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ILLUSTRATION SPECIAL

THE INTERNATIONAL REVIEW OF GRAPHIC DESIGN

72 SUMMER 2009


ILLUSTRATION SPECIAL SECTION Left: detail from limited-edition, digitally printed poster for Japanese magazine +81 to represent the theme ‘Think Global, Act Local’, and displayed in a selection of The North Face shops in Japan. Design and illustration: Michael C. Place / Build, 2008. Right: letter ‘E’ from identity for green organisation EVO for the San Francisco Green Festival. Design and illustration: Dust, 2006.

The graphic designer as illustrator Where once there was discord, there is now harmony, as design zealously embraces the made image. This twelvepage feature shows the work of eight leading practices, while overleaf, Adrian Shaughnessy analyses ‘this new hybrid – type-based, yet infused with fluid and expressive qualities’


The graphic designer as illustrator Build

38 EYE 72/09

Above: Build’s poster for Gary Hustwit’s documentary film Objectified, 2009, which examines our relationship with manufactured objects. The poster documents a day in the life of everyday objects – from dawn to dusk. Opposite: fold-out poster / programme (2007) for the annual Cimatics AV Festival, a four-day

multimedia event featuring audiovisual performances, concerts, installations, music, cinema and design. Build was established in 2001 by Creative Director Michael C. Place, formerly of The Designers Republic (see Eye 71). The studio is run by Michael and Nicola Place. The practice’s output includes a wide range of graphic work

including illustration, brand identity, design and layout as well as art direction for print, websites and animation. Build also produces limited edition prints, for sale through Blanca and elsewhere. Clients include: Sony, Getty, D&AD, Faber & Faber, The Design Museum Shop and Refill magazine. ● wearebuild.com


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fɶąɶņφ θɶ͐Ȩņ ņţ˽Ĥ˥DZąţ ÅɔÅņDZÅɔ DZȨȨ͐˽̨˥Ą̊ɶ˥ǯ O ņţ˽DZƺɔţ˥ bÅ˥DZÅɔ Åɔ̨ȕţ˽ Å˽ Åɔ ɶεţ˥ɔDZƺą̈̄ ˽͐ĤĤţ˽˽Ŀ ą̨͐ ǟţ˥ ĤÅ˥ţţ˥ ̨˥ÅȕţĤ̨ɶ˥φ ɶεţ˥ ̨ǟţ ʷÅ˽̨ Ƨεţ

