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Lawrence Eastland Dip Grad - Graphic Design, Advertising, Marketing

2013 CV


Lawrence Eastland Dip Grad - Graphic Design, Advertising, Marketing

D.O.B

11-06-1971

Born

Australia

Pass ports

EEC and Australian

Location

Byron Bay

Available

Sydney, Melbourne, Byron Bay and Europe

Contact

0421 181 018

2013 CV

Mac Skills Description - Lawrence Eastland has been a designer for over 18 years in a variety of hi end graphic applications for use in film, video editing and conceptual development, to full graphic representation of advertising campaigns and corporate identity. His skills demonstrate a thorough knowledge of the tools needed to produce finished graphics from concept and development through to press quality artwork. Illustrator

- Hi end skills in print and television graphics.

Photoshop

- Point of sale, package design, web design, Branding etc

In Design

- Design, including setting up for all mediums of print.

Quark Express

- Design, including setting up for all mediums of print.

Imovie HD

- Edit film clips, corporate videos and small budget TVC’s.

Final Cut Pro HD - Edit film clips, corporate videos and small budget TVC’s.

Industry Skills Description - Lawrence has been working in the creative industry for over 18 years. During this time his knowledge has expanded to bring concepts in layout and design through to the finished product. He can manage a project from beginning to end without assistance, including dealing with suppliers and clients and working with them to ensure they get the best quality job on brief, with a great understanding of how important good advertising and design is to the success of a business. Prod management - Qualified in all print mediums, both digital and film to press checks. Graphic design

- Logos, brochures, corporate profiles, annual reports, packaging, branding, web design and

Art directing

- Magazine, newspaper advertising, billboards, point of sale, merchandising, magazine,

post - po box 1721 Byron Bay n.s.w 2481

email - contact@soundfoundation.com.au

Photography

sport, promotional.

- Liaising with clients to get the understanding of what they truly

mobile - 0421 181 018

press, photography, web.

- People, fashion, nature, packaging, catalogue, advertising and

Client service

functional spec.

want and need.

Web design

- Full web design look and feel, functionality specifications and CMS architecture.

Mobile

- Through knowledge of sms and mobile phone delivery systems and integration for

promotion and delivery of content.

Advertising

- Advertising, marketing and design for both above and below the line clients.

Illustration

- Solid illustration skills in animation and cartooning.

Goal To join a world class creative team working on award winning design and advertising solutions for professional companies around the world.


Lawrence Eastland

Personality Outline

Dip Grad - Graphic Design, Advertising, Marketing

2013 CV

Lawrence Eastland is a fast worker with the ability to get along with people comfortably. He sees life in an open and friendly way and enjoys a challenge. He is totally dedicated and passionate about art and design in all of its mediums. He is independent as well as a good leader, who enjoys working with a team to get jobs done in the best possible way.

“After working in the field of advertising and design for so long, I feel very much at home when designing and being creative. My experience, when put to the test, well and truly proves this” “I have a love for surfing, motor bikes, sailing, snow boarding and skiing, basically keeping fit. I would like to work with a modern businesses that would benefit from having someone with my experience to assist in creating cutting edge and award winning design and advertising solutions.” “I am most suited to working as a Creative Director/Designer including all digital platforms, either on my own or with a group; I would be a great asset to any company that took me on board with a

post - po box 1721 Byron Bay n.s.w 2481

email - contact@soundfoundation.com.au

mobile - 0421 181 018

long term goal to build the business to be both financially and creatively successful.” L.Eastland


Lawrence Eastland Dip Grad - Graphic Design, Advertising, Marketing

2013 CV

Te s t i m o nia ls In my 20 years of corporate experience (Clemenger BBDO, CBA, Westpac, HSBC, ON-Q) Lawrence Eastland is the most outstanding visual design professional with whom I have had the pleasure of working. His love of both traditional and new media, understanding of socio-economic trends and ability to “grasp the brief” (honed through many years experience in advertising) combined with what might best be described as “high-energy, switched-on entrepreneurial altruism.” The world needs more Lawrence Eastlands.

Greg Buckman - Mgr Information Services ON-Q Human Resources - 02 6685 2000

“As a long time associate of Lawrence Eastland, I am writing to say that I consider his work to be fresh, inspired and extremely professional. Our 8 year association has brought about many inspired ideas, designs and professional applications. I find him to be honest, fair and that he operates with the utmost integrity. He is easy to work with and always responds promptly.

Leigh Cail | CEO - Radiate Films - Melbourne. - 0408 008 376

“Lawrence is an outstanding individual with remarkable creative talents. His design skills are of first-class quality, always demonstrating individuality and class. Having known and worked with Lawrence for many years, I believe him to be a deep thinker with a wealth of extraordinary ideas. I have no doubt he will succeed in all he aims to achieve.”

Mira Eady | Media Manager - www.wickedweasel.com 1800 675 743

“I have worked with Lawrence Eastland on several independent projects, including designing packaging for cd’s and dvd’s, designing booklets for cd’s and dvd’s and most recently the layout of a 368 page coffee table book and a non fiction trade paperback. Lawrence is an extremely fast worker and highly skilled on the computer, more so than any other designer I have worked with, his speed and

post - po box 1721 Byron Bay n.s.w 2481

email - contact@soundfoundation.com.au

mobile - 0421 181 018

flexibility are outstanding. Be it a website design, a cd package or an entire book Lawrence has the skill and talent for any design application.”

Andrew Crockett www.switch-foot.com - 0404 324 955

“Lawrence Eastland is someone I have know for many years, during this time I have been witness to his professional design ability and amazing knowledge of the Internet and technology as a whole. Soundfoundation is a guaranteed winner and I believe it will open the door for many young Australian artists to get their music out to a national and international market.“

Pete Murray - Sony Music - Recording Artists.


Lawrence Eastland Dip Grad - Graphic Design, Advertising, Marketing

2013 CV

Te s t i m onia ls Co ntinue d. “I have engaged Lawrence to create promotional material for my marketing campaigns for my business over the last 12 years. He is a true professional, fun to work with and has never failed to deliver a quality product.”

Brett Munro | Owner - Munro surfboards - Byron Bay.

