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CV #01 #02 GARDENA PUMP SPRAYER

CHEF WANNABE

ERGONOMIC DESIGN PROJECT

DESIGN PROCESS PROJECT


#03 #04 #05 ELEMENTS OF FORM

BREAKFAST SET

FIGURA

FORM EXPLORATION PROJECT

SMALL APPLIANCES DESIGN

FURNITURE DESIGN


Contact adress: Fysikgrand 23A-003 90731 Umea/Sweden

Name: Ezgi Sabir Date of Birth: 4th of December, 1988 Phone: +46 (0) 0738466575 E-mail: ezgisa@yahoo.com Citizenship: Turkish Current location: Sweden

Profile I am a young industrial designer from Turkey who is passionate about her work. I enjoy all steps of the design process, from ideation to sanding foam. Solving problem in a unique way by thinking analytically is what I believe important in design. I am a fast learner as I give importance to explore different creative techniques and push my boarders.


Design skills Creative techniques Hand/computer sketching and rendering Model making (foam, clay modelling, painting) Wood working techniques Metal working techniques

Computer skills Photoshop/Illustrator/Indesign Sketchbook Pro Rhinoceros/Cinema 4D Vray/Hypershot Microsoft Office

Language Skills English, Advanced German, Beginner Turkish, Mother tongue

2010-2011

Introduction to Industrial Design Umea Institute of Design, Sweden

2006-2010

Bachelor of Industrial Product Design Istanbul Technical University, Turkey

2009

Arcelik Inc., Industrial Design Department /www.arcelik.com.tr/ participated in a small appliances design project - the focus was on ideation and model making. 1,5 months summer internship

2008

Hotic Inc., Design Department /www.hotic.com.tr/ participated in 2 shoe design projects - the focus was on sketching and prototype making. 1,5 months summer internship

2007

Sisecam Inc., Design Department /www.sisecam.com/ participated in a glass packaging design project for olive oil. - the focus was on CAD modelling. 1,5 months summer internship


#01. GARDENA PUMP SPRAYER Ergonomic design project, 4 weeks

2010, Umea Institute of Design, Sweden

The task was to redesign Gardena’s existing pump sprayer by improving ergonomics and aesthetics. The project had a strong focus on ergonomic analysis, user testing and brand language. Concept models and weight models were tested by the target user to get the best ergonomic result. The form of the product was designed according to brand values and evaluated by Gardena’s design team.


BRAND VALUES

FLOWCHART there is not enough indication that tells the user that it is locked

> INSPIRING take the sprayer

> INTELLIGENT

fill with water

test the sprayer

START open the cap

> CONVENIENT

close the cap

shape of the bottle isstart spraying not easy to hold hard to press

> FITS TOGETHER

BRAND ANALYZE

spray continuously

REPETETIVE DETAILS

less movement on wrists

adjustment area is too small

cannot read the measurement take it to near the plant while filling it pour out the water

spraying is over

using two hands if it is heavy

open the cap

support part on top of hand is great

FINISH

recap it again put it back to its place

USER STUDY GEOMETRIC

ERGONOMIC

INTERSECTING VOLUMES

“I seriously had some pain in my wrist and arm area after 5 minutes of usage.“ Gardena Pump Sprayer User

CHAMFERS

> THE BRAND: “GARDENA” Gardena is a leading brand in gardening products which has its own design guidelines. For this task, we were also informed to follow the characteristics of Gardena. Intersecting volumes, chamfers and repetitive details are mostly seen in their form. As in their choice of colour, they only use turquoise, orange, tones of grey and black.

> TASK ANALYSIS To understand the user in a better sense, we did a user study in groups. After seeing the flowchart of the product, I did a brainstorming session and defined all the problems for each step in the usage of the sprayer. Videos that recorded the usage and the comments helped to reveal the ergonomic problems.


