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Acknowledgement The self promotion project was something very important for me particularly for my business. Since I entered the university in 2007, we have got several promotion projects but they do not fall into something professional. This project has helped me to put in practice several technics that I have learnt so far at the university and in my professional life. Both have helped me to provide a non biase jugement and improve my skills for developping any design in designs. I thank my past lecturers for their motivation to go beyond what I was especting, the moderator Miss Denmamode for her supports as advisor. As I said Olivier Designs was not new for me, I was already working on this name since 2008, I have thought that a rebranding would be something that could help to improve my image, and with this project, I have understand that the company is good but my vision and moto which need to be defined. A that I wish is that now well define and having a brand image, I could come on with some new clients. Also a special thanks to my friends, family and darling for their support and participation.

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Design Brief Company Profile Passionate of art and Communication since my youth, I, Olivier D. Mootoosamy, decided to make it my job. I created Olivierdesigns in 2008 and since I worked for various companies in different fields; engineering to Tourisms, Events, and educations. My clients are both international and National. I put an emphasis on my polyvalence skills; Marketing, advertising spirit, illustrations, 3D modelist, Adobe Mastering and Photography, in order to bring a different service in this red ocean market. The logo used was not attractive and need to be redesigned so that people could easily recognize me and also, I will need to define my proper styled designing.

Market Position Advertising industry in Mauritius is saturated and with low profit businesses, this is a very harsh job to find company to spend a lot in advertising. Nowadays the graphic designer needs s to define himself as a Marketer and also a consultant. Nowadays for the same amount of money we need to prove the client that we really provide solution not only a simple advert. During these 4yrs of freelancing, I found that the best way to promote my services has always been the Two-way promotions; it means to create a conversation (hopefully a long-term one) that builds on the interactive exchange between client and designer.

Audience The brandname will target the; • advertising agencies, • potential employee, • potential clients

The message The new brandname is used to make my clients know that I have become more professionalist in my work and in the services being offered. The new name will help to pass on the message of; • Credibility • Brand spirit • Recognition • Reliability • Trustworthiness • Professionalism

The Branding The new image that I want to show is that I am more customer oriented and that my service are unique. The brand message that I want to send is Great services at low costs.

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Design Brief

Description

For this trademark, I will have to design a: • Logo • Corporate Identity pack; letterhead, business card, envelop, folder, memo pack, and so on. • Website; promoting my Portfolio for both Designs and Photography • 3D display for the Showcase • An Unconventional advertising item. The designs should target possible employers, and clients.

BUDGET The Budget allocated for the overall products will be Rs 35,000. The Budget will be split into: • Logo Rs 5000 (for registration to the Company division as business, trademark and copyright) • Corporate identity pack Rs 5,000 • Website Rs 5,000 (Hosting and Online campaign) • Display Rs 17,000 • Unconventional Ads Rs 3000.

DEADLINE All the work will be schedule for 15 weeks and will have to be submitted on the 1st November. The Products will need to be evaluated by the target audience to prove the effectiveness and efficiency of the work done.

Forecast Planning August Outline

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September 3

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October 8

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November 11

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Design Brief Research Brainstorming Ideation & Evaluation Thumbnails Designs Selection Design Description Cost Breakdown Final Evaluation & Conclusion

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Table of Content From

To

1 The Text

1.1 Introduction

1.2.2 Self Research 1.2.3 Primary Research 1.2.4 Secondary Research 1.2.5 Logo Competition

2

1.2.8 Color Exploration 1.2.9 Website approach

4 5 6 7 21 20

1.3.3 Unconventional Ads 1.3.4 Website

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22 23 26

1.3.6 Proposals

1.4.1 Design Description

25 27

1.4.2 Final Logo 1.4.3 Final Corporate Identity 1.4.4 Final Unconventional ads 1.4.5 Final Website 1.4.6 Final 3D display

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1.4.7 Final Proposals 1.4.8 Timeline

- Evaluation & Analysis

1.4.9 Measurement and Tachnical details

- Thu mbnails & Sketches - Survey - F inal Execution

72 75 77 78 78 79 79 80 81 82

74 76

1.4 Results and Analysis

29 31

1.3.5 3D Exhibition Stand

- sketch & Generation of ideas

- Selected idea

54 61 67 70

- Folder

1.3.2 Ideation 1.3.1Logo

53 55 63 68

- Business Card

- Compliment Card

1.3 Methodology 1.3.1 Brainstorming

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- Letterhead & Enveloppe

1.2.6 Brand 1.2.7 What is a Brand Book?

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- CD Label & Pocket

1.2 Literature Review 1.2.1 Marker Research

1.3.2.2 CorporateIdentity

1.5 Conclusion & Recommendation 2 Reference Materials 2.1 Reference 2. 2 Appendix

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1. The Text

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1.1 Introduction

Promoting myself as a Graphic Designer will allow me to target advertising agencies, potential employees and clients. In this project, I will show how I design my professional products and the way I self promote my company. The deliverables for the campaign will be a: • Logo • Corporate Identity Pack • Website for online portfolio • 3D display • Unconventional design The objectives are to create visual image of a company which has: • Credibility • Brand spirit • Recognition • Reliability • Trustworthiness • Professionalism

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1.2 Literature Review

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1.2.1 Market Research Why freelancers need to have a brand name? • People have too many choices and too little time • Most offerings have similar quality and features • We tend to base our buying choices on trust. In order to empower a brand you will need to master the five disciplines of a Brand Building.

1. Differentiate

To differentiate yourself to competitors, you will need to focus on your strengths and weaknesses by making a SWOT and a Pestle Analysis.

2. Collaborate

Make use of available resources that surround yourself to empower the service you deliver. Choose a good team and reinforce consistency.

3. Innovate

Why do companies have problems when dealing with creativity? Simply because creativity is right-brained and strategy is left brained. You will need to create a stand-out name by making use of seven important criteria; • • • • • • •

Distinctiveness Brevity Appropriateness Easy spelling and pronounciation Likability Extendability Protectability

4. Validate

Validation means bringing the audience into the creative process. The following questions can be usedto evaluate your brand effectiveness. Is your brand • Distinctive? • Relevance? • Memorable? • Extendable? Does it have a depth meaning?

Cultivate You should cultivate a feeling around your brand that people will always associate. A living brand is a pattern of behavior; you will need to influence the Character by bringing out more values.

