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LAS VEGAS SHOW EDITION 2015 • www.ecpmag.com

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The Walman Advantage A history of trust. Education and product knowledge.

Policies that guarantee your satisfaction.

Employee-owned and operated. As an ESOP, everyone at Walman is committed to your success because each one of us has a stake in it. Unlike public companies owned by shareholders, profits are shared by all and we are driven by long-term growth and sustainable practices that foster enduring business relationships.

Our goal is to have a continued relationship that is mutually beneficial. The only way to do that is to offer you maximum flexibility and warranties that give you confidence that we are working in your best interests at all times. If for any reason you have an issue, we will solve it quickly.

Independent means better options.

Broad view of your challenges, sharp focus on a solution.

As the nation’s leading independent family of optical businesses we are not beholden to corporate arrangements, specific brands or shareholder demands. That means we can deliver the widest selection of products, and flexible policies to help your business grow.

Whether you have many needs or one big challenge, we can help. Walman has the expertise across the eye care spectrum from instruments to optical labs, to contacts, frames and coatings. We can consult with you to help you quickly discover the best way to forward your practice.

Knowing what’s next has never been more important. The only way to keep up-to-date and remain relevant, profitable and nimble is knowledge. It's the reason we share what we know and connect you to our experts with seminars, networking opportunities and advice from thought leaders.

American roots. Walman was founded in 1915 in Minneapolis, Minnesota. Today, we are proud to have over 1,000 employee-owners working across the country in 40 offices and 19 states. We are among the most highly skilled and best trained in the world and we all share in the benefits of our success. We continue to place a premium on hard work, quality and innovation.

2015

1915

www.walmanoptical.com

www.walmaninstruments.com Visit us at booth #MS6033

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International Vision Expo Las Vegas 2015 Celebrity Appearances & Events

Follow Eyewear Designs Ltd. and Tony Hawk on Facebook and Twitter to learn more!

Visit us at Booth #17111 at Vision Expo in Las Vegas September 18 at 2pm. Jason “Weeman” Acuna will be in the booth signing autographs and making dreams come true. Only brought to you by your friends at VonZipper.

SINCE 1994

Bad Habits “Eye Docs of Rock” Vision Expo Opening Night Party Hard Rock Café Thursday, September 17, 2015 9pm - 12 Midnight Join musicians throughout the optical industry for a great night of fun. Sponsored by: Vision Source, Costa Rx, MacuHealth, Marco, Essilor, OCUCO and REM Eyewear. Supported by: Think About Your Eyes

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EDITORIAL OFFICES MEET TONY HAWK AT VISION EXPO WEST IN LAS VEGAS!

To celebrate the launch of the new Tony Hawk Eyewear Collection, Legendary Skateboarder Tony Hawk will be appearing in Booth #18015 on Thursday, September 17th from 12:00 - 2:00 pm!

www.eyeweardesigns.com 800.645.6596 Style: TH 506

Tony Hawk — Legendary Skateboarder Eyewear Designs Ltd. Booth #18015 Thursday, September 17, 2015 12pm - 2pm Showcasing The New Tony Hawk Eyewear Collection

4600 Grandview Avenue, Bensalem, PA 19020 Phone: 215-702-0625 • Fax: 215-702-0629 editor@ecpmag.com EDITOR/PUBLISHER

Lynnette Blanton lblanton@ecpmag.com SR. PRODUCTION/GRAPHICS DESIGN

Bruce Drob

graphics@ecpmag.com

EYECARE PROFESSIONAL MAGAZINE published monthly by ECP, LLC.

Advertising Information Call: 844-384-2181 Visit www.ecpmag.com to view digital versions of each of our editions.

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International Vision Expo Las Vegas 2015 Booth Launches and Promotions

A.I.T. Industries

Adlens®

A&A Optical Company Booth: 18042 Exclusive Happy Hour: Friday, Sept. 18, 4:005:30 p.m. Raffle winners will be announced. Diamonds (sparkle) are a girl’s best friend. Sparkle in Jimmy Crystal New York eyewear and accessories in a glam scene with Marilyn Monroe.