ɶ˥ ˽ɶ φţÅ˥˽ ǟÅ˽ ąţţɔ ʷɶ˽DZ̨DZεţȨφ Ƀţ̨ţɶ˥DZĤ ĤɶɃʷÅ˥ţņ ̨ɶ ǟţ˥ Ƨ˥˽̨ ̨θţɔ̨φ φţÅ˥˽ ɶƙ ʷ˥ɶƙţ˽˽DZɶɔÅȨ ʷ˥ÅĤ̨DZĤţ˅ Åɔ̨ȕţ˽ ǟÅ˽ ÅĤǟDZţεţņ DZɔ̨ţ˥ɔĄ̊DZɶɔÅȨ ʷ˥ɶɃDZɔţɔĤţ Å˽ Åɔ DZɔņDZεDZņ͐ÅȨ θDZ̨ǟ Å ˥ţĤɶƺɔDZ˽ÅąȨţ ʷţ˥˽ɶɔÅȨ ˽DZƺɔĄ̊͐˥ţ ̨ǟĄ̊ ˽ǟDZɔţ˽ ̨ǟ˥ɶ͐ƺǟ ÅȨȨ ǟţ˥ θɶ˥ȜĿ ƙ˥ɶɃ DZɔ̨ţɔ˽ţȨφ ĤɶɃɃţ˥ĤDZÅȨ θɶ˥Ȝ ƙɶ˥ ą˥Åɔņ˽ ÅɔσDZɶ͐˽ ̨ɶ ĤÅʷ̨͐˥ţ ̨ǟţ ņţĤɶ˥Ą̊DZεţ ÁţDZ̨ƺţDZ˽̨Ŀ ̨ɶ ţ˕͐ÅȨȨφ DZɔ̨ţɔ˽ţ ʷţ˥˽ɶɔÅȨ ƺţ˽̨͐˥ţ˽̕ ƙ˥ɶɃ ĤɶȨȨÅąɶ˥Ą̊DZɶɔ˽ ʻθDZ̨ǟ ”̨ţƙÅɔ ”ÅƺɃţDZ˽̨ţ˥Ŀ ˆţɔ̨Åƺ˥ÅɃ Åɔņ ɶ̨ǟţ˥ ĤţȨţą˥Ą̊ţņ ņţ˽DZƺɔţ˥˽ʿ ̨ɶ ĤɶɃɃDZ˽˽DZɶɔ˽ ƙɶ˥ ɃÅƺÅϖDZɔţ Åɔņ ̨DZɃţǯ Ĥɶɔ˽͐ɃDZɔƺ ʷ˥ɶ ąɶɔɶ ʷ˥ɶȕţĤ̨˽˅ bÅ˥DZÅɔ Åɔ̨ȕţ˽ θÅ˽ ąɶ˥ɔ DZɔ ʛɪ̸̜Ŀ Åɔņ ƺ˥ţθ ͐ʷ DZɔ ”Å˽ȜĄ̊ĤǟţθÅɔ˅ ”ǟţ ņ˥ɶʷʷţņ ɶ̨͐ ɶƙ Å˥̨ ˽ĤǟɶɶȨ Åƙ̨ţ˥ Å φţÅ˥ Åɔņ DZɔ ʛɪŶ̸ ˡƙţȨȨ DZɔˢ ̨ɶ Å ȕɶą θDZ̨ǟ ąɶɶȜ ʷ͐ąȨDZ˽ǟţ˥ =Å˥̨Ȩţφ é bÅ˥Ȝ˽Ŀ θǟţ˥ţ ˽ǟţ ņDZņ ƺţɔţ˥ÅȨ ȕɶą˽ Åɔņ ǟţȨʷţņ θDZ̨ǟ ʷÅ˽̨ţǯ͐ʷ Ą̊ DZ̨˽ ̨φʷţ˽ţ̨̨DZɔƺ ˽DZąȨDZɔƺĿ œφʷţ´ɶ˥Ȝ˽˅ ɔ Åʷ̨DZ̨͐ņţ ƙɶ˥ ĤɶɃʷ̨͐ţ˥ ̨φʷţ˽ţ̨̨DZɔƺ ʻɶɔ ¹φ´˥DZ̨ţʿ ˽ȨɶθȨφ ņţεţȨɶʷţņ DZɔ̨ɶ Åɔ ͐ɔņţ˥˽̨ÅɔņDZɔƺ ɶƙ ̨φʷɶƺ˥Åʷǟφ Åɔņ ņţ˽DZƺɔ˅ Cɔ ʛɪɪƲĿ

