew stronger, describing her main style as editorial or commercial. “The people I do shoots with are usually wearing a trend of some sort, so to me they look like advertisements for clothing brands like Forever 21,” she says. Later, she goes on to describe how she likes to dabble in all sorts of photography, such as action shots of her dad’s car or bike racing events. Fashion magazines such as Harpar’s Bazaar, Vogue, Elle, and Vanity Fair inspire Johnk. She not only finds the spreads to be inspiring, but the advertisements as well. Over the summer she interned with Molly Marie Photography as a graphic designer, creating banners, web content, photo books, and print materials. She loved combining her two passions and would love to continue on that path. Johnk hopes to keep pursuing photography in the future. She has just recently been getting into wedding photography and says, “It’s always fun to be a part of someone’s special day and being able to give them lasting evidence.” She would love to continue on that path with wedding photography, as well as more fashion shoots.

Olivia Hageness is a senior at University of Wisconsin-Stout, studying business administration with an emphasis in photography. Hageness grew up in the country, surrounded by beautiful landscapes. She remembers the first time she picked up a camera out of inspiration was when she woke up one snowy morning and saw how the snow laid on the branches. She felt the urge to capture with a camera what she was seeing with her eyes. Since that moment she has been freelancing and developing her own style. Her background and where she grew up has definitely had an impact on her style of photography. Her father’s passion was cars. He would build muscle cars and bring Hageness to car shows. Because of that she has an eye for old cars and pin-up style in her photography. Her vision has helped her in developing a unique style. Her inspiration comes from her clients. She is inspired through making people feel confident and loving the photos she has taken for them. The uplifted spirits and smiling faces is what keeps Hageness pursuing photography. Hageness does not anticipate a full time career in photography, but does see herself continuing to freelance. “I do not foresee myself being able to put down my camera ever in my lifetime; but if I can continue to grow my business on the side, that would be great.

Women are always changing their looks, everything from spicing up their clothes to playing with new make-up trends; but the one thing that girls love to change more than anything is their hair. Everyone likes to experiment with hair. Loose curls and ponytails look great with every outfit, but there are some trends that are harder to pull off. These riskier looks require confidence, a daring nature and a touch of sassy. The right combination of the three can make any woman look like a million bucks. The Ombre trend has been around for a few years, and now people are starting to have more fun with the look. Ombre is a gradient hairstyle from dark to light, or the reverse. Some of the most popular colors are dark to blonde, but the trend can be mixed up by sporting blonde roots into a fun color such as, blue, purple, or pink to make the blonde stand out. While it is more of a risk, it is a trendy way to spice up hair rather than the traditional highlights. Women can put their own spin on the trend by pinning up the Ombre-styled hair or curling it. Either way, the look is eye-catching and will surely get some compliments. Another trend that is increasing in popularity is the halfshaven head look which more girls are doing to their hair. Although it is even riskier than the Ombre trend, it will pay off in the end for women with an edgier style. Because of the long-term commitment associated with this hairstyle, it is recommended to visit a professional salon because this look could easily go wrong. Luckily, girls can wear a snapback or a winter hat and can even invest in some extensions if the look becomes undesired.

Spicing Up Your Hair B Y E VA N N E M E C E K


Those that are interested in adding length or strips of different colors to the hair can invest in hair extensions. It is the simplest and lowest risk way to create a new look. Using extensions to add funky colors is easier the dying the hair because the extensions can be removed at any time. Feathers are still making a splash. Women are adding flair to their hair with different lengths, colors and patterns that makes the feathers come to life. Feathers are a cheap and easy way for girls to be able to have a little fun with their hair. Feathers are taking over people’s lives. Another style that is capturing the attention of people everywhere is tight curls. Many women have been doing the loose curl trend for quite a while, but the trend that is turning heads is the beauty pageant curls are making a splash into girl’s lives. These curls are cute little ringlets that are very tight to the girl’s head, and have a retro feel. This look is coming back, and more women are making the change to tight curls. Girls should try this easy look for an elegant look.

Model Work shop Intro by FA B S t y l i n g Director & Aspiring Model, deanna schlimmer In October [2013], FAB Magazine’s Styling Committee held its first model workshop. This was a fun way to provide our FAB contributors - including models, hair and makeup stylists, and photographers - a practice run before taking on the upcoming projects. Models were given the chance to get more comfortable in front of the camera and learn how to move and pose effectively for the perfect shot. Although there was a small turn out in FAB members, there was an abundance of models for them to work with and gain indispensable experience. The model workshop gave FAB’s newer members an idea of how photo shoots are run and an understanding that everyone is part of a team that comes together to create something really awesome through collaboration and cooperation between everyone involved. Participants were able to improve their skills and had a great time doing it! I hope to see the model workshop carry on as FAB continues to grow into a fantastic magazine.