Acuity Pro Software Booth: MS5058 $ 200 off Initial Site License, $100 off Extra Licenses, $100 off Upgrades

Adlens® Booth: 20091 Heralded as the most significant leap in lens technology for over 50 years, AdlensFocuss feature Variable Power Optics (VPO™) – a unique technology inspired by the eye’s natural flexibility to focus instantly on different distances.

A.I.T. Industries Booth: LP7079 The WECO E.1 is an all-in-one patternless edging system that can satisfy all the core needs of a finishing lab. It’s most innovative feature is the new Gravitech® 3D Non-Contact tracing system, cutting the time to trace a lens to under 4 seconds!

Allergan Booth: 10035 Allergan Kicks off REFRESH AMERICA Program to Supply First Responders With Free Eye Drops. Visit booth #10035 to learn more about the cause. helpREFRESHamerica.com

Altair Booth: 14087 From the first day and every day since, Altair has been 100% committed to serving private practice. It’s our mission to provide independent eyecare professionals with products, services and policies to help them succeed and deliver excellent patient care.

Alternative & Plan “B” Eyewear Booth: G23031 Receive a free $50 VISA gift card with a confirmed purchase of 12 frames or more from any collection! *some restrictions may apply.

American Vision USA Booth: 21101 Enjoy $100 OFF your $500 purchase. Enjoy $250 off with your $1000 purchase!

AROTEK HCoating Booth: LP8109 HCoating-SR, Scratch Resistant hard coat for all lenses. UV curable, tintable, AR coating compatible, regular price $199, show special $150.

Avalon Booth: 16107 For over 75 years, Avalon has built a strong reputation offering a full line of frames, cases & accessories. Our fashionable products meet the changing needs of business.

Beaver-Visitec International Booth: MS12039 Stop by BVI Booth MS-12039 to take advantage of show discounts on Parasol®, Extend™ and Collagen Punctal Occluders.

Best Image Optical Booth: 20017 Purchase 50 frames (from any or all 3 collections) and get a FREE 10-inch Tablet, plus receive 20% + 10% discount for show order and all future orders for 12 months. Purchase 100 frames (from any or all 3 collections) and get a FREE Mini iPad, plus receive 20% off show order and 20% + 10% off all future orders for 12 months.

BioD LLC/BioDOptix Booth: MS11034 Show attendees may buy 2 for 1 during the show ONLY. We will have 9mm, 12mm, and 15mm amniotic membrane discs available.

Altair

Blue View Vision Booth: MS5051 Stop by our booth and see how the Anthem Whole Health Connection can improve the efficiency of your practice. For your time and attention receive a free portable phone charger.

Box Brokers Group Booth: 21048 Bags will accommodate 16 -15 frame RX trays (19” x 12” x 1.375”) for a total of 240 frames per bag, 480 frames per set. All in Red Ballistic exterior with black interior lining. Normal pricing $650 per set (trays not incl.) On sale $300 per set— Over 50% Savings!

BPI® Booth: 10073 In our booth you will find many specials on dyes, chemicals and tinting instruments we will also be featuring our New Product: BPI® Blue Light Filter Vision Tester™ which is a blue/violet light source that demonstrates the effectiveness of a blue/violet light blocking lens.

Bright Display Booth: 14042 Get 10% off when you purchase any of our products while at the show. No minimum quantities required. Does not apply to already discounted riser packages. Get 15% off when you purchase any of our riser packages at the show conference.

Briot USA Booth: LP5087 You’ve never seen anything like this for in house finishing before. If you want to see the future of in-house edging, be sure to stop by and ask for your live demonstration.

Bruder Healthcare Company Booth: MS3054 We are offering 10% off on all orders placed at the conference. Stop by for a Free sample.

4 E YE CARE PR OFES S ION A L — SHOW GUIDE EDITION

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International Vision Expo Las Vegas 2015 0$;,080 FLEXIBILITY,

COMFORT, STYLE , AND AFFORDABILITY.