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1.2.2 Self Research Before going ahead, I want to present myself. My name is Olivier Daren Mootoosamy, 25 years old, having an average body and measuring about 1m 78cm. I am passionate of Design and Communication since I was in secondary school. I have always excel in the art side because it helps me to express me feelings and to communicate.

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My first artwork as a graphic designer wasfor an Immigration company. Though I have got more confident in the way to work with clients. In 2007, I decided to enter the University of Technology, Mauritius to make a DIploma in Graphic Design. It was a great experience because I acquire a lot of knowledge. Now I am a confirm freelancer and Photographer, my style is now more define and more obvious. Below is a SWOT analysis of myself and how people perceive me: PASSIONATE

SPONTANEOUS

PASSIONATE

CALM

CALM OLIVIER

Lively person

Meticulous

Ambitious

OLIVIER

Ambitious

Forecasting Honest

Envious Curious Hardworker

Joker

Gourmand

What about my style?

Brandname specifications

I like everything that is

The brandname should

• Oldies – the past for me has something more interesting. • Out-standing (Perverting) – perverting is not something that always be censored,

it is in a way to reveal out and stand out something that some person will not look or accept… good way to provoke emotions.

• Spontaneous - likes making sketches in any place which suddenly provokes a creative

ideas

I will use these elements to create my brandname but I will focus on this three main aspect:

• • • • • • • •

Reflect me as a designer Be creative Be easy to identify Be memorable Be simple Work in black and White Be easy to read Be original

Me, Freelancer, Designer

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Helpful


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1.2.3 Primary Research Interesting design, they use die-cut within the design to make the slash between Publico & Creative. On the back, it helps to seperate the name & position. The color is class and font use is formal.

At first the logo appears as an eye but it also could be a (.) full-stop with brackets to show emphasis. Subtile colour of dark and grey with glossy texture make the design interesting.

This agency make use of colour contrast to put emphasize and point out its design.

Another design which use die-cut. This make with the circle the head of Pacman. Pleasant design that, on using this shiny type of paper, make a class and value add.

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1.2.4 Exisiting Model Sans serif fonts for a modern design make use of color brightness to make emphasis. The overall work seem to be very unit and communicative.

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Logo & Website

The blue color is a good matching that is associated with the grey of the logo. The homepage of Akash seems to be a blog perhaps a CMS. There is no menu bar apart form a chronologic bar starting from 2006 to 2010.

The text about the designer is very long it should be in summary and be something interactive.

The Portfolio of the designer are in thumbnails and we see more text rather than the work done. We should consider the situation of making the portfolio stand out.

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1.2.4 Exisiting Model

Logo & Website

This deejay was found when I make my research. He fall in the category of designer and photographer but the most we seen is music. The logo seem to be like a freehand style with two square that should be consider as mixer tips.

The website is fully flash so don’t need to say how long you need to wait till it load. Once again there is no menu bar only a dark background and a slider to show his sounds and some of his photography. I have not seen any design stating that he is a designer and his portfolio. I have learnt that we should not use flash to make the website because of the low connection we have in Mauritius.

As you see we have a good navigation and if we want to contact him, the contact page appears in a form layout. Here again he could have make use of social network icons to gain more audience.

Attractive logo, simple and expressive; good color match, using red to attract and grey as corporate color. The “L” enclose in the box gives a 3D visual as it is a Negative graphic and so the color of the background . Nevertheless his lettering is somehow distracting but still interesting in the overall.

The website is very interesting, he use the shadow found in his logo to make emphasis in the layout. The texts are in proportion to the layout. The Porfolio is interactive and will display for example on click it opens up in a colorbox shape.

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1.2.4 Exisiting Model Liwan Po has a very simple logo which shows only the designer name. I think that a short monster does not reflect any design expressions. What does this means? I think only the designer could answer.

The menu is very small and it sildes when you select a work. The picture opens below in the slider and there is no comments to explain the works.

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Logo & Website


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1.2.4 Exisiting Model Make use of sans-serif fronts with no emphasis or any icon logo of only one color. Here we find a descriptive text that help us to instinctively know that are watching a designer website.

As you see here she makes use of an available free template found on deviantart to male her website. Nevertheless, she makes out something interesting and pleasant to work by having on the left-hand side her menu and three quarter of the space for her portfolio.

Here you can see the contacts of the designer

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Logo & Website


1.2.4 Exisiting Model The Designer use a rounded-shape font and shadow to make emphasis. As graphic, he used a Dice to represent his logo.

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Logo & Website

Howard Roussel is a graphic designer and a digital artist. His logo is very interesting. He create a feeling around his brand name, gives a spirit to it by using a Moto and also he put his vision about his brand. Simple communication, this is how a good brand should be.

He makes use of different color scheme to make the vision stand out. He makes use of different lettering style through out his logo to communicate the feeling of continuous improvement.

Overall Conclusion of the Analysis of the Logo The study of the exisiting designers has helped me to consider important factors that I should place into my Logo for instance; • • • •

stand-out name moto vision spirit

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1.2.4 Exisiting Model Corporate Pack

These examples of corporate pack show the visual consistency and harmony that it should reflect. Designing my corporate pack should evoke this visual aspect like consistency between the elements, the color harmony and be memorable/ easy to recognize.

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1.2.4 Exisiting Model

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Self Promotion

Advertising Agency: Filingo Ad, Kathmandu, Nepal Creative Directors: Mike Yonjan, Prakash Silwal Art Directors: Mike Yonjan, Prakash Silwal Copywriter: Prakash Silwal Illustrator: Mike Yonjan Photographer: Prakash Silwal Additional credits: Bikash Lama Published: April 2010 http://adsoftheworld.com

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1.2.4 Exisiting Model Self Promotion

Agency business cards are scored so they fold into tent cards. Advertising Agency: Hot Tomali Communications, Vancouver, Canada Creative Director: Thomas Stringham Art Director: Patrick Chambers Copywriter: Thomas Stringham Photographers: Thomas Stringham Released: August 2009

http://adsoftheworld.com

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1.2.4 Exisiting Model

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Self Promotion

Advertising Agency: Imago, Zagreb, Croatia Creative Director: Vanja Blumensajn Art Directors: Darko Bosnar Copywriters: Vanja Blumensajn Additional credits: Sasa Peric, Ana Ivusic Published: December 2009 http://adsoftheworld.com

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1.2.4 Exisiting Model Self Promotion

Our numbers have changed. Not our eco-commitment. When Liwa shifted its office to a new address, the agency came up with a unique way to use its existing stationery and make a statement at the same time. A ‘recycle’ seal was created with the new telephone and fax numbers plus a subtle environmental message. Advertising Agency: Liwa Advertising, Dubai, UAE Creative Directors: Suhas Rege, Vijay Kumar Art Director: Navkriti Shrikhande Copywriter: Vijay Kumar Additional credits: Sagar Rege Published: January 2011

http://adsoftheworld.com

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1.2.4 Exisiting Model

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3 D Exhibition display

This stand makes use of fewer materials like wood, plastic, lightning kit and metal. It is an interesting concept for a communication company as if seems like being in a bubble. This Eset exhibition stand is a modern design. The fact that it has an open area which fall on a small saloon gives the opportunity to have a direct contact with the potential client. In addition to this, the stand displays the products and a television to make the advertising of the products.