PERSONA ERGONOMIC ANALYSIS

UPWARD POSITION

DIRECTION OF THE HAND

DIRECTION OF THE WATER WEIGHT STRAIGHT POSITION

CENTER OF THE HAND CENTER OF THE WATER WEIGHT

DOWNWARD POSITION WHEN THE DISTANCE INCREASES BETWEEN THE CENTER OF THE HAND AND THE WEIGHT, USER STARTS FEELING THE PAIN

> FOCUS ON ERGONOMY I visualized the ergonomic problems that we faced during the user study. Problems mostly focused on (1) the trigger, (2) pain areas on hand and (3) the unstable position of the center of the weight and the hand

> PERSONA Jane and Robert are a British couple in their early 60’s. They enjoy their retired life by taking walks, gardening, making handcrafts and cooking. Their previous occupations were engineer and lawyer. They love spending time with their grandchildren. Growing their own vegetables for a healthier life is a huge proud for them. As they achieved most of their goals in life, there is still one left, and that is travelling around the world with a ship.


CONCEPT DEVELOPMENT

USER TESTING

SELECTED CONCEPT

> CONCEPT SELECTION Three concepts were evaluated by a brainstarming session with classmates and Gardena Design Team. Criterias were the product’s relevancy to brand values, target group and ergonomic assertment. As a result, the concept which has an adjustable noozle that solves the unstable distance between the hand and weight was selected.


IDEATION

CONTAINER POSITION EXPLORATION

FUNCTION MATRIX MODEL #1

MODEL #2

MODEL #3

SK

ET CH NC MO TIO DE NS LS

FU

SHOULD BE AS CLOSE AS POSSIBLE

ODEL SELECTED M EASY TO GRIP

COMFORTABLE ON FINGERS

EASY TO PRESS

COMFORTABLE ON HAND

12

13

9.5

12.5

13.5

8

10

13.5

12.5

10.5

12

12

* Total 5 users have contributed during this user test. Points that are given by users were : 3 - very good , 2- satisfied , 1-bad , 0-unsatisfied

> USER CENTERED APPROACH While deciding on the handle of the sprayer, some weight models and sketch models were made. Models were asked to be tested by people both in target group and not. I decided on some important criterias and users graded the models according to each criteria. This helped me to understand the favors of different hand sizes and selecting the most appropriate model for the majority.

> FORMATION Key problems were turned into product ideas and forms.


FORM DEVELOPMENT

> BRAND LANGUAGE Various form alternatives were made and the most relevant one to design guidelines was selected. Chamfers and intersecting volumes were considered in the design.

3D MODELLING

> 3D MODELLING Selected design is modelled in Rhino to determine the proportions and size of the components clearly.


FINAL DESIGN


PRODUCT FEATURES

> ADJUST THE WATER DIRECTION The nozzle has 3 specific positions : downwards, straight and upwards. By adjusting the nozzle direction, user can keep the same hand position and this decreases the pain on the wrist.

> ADJUST THE NOZZLE By rotating the nozzle, user can adjust the amount of water you want to spray.

> FILLING WITH WATER The lid of the design is at the back of the container. It is approproate to fill it from the tap or from a bottle.


COMPARISON WITH THE EXISTING PRODUCT SUPPORT

LID

/ Existing product has a small and narrow support on the hand.

/ Existing product has to get seperated while filling with water.

/ New design has a big and wide support on the hand.

/ New design has a lid that offers an easier and fast use for users.

HANDLE

/ Existing product’s handle is straight and unergonomic while using. / New design has a curved handle that is more suitable for the hand and offers a natural grip.

NOZZLE

/ Existing product has a small and fixed(unmoveable) nozzle. / New design has a longer nozzle and adjustable. That prevents excessive wrist movements.

CONTAINER

/ Existing product’s container has a small diameter with a long height. That increases the distance between the center of the weight and hand. / New design has a closer distance between the centers because of low and wide container shape.