0$;,080 TITANIUM FLEXIBILITY.

#LARITIÂ&#x;%YEWEARÂ&#x;#OLLECTION

Davettes Lunettes

Clariti Eyewear

California Accessories

Coburn Technologies

Booth: 20087 California Accessories is giving away 3 Amazon Fire HDs for Free! How do you get one? Simply come by the booth, speak with one of our reps and give them your business card! At end of each day a lucky Amazon Fire HD winner will be drawn out of the bowl that afternoon.

Booth: LP6075 Coburn Technologies is the world’s leading provider of computer-integrated ophthalmic lens processing systems. We design, manufacture, and service optical lab software equipment and supplies used in all aspects of surfacing prescriptions in lens blanks, coating lenses and machining lenses to fit into patient frames.

&/$B(\H&DUH3URIB.RQLVKLB&YUB[LQBYLQGG

30

Capri Optics/Welling Eyewear Booth: 22056 PowerBeats2 Wireless Earphones w/$1,800 Purchase, Infinity One Bluetooth Speaker w/$3,000 Purchase, AppleWatch w/$4,000 Purchase, MS Surface Pro3 with $7,000 Purchase, AMEX $50, $100, $200 Gift Cards w/6pc, 10pc, 18pc Artistik Galerie purchase.

Booth: 19023 Come see us at booth #19023 to see all of our new products and participate in discounts only available at Vision Expo West! Free Cash (up to $2500), Free Shipping and Free Frames with minimum purchase.

Care Credit

Crystal Practice Management

Booth: 13058 CareCredit has helped millions of patients receive needed and desired care. CareCredit is a health, wellness and beauty credit card that can be used as a financing option for certain expenses not covered by insurance.

CenterVue Booth: MS5043 Ask about special terms on the EIDON WideField True-Color Confocal Scanner and the new COMPASS Fundus Perimeter. This will be show-only terms available during VEW.

Cerium Optical Products Booth: LP7099 Aqua CleanGuard Alloy Waste Water Treatment units and ThermaGuard II Chiller unit orders received at the show— eligible for 15% Off.

Clariti Eyewear Booth: 16111 KONISHI FLEX-TITANIUM, the industry’s most trusted quality and largest collection of memory metals, adds exciting new styles for men and women. Our AIRMAG collection is truly the only affordable and comfortable POLARIZED LENS MAGNETIC CLIP-ON Eyewear available today!

Corinne McCormack

Booth: MS11037 Stop by our booth for a Free Walk Through demonstration with a Crystal Practice Management Sales Associate. Book an appointment ahead of time at www.CrystalPM.com

Davettes Lunettes Booth: G23051 With purchase of 24 Davette’s Lunettes receive a limited edition Leopard Print show presentation tray. Each initial order for Davette’s Lunettes will receive a lucite logo block, authorized retailer sticker & customized display poster (made with your company name listed as “Authorized Dealer� of Davette’s Lunettes.

Davis Vision Booth: 14114 Visit Davis Vision at booth 14114 to play a few unique games be entered to win fun prizes.

Demandforce Booth: 21097 Intuit Demandforce is an automated marketing and patient communications solution that syncs directly with your management system to help your practice. Come see for yourself how we can help.

Fashion Optical Displays

DGH Technology Booth: MS9055 $ 600.00 OFF List Price on the Pachette 4 Pachymeter, $500.00 Off List Price on the Pachmate 2 Pachymeter, $1,400.00 OFF List Price on the Scanmate A-Scan, $1,000.00 Off List Price on the Scanmate B-Scan

Digital Vision Booth: LP8105 Digital Vision, Inc. will be demonstrating its OLA Award of Excellence winning VISION lab software. VISION is the premier software for optical labs, with user-friendly interfaces, sensible inventory management, advanced digital surfacing interfaces, and the most comprehensive Rx processing system available. Our business is the optical laboratory business.