“Lawrence Eastland recently built a website for my business. His experience as a designer is second to none, he is a wealth of knowledge and an exceptional designer with a natural talent rarely encountered in the design world . His enthusiasm and ability to understand my requirements and deliver a website fitting my business was outstanding. The work was done extremely quickly, Lawrence has the ability to adapt his skills to suit the client and to deliver a professional product at an affordable price. I would recommend him as a designer for anyone looking for a superior product, I will in future use him for all my design work.”

Zoe H. - 0407 402 289

The collaborative nature of what Lawrence has created with Sound Foundation is a joyfully inclusive experience in a world where ‘exclusivity’ has brought imbalances to every area of modern life. His idea is wonderfully respectful of artists and consumers and transparent in a way that the old business paradigm has always lacked. I am not an everyday user of the net and all it’s modalities, though I easily understand Sound Foundation and this makes me feel relaxed though excited to be a part of the network and discover music and art in ways that I have never really been that excited about in the past. Sound Foundations vision and purpose is super clear to me, connecting each other through our arts and music and respecting the value of those experiences, and I am stoked to be a part of such a movement.

Frank Hodgkinson. The website is beautifully laid out, well planned, clear and concise. I was delighted with the speed, efficiency and competent manner of his work and would recommend

Kate Hodgkinson

mobile - 0421 181 018

him as a designer to anyone.”

post - po box 1721 Byron Bay n.s.w 2481

“Lawrence Eastland has designed a website showcasing the work of my late husband, artist

email - contact@soundfoundation.com.au

Dave Rastovich - Pro surfer Billabong worldwide.


Lawrence Eastland Dip Grad - Graphic Design, Advertising, Marketing

2013 CV

2001 - - -

- 2013 - EYE DESIGN ADVERTISING - BYRON BAY Creative Director Advertising, marketing, photography, web, brand development, graphic design and more. Web site http://www.eyedesign.com.au/

2004 - -

- 2013 - SOUNDFOUNDATION.COM.AU Founder and Creative Director of one of the first independent music download web sites in Australia, fully licensed by APRA and now selling films and e-books web site http://www.soundfoundation.com

2008 - 2010 - E-PRINT GLOBAL - ENVIRONMENTAL PRINTING SOLUTIONS - Previously owned / Production Manager / Designer of www.e-printglobal.com - web site http://www.e-printglobal.com > Now www.musicmedia.com.au 2008 - -

- 2010 - 199GNOME 199GNOME is a fresh concept for Australian and New Zealand audiences, incorporating our proprietary technology to supply music, films, books, information and much more direct to mobile phones. website http://www.soundfoundation.com/mobile/

2006 - 2007 - COMBUSTION ADVERTISING - BYRON BAY - Senior Designer / Art Director. - Web site http://www.combustionadvertising.com.au/ 2004 - -

- 2005 - BAY FM 99.9 COMMUNITY RADIO - BYRON BAY Radio Announcer. Assistant Music Director. Web site http://www.bayfm.org/

2000 - 2001 - THE NORTH COAST ADVERTISING AGENCY - LISMORE - Senior Designer / Art Director. - Web site http://www.adagency.com.au/ 1998 - 2000 - UTOPIA CREATIVE - BYRON BAY - Senior Designer / Art Director. - Web site http://www.utopiacreative.com/ 1995 - 1998 - CLEMENGER BBDO PTY LTD - SYDNEY - Senior Designer/Art Director. - Web site http://www.clemengerbbdo.com.au/ 1997 - 1997 - AWARD SCHOOL - SYDNEY - Scholarship into AWARD advertising school graduate. - Web site http://www.awardschool.com.au/

post - po box 1721 Byron Bay n.s.w 2481

email - contact@soundfoundation.com.au

mobile - 0421 181 018

1996 - 1996 - AWARD SCHOOL - SYDNEY - Scholarship into AWARD advertising school graduate. - Web site http://www.awardschool.com.au/ 1994 - 1995 - ABOUT FACE ADVERTISING - PYRMONT SYDNEY - Production Manager. 1993 - 1994 - HOLLOWAY AND ASSOCIATES PTY LTD - PYRMONT SYDNEY - Photographer / Assistant in traditiona film and digital. 1991 - 1993 - STYROX AUSTRALIA PTY LTD - NEWPORT SYDNEY - Graphic designer - web site http://www.millsstyrox.com.au/ 1990 - 1991 - ZAP PRODUCTIONS PTY LTD - ARTARMON SYDNEY - Production, IMC Camera assistant, Paint Box assistant / Runner. - Blue screen construction and set building. 1989 - 1990 - SCHOOL OF VISUAL ARTS - DARLINGHURST - Graphic design, marketing and photography diploma. (GRA DIP) 1981 - 1988 - MARIST COLLEGE NORTH SHORE - Years 4 - 12 Majoring in art.


Lawrence Eastland Dip Grad - Graphic Design, Advertising, Marketing

Educatio n

2013 CV

1981 - 1998

1997 - 1997 - AWARD SCHOOL - SYDNEY - Scholarship into AWARD advertising school graduate. - Web site

http://www.awardschool.com.au/

1996 - 1996 - AWARD SCHOOL - SYDNEY - Scholarship into AWARD advertising school graduate. - Web site

http://www.awardschool.com.au/

1989 - 1990 - SCHOOL OF VISUAL ARTS - DARLINGHURST - Design, advertising, marketing and photography diploma. (GRA DIP)

1981 - 1988 - MARIST COLLEGE NORTH SHORE

post - po box 1721 Byron Bay n.s.w 2481

email - contact@soundfoundation.com.au

mobile - 0421 181 018

- Years 4 - 12 Majoring in art.


2013 CV

Lawrence Eastland Dip Grad - Graphic Design, Advertising, Marketing

CLEMENGER BBDO Sydney

One of the most influential times in my career was working at Clemenger BBDO in Sydney. For just over 4 years I was part of the creative team that this agency is renowned for.

The opportunity allowed me to work on many multinational accounts such as Lion Nathan, Pepsi, Arnotts, Strongbow Bulmer, Pizza Hut, the Olympic Bid in 2000, and many more.

The following are some examples and brief explanations on the

post - po box 1721 Byron Bay n.s.w 2481

email - contact@soundfoundation.com.au

mobile - 0421 181 018

accounts I worked on during the years I spent at Clemenger BBDO.

www.clemengerbbdo.com.au/


Lawrence Eastland Dip Grad - Graphic Design, Advertising, Marketing

2013 CLEMENGER BBDO CV Accounts worked on whilst employed

1995 - 1998

Client : Sydney 2000 Olympic bid. Team : Lawrence Eastland, Greg Daniel, Design department Brief

: Design advertising and marketing material assisting in

the success in Australia winning the 2000 Sydney Olympic Bid.

