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What’s Social Media Management Creating Contagious Social Content

Linkedin and Google Plus


Facebook Marketing Social Media Management Tools SMM on Twitter

Managing Instagram

Social Sins

Social Media Marketing is a form of online or internet marketing that uses social networking websites as a marketing tool.

To generate content that users will want to share across online platforms

It is a relatively inexpensive means of marketing.

ALS Ice Bucket Campaign

Campaign Generated Over a $100 million

Key Components of Social Media Marketing

➢ SMO (Social Media Optimization) ➢ Social CRM (Customer Relationship Management) ➢ Selection & Setting up of Various Social Media Platform ➢ Metrics, Measurement and Analytics

Content is Key 1. Form and Context are the two attributes of content. Context


• Context is basically the • Form is how the content company voice. Should the should be presented. Via text, content be funny, serious, images, video etc? educational or detailed?

2. Staying Current and Relevant

Social Media Platform

A social media platform is a tool that allows users to build and promote community engagement, conversation and share user generated material.

Each platform was build to serve a unique purpose. Friendly Interaction

Professional Interaction

User Opinion

Creating Contagious Social Content 1. Appeal to your audience’s motivation to connect to each other, and not just with your brand. 2. Tell a story: is an insurance comparison website. Their highly successful ‘Compare the Meerkats’ campaign.

3. Keep your message simple 4. Appeal to positive emotions like inspiration, illumination or amusement to build a positive brand connection 5. Include visual and video content

Facebook has three tools Pages



➢ Facebook pages are similar to profiles, but for

businesses, organizations, and public figures. ➢ Users can “Like” a page, which means they’ll

automatically receive updates from that page in their news feed. ➢Advantages: Pages are free and easy to set up.

Every photo or video you post has a caption. Try adding a photo and include a link in the photo description. This is the most effective way to ensure traffic to your website. Another way to increase site activity is to pick the right thumbnail for a link.

If you need a certain post to get more attention, there are two things you can do.

✓Pin the post to your page

➢ Post Schedule

✓Boost and sponsor your post

➢ Boosting and analysis of post performance

The good thing about this data is that it can immediately be sorted based on age, gender, geographical location, time and other relevant categories. This provides a convenient way to quickly analyze and optimize your posts by customizing it for maximum effectiveness.

✓NOT guarantee likes or shares. It only increases the reach of a particular post. ✓At the end of the day, your content still needs to be top notch if you want the reach to give rise to positive returns.

✓On clicking the Boost option, you get three choices

People Who Like the Page

People Who Like the Page and their Friends

Customized Target Audience

✓Pricing Option

Budget per day, you pick the duration for the advert and you’re on your way.

Facebook will post the link on people’s timelines as per your requirements and will bill you for each day the post remains boosted.

You can target a particular city, a particular age group and also insert a bunch of interests that you want your target base to have. This is extremely useful as you can zoom into your target audience amongst the millions of users.

✓Example: For Scyther, you can choose a particular location, say a metropolitan city like Mumbai with a large upscale grooming market, target only men between the ages of 18-40 who have an interest in the categories of ‘personal grooming’, ‘Shaving’, ‘Razor’, ‘Beard’.

With these categories, you can get a reach of nearly 6000 people for a budget of `1,000 per day. This is potentially the most economical way of getting your content out there and ensuring that people are aware of and are interested in what you have to offer. Even if your turnover is low and only 5 people respond to the advert and decide to purchase products from Scyther, say for `300 each, that’s still a profit of `500 you get to make. Thank you, Zuckerberg.

Beware though, excessive boosting of posts, or boosting of the wrong posts may lead to the page being classified as spam, which is something we don’t really want. Play it safe, and this is a sure way of increasing page support and building a larger fan base.

• Advantages: Ads have powerful targeting parameters. • Disadvantages: Ads can get expensive, depending on your goals.

Facebook groups are similar to discussion forums, but with additional features that pages and profiles have (like a wall). You can create groups related to your industry or product offerings as a way to reach out to potential customers. • Advantages: Groups are free and have high levels of engagement. • Disadvantages: Groups can be very time consuming.

When Is The Best Time To Post On Facebook?

➢ Importance of HashTag (#)

Using a hashtag helps you reach your target audience and likewise makes it easier for others to find your information. Tools Track your the performance of your hashtags i. ii. iii. and many more

Twitter Marketing Techniques coming soon......

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Why Social Media Management is Important?  

Social Media Marketing is a form of online or internet marketing that uses social networking websites as a marketing tool. For more details...

Why Social Media Management is Important?  

Social Media Marketing is a form of online or internet marketing that uses social networking websites as a marketing tool. For more details...