Behind the Scenes


Leissa’s Hair Studio & Day Spa An interview with store owner, Leissa Berenschot Written by Jessie Pauly

She welcomes everybody, everybody feels at home and you leave looking absolutely beautiful in your own way. Lisa

miller, customer

Walking into Leissa’s Hair Studio & Day Spa is quite an experience. I remember when I first walked in I didn’t know where to start. Best way I can describe Leissa’s is that it’s a hidden gem in a small town. Leissa’s has everything you could want and more. The students of UW-Stout are very lucky to have Leissa’s so close to campus; and I’m glad I get to share my knowledge with all of you. Lisa Miller a devoted customer had this to say about her visits to Leissa’s “I’m amazed by the range of clientele that Leissa has in her salon from some of the biggest names in town, to stout students, everybody feels welcome at Leissa’s; and I think it speaks to Leissa’s spirit within her salon and how she welcomes everybody, everybody feels at home and you leave looking absolutely beautiful in your own way. “ Lisa travels all the way from Spring Valley, Wisconsin whenever she needs a cut or beauty regimen. Wondering about how Leissa’s became so popular and how it started; I got an amazing opportunity to sit down with Leissa on a Sunday afternoon. Before Leissa’s opened in 1986, in the small town of Menomonie, WI; she described to me how she was “a person of much passion for fashion in every aspect, not just an expression of hair but how it all flowed with apparel design and home décor.” Leissa became inspired by art at an early age and that guided her to start cosmetology school; but, how did she come to Menomonie? In 1985 Leissa’s sister attended the University of Wisconsin-Stout in Apparel Design and Development and Retail Merchandising. They weren’t far apart in age so on the weekends they would have fun at all the “downtown discos”; then bar close would come around and Leissa said “I seemed to be doing some of my most creative cuts on UW-Stout students, brave enough to change their hairstyles after the bar, we really had a blast.”

After getting a job offer in Chicago Leissa just couldn’t leave Menomonie and decided to stay and open her, very own, hair studio and day spa. Leissa’s is just what this town needed. Leissa herself has trained with many renowned platform artists from around the globe, including, Paul Mitchel. I have watched Leissa create a look and it is astounding, she makes it look effortless and the finished product is absolutely gorgeous. After the past 28 years her hair salon and day spa has grown along with her employees. She passes down years of cutting technique and style onto them. Leissa’s salon started out with only two people and in the past 28 years it now has 7 stylists, 2 massage therapist, 3 front desk concierge, pedicurist on staff, as well as other specialists. There will soon be an esthetician in August; then they will be offering more extensive skin treatments including Botox. Intertwined with her studio and spa Leissa’s expanded in 2009 with a women’s contemporary boutique. She notes “Remember UW-Stout students this boutique was put in with you in mind and that you continue to support our business so we can continue to give you the best experience, and for some of you field experience.” She will be doing another huge remodel and expansion come March 24th. Part of the remodel will include a permanent photography studio, a new salon, a new website, and the new outdoor sign. Leissa says “These changes are not only needed in this business industry but change gives energy, it inspires our guests and most of all it is a positive reflection of who I really am. We don’t just want to meet the expectations of our guests we want to exceed their expectations.” –Leissa Berenschot You can see more about Leissa’s on their webpage or feel free to like Leissa’s Hair Studio & Day Spa on Facebook.

Erik Blume (Director)



LIKE WHAT YOU SAW IN THIS ISSUE OF FASHION, ART, & BEAUTY MAGAZINE ? Whether you’re interested in hiring one of our photographers or looking to expand your own creative portfolio with their help, our photographers are available for a variety of freelance opportunities in numerous areas across Wisconsin and Minnesota. Their respective locations can be found with their contact information, and each also services the Menomonie and surrounding areas (like Eau Claire).