This stand designed for a software company makes use of computers to show that the programs and banners have been added. Moreover there is a small table for displaying promotional items. Another aspects of this stand is that it is spacious enough to allow people move freely.

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1.2.4 Exisiting Model 3 D Exhibition display Interesting concept for this light company Arc design with attractive colors, and a totem type design in the middle.

Interesting design with lots of stuff for visual animation and has many display stand.

This Serco stand is designed in a semi-circular shape in the background with some display inside. Anyone interesting about the product could read out all information on the stand itself.

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1.2.4 Exisiting Model

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3 D Exhibition display Very interesting design exhibition, large enough for various meeting and display. They put lot on visual impact and communication.

Original and very visual design for this stand. Big showcase and attractive display for products.

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1.2.5 Logo Conception

How to choose the right logo

ever, due to its corporate rise and presence everywhere, people have immediately grown to think “Nike” whenever they see a swoosh. The same is true for the McDonald’s golden arches.

A logo is a graphical element (ideogram, symbol, emblem, icon, sign) that, together with its logotype (a uniquely set and arranged typeface) form a trademark or commercial brand.

Text and Symbol Logo

The logo is one aspect of a company’s commercial brand, or economic or academic entity, and its shapes, colors, fonts, and images usually are different from others in a similar market. It’s important to realize, when you are choosing a logo design, that your logo is more than just the visual representation of your business name, it’s will become one of your most valuable commercial assets. Opinions about your company, its integrity, personality and reputation can be formed at a glance and with the presence of your logo on every business card, letter, advertisement, brochure, website and product that your company goes on to produce demonstrates just how vital it is to choose the right logo, the first time.

A brief amount of text, or sometimes just an abbreviation, compliments the symbol and provides that extra bit of clarity of what the business is about. Whichever style of logo you decide to follow, remember it’s not just about what you want your logo to look like, how your audience will perceive your logo is even more important. Interflora is an example of this type of logo with the word “Interflora” accompanied by a symbol depicting a person on the move carrying a bunch of flowers.

Design characteristics There are a few design characteristics to consider:

Types of logos There are typically three types of logos:

Color

Text logo

Typical associations are (although they will vary by country):

Symbol logo

Text and symbol logo

• WHITE: is the color (or lack thereof ) that represents purity, neutrality, sterility and youth. • BLACK: is a multi-dimensional color that can mean classic or new, it has an ominous

Text logo

• •

Words in their purest form ARE images. Fonts come in all shapes and sizes, which convey different impressions on the audience. A thick font conveys strength and power. A script font conveys elegance and austerity, and a slanted typeface conveys movement. Your company name thus can be your own logo, provided the font you use displays the intended qualities of your business.

Symbol logo

• • • •

A symbol uses an image or images that convey an actual or abstract representation of a business. Because a symbol alone is less direct than text, it leaves itself open to a wider interpretation of what the business is about. Using a symbol in your logo has several possibilities. The symbol may be a take on a company name. One of the most famous examples is Apple Inc.’s apple with a bite taken out of it. Or the symbol may create an entirely new symbolic meaning. For instance, people did not originally associate the Nike “swoosh” with the company. How-

• • •

characteristic, symbolizing death. GRAY: is a blasé color, security and reliability—two important features businesses will need to adopt in the future. RED: makes the heart beat faster, strikes a chord with more cultures than many other colors because of its intensity, passion and invocation of an inherent physiological response. BLUE: is the best color to wear to an interview - non-threatening, yet confident, stable and loyal, the color of corporate and technology. GREEN: will continue its rise in eco-conscious businesses. YELLOW: echoes the duality nature of red. Though yellow evokes feelings of happiness, when we are confronted with too much yellow, we can become annoyed or angered. PURPLE: in Thailand is considered to be the color of mourning. Not so in western cultures. Purple is the color of royalty and wisdom. ORANGE: is energy, enthusiasm, get-it-done and balance. BROWN: is the color of dirt, giving it an earthy, environmental quality popularly coupled with green. PINK: a sister of red, is a tranquilizing color, symbolizes innocence and child-like flirtatiousness.

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What is a Brand? This is a difficult question and one that I have yet to find the perfect answer to. I say this because there are many interpretations of the word and ultimately most are wrong. This said; understand that a brand is essentially the sum of all parts of the business experienced by someone and together with their perception of that experience. In essence, there are two fundamentals to know: 1. A brand is the total experience gained from the behaviour and relationship someone has with an organization, product or service. 2. A brand has two living parts, the part that the organization or product/service creates and the part which is kept in the mind of the person experiencing it.

1.2.6 Brand What is a Brand Identity?

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There are two parts to answering this question, in the definition of what an identity is, and the types of identity structures, identities and architectures. An identity is made up of three fundamental elements; 1. Visual System. This is the mark, logotype, typographic system. Colour palette and imagery. 2. Personality. Values, Attributes and Associations - as explained further on. 3. Functionality and Behaviour. The integration into business and brand strategy, as well as any interaction.

Brands create context about who we are and how we live. And brands aren’t just articulated by their advertising anymore; they’re articulated by everything they do. Every aspect of a brand that touches people defines that brand.” Lee Clow, Chairman and Chief Creative Officer of TBWA Worldwide.

Brand name The brand name is quite often used interchangeably with “brand”, although it is more correctly used to specifically denote written or spoken linguistic elements of any product. In this context a “brand name” constitutes a type of trademark, if the brand name exclusively identifies the brand owner as the commercial source of products or services. A brand owner may seek to protect proprietary rights in relation to a brand name through trademark registration and such trademarks are called “Registered Trademarks”.

The Tangible and the Intangible of a Brand.