Client : Pepsi Australia. Team : Justin Connerly, Lawrence Eastland Brief

: Designing the first Pepsi Max logo, along with marketing

strategies, advertising campaigns, point of sale and more, all based on extreme sports and around generation X.

Client : Arnotts. Team : Justin Connerly, Lawrence Eastland Brief

: Design the original Snack Right series of biscuits, this

included all packaging elements, point of sale art directing and organising the photography of all pack shots and hero shots for packaging, 11 years later this brand although evolved is still going

Team : Justin Connerly, Lawrence Eastland Brief

: Design the original Hahn ice beer label. Develop

general product development.

mobile - 0421 181 018

marketing strategies, advertising campaigns, point of sale and

post - po box 1721 Byron Bay n.s.w 2481

Client : Lion Nathan

email - contact@soundfoundation.com.au

strong and continues to be one of Arnotts leading sellers.


2013 CV

Lawrence Eastland

CLEMENGER BBDO

Dip Grad - Graphic Design, Advertising, Marketing

Accounts worked on whilst employed

1995 - 1998

Client : Visa. Team : Justin Connerly, Lawrence Eastland Brief

: Design the various Visa card graphics, and

marketing material integrating sporting event imagery into the design’s used for the 2000 Olympic bid as Visa was the major sponsor.

Client : Strong bow Bulmer Team : Justin Connerly, Lawrence Eastland Brief : Design

packaging

and

point

of

sale

for

strong bow drinks, including develop the original WHITE series which helped create the major trend for refreshing alcohol drinks such as Sub Zero, pulp and many more.

Client : Arnotts. Team : Justin Connerly, Lawrence Eastland Brief : Overall designs of packaging, point of sale and marketing media, I was responsible to create material that was congruent with over advertising campaigns for both TVCX and press.

post - po box 1721 Byron Bay n.s.w 2481

email - contact@soundfoundation.com.au

mobile - 0421 181 018

Client : Lion Nathan Team : Justin Connerly, Lawrence Eastland, Nick Staback Brief

: Conceptualized and created the first launch of DUFF

beer from the Simpsons, although originally never originally licenced the beer its self did very well. Lion Nathan and The Simpsons eventually came to a mutual agreement.


Lawrence Eastland Dip Grad - Graphic Design, Advertising, Marketing

2013 CV

CLEMENGER BBDO

Accounts worked on whilst employed

1995 - 1998

Client

: Carlton Draught - Lion Nathan.

Team

: Lawrence Eastland, Richard Dearing

Brief

: Design typography and help with art direction for

several ad campaigns.

Client

: Tooheys Extra Dry - Lion Nathan.

Team

: Justin Connerly, Lawrence Eastland

Brief

: Design original extra dry packaging and conceptual

advertising campaigns along with point of sale and competitions.

Client

: Sega World.

Team

: Justin Connerly, Lawrence Eastland

Brief

: Design the logo for Sega World in Sydney during

its construction, incorporating it into all new marketing material,

Team

: Justin Connerly, Lawrence Eastland

Brief

: Design packaging for pre cooked meals available

through supermarket’s Australia wide.

post - po box 1721 Byron Bay n.s.w 2481

: Ingham.

email - contact@soundfoundation.com.au

Client

mobile - 0421 181 018

sinage, monorail graphics, billboards and metrolights.


2013

Starting at an early age, graphic design was a large part of my life. Design, in all its forms, is something I regard as a personal connection.

Solving problems visually with creative ideas, combined with Photography and specific software packages, has opened the door to many alternative solutions.

Having the ability to take a concept all the way through to finished art is something I do with great enjoyment, making sure that each project achieves its purpose and specific role.


Brief : Create several corporate logos defining the different areas of the website Create : Creative freedom to design a number of music and film logos in 3D

post - po box 1721 Byron Bay n.s.w 2481

Client : Soundfoundation.com

email - contact@soundfoundation.com.au

Dip Grad - Graphic Design, Advertising, Marketing

2013 CV

mobile - 0421 181 018

Lawrence Eastland


post - po box 1721 Byron Bay n.s.w 2481

email - contact@soundfoundation.com.au

mobile - 0421 181 018

Lawrence Eastland

Dip Grad - Graphic Design, Advertising, Marketing

2013 CV


post - po box 1721 Byron Bay n.s.w 2481

email - contact@soundfoundation.com.au

Dip Grad - Graphic Design, Advertising, Marketing

mobile - 0421 181 018

Lawrence Eastland

2013 CV


post - po box 1721 Byron Bay n.s.w 2481

email - contact@soundfoundation.com.au

mobile - 0421 181 018

Lawrence Eastland

Dip Grad - Graphic Design, Advertising, Marketing

2013 CV


post - po box 1721 Byron Bay n.s.w 2481

email - contact@soundfoundation.com.au

Dip Grad - Graphic Design, Advertising, Marketing

mobile - 0421 181 018

Lawrence Eastland

2013 CV


post - po box 1721 Byron Bay n.s.w 2481

email - contact@soundfoundation.com.au

mobile - 0421 181 018

Lawrence Eastland

Dip Grad - Graphic Design, Advertising, Marketing

2013 CV


post - po box 1721 Byron Bay n.s.w 2481

email - contact@soundfoundation.com.au

Dip Grad - Graphic Design, Advertising, Marketing

mobile - 0421 181 018

Lawrence Eastland

2013 CV


2013

Web design is very important to any successful business. Online presence says a lot to clients about the business they are interested in.

Coming from a design perspective when developing websites is something I pride myself on, as 80% of websites are created by programmers and based solely on functionality.

I prefer to create websites artistically first, then build the functionality aspects needed into the design while listening to developers to ensure the latest technology is adapted into the finished web site.