TRIGGER

/ Existing product’s trigger let the user to use 2-3 fingers that can depend on the user. / New design’s trigger has a longer and wider surface, closer to handle and let the user to use all 4 fingers.


#02. CHEF WANNABE Design process project, 4 weeks 2010, Umea Institute of Design, Sweden

There are many different circumstances when people needs guiding in the kitchen while cooking. Some examples are long and complicated recipes, unknown recipes or time-considerable recipes like baking. In the task, as a fictionous scenario, Philips enters a new market and wants to have a kitchen timer. I expanded the brief a little according to my findings in research. The final product became in between of a kitchen timer and an assistant chef that helps you in the kitchen. A need for an assistance in the kitchen during cooking process encouraged me to design this product. The project had a focus on design process, concept generation and brand language.


DESIGN BRIEF

BRANDMAPPING

MOODBOARD FOR ‘PHILIPS‘

> INTRODUCTION The task was to design one of the products as kitchen timer, kitchen scale or personal shopper for a specific brand which can be Bang&Olufsen, Philips or OBH Nordica. I intended to design a kitchen timer for Philips at the start. While identifying the problems of a kitchen timer, I developed the product in a wider aspect and it turned into a “personal assistance product” in the kitchen.

> THE COMPANY: “PHILIPS” While analyzing Philips and its competitors, I’ve arranged the products of the related companies in “innovative-known” and “traditional-modern” axis. Philips products highly dominated innovated and modern area. This gave me a direction on which way to work on.


BRAND ANALYZE

PERSONA

futuristic

zen effect

clean lines

> YOUNG COUPLE Laurie and David is a Dutch couple on their 30’s, living in Amsterdam. They have just been married after a 7 year of relationship. Both have a very active work life and trying hard to balance between work and home life. They mostly have very long work hours which makes us them miss the home environment : especially kitchen! Laurie is vegetarian who takes care of her eating habits whereas David is a health freak who is addicted to doing sports and eating healthy food. As a couple, they are spending a quality time in kitchen and they expect to cook time-consuming good recipes as quick as possible in their kitchen. Honestly, they sometimes admit that they are dreaming of having a professional cook in their kitchen who would help the couple in cooking and ensure a delicious dish for dinner!


FUNCTION ANALYSIS

PROBLEM IDENTIFICATION

Necessary

A timer that alerts you in exact time Making you aware of the amount of time

Desirable

Allows you to cook multiple meals at the same time

Unnecessary

Thermal sensors Radio feature

> BRAINSTORMING With a brainstorming session, functions of the product and problems occuring related to kitchen timer/measuring time in cooking process were identified and visualized. Key problems that the product will focus on were chosen according to their importance for the target user.

> KEY PROBLEMS Setting the timer for multiple meals (confusing) Forgetting the timer and moving around the rooms in the house (food ends up burnt) Setting the timer for each step of the dish independently (exhausting) Irritating and sudden alert coming from the product (disturbing)


CONCEPT GENERATION

key sketch

INTERFACE SKETCHES

MOCK-UP BUILDING

> MOCK-UP Selected model’s mock-up was made from hard foam before taking final decisions.


Let’s look at Lourie and David’s ordinary evening...

1

2

They send it to the device and device starts storing the data

They find the recipes for dinner online when they are at work

3

While cooking, they can take the timer part and go to another room

4

In alarm mode, both main part and the timer part glow and give a sound


DESIGN IN CONTEXT


#03. ELEMENTS OF FORM Form exploration project, 10 weeks 2010, Umea Institute of Design, Sweden

In this extra course I took besides my studies in UID, I was asked to choose an insect as a starting point and develop a three dimensional form out of it. I chose “Mayfly� as an insect to work on and explored different techniques like sketching in various medias such as foam, clay, paper modelling etc. to define the form. I intended to keep the form both abstract and has a feel of Mayfly in it. My final proposal is a sail boat as Mayfly is an aquatic insect.