˽ǟţ Ĥɶǯƙɶ͐ɔņţņ DZƺDZ̨ɶʷɶȨDZ˽ DZɔ ³ÅɔĤɶ͐εţ˥Ŀ Åɔņ ̨ǟţ ņţ˽DZƺɔ ʷ˥ÅĤ̨DZĤţ ƺ˥ţθ ˕͐DZĤȜȨφĿ ʷ˥ɶņ͐ĤDZɔƺ ɃÅDZɔȨφ ʷ˥DZɔ̨ǯąÅ˽ţņ θɶ˥Ȝ˅ ̨͐ Åƙ̨ţ˥ ţDZƺą̈̄ ɶ˥ ˽ɶ φţÅ˥˽ ɶƙ ̨ǟDZ˽Ŀ Åɔ̨ȕţ˽ ņ˥ɶʷʷţņ ɶ̨͐ ɶɔĤţ Ƀɶ˥ţ˅ =ţ˥ ʷÅ˥̨ɔţ˥ ąɶ͐ƺą̈̄ ǟţ˥ ɶ̨͐Ŀ θǟDZȨţ ˥ţ̨ÅDZɔDZɔƺ ǟţ˥ ɶɔ Ĥɶɔ̨˥ÅĤ̨ ƙɶ˥ Å ƙ͐˥̨ǟţ˥ φţÅ˥˅ Cɔ R͐Ȩφ ͊ϟϟ̸Ŀ Åɔ̨ȕţ˽ ˽̨˥͐ĤȜ ɶ̨͐ ɶɔ ǟţ˥ ɶθɔĿ ɃɶεDZɔƺ ̨ɶ Åɔ DZ˽ɶȨĄ̊ţņ ʷ˥ɶʷţ˥̨φ ɶɔ ɶθţɔ C˽ȨÅɔņĿ DZɔ =ɶθţ ”ɶ͐ɔņ ɶƤ ³ÅɔĤɶ͐εţ˥˅ ”͐Ĥǟ Å ˥ÅņDZĤÅȨ ĤǟÅɔƺţ ɶƙ ʷ˥ÅĤ̨DZĤţ Åɔņ ȨDZƙţ˽̨φȨţ ǟÅņ Å Ĥɶ˽̨ľ Åƙ̨ţ˥ ˽͐˥εDZεDZɔƺ ƙɶ˥ Å φţÅ˥ ɶɔ ˽ÅεDZɔƺ˽ Åɔ̨ȕţ˽ θÅ˽ ɶąȨDZƺţņ ̨ɶ ̨ÅȜţ ɶ̨͐ Å ȨɶÅɔ˅ ”ǟţ ˽ţɔ̨ ɶ̨͐ ʷɶ˽̨ţ˥˽ ̨ɶ ţņDZ̨ɶ˥˽Ŀ θ˥DZ̨ţ˥˽Ŀ ņţ˽DZƺɔţ˥˽Ŀ ʷɶ̨ţɔ̨DZÅȨ ĤȨDZţɔ̨˽Ŀ ĤɶȨȨÅąɶ˥Ą̊ɶ˥˽ Åɔņ Ĥǟţţ˥ȨţÅņţ˥˽Ŀ Åɔņ ˽ʷţɔ̨ ̨DZɃţ ɶɔ ̨ǟţ ”ʷţÅȜ £ʷ ąȨɶƺ ʻ͐ɔņţ˥Ĥɶɔ˽DZņţ˥Ą̊DZɶɔ˅ĤɶɃʿĿ θǟţ˥ţ ˽ǟţ θÅ˽ ɃÅņţ Åɔ ̨͐ǟɶ˥ DZɔ fɶεţɃąţ˥ ͊ϟϟ̸˅ !εţɔ̨͐ÅȨȨφĿ ̨ǟţ Ƨ˥˽̨ ʷÅDZņ ĤɶɃɃDZ˽˽DZɶɔ˽ ̨˥DZĤȜȨţņ DZɔ˅ ”ǟţ ņţ˽Ĥ˥DZąţ˽ ǟţ˥ ˽ţȨƙǯʷ˥ɶɃɶ̨DZɶɔÅȨ †ɴ˻̦šˣ ɳʙ Å˽ ̨ǟţ ̨͐˥ɔDZɔƺ ʷɶDZɔ̨Ŀ ąɶ̨ǟ Åţ˽̨ǟţ̨DZĤÅȨȨφĿ ąţĤÅ͐˽ţ DZ̨ ţɔĤÅʷ˽͐ȨĄ̊ţņ ̨ǟţ ņDZ˥ţĤ̨DZɶɔ ˽ǟţ θÅɔ̨ţņ ̨ɶ ƺɶ DZɔĿ Åɔņ DZɔ ̨ţ˥Ƀ˽ ɶƙ ˥ţĤɶƺɔDZ̨DZɶɔľ DZ̨ ĤÅ͐ƺą̈̄ ̨ǟţ Ą̨̊ţɔ̨DZɶɔ ɶƙ ņţ˽DZƺɔţ˥˽ Åɔņ Å˥̨ ņDZ˥ţĤ̨ɶ˥˽ ʻ˽ţţ Å ņţ̨ÅDZȨ ɶƙ DZ̨ ɶɔ ̨ǟţ