A brand identity is expressed in a thumbprint of a symbol or icon, representing all that the organization, product or service is. As such, the identity is rarely experienced out of context from the brand’s expressed values, attributes or associations, as it relies on the experiences of the brand as a whole to build brand equity.

What is Brand Personality? A brand has a personality much like a person does, in that the brand uses this to create or strengthen a position in the customer’s mind and to form an emotional link. Designing brand personality is a vital part to building a Brand Identity. Brand Personality is made up of these three elements. 1. Values 2. Attributes 3. Associations

The value proposition is a statement of the tangible features and intangible benefits to the buyer, customer or client. David A. Aaker states that in addition to functional benefits the value proposition can include emotional and self-expressive benefits.

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1.2.7 What is brand-book?

Brand-book is a vital tool for identifying the brand and is the peak of corporate identity. Brand is a clear identification of your product or your company which is well thought-out.

What is a brand-book for? How does it differ from the complex of corporate identity? Corporate identity is a set of elements and the number of these elements may differ very much- from four or five in the design of “small package” of corporate identity to hundreds when developing more complicated complex. But still this is just set, more or less complete. Brand-book is a set of visual corporate standards and regulations, instructions for practical use of corporate identity in the daily work of the company. Which combinations, for example, fonts or colors are permissible in certain situations? How should firm printing products and various promotional materials look and be made up? What specific elements should be used in design of offices of companies, in promotional materials and in exhibition stands? Literate answers to all these questions can only be found in a brand-beech and nowhere else.

2. Branded font (description of the corporate font of the company and recommendations for additional options of fonts). • Typing family (name, pattern) • Additional font (recommendations for font options, when there is no possibil ity of using corporate font) 3. Business documentation (a description of standards and recommendations for registration of official documentation). • • • •

Calling cards (personal, corporate) Forms (the official letterhead, orders) Facsimile form Envelopes (S4, S5, European standard)

So instructions, set of standards and regulations - that’s the essence of a brand-book.

There are also additional positions (advanced brand-book).

Where and when to use?

4t. Time and money on endless adjustments and modifications of corporate identity are wasted.

First of all, when various activities of the company expand, as well as the company expands geographically. Many units or affiliates produce the variety of information, structured in the printed and promotional items. In order to preserve the corporate brand it is important to maintain its main visual communication - a single corporate identity. Corporate standards and regulations should be developed, documented and clearly stated. Here is a need in brand-book.

Components of brand-book: 1. Logo (description of a company’s logo, possible options for its implementation, standards and rules for use of the logo in different situations, as well as its placement next to other logos and images). • • • • • •

Dimensions (for different formats, minimum size) Indentation Major (corporate) color More colors Monochrome execution Inappropriate use

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1.2.8 Color Exploration How To Use Colour In Logo Design To Effectively Communicate The Right Message The Colour Wheel – Our Cheat Sheet.

This wheel, that shows the relationships of colours, is a handy little tool to understand. Without going into any great detail of how the colours of the wheel are established (which is pretty interesting to know), we’ll just tip or toes into the water. The panels that have an outline above, with their linking lines, show the relationships colours have. For example, complementary colours are the colours directly opposite each other. In our illustration above (the first wheel highlights the relationship), red and green are directly opposite, so they’re complementary. Just as the blue on the left and the yellow on the right are complementary, the orange and light blue, and so on. These aren’t the be-all and end-all of colour combinations obviously, but they’re good places to start when choosing what colours you might want to use for a project. As you’ll see in the following examples, sometimes you might use three out of four tetrad colours, or go for an analogous harmony but stretch it out one more and skip one. The wheel is our simple guide into the world of colours – something to use when you find yourself in a place of bother, or something you may choose to ignore. With that in mind, sometimes one may decide to ignore the wheel, but work with colour meanings and psychology instead. It should be noted that it isn’t exactly a science. Ask a hundred people what red means and you’ll likely get dozens upon dozens of different answers – none wrong. But again, it’s a great starting point and gives you insight into how your audience may instinctively perceive something you’ve put together.

Colour Meanings & Theory

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Colour can make or break a design so it is vital that you know what colours mean and what they can communicate. Below are some ‘meanings’ of colour. • • • • • • • • • • •

Red evokes aggressiveness, passion, strength and vitality Pink evokes femininity, innocence, softness and health. Orange evokes fun, cheeriness and warm exuberance. Yellow evokes positivity, sunshine and cowardice. Green evokes tranquility, health and freshness. Blue evokes authority, dignity, security and faithfulness. Purple evokes sophistication, spirituality, costliness, royalty and mystery. Brown evokes utility, earthiness, woodsy-ness and subtle richness. White evokes purity, truthfulness, being contemporary and refined. Gray evokes somberness, authority, practicality and a corporate mentality. Black evokes seriousness, distinctiveness, boldness and being classic.

Visa – Complementary

This is a great place to start. This is as straight as it can be – direct complementary colours, no ifs, no buts. Yellow is directly opposite blue, so there isn’t a lot to talk about in this regard really, other than the yellow is a little orange, but let’s not too picky. Let’s have a look at the meaning of the colours. Visa WheelBlue is a colour often associated with trust, loyalty, royalty, friendliness, wisdom and peace. It can also be associated with the less noble feelings such as depression, but given the context, not an association easily made—especially with our optimistic, wealthy and joyful yellow sitting calmly on the shoulder of the logo.

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1.2.8 Color Exploration

Samarra – Tetrad.

When it comes to tetrads, things can get a little dicey. Giving four colours equal footing is risky business, so it’s often better to have dominant colours and weaker colours – the Samarra’s logo is a good example of such a situation. Our two dominant colours dance together as a perfect complementary pair, with the two others giving them a little support as minor players. This isn’t exactly a perfect tetrad – our two minors are complementary to one another, but not perfect partners for the two majors in regard to a tetrad. They’re close, but off by one panel. The lighter orange is closer to red on our colour wheel and the blue is closer to green. In fact, the major colours are a little off as well, but being tints, we’ll give them a little room to move to help explain the harmony. It is a great example of taking colour theory as a base on which to work from but not necessarily to hold as gospel.