Traditional Sketching


Marker Sketching


Sketching over a photo

Sketch Model


Clay Modelling

3d Modelling Rhino Sketching over a photo


Digital Rendering

Paper Model


Final Form


#04. BREAKFAST SET Small appliances design, 5 weeks Designed in collaboration with Arcelik Inc.

2009, Internship project, Turkey Internationally known Turkish white goods brand Arcelik gave me the task of designing a small appliances set consisting of kettle, toaster and juicer in my summer internship. The goal of this project is to design a product family that shares some common ideas and reflect their family characteristic in their appearance. As breakfast set is used in the mornings, it should offer a fast usage. That’s why I chose the keywords “easy“ and “light” for the set. I implemented the keywords to each product for its own function and needs. The project had a focus in ideation and modelmaking as full scale model of the kettle was produced in the end of the process.


PROJECT TIMELINE brief

research

PRODUCT PLACEMENT

concept generation

concept selection

ideation

USER OBSERVATION

Kettle becomes very heavy to carry as user also carries the heater inside

There is not a proper way to take the ready toasts. Unsafe situations

User is unsure about the remaining time that boiled water will be ready

> PRODUCT PLACEMENT Kettle, toaster and juicer designs of Arcelik and competitors have been examined and decided on the placement of the new design. New design should be both be innovative and simple.

> PROBLEM IDENTIFICATION Users relation with small appliances, mainly focusing on kettle, toaster and juicer has been observed and key problems have come out from these observations.

product f


family generation

form study

detailing

evaluation

prototyping

final product

PRODUCT FAMILY EVALUATION not enough visualisation of the process safety issues important to take little space portable

problems today small home appliances for kitchen

should be self-explanatory

new material and technologies modern and minimalistic design offering a new experience to users multi functional appliances

no similar interface between all small appliances takes a big space in kitchen

few buttons for simple usage no need for instructions

no memory to remember custom choices

design of the appliance differs in daily / few usage high-tech materials and technologies extend the experience afterwards

tomorrow

suggestions

common interface characteristics can have a cultural touch should offer a fast usage simple interface design


IDEATION

Heater is seperated from the main body and moves upwards while water is boiling

Heater is seperated from the main container and stays on the table, main container is moveable

> SELECTED CONCEPT

Main container and the heater is seperated. Container rotates to show the process visually to the user. Indication lights on it represents the remaining time. This concept was selected, as it is “light“ because heater and the container is seperated and it is “easy to understand“ as it shows the remaining time visually by rotating and indication lights on it.


FORM STUDY 6

1

5

3 4

PROTOTYPE BUILDING

2

1. semi transparent body 2. heater resistance 3. on-off sensor 4. handle 5. kettle entrance adjust 6. LED indicator

> PHYSICAL MODEL Exact dimensions of the kettle have taken from Rhino model and used while making the prototype. 1:1 scale model is made of hard foam. Steps of the making the model were shaping the foam, putting paste, sanding and painting with airbrush.

> DECIDING ON THE FORM As the keyword of the concept is “light”, forms that reflect “light” was explored by sketching various forms. Final form was selected with Arcelik Design Team because of its light appearance and consistency between the shapes.


KETTLE SCENARIO

1

2

Fill it up with water

4

3

Start !!!

5

Water is boiled!

Container rotates while water boils

6

Pour the boiled water

Put it back to its place


“EASY TO SERVE“ User can put the inner tray full of toasts on the table. By doing that, it becomes more safe to take out the toasts and user can take it while having breakfast

TOASTER SCENARIO 1 2

pull the handles

4

3

rotate them

take it out

serve it on the table


1

2

3 4

1. squeezer 2. filter 3. container 4. handle 5. engine 6. transparent container

JUICER SCENARIO

1

2

squeeze it

4

3

take out the container

> “EASY TO CLEAN“ By designing the parts getting seperate easily , the biggest problem of the juicer, cleaning problem is solved.