Brief : Completely re design existing website Create : Complete creative freedom for concept, development & design Team : Lawrence Eastland and Jasmine Fraser

post - po box 1721 Byron Bay n.s.w 2481

Client : Radiate Entertainment

email - contact@soundfoundation.com.au

Dip Grad - Graphic Design, Advertising, Marketing

2013 CV

mobile - 0421 181 018

Lawrence Eastland


Lawrence Eastland

post - po box 1721 Byron Bay n.s.w 2481

email - contact@soundfoundation.com.au

mobile - 0421 181 018

Dip Grad - Graphic Design, Advertising, Marketing

2013 CV

Client : Wickedweasel. Worlds largest online bikini company Brief : Working with the Wickedweasel team to produce a new modern website Create : Create a website taking the previous black theme to a new white finish Team : Lawrence Eastland, Zubin Henner and the Wicked Weasel team


Brief : Create a new website outlining its professionalism in the film industry Create : Work with Shamerin Carroll to create design and functionality Team : Lawrence Eastland and Shamerin Carroll

post - po box 1721 Byron Bay n.s.w 2481

Client : Boomerang Productions

email - contact@soundfoundation.com.au

Dip Grad - Graphic Design, Advertising, Marketing

2013 CV

mobile - 0421 181 018

Lawrence Eastland


Lawrence Eastland

post - po box 1721 Byron Bay n.s.w 2481

email - contact@soundfoundation.com.au

mobile - 0421 181 018

Dip Grad - Graphic Design, Advertising, Marketing

Client : Eye Design Brief : Personal Design web site and folio Create : Create a website showcasing my folio and skills Team : Lawrence Eastland

2013 CV


Brief : Create a new website showcasing various printing solutions Create : Design, functionality and all graphics Team : Lawrence Eastland

post - po box 1721 Byron Bay n.s.w 2481

Client : Music Media Print

email - contact@soundfoundation.com.au

Dip Grad - Graphic Design, Advertising, Marketing

2013 CV

mobile - 0421 181 018

Lawrence Eastland


Lawrence Eastland

post - po box 1721 Byron Bay n.s.w 2481

email - contact@soundfoundation.com.au

mobile - 0421 181 018

Dip Grad - Graphic Design, Advertising, Marketing

2013 CV

Client : Kurtis Brief : Create new look and feel based on supplied images from the film clip Create : Work with Nextwave Media to create new website base on the film clip Team : Lawrence Eastland and Next Wave Media


Brief : Design and brand a web site to facilitate sales and market awareness Create : Complete creative freedom for concept, development & design Team : Lawrence Eastland, Jasmine Fraser

post - po box 1721 Byron Bay n.s.w 2481

Client : Jemma Cosmetics

email - contact@soundfoundation.com.au

Dip Grad - Graphic Design, Advertising, Marketing

2013 CV

mobile - 0421 181 018

Lawrence Eastland


Lawrence Eastland

post - po box 1721 Byron Bay n.s.w 2481

email - contact@soundfoundation.com.au

mobile - 0421 181 018

Dip Grad - Graphic Design, Advertising, Marketing

2013 CV

Client : Screen Works, Australian Government, Australian Film and Television. Brief : Create a content management web site for Australian Independent films Create : Work with 5 other consortium members to create functional spec & design Team : Lawrence Eastland and the screen works exchange consortium


Brief : Personal graphic design website, and magazine concept for Byron Bay Create : Complete creative freedom for concept, development & design Team : Lawrence Eastland, Jasmine Fraser

post - po box 1721 Byron Bay n.s.w 2481

Client : Lawrence Eastland.

email - contact@soundfoundation.com.au

Dip Grad - Graphic Design, Advertising, Marketing

2013 CV

mobile - 0421 181 018

Lawrence Eastland


Lawrence Eastland

post - po box 1721 Byron Bay n.s.w 2481

email - contact@soundfoundation.com.au

mobile - 0421 181 018

Dip Grad - Graphic Design, Advertising, Marketing

Client : Tactile Designs Brief : Design a stylish web site to assist in sales of tactiles Create : Complete creative freedom for concept, development & design Team : Lawrence Eastland and Combustion Advertising

2013 CV


Brief : Design a web site that links their global partners together Create : Complete creative freedom for concept, development & design Team : Lawrence Eastland, Jasmine Fraser and Sacha Adair (Transfield Worley)

post - po box 1721 Byron Bay n.s.w 2481

Client : Transfield Worley Services

email - contact@soundfoundation.com.au

Dip Grad - Graphic Design, Advertising, Marketing

2013 CV

mobile - 0421 181 018

Lawrence Eastland


Lawrence Eastland

post - po box 1721 Byron Bay n.s.w 2481

email - contact@soundfoundation.com.au

mobile - 0421 181 018

Dip Grad - Graphic Design, Advertising, Marketing

Client : e-printglobal - Personal print production business Brief : Design a stylish web site to single page outlining our services Create : Complete creative freedom for concept, development & design Team : Lawrence Eastland NOTE : New web site being released June 2011

2013 CV


Brief : Design new website to facilitate the sales of mp3’s and small films Create : Work with Shamerin Carroll, Glen Schaefer & Zubin Henner Team : Lawrence Eastland, Zubin Henner, Shamerin Carroll

post - po box 1721 Byron Bay n.s.w 2481

Client : Soundfoundation.com.au - Online music and films. Personally owned

email - contact@soundfoundation.com.au

Dip Grad - Graphic Design, Advertising, Marketing

2013 CV

mobile - 0421 181 018

Lawrence Eastland


Lawrence Eastland

post - po box 1721 Byron Bay n.s.w 2481

email - contact@soundfoundation.com.au

mobile - 0421 181 018

Dip Grad - Graphic Design, Advertising, Marketing

Client : Penrith Mazda Brief : Design a web site for Australia’s largest Mazda dealership Create : Design keeping in theme of Mazda corporate headquarters Team : Lawrence Eastland and Combustion Advertising

2013 CV


experienced and successful not-for-profit employment services providers

Brief : Design new website to facilitate and advertise their business and branches Team : Lawrence Eastland, Greg Buckman, Bos Web and the OnQ team

post - po box 1721 Byron Bay n.s.w 2481

Client : http://www.onqhr.com.au/ - (ON-Q) is one of Australia’s largest, most

email - contact@soundfoundation.com.au

Dip Grad - Graphic Design, Advertising, Marketing

2013 CV

mobile - 0421 181 018

Lawrence Eastland


Lawrence Eastland

post - po box 1721 Byron Bay n.s.w 2481

email - contact@soundfoundation.com.au

mobile - 0421 181 018

Dip Grad - Graphic Design, Advertising, Marketing

Client : The Byron Shire Echo Brief : Design a web site for local Byron Bay news paper Create : Design the look and function to support a weekly news paper Team : Lawrence Eastland, Hans Lovechild, Zubin Henner