How could I possibly write on colours in branding without making mention of one of the most effective uses of colour in history? No one short of the Nazis, terrifyingly enough, has managed to use a combination of colours in such a recognizable and powerful way. McDonalds WheelWhen I was younger I saw a documentary in which the McDonalds logo was discussed. I particularly remember a man making mention of the feeling that the red and yellow evokes – hunger. At the time, this idea fascinated me for at least a moment as I remember wondering how that could even be. Being a child, I probably put it down to magic or elves or.. something. It’s fun being a kid. Flash forward however many years and we have Wikipedia, with, under it’s entry for colour psychology; “Studies show that red can have a physical effect, increasing the rate of respiration and raising blood pressure; red also is said to make people hungry.” So maybe not elves after all. Red can understandably cause a feeling of hunger—it’s the colour of the flesh, blood and health – maybe it isn’t only a modern day thing, maybe it’s an evolutionary association we have? Red also cues thoughts of speed, which is what fast food chains pride themselves on. Then there’s the yellow. Again, Wikipedia informs us that yellow is the colour of joy and happiness, sociability and friendship. With their focus on children on the playground and friends grabbing a quick bite whenever out, yellow seems like an obvious choice. If you can associate your business with being part of any outing routine, you’re doing something right. Ironically, while this combination has undoubtedly influenced many, many fast food chains, it’s also the colours of danger, death and panic – although some do think of these when eying the golden arches. There is an example further down of how pre-existing connections can be ignored, with the FedEx logo.

McDonalds – Loosely Analogous.

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1.2.8 Color Exploration

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Koloroo – Tetrad.

FedEx – Kinda, sorta, analogous.

This is a fantastic combination of colours – they scream Australia. Sunburnt deserts, beautiful beaches, nature and sun – it doesn’t get much more Australian than that. Symbolism: check.

Orange and purple are analogous at best – you know, if you skip a couple of steps and make your purple closer to blue than red. But colour harmony isn’t the reason these players has been brought to the grounds today. No, it’s because of the power they have together through the strength of the branding used by this shipping giant.

Light colours that overlay and dance with one another in the shape of one of our treasures. If you’ll notice, the red of the head and feet of Skippy contrast well with the light blue that dresses the name. If the colours were in reverse order within the illustration, this one might have come off as tacky – looking as if the intent were to have the colours graduate between the illustration and the text. Not a great look in my opinion – might even have looked like a printing error. The contrast shows a deliberate thought of how the illustration and the text would interact with one another visually.

9Rules – Complementary with a slide

FedEx WheelColour harmony theory might not work in favor of this combination, and nor does colour psychology to any great extent, no matter how many drops I try to squeeze from various sources around the web. The colours just work. Neither is weaker than the other, neither one quite what you’d expect from a shipping company. The branding is the opposite of what companies following McDonalds did – it doesn’t go with the expected. It isn’t the standard blue and red of mail delivery. Choosing the opposite of the norm, going against the standard or expected, helps set a strong contrast between you and them. It helps you stand out. While everyone else might be blue, you’re purple, them red, you orange. Not a great departure from the norm really, but one strong enough to make a difference.

Sports Link – Split Complementary.

From red to green, from flame to flora. And an interesting use of complementarily harmonious colours. 9Rules WheelRed and green are perfect complementary colours, with all those between in our logo hitting almost all other colours (in a 12 panel colours wheel) between them. A lovely use of riding the spiral of colours in an effort to evoke passion (the red), growth (the graduation of size and change in colours being in step) while representing nature (the leaf ) and gentleness – not often the feeling one gets from a technology company.

Another almost perfect example of colour harmony. Sports Link uses a split complementary. Sports Link WheelThe symbolism of the colours works well for the client too. The blue symbolises tranquility, trust, coolness, wisdom and mobility. The green; life, nature, spring, youth, good luck and vigor. The red is associated with passion, energy and strength. I don’t want to say perfect, but for a sporting company—well, you’ll excuse me for thinking it might just be.

The colours are light without being too vibrant and shocking, helping ground the company as a serious business. This combination of colours is one you could probably easily find on anything that is aimed at children, from movie posters to toy packaging. But the subdued, almost subtle colours, gives this logo some feet on the ground. N a m e : O l i v i e r D a r e n M o o t o o s a m y - S t u d e n t I d : 1 1 0 0 5 1 - P r o j e c t 1 : S E L F P R O M OT I O N


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1.2.9 Website Approach

What is a Content Management System? A content management system (CMS) is the collection of procedures used to manage work flow in a collaborative environment. These procedures can be manual or computerbased. The procedures are designed to do the following: • Allow for a large number of people to contribute to and share stored data • Control access to data, based on user roles (defining which information users or user groups can view, edit, publish, etc.) • Aid in easy storage and retrieval of data • Reduce repetitive duplicate input • Improve the ease of report writing • Improve communication between users In a CMS, data can be defined as nearly anything: documents, movies, pictures, phone numbers, scientific data, and so forth. CMSs are frequently used for storing, controlling, revising, semantically enriching, and publishing documentation. Serving as a central repository, the CMS increases the version level of new updates to an already existing file. Version control is one of the primary advantages of a CMS.

CMS Breakdown (How it works)

Loop through available entries Filter selection based on input Output data form database to page Also invoke plugins for o Email forms o Calendars o Commerce o Etc Secondary function of Template tags is based on the Plugins utilities like to • Filter input from user • Manage output, for example: o Restrict length of displayed data o Encode URL strings o Strip tags from input o Etc • Output data to browser • • • •

A template tags is an encoding line or lines that eventually create a link (dynamic interaction). <?php while (have_posts()) : the_post(); ?> <h1><?php the_title(); ?></h1> <?php endwhile; ?>

A CMS is made up of four main components: • • • •

HTML front end (encoding) Template Tags ( in HTML) CMS Engine (Admin interface) Database (where content resides)

The encoding part makes use of custom markup language to function properly like; • Standard HTML for layout • Template tags within HTML • Result – display of management content

Template tags have two functions within the html which the CMS use to communicate with the pages / information. Each CMS has its own template tags. Primary functions of template tags is to

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1.2.9 Website Approach Why Wordpress? WordPress is an open source Content Management System (CMS), often used as a blog publishing application, powered by PHP and MySQL. It has many features including a plug-in architecture and a template system. WordPress is used by over 13% of the 1,000,000 biggest websites. Features WordPress has a web template system using a template processor. Users can re-arrange widgets without editing PHP or HTML code; they can also install and switch between themes. The PHP and HTML code in themes can also be edited for more advanced customizations. WordPress also features integrated link management; a search engine-friendly, clean permalink structure; the ability to assign nested, multiple categories to articles; and support for tagging of posts and articles. Automatic filters are also included, providing standardized formatting and styling of text in articles (for example, converting regular quotes to smart quotes). WordPress also supports the Trackback and Pingback standards for displaying links to other sites that have themselves linked to a post or article. Finally, WordPress has a rich plugin architecture which allows users and developers to extend its functionality beyond the features that come as part of the base install. Native applications exist for Android,[6] iPhone/iPod Touch,[7] Windows Phone 7 and BlackBerry[8] which provide access to some of the features in the WordPress Admin panel and work with WordPress.com and many WordPress.org blogs.