Erik Blume Photography St. Paul, Minnesota EMAIL:

Hilde Bakken Lakeville, Minnesota EMAIL:

Katelynn Emons Milwaukee, Wisconsin and surrounding areas EMAIL:

Lars Leafblad Bayfield, Wisconsin EMAIL:

Lisa Marie Monterroso Stillwater, Minnesota (Minneapolis/St. Paul area) EMAIL:

Valerie Niemi Owen-Withee/Stanley/Thorp/Abbotsfod/Colby, Wisconsin (near Eau Claire, Wausau, Marshfield) EMAIL:

Nolin Wagner A N.E.W. Image Minneapolis, Minnesota EMAIL:


Credits Cover photo

photo by Erik Blume Models - Jacob Doherty, Kendra Koesters

TABLE OF CONTENTS PHOTO photo by Katelynn Emons Model - Bailey Stack

reality of the runway

Model workshop

Religion in fashion

page 61 Various behind-the-scenes photos contributed by Lars Leafblad, Katelynn Emons, Hilde Bakken, Lisa Marie Monterroso and Abrianna Thao

photo by Katelynn Emons Model - Claire Kiger

photos by Nolin Wagner Models - Alex Pasquale, YunYi “Alice” LiuXia

Runway looks to (and not to) repeat LAYOUT DESIGN

for Fashion, Art, and Beauty Magazine by Rachel Policano

photos by Katelynn Emons Model - Gabrielle Swanson

Page 62 (Top Left) Photo by Lisa Marie Monterroso Model - Alex Pasquale


Page 62 (Top Right) Photo by Lisa Marie Monterroso Model - Spencer McNabney

Image of Justin Timberlake from NOW-HERE-THIS.TIMEOUT.COM Page 34-35 Photo by Erik Blume Models - Jacob Doherty, Kendra Koester Page 36 Photo by Hilde Bakken Models - Daniel McCllelan, Amaya Larson Page 37 Photo by Lars Leafblad Models - Jacob Doherty, Kendra Koester

randy to the rescue photo by Erik Blume

Spring & summer trends

Specific trend photos from the internet Model Photos by Lars Leafblad Models (from L to R) - Deanna Schlimmer, Brenna Stewart, Grace Rowland, Michelle Schlung, Jacqueline Goutermont, Jessie Leonhardt

Rachel rachel roy

photo of Heather contributed by Heather Harlan New clothing photos from RACHELROY.COM

Color equilibrium

Page 38-39 Photo by Erik Blume Models - Daniel McClellan, Amaya Larson

Winter to Spring transition

photos by Nolin Wagner Models (from L to R) - Kate Baird, Piper Anderson, Lexie Gutzmann, Jenna Miller

Senior Spotlight

photos of Lindsey Madden by Katelynn Emons Photos of Laura Dohman by Katelynn Emons Samples contributed by Laura Dohman

Glam Photographers

Self portraits and samples contributed by each photographer.

photos by Valerie Niemi Model - Ariel VandeZande

Flourishing Photography:

Thrift shop

J.Johnk Photography:

photos by Erik Blume Models - Brandon Bildings, Shelby Koser

Up & coming Designer: Isabella Rose taylor


Page 60 Photo by Katelynn Emons Models - Daniel McClellan, Erin Worner

Olivia Clare Photography: Search for “Olivia Hageness” on Facebook

SPicing up your hair

Photos by Hilde Bakken Model - Christa Brunette

Page 62 (Bottom) Photo by Katelynn Emons Model - Jacob Doherty Page 63 Photo by Abrianna Thao Model - Christa Brunette Page 64 (Left) Photo by Katelynn Emons Model - Daniel McClellan, Erin Worner PAGE 64 (Right) Photo by Lisa Marie Monterroso Model - Alex Pasquale Page 65 (Top Left) Photo by Lars Leafblad Model - Piper Anderson PAGE 65 (Top Right) Photo by Katelynn Emons Model - Jacob Doherty PAGE 65 (Bottom Left) Photo by Katelynn Emons Model - Bailey Stack PAGE 65 (Bottom Right) Photo by Lars Leafblad Model - Megan Bona Stylists at the shoot: Deanna Schlimmer, Jacqueline Goutermont, Jilian Burton, and Jessie Leonhardt

Leissa’s salon & boutique advertisements

Photos by Abrianna Thao and Katelynn Emons Models - Bailey Stack, Cortney Woodis, and Taylor Miller


t h a n k yo u ! Fashion, Art, and Beauty Magazine would like to thank everyone that has helped in the creation of our publication. We extend our gratitude to all of the models from our photo shoots, as well as The Raw Deal Vegetarian & Vegan Restaurant and Leissa’s Hair Studio & Day Spa for allowing us to work with them in new opportunities as an organization. FAB also thanks West Wind Graphics for the printing of our publication. Thank you to our friends, family, and fans for their continued support and readership.


(715) 235-4700 • Main Street Menomonie • “Like” Leissa’s Hair Studio & Day Spa on Facebook

This is an unofficial UW-Stout publication and was not printed at the taxpayer’s expsnse

S/S 2014 FAB Magazine  

Spring/Summer 2014 Issue

S/S 2014 FAB Magazine  

Spring/Summer 2014 Issue