2013 CV


Brief : Design a web site for silk fashion company Create : Design a web site the showcases his latest designs Jasmine Fraser code

post - po box 1721 Byron Bay n.s.w 2481

Client : Colin Heaney - www.colinheaney.com

email - contact@soundfoundation.com.au

Dip Grad - Graphic Design, Advertising, Marketing

2013 CV

mobile - 0421 181 018

Lawrence Eastland


Lawrence Eastland

post - po box 1721 Byron Bay n.s.w 2481

email - contact@soundfoundation.com.au

mobile - 0421 181 018

Dip Grad - Graphic Design, Advertising, Marketing

Client : The Hospital Diaries Brief : Design a stylish web site to inspire about their experience while in hospital Create : Complete creative freedom for concept, development & design Team : Lawrence Eastland

2013 CV


Brief : Design an online shop to sell our door furniture Create : Complete creative freedom for concept, development & design Team : Lawrence Eastland & FX Web solutions

post - po box 1721 Byron Bay n.s.w 2481

Client : The Outdoor Super store

email - contact@soundfoundation.com.au

Dip Grad - Graphic Design, Advertising, Marketing

2013 CV

mobile - 0421 181 018

Lawrence Eastland


Lawrence Eastland

post - po box 1721 Byron Bay n.s.w 2481

email - contact@soundfoundation.com.au

mobile - 0421 181 018

Dip Grad - Graphic Design, Advertising, Marketing

2013 CV

Client : Cape Byron Lighthouse Brief : Design a stylish web site to support and promote the headland and available accommodation Create : Complete creative freedom for concept, development & design Team : Lawrence Eastland


Brief : Design a web site to feature the late artist Frank Hodgkinson Create : Complete creative freedom for concept, development & design Team : Lawrence Eastland & Zoe Hodgkinson

post - po box 1721 Byron Bay n.s.w 2481

Client : Frank Hodgkinson

email - contact@soundfoundation.com.au

Dip Grad - Graphic Design, Advertising, Marketing

2013 CV

mobile - 0421 181 018

Lawrence Eastland


Lawrence Eastland

post - po box 1721 Byron Bay n.s.w 2481

email - contact@soundfoundation.com.au

mobile - 0421 181 018

Dip Grad - Graphic Design, Advertising, Marketing

2013 CV

Client : Activewear Online Brief : Design a stylish web site to support, promote and sell professional garments for weight lifters Create : Stay within Gasp and Better Bodies branding guidelines and images Team : Lawrence Eastland and FX web creations


Brief : Design a web site that is able to successfully promote and sell digital content Create : Stay within Gasp and Better Bodies branding guidelines and images Team : Lawrence Eastland and FX web creations

post - po box 1721 Byron Bay n.s.w 2481

Client : Sound Foundation Pty Ltd

email - contact@soundfoundation.com.au

Dip Grad - Graphic Design, Advertising, Marketing

2013 CV

mobile - 0421 181 018

Lawrence Eastland


2013

Advertising is something that has always fascinated me. I believe that leaning towards a lateral approach forms more effective advertising and marketing solutions.

From an early age, I’ve used my creativity to build a reputation as an Art Director.

Having the ability to take a project all the way from concept and development, to finished art, is something I now achieve with pride.


Lawrence Eastland Dip Grad - Graphic Design, Advertising, Marketing

2013 CV

over the last 12 years. He is a true professional, fun to work with and has never failed to deliver a quality Brett Munro | Owner - Munro surfboards - Byron Bay.

Client : Brett Munro Surfboards. Brief : Design and create two advertisements for “Australian Long board” magazine. Create : Client offered total creative freedom for concept and development.

mobile - 0421 181 018

product.”

post - po box 1721 Byron Bay n.s.w 2481

“I have engaged Lawrence to create promotional material for my marketing campaigns for my business

email - contact@soundfoundation.com.au


Lawrence Eastland

post - po box 1721 Byron Bay n.s.w 2481

email - contact@soundfoundation.com.au

mobile - 0421 181 018

Dip Grad - Graphic Design, Advertising, Marketing

Client : Sakura, Japanese Catering Company. Brief : Design and create logo and DL postcard to advertise the business. Create : Creative freedom for concept, development & Photography.

2013 CV


Brief : Design and create an advertisement for “Penthouse� magazine. Create : Client offered total creative freedom for concept and development.

post - po box 1721 Byron Bay n.s.w 2481

Client : Brett Munro Surfboards.

email - contact@soundfoundation.com.au

Dip Grad - Graphic Design, Advertising, Marketing

2013 CV

mobile - 0421 181 018

Lawrence Eastland


Lawrence Eastland

post - po box 1721 Byron Bay n.s.w 2481

email - contact@soundfoundation.com.au

mobile - 0421 181 018

Dip Grad - Graphic Design, Advertising, Marketing

2013 CV

Client : Southern Cross University - Working for North Coast Advertising Agency, Lismore. Brief : Design and create an advertisement for mature age students. Create : Client offered total creative freedom for concept and development.


Brief : Create an advertisement for water tanks with environmental feel. Create : Copywriter Ian Jones - Art Director Lawrence Eastland.

post - po box 1721 Byron Bay n.s.w 2481

Client : BlueScope Water - Working for Combustion Advertising, Bangalow.

email - contact@soundfoundation.com.au

Dip Grad - Graphic Design, Advertising, Marketing

2013 CV

mobile - 0421 181 018

Lawrence Eastland


Lawrence Eastland

post - po box 1721 Byron Bay n.s.w 2481

email - contact@soundfoundation.com.au

mobile - 0421 181 018

Dip Grad - Graphic Design, Advertising, Marketing

2013 CV

Client : Bitumen. Brief : Create name, Branding, Advertising and web interaction with campaign. Create : Client offered total creative freedom for concept, and was accepted first draught.


post - po box 1721 Byron Bay n.s.w 2481

Advertising campaigns for press and web

email - contact@soundfoundation.com.au

Dip Grad - Graphic Design, Advertising, Marketing

2013 CV

mobile - 0421 181 018

Lawrence Eastland


Lawrence Eastland Dip Grad - Graphic Design, Advertising, Marketing

2013 CV

The design for the truck above was produced in 2006 and featured in “Kenworth Trucking� magazine

post - po box 1721 Byron Bay n.s.w 2481

email - contact@soundfoundation.com.au

mobile - 0421 181 018

as one of the first 3D truck sides produced in Australia.