WordPress Pros • Easy to install and upgrade • Extensible via plug-ins • Hosted and non-hosted versions • WYSIWYG Editor • Thousands of templates available • Open source/Free • Huge user community • Clear online documentation • Viable option for most CMS needs

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WordPress Cons • • • •

Plug-in quality varies greatly Shoddy plug-ins can lead to security loopholes No official tech-support Some themes have been used on hundreds of sites

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1.3 Methodology

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1.3.1 Brainstorming

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1.3.2 Ideations

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1.3.2.1 Logo - Idea 1

Simple using only lettering style to make the logo, but there is no relation to design and Photography.

The idea below 1,2,3 and 5 are based on my name. I have tried to explore the situation that I am a designer that my name could be used as my trademark. I have derived from it Olivierdesigns, Mocreations, Modesigns and Zoliv creations.

The OD is being used as trademark here, it is oriiginal , modern and attractive. The 3D aspect could eventually make the target audience misjudge the concept and interpretation.

This model is simple and communicative one, displaying a rough design style and it coul be one concept for the final.

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Proposals


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1.3.2.1 Logo - Idea 2 Proposals Splash design for the logo, I have to demonstrate the artistic aspect.

I have tried to use the â&#x20AC;&#x153;Oâ&#x20AC;? as a shutter to show the photography side.. Need to explore more this idea.

Here the logo is the front of a lens; I have focused my design on the photography side.

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1.3.2.1 Logo - Idea 3

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Proposals This logo is a freehand style one,it is not interesting because it need spirit need more exploration

Interesting logo fully done in 3D, I have tried to see what look it could give.

Not really what the client want in term of logo.. no real design aspect.

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1.3.2.1 Logo - Idea 4 Proposals

The name eyesperture is deriving from two words eyes and aperture. The eyes help us to read, to understand, to interprete any message or information, moreover, aperture is a word which has two meaning for design and Photography. In design, aperture means the frequency the target audience is in contact to the advert, while in Photography, it is the amount of light that the shutter allows to enter the sensor. This is both an interesting conception for the trademark.

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1.3.2.1 Logo - Idea 5

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As most of my friends like called me â&#x20AC;&#x153;oliveâ&#x20AC;? so I have tried to exploit this name in logo. I have tried to place an olivie guy and also express different designs for the brand name.

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1.3.2.1 Logo- Selected for evaluation

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1.3.2.1 Logo- Evaluation & analysis

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I have tried to make the survey to the target audience and some friends in three distinct groups 18-20,25-30 and 35 above. The survey reveals a positive response for brand name Olivierdesigns compared to the others. The most dislike logo is logo 9 the reasons obtain is that it does not reflect at all my real style and finds that “olive” is not easily related to design. Characteristics that the audience like with the selected brand name ; • Easy to read • Nice typography (in particularly the “O” • Simplicity • Unique Most people like the logo 1 also because I have made the logo using some of my freehand. When I asked why, they all answer that for a Self brandname it is normal to show more my personal style. The recommendations that I have during this survey are; • more self center, elaborate more on my personal style • put the brand name on one single line • try to use more script and serif fonts

Refer to logo eveluation sheet in Appendix

After this analysis, I will show how I have derive my logo from modern to my style and how after research and sketches I am able to produce a final solution.

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1.3.2.1 Logo-

Selected Idea

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Thumbnails / Sketches - Logo

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Thumbnails / Sketches - Logo

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1.3.2.1 Logo- Thumbnails / Sketches - Logo

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1.3.2.1 Logo- Thumbnails / Sketches - Logo

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1.3.2.1 Logo-

survey

After all these development from the selected idea, a survey was carried out on facebook to obtain an immediate response from audience. This survey was conducted ti knwo which model of deisgns are favoured most by the audience.

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1.3.2.1 Logo-

survey (Selected Idea)

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1.3.2.1 Logo- Final development

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1.3.2.2 - CORPORATE IDENTITY PACK Business Card Conventional design for a Business card, colour not attractive need to explore more to reach originality.

Still there the Wood texture does not help to put the logo in emphasis although I have tried to make a light design layout.

From these Ideas, it now make it clear that my Business card need to be very outstanding, original and memorable. In thinking of how creative this should be, I started to sketch some Originamy. Why Originamy because it is memorable, it makes use of low materials and is very interactive.

Simple one face design but No real originality, no exploration and creative

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1.3.2.2 - CORPORATE IDENTITY PACK Business Card

I will place some important information into the Business card so that to give reasons like Why, When and Who.

Why

When Do you need more client? Do you need more visibility? If you answer Yes, contact me now so that I can help you in developing good strategy with a good budget.

advertising strategies, with any who needs communications,

in developing a good stategies

If you answer Yes, contact me now so that I can help you

Do you need more target?

with a good budget.

type of budget.

Do you need more visibility?

www.olivierdesigns.eyesperture.com

low price for your advert. Mobile: (+230) 713-5756

When

and manufacturer to bring out a

Skype : olivierdesigns1

Who Big, small enterprise or anyone who need communications, advertising strategies, with any type of budget.

interesting price with Print shop

olivierdesigns@ymail.com

Why As a freelancer, I can deal interesting price with Print shop and manufacturer to negociate a low price for you advert.

As a freelancer, I can deal

Big, small enterprise or anyone

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1.3.2.2 - CORPORATE IDENTITY PACK CD label and Pocket

Mobile: (+

230) 713-

5756 - Em

ail: olivier designs@y

mail.com

Mobile: (+230) 713-5756 - Email: olivierdesigns@ymail.com - Website: www.olivierdesigns.net - Skype

: olivierdesigns1

- Website:

www.olivi

erdesigns .n

et - Skyp

e : olivier designs1

I have used the â&#x20AC;&#x153;Oâ&#x20AC;? in the logo and place my iconic logo in emphasis. As you see I have tried to keep the coherence in the layout and used the colour to make the designs stand out. I make use of caton as materials which is economical and Biodegradable, which contributes to substainable development in line with the concept of Maurice Ile Durable.