cÏ̎șÏɻ Ïɻ͙ȽẔ̌

ąÅĤȜ Ĥɶεţ˥ ɶƙ τš ɔɶ˅ ƫŶ εɶȨ˅ ʛƫĿ ´DZɔ̨ţ˥ ͊ϟϟƫʿ˅ ”DZɔĤţ ̨ǟĄ̊ ̨DZɃţ ˽ǟţ ǟÅ˽ ɃÅņţ θɶ˥Ȝ ƙɶ˥ ĤȨDZţɔ̨˽ ˽͐Ĥǟ Å˽ ”ÅȜ˽ 2DZƙ̨ǟ εţɔ͐ţĿ ²ǯˣšńĿ šǝš dšζ ¸ɴˣȚ šǯɁš˻Ŀ ²ÃȦȦʵÃʵšˣþĿ ”ţţņĿ 2ɶɔ̨”ǟɶʷĿ =ɶ͐ƺą̈̄ɶɔǯ bDZƦDZɔĿ Uɔɶʷƙ ɶɶȜ˽Ŀ ºɶ͐ɔƺ é ‹͐ąDZĤÅɃ ̢ ǟDZĤÅƺɶĿ Åɔņ DZɔ ĤɶȨȨÅąɶ˥Ą̊DZɶɔ θDZ̨ǟ ņţ˽DZƺɔţ˥˽ Åɔņ Å˥̨ ņDZ˥ţĤ̨ɶ˥˽ ˽͐Ĥǟ Å˽ ”ÅƺɃţDZ˽̨ţ˥ CɔĤĿ bDZĤǟÅţȨ DZţ˥̨͐ ̢ ˆţɔ̨Åƺ˥ÅɃĿ ´DZɔ̨ţ˥ǟɶ͐˽ţĿ ˥͐Ĥţ bÅ͐ ţ˽DZƺɔ Åɔņ ‹DZĤȜ ³ÅȨDZĤţɔ̨DZ˅ ”ǟţ ǟÅ˽ ÅȨ˽ɶ ņţ˽DZƺɔţņ Å ̨φʷţƙÅĤţĿ ‹ţ˽̨˥ÅDZɔ̨Ŀ θǟDZĤǟ θɶɔ Å œφʷţ DZ˥ţĤ̨ɶ˥˽ˢ Ȩ͐ą ÅθÅ˥ņ DZɔ ͊ϟϟŶĿ Åɔņ ɔɶ̨ǯƙɶ˥ǯʷ˥ɶƧ̨ ʷ˥ɶȕţĤ̨˽ DZɔĤȨ͐ņDZɔƺ ʷɶ˽̨ţ˥˽ ƙɶ˥ ̨ǟţ ţņ͐ĤĄ̊DZɶɔÅȨ ĤǟÅ˥DZ̨φ ţ˽DZƺɔ CƺɔDZ̨ţ˽ ǟÅɔƺţ˅ ºɶ͐ ĤÅɔ ˥ţÅņ ˡ”͐˥ƙÅĤţ ̨ɶ ˽ʷÅĤţˢĿ ǟţ˥ ƙţĄ̊͐˥ţ Å˥̨DZĤȨţ Åąɶ̨͐ ɶ˥DZƺÅɃDZĿ DZɔ τš ɔɶ˅ ̜̗ εɶȨ˅ ʛ̗˅ ”ǟţ DZ˽ Ĥ͐˥˥ţɔ̨Ȩφ ̨ÅȜDZɔƺ Å φţÅ˥ ÅθÅφ ƙ˥ɶɃ ĤɶɃɃDZ˽˽DZɶɔţņ θɶ˥Ȝ ̨ɶ ĤɶɃʷȨţ̨ţ Å ąɶɶȜ ɶƙ DZȨȨ͐ɃDZɔĄ̊ţņ ţ˽˽Åφ˽ ƙɶ˥ œǟÅɃţ˽ é =͐ņ˽ɶɔ˅ ”ţεţ˥ÅȨ ɶƙ ǟţ˥ ʷDZţĤţ˽ Å˥ţ ʷÅ˥̨ ɶƙ ̨ǟţ ʷţ˥ɃÅɔţɔ̨ ĤɶȨȨţĤ̨DZɶɔ ɶƙ ̨ǟţ ɶɶʷţ˥ǯ=ţθDZ̨̨ fĄ̊DZɶɔÅȨ ţ˽DZƺɔ b͐˽ţ͐Ƀ ʻ”ɃDZ̨ǟ˽ɶɔDZÅɔʿĿ fţθ ºɶ˥ȜĿ ɕχĿ Åɔņ ˽ǟţ ąţĤÅɃţ Å ɃţɃąţ˥ ɶƙ ̨ǟţ ÆƻDz ʻȨȨDZÅɔĤţ 3˥ÅʷǟDZ˕͐ţ Cɔ̨ţ˥ɔĄ̊DZɶɔÅȨţʿ DZɔ ”ţʷ̨ţɃąţ˥ ͊ϟϟŶ˅

̊D̋ϵŽ ŁʞɪŽ Łɐʞ̱Ž ͙ʞ ϸʞ̎Ʉșɻǘ ϸș͙ȇ Ï Łʞ΃ˡɐŽ ʞƴ ÏǘŽɻŁșẔ̌ ƴʞ̎ ϵŽ̎Љ Ğșǘ Ğ̎Ïɻş̱Ř Ğ΃͙ Žș͙ȇŽ̎ ͙ȇŽ ɪʞɻŽЉ ș̱ɻ͙̋ ͙ȇŽ̎Ž ʞ̎ ͙ȇŽ ÏǘŽɻŁЉ Ƚ΃̱͙ ȇÏ̱ Ï ̱͙΃ˡșş șşŽÏ ͙ȇÏ͙ D̋ɪ ɻʞ͙ șɻ͙Ž̎Ẕ͙̌Žş șɻ ϸʞ̎Ʉșɻǘ ʞɻ˯ [șɄŽ ͙ȇŽЉ ϸÏɻ͙ ͙ЉˡŽ ϸș͙ȇ Ï Ğ΃ɻŁȇ ʞƴ Ğ΃ɐɐ̱ȇș͙ Ł΃̎ɐșŁ΃Ẕ̌ Łʞɪșɻǘ ʞƿ ș͙˯ ÄÏϸɻ˯ 4ʞ ÏϸÏЉ˯̋ !Ä! ͆ͽ͓Ьʒ ˄LJ


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