5

take out the filter

all components can be cleaned

6


PRODUCT FAMILY


#05. FIGURA Furniture design, 16 weeks Designed in collaboration with Demo Furniture

2009, ITU, bachelor graduation project, Turkey In my graduation project, I had the chance to cooperate with one of the Turkish Small and Medium Sized Companies. I cooperated with a small sized wood furniture company and they gave me the task of designing a technological hotel furniture made of wood and a technological device. I did user research and interviews with luxury hotel customers in the start of the project. That helped me to find out their main needs and habits, as they were reading and using computer. I implemented these activities in my design by choosing the right technology and designing the form with the wood material. A full scale model of the design was presented in the end. The project has a strong focus on user research and prototyping.


KEY REQUIREMENTS

A hotel furniture for 5 star luxury hotel lobby area

Design should answer to 5 star hotel customer needs

Final design should be a high tech-smart furniture

Design should include a high technology device Cooperation will be done with other companies

“Wood“ material must be included in the design

RESEARCH FOR HOTEL LOBBY new material and technologies are implemented user centered approach is implemented high tech furnitures

tomorrow

problems

today

suggestions

no customization for special purposes of the customers non flexible furniture causes problems in long term usage technological devices are not considered in designs no suitable furniture for brief meetings hotel identity is usually not seen

appearance matters the most while buying no functional feature is offered luxury elements are implemented in furniture reading and using laptop is the most common activity

lobby furniture should offer more than a lounge chair a need for interactivity in hotel lobbies furniture should both offer multi and individual user usage new experiences can be offered to customers through furniture

the meaning of furniture in luxury hotel lobbies


TARGET GROUP Main customer group of luxury hotels is business people. They have an active lifestyle, travel a lot and get on well with technology. From the research, main activities of business people in hotel lobbies are reading, waiting and using laptop for work or entertainment.

travelling

technology

luxury

SELECTED TECHNOLOGY MICROSOFT “SURFACE”

Direct interaction

INSPIRATIONS

Multi-user experience

Object recognition

Multi-touch


IDEATION

Aims to provide entertainment for the target group. Sound system and an inner built screen helps to achieve this.

Aims to provide an appropriate space for brief meetings. Should include the technology for meetings.

> SELECTED CONCEPT A portable hotel furniture that should have an interactive surface that provides the need of computer for the user, be collected and charged together in lobby space. Answers the needs of the target group.


PROTOTYPE BUILDING

> 1:1 MODEL A prototype of the design was made for presentation. It was made of solid wood, plexiglass and fabric.

FINAL DESIGN

> FINALIZATION In the final design, the front part is for keeping the magazines/newspapers as reading is an important activity in hotel lobbies. There is also a place to put belongings and high durable fabric is giving a structure to the system. Microsoft Surface is embedded for technological purposes.


PRODUCT SYSTEM

USER SCENARIO

1

User takes the fully charged one

3

2

Picks his favourite magazines

4

Drags the furniture

Enjoys/works on the interactive screen

> HOW IT WORKS The system is consisting of two parts: the portable furniture and its dock, where it is charging. Dock acts like a regular side furniture in the lobby and has indication that shows the battery level. This makes it easier for the user to notice the fully charged one.


PRODUCT INTERFACE

PRODUCT DETAILS

in charging situation

in repair situation

turned off

when Microsoft Surface is turned on

> DETAILS In case of repairing Microsoft Surface screen, it can be deattached from the bottom. For charging purposes, the part that is attaching the dock is located in the border.


PRODUCT ERGONOMICS

EXPLODED VIEW 1

2 3

395 - 440

660 - 730

4

5

730 - 760

1035 - 1045

1. Solid wood 2. Supplement base 3. Dowels 4. Microsoft Surface 5. Screws 6. Solid wooden rods 7. Wheels

6 7


DESIGN IN CONTEXT



Ezgi Sabir - Industrial Design Portfolio