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1.3.2.2 - CORPORATE IDENTITY PACK Letterhead & Enveloppe

My letterhead design is based on a paper game name origami which is an old pleasant game. This match to my style because it is funny and oldish.

Front

Back

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l.com

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ile Mob

bsi - We

liv

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igns1

rdes

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These are my first ideas, I generate but they are too common and do not really reflect the company. Here on the back, I explain how you will fold the letter. This is a memorable design and attractive one.

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1.3.2.2 - CORPORATE IDENTITY PACK Letterhead & Enveloppe

Front

Back

Website: www.olivierdesigns.net - Skype : olivierdesigns1 Mobile: (+230) 713-5756 - Email: olivierdesigns@ymail.com

Simple design has been chosen for the envelope to distinguish mine from others.

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1.3.2.2 - CORPORATE IDENTITY PACK Compliment Card

Here again we stay in this funny mood the green color reveal the logo. You will not need any â&#x20AC;&#x153;tromboneâ&#x20AC;?, only place it on top.

Enough space to write contact below.

Front

This is one of my first ideas, a common design for the compliment card. I need to consider this fact because mine should be outstanding, original and reflect olivierdesigns.

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Back


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1.3.2.2 - CORPORATE IDENTITY PACK Folder

Back

Front

For the Corporate Presentation folder, the normal design has not been modified because of the printing costs. Generally, a normal print out cost less than a new one.

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1.3.3 - Unconventional Ads

Designing the unconventional ad has been something done in exploring every side of the business I want to develop. The idea is to focus on the aim of Olivierdesign: Defining and designing customer experience. This tagline as it said is to focus on the target audience and make it experience something new via the communication. Targeting customer> Target a customer> Target man or woman. It denotes the idea of playing Target game. The idea is on both target you will have two red circles, the needs and the wants. As a player you are the client you have only two flechettes, you will need to focus on the reds to win, in any other case you will need someone like me to help you to achieve the work.

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1.3.4 - Website Design, Development & hosting

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Sketches

Owing to personal research create a wordpress template. Why wordpress because of the CMS and also the design facilities. First is to make the layout design in Photoshop and convert the layout into html & Css in dreamweaver.

Generation of first Idea

After long working I finally found that the designs are being too difficult to convert into the wordpress Codes. Since I am not too coding literate I decided to use this Template as base for the website and change it completely to the layout I have created.

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To work in Wordpress you need to create database that will be used to register all information that the website needs, I therefore use the Phpmyadmin to create a database where I create a username and password.

1

Generation of final Idea 4

5

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2 6

7

9

8 3

10

Then runs the localfile from my localserver (wamp), it will automatically open the browser.

From step 4 to 8 these are the well-known 5mins steps of wordpress. Once the localhost browser is opens, it runs the setup of wordpress. You are asked to provide information on the database, provide information for the username and password of the CMS.

Here is the dashboard where you can control all features of the website.

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Appearance is the function where you have the theme (which is the template) install. You can access to the theme panel also and widgets.

Post function is where you can create blog or portfolio pages. In a post page, you have many functions which help you to integrate elements and even choose categories. Media is where all media found on the website is stored namely, images sound, videos.

Settings are important because it is where you have informations of the CMS and website likes permalinks.

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In Plugins functions, you have all adds-on programs that helps you to enhance the website as example you drop in sidebars areas. Like mailchimps which creates Newsletter on preview.


This figure illustrated sames of the features of the epanel on the left-hand side. There is the main part where you place the path of the logo, favicon, the background color, the font family, amount of post to display.

Here are what categories to display on homepages

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Settings for the slider like the animation speed

Layout settings control the display of the posting.

The SEO part link with google analystic to make tracking of the website and also meta description with keywords. The navigation settings is about the pages display.

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Online advertising

As it is a website that I am going to use, I have decided to create the proper online advertising by creating a tweeter and facebook page. It happens that I need to put / delete some codes to the website using dreamweaver.

Difficulties I got some issues when designing the website particularly problems of coding which I have make lot of internet research to resolves and also some issues like inconvenience of survey: rely mainly upon the opinions of registered people on own website so I have been obliged to active this part. Database problem occurs, website stops generating on laptop, have to host it on server to make it function.

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Blog page

Portfolio page

ABOUT ME page

Contact page

In - Portfolio page

HOME page

F inal Designs

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1.3.5 - 3D Exhibition stand Sketches, modeling, rendering

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Sketches

I have tried to sketch a stand that first appears with a modern style but the problem will be the budget. I have planned only Rs 17,000 so the amount of materials being used should be considered. I will mainly use wood, electric wire, spot lights, foam wood, print outs and steel rods. It should be an opened space where people who wish to ask me questions could sit freely, while others could watch my portfolio. I will make used of the self promotion advert and the unconventional; ads for decoration.

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Generation of first idea

This set of sketches symbolise my first idea, which reflects many limitations like too many materials used, out-dated and dull designs, and inadequate space to receive people.

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Generation of final Idea This idea appears to be more convenient because of the designs and the materials. The designs is very light and modern, it makes use of a proportion and communicate message of invitation to talk. The design is in coherence with the design chart of Olivierdesigns, makes use of the color chart and the graphics. There is the corner for client / employer where a pc can display my resume and online portfolio.

Modeling the structure using simple polygon like cubes , add some bevel to round the corner and delete some faces to create some forms.

I make use of Boolean to make the spot holes; make the rectangular base, create a cylinder of the appropriate size select the base> cylinder and make, Mesh>Boolean>difference.

I make use of some element predesigned like the Computer screen and Keyboard, which is free website www.3darchives.net.

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66 After modeling, the rendering process start by applying first the mat colors by making; Window> rendering> Hypershade. Most of the elements are shaded using Lambert while the steel rode is made from Phong.

Finally add the texture on the logo areas, using the lambert but select file, browse and apply.

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67 Top

Side

Orthographic

Front

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1.3.6 - Proposals

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Self - Promotion Advert

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The selfpromo advert is targeting mostly the Smeâ&#x20AC;&#x2122;s, since there are lot of investment and SMeâ&#x20AC;&#x2122;s development in the island. I prefer to focus on the new companies which need to be visible on a competitive market.

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Promotional Advert Concept

I have designed two different tshirt that could be used for the showcase. The boy and girl has simple and strategic design, I have place the girl at the back because it is the area where more people looks .

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1.4 - Results and Analysis

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1.4.1 - Design Description The logo in color should be placed on a brown background.

