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Dec. 6th 7 pm Emerson Suites

Welcome to the show

Who we are: HiFashion Studios is a student-run organization that was founded in 2010 by eight college students at Ithaca College. As a production company the purpose and goal of HFS is to simulate the professional and demanding environment of the fashion industry. HiFashion Studios consists of a Runway, Magazine, Photo/Video, and Modeling departments which we call studios, producing two runway shows a year along with an online magazine every semester. HFS is run by an executive board with its respective memebers of each department which consist of a President, Financial, Creative, Events, Advertising, Marketing, Hair&Make-Up, Photo, and Co-Ediotrs-in-Cheif Executives. We harness creativity and produce great work. We are HiFashion Studios.

Notes from the President: Let us take you down into the dark side of the rabbit hole. Our theme for this fall show is a dark avant garde interpretation of Alice in Wonderland. We are flushing out the models faces with dark colors and taking their hair to an extreme. The music will create a dark empty energizing feel to add to the mysterious world. Our goal is from the minute you walk into the room you are transported to a different world. I really look forward to the show everyone has worked hard to get to this point and we can’t wait to wow the audience.

Welcome to our tea party and don’t be late ! • Opening Half • Intermission • Pulse Hip-hop • Closing Half

Executive Board Bios Pedro Maldonado / President He is a Senior Communication Management and Design Major with an Art Minor. He is the Co-Founder of HiFashion Studios. After graduation he would like to enter as a buyer or sales representative in the fashion industry. He has interned with Proud Galleries in London, they are the premiere commercial photo gallery in all of London. His favorite part of HFS is working with a team on photo shoot, it is such a creative and energetic atmosphere. Amy Lindenfelzer / Creative Executive She is a sophomore Communications Management and Design major. She loves seeing the final outcome and knowing that everyone worked together to make a runway show come to life. Amy has worked on past events for many years and has recently worked with Ask Gerrie Events. She hopes that everyone enjoys the show.

“Joey” Hollister / Events Executive He is a junior Integrated Marketing Communications major at Ithaca College. Joey recently returned from IC NYC program. He interned at Focus Features, a film production and distribution company. His favorite part about being in HiFashion is how the organization is able to incorporate real life experience and work ethic.

Executive Board Bios “E” Yiwei Zhu / Advertising/Marketing Executive She is a junior, major in Integrated Marketing Communication. She is passioanted about the creative side of advertising. She interned with Vogue China last year. Her favorite part of the organization is producing creative work with her fabulous team. Shakini Sachdev / Stage Manager is a senior Communication Management and Design major. Her favorite part of working in HiFashion Studios is to be a part of the amazing end results. She has interned for a publishing and promotional company in Bangkok, Thailand and also studied abroad in Dublin, Ireland for a semester.

Meg Riley / Hair & Make-up Executive is currently a junior Communication Management and Design major. This past summer she interned at Clear Channel Communications in their promotions department. Next semester she will be studying abroad in London. Her favorite part about HiFashion Studios is the work the organization has to show for themselves. Erica Greenberg / Wardrobe Executive She is a sophomore Integrated Marketing Communications Major. She interned this past summer for Regan Communications Agency.Her favorite part of HFS is picking out the clothing for the models to wear that she envisioned for months and then finally seeing that image on the runway the day of the show.

Carl Heyerdahl / Photo Executive He is a freshman BFA (Film, Photography, Visual Arts)/ major. Free lance photography, music video production, family and event photographer, Photographer for the Ithacan. His favorite part of HFS is the way that all the different elements, like hair and makeup, clothing and creative ideas come together to create a really cool end product.

Maxwell Mehlman/ Treasure He is a Senior, Business Administration major with concentrations in Marketing and Management. He was the Director of photography for 1st and 2nd placegolden doorknobs 2012 He consideres HFS a totally new experience for him, he loves meeting and working with such a diverse group of students. Anissa Richmond / Co-Editor-In Chief / HFS Magazine She is a Senior Integrated Marketing Communications major and Writing minor.Most recently she interned at in their Marketing Strategy department handling fashion and beauty. Her favorite part of HFS is being able to integrate the fashion voice of the campus with what’s current in the industry.

Alicia Gallen / Co-Editor-In Chief / HFS Magazine Journalism major and IMC and Writing minors who is graduating in a few short weeks. She is the co-founder of HiFashion Studio’s HFS Magazine and is sad that it is her last semester with HFS! She is working towards a career in fashion public relations.

HFS Models Lulu Helliwell Alix Baker Ariam Solomon Binta Freeman Ellen FitzPatrick Emma Perry Helene Weiss Katie Mattner Kaylyn Abenojar Kelly Zhang Lelia James Lindsay Tomaro Michela Moe Monica Lum Natalie Dionne Nicole Arocho Rebecca Catapano Ruby Benn Stephanie Pierre Tianna Robinson Yodit Solomon Zoe Babian

HFS Teams AJ Valone Alain Zurmuhlen Brandon Ferreira Cody Garrett Eliodoro Castillo Evan Layne Harris Meyers Joel Hilario Jordon Darkow Malcolm Temple Marshall Brockley Matt Pappadia Philipp Borgolte Samuel Dickinson Shawn Davis Stanley Burnside Suleyman Yoruk Vincent Dodero Vinnie Semeraro

Events Planning


Anna Golden-Dukes Carolyn Hartley Lauren Ryan

Anna Mark Elise Sherman Hannah Fitzpatrick Korie Fackler Sarah Holzberg

Creative Jordana Jarrett Taylor MacDonald Jena Pollock Carly Daniel Dominique Brown Chelsea Smith Lauren Quigley Sarah McHugh

Photo/Video Jackie Celona Theo Mongeau Graham Hebel Jacob Beil Madeline Schwartz Bridget Williamson Erin Batty Emily Ackel Sunny Leerasanthanah Jacqueline Bilski Jackson Li

Wardrobe Jenna Kabat Angela Pontillo Jessica Shikami Beecher Dinap oli Kailyn Mooney Hali Garber Casey Hicks Sarah Lombard

Make-up & Hair Gretchen Harvey Abby Kane-Gerard Chloe Van Alstine Holly Kreczko Alanna Kots Page Plocic Jackie Branco Kailyn Mooney

HFS Magazine Co-Editors-In-Chief Anissa Richmond & Alicia Gallen Deputy Editor Nicole Viteritti Writers Hali Garber Prairwa Leerasanthunal (Sunny) Nicole Panuccio Fashion Director Suzanna Slavin Fashion Editors Kelly Fishback Nichole Palermo Cassie Walters

Vendors Maurices

Sponsors SGA Park School of Communications

Rue 21 Petrune Nike Homegrown

Special Thank You John Ryan from Sound on Sound Sam Chua from CCES Andrew Underwood from A/V Kamal our DJ William Ressler our faithful advisor

Art Director Megan O’Brien Art Editor Grace Erickson Social Media Editors Isabel Balla Lindsay Behar


HFS Runway Show Program  
HFS Runway Show Program