Dynamic Laboratories Booth: LP10107 Whether you are looking for a frame warmer or pupilometer for your dispensing stations or a hand edger or Progressive Lens Identifier for your edging station or a state of the art tinting machine. Consolidate your dispensing, edging, tinting and surfacing purchases all in one booth.

E Clips Custom Clip Ons Booth: G21043 Enjoy a 15% discount off ALL eClips components,(min. 10 piece order) during Vision Expo West 2015. This includes all eClips Chassis (e3,flip and ILLUSION) and all lenses* (*Blutech not included).

Eastern States Eyewear Booth: 17027 Come to Booth #17027 every day before 11am and participate in our Early Bird Special. All customers placing orders before 11am will be rewarded with a VIP Eastern States AMEX gift card. Attendees will also have the opportunity to be awarded additional AMEX gift cards with purchase. This special applies to Cazal, Jaguar, Diva, Chantal Thomass, Ete, and Exces.

6 E YE CARE PR OFES S ION A L — SHOW GUIDE EDITION

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800.888.7770 eyewearbyroi.com

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International Vision Expo Las Vegas 2015

Eyes of Faith

Fusion Eyewear

FYSH

Hilco

Eight To Eighty Eyewear

Eyes of Faith Optical

Freedom Meditech

Booth: 13048 When opening a new account ask your salesman for the one time discount of 10%.

Booth: 14048 Save an average of 30% when you choose 20+ frames from all Eyes of Faith collections. Drop a business card, pick up a free packet of delicious locally-sourced, fair trade coffee (while supplies last).

Booth: MS2066 The CLEARPATH DS-120 (FDA cleared) detect autofluorescence on the lens of the eye. A test takes six seconds, is non-invasive and does not require fasting. Standard blood tests require blood draw and assay materials, and creates biohazard waste. Lens autofluorescence test may benefit individuals with an aversion to blood draw.

Ennco Display Systems Booth: 24064 10% show discount on EVERYTHING! Raffle for an Ice Cube display!

Eschenbach Optik Of America Booth: MS11031 Multi Focus Readers feature 3 different strengths in 1 pair of readers! No more taking readers off and on throughout the day! Purchase any 5 of the new Multi Focus Readers and get a 6th pair FREE! Purchase any 10 of the new Multi Focus Readers and get 2 pairs plus a 4-piece display FREE!

Essilor of America Booth: LP11065 A pioneer in the development and production of ophthalmic lenses, Essilor manufactures optical lenses under the VARILUX®, CRIZAL®, TRANSITIONS®, XPERIO UV ™, and other Essilor brand names.

Euro Vision International Booth: G22042 FREE PERRY ELLIS 3.4 oz. mens fragrance with your Expo order if minimums satisfied.

Eye Designs Booth: 16076 We are giving away 5 Travel Vouchers to visit our new optical and exam showrooms and manufacturing facility. Stop by booth #16076 with your plans or renovation/remodel ideas and enter to win!

Eyecom Booth: MS12055 Intel® Celeron™ and Pentium™ Quad Core processors offer speed and efficiency for responsive performance whether you’re surfing the web, writing a paper or uploading photos.

Facade Booth: 22102 Free pair of glasses is offered for participants of on-site photos/videos taken with Facade products of choice and a short feedback (certain limitations apply, limited supplies available, giveaway on a first come — first serve basis). Please note: Free products will be shipped after the closing of the expo.

Fashion Optical Displays Booth: 16052 Come by our booth for a chance to win a $500 gift certificate, good towards any of our products. Get 15% off select new products on display at our booth.

flexsee Booth: 23099 During the show phone cases will be free with flexsee reading glasses.

Floats Eyewear Booth: 22112 Purchase of 24 pieces get new display, FREE!

Fortifeye Vitamins Booth: MS2036 Receive a 20% discount on all orders placed at the show.

FoxFire Systems Group Booth: MS4052 FoxFire Systems Group provides one of the most efficient and customizable software solutions, specific to the eye care industry. FoxFire is offering $1,000 off our leading EHR software. Stop by the booth to learn how we can help improve your patient care management!