Do not place the logo colored on a white background / on any image. The only background texture acceptable for the colored logo is wood and should be brown or dark.

The logo has four standard Corporate colors with a Dark to light Grey colour. It doesn't have Color inversion. The standard logo in Corporate colors can be used for all corporate printing materials and graphics.

The logo could be used on a white background with on the graphic in color and lettering in dark grey.

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1.4.1 - Design Description

The logo should not be placed:

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with the tagline change With only the text

Rotate in any degree

Should not be compress or stretch in any side.

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Should not be placed without the “O” or the “O” without the graphic.


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1.4.1 - Design Description Here are all the ways that the logo should be placed when in Black and White / Monochrome.

Aardvark cafĂŠ - main fonts for title, header, etc.

The size of the logo should be respected.

Angelina - subtitle and other annotation.

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1.4.2 Final Solution - Logo

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logo description:

The freehand style of the font is my own personal writing style. The graphic guy expression and design. This logo has been designed in the middle of ideas. I have used my picture to create the graphic guy. The smile conjures upa warm and friendly image to the persons looking at. The hat symbolise my oldstyle and also respect. It could also be described as â&#x20AC;&#x153;the solution provider of your past failureâ&#x20AC;?. The lines on the hat shows Focus as they does not touch each other. Focusing on the customer needs. Green color represents nature and growth. It also has an emotional correspondence with safety. Olive green is the traditional color of peace. Brown conveys a feeling of honesty, simplicity and friendliness. yellow conveys the emotion of energy, pleasant, stimulate mental activity and spontaneous. Red is associated with willpower and leadership. Gray convey the idea of formality, conservative and strength as being a neutral colour.

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1.4.2 Final Solution - Logo

logo in Color

logo in Monochrome

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77 1.4.3

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Contact page

Portfolio page

ABOUT ME page

Blog page

In - Portfolio page

HOME page

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1.4.4 Unconventional Advert Website 1.4.5

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1.4.6 3 D display of showcase

1.4.7 Proposal Designs Self promotion ads

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1.4.8 - Cost Break Down

F inal Time line

Forecast Planning

August Outline

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September 3

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October 8

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November 11

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December 16

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January 20

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Design Brief Research Brainstorming Logo Corporate Identity unconventional advert website

3d stand other designs

The design brief was easy to create. In fact, the research conducted in the folio was totally based on the type of concept and outcomes which is to be delivered. The data derived from the research contributed immensely to shape a structured concept ranging from the logo sketches, ideations and development. A game was created to link the entire concept.The most difficult deliverable, was to conceptualise the unconventional advert which needs to match the moto and vision. The figure above illustrate the progression of the project. The website was developed and hosted in December. The 3D exhibition stand was developed in a way to maximise contact to client. More designs were done to complete the overall, the cap and the T-shirt could be use for the showcase.

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1.4.9 - Measurements & Technical Details

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1.5 Conclusion and Recommendation

The Project 1 has helped me to develop my full potential as a Graphic Designer. Working as a freelance designer since 2009, has allowed me to gain more confidence and to raise my creativity. Through this project I find both my style and the colors that distinguish me from competitors. As now I have my personal touch, people recognize me more easily.

LIMITATIONS AND CONSTRAINTS The papers used for the print come from a paper weight of 100 to 200 on a Keyacolor recycled paper. Using this type of papers create a more interesting effect and texture. It also allows people to know that my company is Eco Friendly and cares for nature.

CHALLENGES AND CONSTRAINTS The great challenge has been to think out of the box while focusing on the three targets too. I have made surveys during the process of every design in order to stay focus on my main objectives. My goal is to create a design that stands out from the existing one. My constraint now is that I will have to learn more about how an Eco Friendly business works and ensure that all my business actions respect nature. This will be tough but rewarding in the long term. My business card will also change in a way that now people will be able to dispatch it. Thus it will be more easy for them to keep it.

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2. Reference Materials

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2.1 Referencing

http://logodesignerblog.com/how-to-use-colour-in-logo-design/ http://logodesignerblog.com/creative-business-cards-design-inspiration/ http://www.yourowndesigner.com/help-and-advice/how-to-choose-the-right-logo/ http://www.yourowndesigner.com/help-and-advice/how-to-write-an-effective-design-brief/ http://www.yourowndesigner.com/help-and-advice/how-to-commission-an-effective-company-website/ http://itb-company.com/index.php?option=com_content&Itemid=81&id=24&lang=en&task=view Adsoftheworld.com deviantart.com 3darchives.org wordpress.org tweeter.com facebook.com Page 20 -The Designerâ&#x20AC;&#x2122;s Guide to Brand Strategy by M. Damien Newman special edition: Design In Flight (3.2) Page 23- 24 Dated : 17 February 2009 Available at: http://logodesignerblog.com/how-to-use-colour-in-logo-design/

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2.2 Appendices Before you start, I want to thank you for the time you will provide for this survey and depth analysis of the work done. You will find 10 brand names which I have been given to design in order to find one that will reflect me as a freelance designer and Photographer. After a long ideation process, I came out with 5 names; Olivierdesigns Eyesperture (mix of visual and Photography term) Modesigns Mocreations Olive I have tried to make two final designs for this survey. You will need to evaluate these logos by providing a positive analysis so that I can bring out the best brand name for my work.

Survey Which logo is more attractive at first glance?

Selection Choose two logos of different brandname which you like and found very interesting. Gives a reason why you like them?

Which one you dislike?

Are the brand names talking about designs and Photography?

What message to you interprete when you look at each of them? (it talks about designs, etc.)

I told you that I prefer logo 2 and logo 8 because they both show a dynamic and talk about designs and Photography. Will you approve or not?

Which one is difficult to read?

State why what you choose are better?

Are both of your choise; Simple?â&#x20AC;&#x2122;

Unique?

Logo Evaluation sheet

Original?

As you see all brand names are in black and white, this is done so in order to see how effective they are. For the two brand names you have chosen, give me 5 colors that you will use.

Outline three keys of aspect in each brand name you choose. (e.g the roundness of the lettering is pleasant, the form of the graphic is interestingâ&#x20AC;Ś)

Memorable?

Between your two logos selected, choose one you prefer and state why.

What element(s) you will like to add to the logo so that it brings a good final?

Thanking you again for you participation see you later, olivier

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Self-promo dissertation Folio  

Design folio for the End of year projet of Bachelor. I have been asked to promote myself as a true freelancer. Here are the steps I take to...

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