First digital mock ups of creative idea.

Client : NORCO - Working for Combustion Advertising, Bangalow. Brief : Create an attention grabbing 3D truck side. Create : Client offered total creative freedom for concept and development.


Brief : Create an advertising campaign showcasing Westlawn’s benefits. Create : Creative freedom for concept, development & Photography.

post - po box 1721 Byron Bay n.s.w 2481

Client : Westlawn Finance - Working for Combustion Advertising, Bangalow.

email - contact@soundfoundation.com.au

Dip Grad - Graphic Design, Advertising, Marketing

2013 CV

mobile - 0421 181 018

Lawrence Eastland


Lawrence Eastland

post - po box 1721 Byron Bay n.s.w 2481

email - contact@soundfoundation.com.au

mobile - 0421 181 018

Dip Grad - Graphic Design, Advertising, Marketing

Client : Borneo Orangutan Project - Cornelia Frances Brief : Full concept with advertising and TVC - Red Heads for Red Heads Create : Develop entire campaign, shot in Borneo with J.Walter Thompson creative Team : L.Eastland, M.Malherbe, J.Mcelroy

2013 CV


post - po box 1721 Byron Bay n.s.w 2481

email - contact@soundfoundation.com.au

Dip Grad - Graphic Design, Advertising, Marketing

mobile - 0421 181 018

Lawrence Eastland

2013 CV


Lawrence Eastland Dip Grad - Graphic Design, Advertising, Marketing

2013 CV

post - po box 1721 Byron Bay n.s.w 2481

email - contact@soundfoundation.com.au

mobile - 0421 181 018

The surfboard’s main focus was its natural construction of bamboo.

The skate board’s main focus was how light the bamboo made the decks.

Client : Bamboo Surfboards, Byron Bay. Brief : Design and create 3 advertisements for bamboo skate and surf. Create : Client offered total creative freedom for concept, development & Photography.


Brief : Design A4 flyer to go to all Billabong surf shops to promote DVD. Create : Creative freedom to design using both supplied and taken photographs.

post - po box 1721 Byron Bay n.s.w 2481

Client : Dave Rastovich.

email - contact@soundfoundation.com.au

Dip Grad - Graphic Design, Advertising, Marketing

2013 CV

mobile - 0421 181 018

Lawrence Eastland


Lawrence Eastland

post - po box 1721 Byron Bay n.s.w 2481

email - contact@soundfoundation.com.au

mobile - 0421 181 018

Dip Grad - Graphic Design, Advertising, Marketing

Client : N/A Brief : Create an ad for 100% woollen nappies Create : Full page advert

2013 CV


Lawrence Eastland Dip Grad - Graphic Design, Advertising, Marketing

2013 CV

Client : Caroline Wilson Brief : Design an AD for her singing lessons Create : Creative freedom for full page ad

mobile - 0421 181 018

ad by lawrence

post - po box 1721 Byron Bay n.s.w 2481

Car oline Wilson 0413 087 313

email - contact@soundfoundation.com.au

Singing Lessons


2013 CV

Lawrence Eastland Dip Grad - Graphic Design, Advertising, Marketing

In 2008 Andrew Crockett came to me and asked if I would be Interested in designing his second book on the history of surfing. The job entailed taking existing content (that took four years to compile) and creating a book in the same format as his first. I had to adjust each and every image, design the layout and send the book to print overseas. Working along side the printing company, this design took two months and over 100 hours to complete. The end result was a beautiful coffee table book that has been extremely successful for Andrew and has been well received by

post - po box 1721 Byron Bay n.s.w 2481

email - contact@soundfoundation.com.au

mobile - 0421 181 018

the surfing community world wide.

“I have worked with Lawrence Eastland on several independent projects, including designing packaging for cd’s and dvd’s, designing booklets for cd’s and dvd’s and most recently the layout of a 368 page coffee table book and a non fiction trade paperback. Lawrence is an extremely fast worker and highly skilled on the computer, more so than any other designer I have worked with, his speed and flexibility are outstanding. Be it a website design, a cd package or an entire book Lawrence has the skill and talent for any design application.” Andrew Crockett www.switch-foot.com


Brief : Design and create a 368 page coffee table book on the history of surfing. Create : Using supplied content design and send to print.

post - po box 1721 Byron Bay n.s.w 2481

Client : Switch-Foot.

email - contact@soundfoundation.com.au

Dip Grad - Graphic Design, Advertising, Marketing

2013 CV

mobile - 0421 181 018

Lawrence Eastland


post - po box 1721 Byron Bay n.s.w 2481

email - contact@soundfoundation.com.au

mobile - 0421 181 018

Lawrence Eastland

Dip Grad - Graphic Design, Advertising, Marketing

2013 CV


post - po box 1721 Byron Bay n.s.w 2481

email - contact@soundfoundation.com.au

Dip Grad - Graphic Design, Advertising, Marketing

mobile - 0421 181 018

Lawrence Eastland

2013 CV


Lawrence Eastland Dip Grad - Graphic Design, Advertising, Marketing

2013 CV

In 2007 world free-surfer Dave Rastovich asked me to design the DVD and double album for his first film“Life Like Liquid.“ I was not only fortunate enough to be able to design the entire project and take care of the manufacturing but also to be a part of the project from beginning to end. We hired a house in Foster for two weeks, during which time we surfed and filmed the experience of what happens when a group of passionate surfers and musicians come together to combine the two arts. The following artwork is for the DVD (which also contained an EP) and the double album. Both projects had a 12 page booklet, as well containing photography by Hannah Fraser and myself. As well as organising and managing the manufacturing, I also helped with distribution deals with Tracks Magazine and several shops.

“The collaborative nature of what Lawrence has created with Sound Foundation is a joyfully inclusive experience in a world where ‘exclusivity’ has brought imbalances to every area of modern life. His idea

post - po box 1721 Byron Bay n.s.w 2481

email - contact@soundfoundation.com.au

mobile - 0421 181 018

is wonderfully respectful of artists and consumers and transparent in a way that the old business paradigm has always lacked. I am not an everyday user of the net and all it’s modalities, though I easily understand Sound Foundation and this makes me feel relaxed though excited to be a part of the network and discover music and art in ways that I have never really been that excited about in the past. Sound Foundations vision and purpose is super clear to me, connecting each other through our arts and music and respecting the value of those experiences, and I am stoked to be a part of such a movement.” Dave Rastovich - Pro surfer Billabong worldwide


Lawrence Eastland Dip Grad - Graphic Design, Advertising, Marketing

2013 CV

post - po box 1721 Byron Bay n.s.w 2481

email - contact@soundfoundation.com.au

Double album outside cover and 3 page digipak

mobile - 0421 181 018

Double album cover


Lawrence Eastland

post - po box 1721 Byron Bay n.s.w 2481

email - contact@soundfoundation.com.au

mobile - 0421 181 018

Dip Grad - Graphic Design, Advertising, Marketing

Pages 1 - 6 - Booklet for double album

2013 CV


post - po box 1721 Byron Bay n.s.w 2481

Pages 7 - 12 - Booklet for double album

email - contact@soundfoundation.com.au

Dip Grad - Graphic Design, Advertising, Marketing

2013 CV

mobile - 0421 181 018

Lawrence Eastland


Lawrence Eastland

post - po box 1721 Byron Bay n.s.w 2481

email - contact@soundfoundation.com.au

mobile - 0421 181 018

Dip Grad - Graphic Design, Advertising, Marketing

Film outside cover and 3 page digipak

2013 CV


post - po box 1721 Byron Bay n.s.w 2481

Pages 1 - 6 - Booklet for Film

email - contact@soundfoundation.com.au

Dip Grad - Graphic Design, Advertising, Marketing

2013 CV

mobile - 0421 181 018

Lawrence Eastland


Lawrence Eastland

post - po box 1721 Byron Bay n.s.w 2481

email - contact@soundfoundation.com.au

mobile - 0421 181 018

Dip Grad - Graphic Design, Advertising, Marketing

Pages 7-12 - Booklet for Film

2013 CV


2013 CV

Lawrence Eastland Dip Grad - Graphic Design, Advertising, Marketing

post - po box 1721 Byron Bay n.s.w 2481

POS - for E.P

email - contact@soundfoundation.com.au

E.P

mobile - 0421 181 018

Full page ad in Tracks Mag


2013 CV

Lawrence Eastland Dip Grad - Graphic Design, Advertising, Marketing

I was approached by a group of people to see if I would interested in helping develop the brand for an Iphone film festival in 2010. Having a love for Apple, and technology as a whole. This to me was a great opportunity

post - po box 1721 Byron Bay n.s.w 2481

email - contact@soundfoundation.com.au

mobile - 0421 181 018

to design some really exciting stuff.


Brief : Create a brand identity Create : total creative freedom

post - po box 1721 Byron Bay n.s.w 2481

Client : Iphone International Film Festival 2010

email - contact@soundfoundation.com.au

Dip Grad - Graphic Design, Advertising, Marketing

2013 CV

mobile - 0421 181 018

Lawrence Eastland


Lawrence Eastland

post - po box 1721 Byron Bay n.s.w 2481

email - contact@soundfoundation.com.au

mobile - 0421 181 018

Dip Grad - Graphic Design, Advertising, Marketing

Client : Iphone International Film Festival 2010 Brief : Branding icon Create : total creative freedom

2013 CV


Brief : Web site design Create : total creative freedom

post - po box 1721 Byron Bay n.s.w 2481

Client : Iphone International Film Festival 2010

email - contact@soundfoundation.com.au

Dip Grad - Graphic Design, Advertising, Marketing

2013 CV

mobile - 0421 181 018

Lawrence Eastland


Lawrence Eastland

post - po box 1721 Byron Bay n.s.w 2481

email - contact@soundfoundation.com.au

mobile - 0421 181 018

Dip Grad - Graphic Design, Advertising, Marketing

Client : Iphone International Film Festival 2010 Brief : Advertising campaign to promote the festival Create : total creative freedom

2013 CV


Brief : Advertising campaign to promote the genres Create : total creative freedom

post - po box 1721 Byron Bay n.s.w 2481

Client : Iphone International Film Festival 2010

email - contact@soundfoundation.com.au

Dip Grad - Graphic Design, Advertising, Marketing

2013 CV

mobile - 0421 181 018

Lawrence Eastland


2013 CV

Lawrence Eastland Dip Grad - Graphic Design, Advertising, Marketing

I also have a passion for photography, liking to reflect the word’s Latin origin - “to paint with light� - in a balanced array of images used for both personal and professional purposes.

Originally trained using traditional film on medium size and large cameras, I developed my skill while working for Holloway & Associates (who are located at Pier 21 in Pyrmont, Sydney).

Embracing evolving technology, I have moved into digital

post - po box 1721 Byron Bay n.s.w 2481

email - contact@soundfoundation.com.au

mobile - 0421 181 018

photography but still believe in creating as much as possible of the finished image in the camera, reserving Photoshop purely for special effects.

I currently have over 2000 personal images for use in advertising, marketing and design, as well as the ability to photograph on brief.


Leah Candace - Fashion shoot - Hannah.

Nathan Kaye - Promotional shoot - Music.

• Zvonko Jojovich - Magazine editorial - Music.

Personal - Nature library shoot - Caterpillar.

Personal - Nature Library shoot - Horsefly.

Client : The following images are a small selection of my personal

photographic library and commissioned work.

Photoshop enhanced

post - po box 1721 Byron Bay n.s.w 2481

• Soundfoundation - Sunset Byron Bay, 2004.

email - contact@soundfoundation.com.au

Dip Grad - Graphic Design, Advertising, Marketing

2013 CV

mobile - 0421 181 018

Lawrence Eastland


2013 CV

Lawrence Eastland

post - po box 1721 Byron Bay n.s.w 2481

email - contact@soundfoundation.com.au

mobile - 0421 181 018

Dip Grad - Graphic Design, Advertising, Marketing

Personal - Nature Library shoot - Mushroom, Blue Mountains.

Personal - Nature Library shoot - Location Byron Bay.

• Carmet - Promotional shoot - Music.

• Personal - Art portfolio.

Personal - Art portfolio.

Personal - Art portfolio.

Client : The following images are a small selection of my personal

photographic library and commissioned work.

Photoshop enhanced


Kurtis - Band shoot

Nathan Kaye - Band shoot

Nathan Kaye - Band shoot

Trash - Band shoot

• Trash - Band shoot

Personal - Insect.

Personal - Caterpillar

Client : The following images are a small selection of my personal

photographic library and commissioned work.

Photoshop enhanced

•

post - po box 1721 Byron Bay n.s.w 2481

Kurtis - Band shoot

email - contact@soundfoundation.com.au

Dip Grad - Graphic Design, Advertising, Marketing

2013 CV

mobile - 0421 181 018

Lawrence Eastland


Lawrence Eastland Dip Grad - Graphic Design, Advertising, Marketing

Photoshop is a very powerful tool and an application that, over the years, I have had a great deal of fun with. Recently I’ve been Pushing my own boundaries and creating some unique pieces of art.

post - po box 1721 Byron Bay n.s.w 2481

email - contact@soundfoundation.com.au

mobile - 0421 181 018

Here are a few examples of art I have created using Photoshop CS3:

2013 CV


Lawrence Eastland Dip Grad - Graphic Design, Advertising, Marketing

2013 CV

I was inspired by what I was seeing online as far as digital art went and like the dark vibe as well. a pleasant change from my usual happy cartoons. I decided I wanted to create my own Dart Art and this is what resulted. This was the first of this series in Dark Art and I hope more will come.

much larger than the elephants. kind of cool. Time - 3 hours, Layers - 22, Size - 250 x 170 mm , Rez - 300 dpi

post - po box 1721 Byron Bay n.s.w 2481

will be here long after the humans have gone. that and I liked that the car looked so

email - contact@soundfoundation.com.au

I’m not sure why I did this image, I was partially inspired by the concept that animals

mobile - 0421 181 018

Time - 3 hours, Layers - 23, Size - 65 x 87mm , Rez - 300 dpi


Lawrence Eastland Dip Grad - Graphic Design, Advertising, Marketing

Graveyard Sunflower, showing that there is beauty even in death

post - po box 1721 Byron Bay n.s.w 2481

email - contact@soundfoundation.com.au

mobile - 0421 181 018

Time - 3 hours, Layers - 12, Size - 528px x 761px , Rez - 300 dpi

I see Darth Veda in a different light, or should I say darkness. Time - 3 hours, Layers - 23, Size - 65 x 87mm , Rez - 300 dpi

2013 CV


Lawrence Eastland Dip Grad - Graphic Design, Advertising, Marketing

2013 CV

Please stop killing the whales poster concept

post - po box 1721 Byron Bay n.s.w 2481

Time - 2 hours, Layers - 11, Size - 65 x 87mm , Rez - 300 dpi

email - contact@soundfoundation.com.au

Pot Head, representing what is on most English peoples’ minds

mobile - 0421 181 018

Time - 2 hours, Layers - 18, Size - 528px x 761px , Rez - 300 dpi


Lawrence Eastland Dip Grad - Graphic Design, Advertising, Marketing

Illustrator is one of my favourite programs, its simply brilliant for creating vector art and graphics, here are some examples

post - po box 1721 Byron Bay n.s.w 2481

email - contact@soundfoundation.com.au

mobile - 0421 181 018

that I have created as art forms digitally

2013 CV


post - po box 1721 Byron Bay n.s.w 2481

email - contact@soundfoundation.com.au

Dip Grad - Graphic Design, Advertising, Marketing

mobile - 0421 181 018

Lawrence Eastland

2013 CV


post - po box 1721 Byron Bay n.s.w 2481

email - contact@soundfoundation.com.au

mobile - 0421 181 018

Lawrence Eastland

Dip Grad - Graphic Design, Advertising, Marketing

2013 CV


post - po box 1721 Byron Bay n.s.w 2481

email - contact@soundfoundation.com.au

Dip Grad - Graphic Design, Advertising, Marketing

mobile - 0421 181 018

Lawrence Eastland

2013 CV


Lawrence Eastland Dip Grad - Graphic Design, Advertising, Marketing

For as long as I can remember I have had a love for illustration. Over the years I have developed a style I’m comfortable with (although, as many illustrators know, it’s a constant evolution). For the most part illustration has been something I’ve done just for myself. It helps me relax.

post - po box 1721 Byron Bay n.s.w 2481

email - contact@soundfoundation.com.au

mobile - 0421 181 018

Here are a few examples of my more recent works:

2013 CV


post - po box 1721 Byron Bay n.s.w 2481

email - contact@soundfoundation.com.au

Dip Grad - Graphic Design, Advertising, Marketing

mobile - 0421 181 018

Lawrence Eastland

2013 CV


post - po box 1721 Byron Bay n.s.w 2481

email - contact@soundfoundation.com.au

mobile - 0421 181 018

Lawrence Eastland

Dip Grad - Graphic Design, Advertising, Marketing

2013 CV


post - po box 1721 Byron Bay n.s.w 2481

email - contact@soundfoundation.com.au

Dip Grad - Graphic Design, Advertising, Marketing

mobile - 0421 181 018

Lawrence Eastland

2013 CV


post - po box 1721 Byron Bay n.s.w 2481

email - contact@soundfoundation.com.au

mobile - 0421 181 018

Lawrence Eastland

Dip Grad - Graphic Design, Advertising, Marketing

2013 CV


post - po box 1721 Byron Bay n.s.w 2481

email - contact@soundfoundation.com.au

Dip Grad - Graphic Design, Advertising, Marketing

mobile - 0421 181 018

Lawrence Eastland

2013 CV


Lawrence Eastland Dip Grad - Graphic Design, Advertising, Marketing

Contact

post - po box 1721 Byron Bay n.s.w 2481

email - contact@soundfoundation.com.au

mobile - 0421 181 018

Lawrence Eastland Mobile

+61 421 18 10 18

email

contact@soundfoundation.com.au

Postal

po box 1721 byron bay Australia NSW 2481

Byron Bay

70 Plantation Dr Ewingsdale NSW 2481

Sydney

48 - 50 Aubin St Neutral Bay NSW 2089

Melbourne

99 Grange rd Toorak VIC 3142

2013 CV

LME 2013 Folio  

Here is an updated version of my folio featuring graphic design, advertising and web plus many other elements to my ability to create.

Read more
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