Freedom Scientific Booth: MS12034 The RUBY XL HD video magnifier provides sharp, magnified images for your patients with macular degeneration or other conditions. Come to booth MS12034 in the Low Vision Pavilion for a free demonstration, and to find out how you and your patients can benefit from these new devices.

Fusion Eyewear Booth: G23005 Lotho reinvents classic yet modern shapes. Using Japanese acetate, this collection is a unique blend of color combinations and high style, a perfect fit for the independent boutique eyewear market. Join us for champagne in The Galleria to see the new releases, including an exclusive Limited Edition piece.

FYSH UK

Booth: 18023 FYSH UK is fashion eyewear for women, designed for those who embrace their own spirit and who are dedicated to making every moment count. Combining key fashion influences with leading European eyewear trends, the beautifully designed frames come in an array of colors and patterns.

Getwell EHR Booth: MS3042 Vision Expo West special, receive a Google Chromebook when you sign on during the show. Experience matters the most, and this notebook will optimize how you use your new EHR.

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International Vision Expo Las Vegas 2015

Jonathan Paul

HOYA Free-Form Company

Global Optique

I Wear America

Booth: 21057 Buy Any Prime Product for $9.95 each (Min. 50 PCs) Buy Any 50 PCs of Premium Product, Get 25 PCs FREE (Excluding Kishimoto, Equal or Lesser Value)

Booth: 20125 Ongoing raffle for FREE frames!! Receive 10% discount on show orders, including current promotions.

Hand Painted Eyewear Booth: G24000 Buy 12 of the Hand Painted frames and get 12 more frames for free.

HEINE USA Booth: MS9046 Register at our booth for a $150 Manufacturer’s Rebate Check when you purchase any configuration of our OMEGA 500 LED Binocular Indirect Ophthalmoscope. Speccial pricing for the BETA 200 Ophthalmoscope and BETA 200 Retinoscope hand held instruments.

Hilco Booth: LP11086 Hilco, Wilson Ophthalmic and OnGuard offer the most complete line of optical professional tools, consumer accessories, including Croakies eyewear retainers and Vision Protection products.

Hoya Vision Care Booth: LP6087 HOYA Vision Care manufactures ophthalmic lenses and treatments. Complete eyewear includes: Distortion Free Optics. Products available through HOYA Optical Labs and Authorized Distributors.

ic! Berlin Booth: The Suites Sunglasses and prescription frames made out of acid-cut stainless steel, weighing an average of 21 grams. The Silmo Award-winning screwless hinge allows the temples to snap easily into the front, which enables simple lens changes. High fashion designs provide both traditional and modern looks.

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iMatrix Booth: 24113 iMatrix is a leader in mobile-friendly websites and other Internet marketing solutions, including PPC and search engine optimization (SEO), for every budget and every need.. Plus, take the Website Challenge for your chance to win a fantastic prize!

Jonathan Paul Booth: 13054 If you are interested in opening a new account we can get you started with a great deal: Buy 6, get 6 free w/ free display + free shipping. Buy 12, get 16 (get 4 free) – any current accounts If you currently have an account with us, stop by a special deal: Buy 12, get 4 free (16 fitovers total). Buy 6, get 6 free w/ free display and free shipping – new accounts.

ic! berlin

marry straight and curved lines create KLiiK denmark’s upscale, edgy look that takes seeing and being seen to a level of distinction.

L&L Optical Booth: 13052 Glittering and finely detailed diamond styles not to miss.

Liberty Sport Booth: 20025 Liberty Sport is the recognized leader in 100% Rx-able protective and performance sports eyewear and is proud to be the Complete Rx Sport Vision Resource. Stop by and let us help you get into the fastest growing business opportunity in the optical industry today— Rx’able Sports Protective Eyewear.

Live Eyewear

Booth: LP5106 K&Y Diamond will extend a 15% discount for all mono-crystalline diamond tools purchased before September 30th 2015 for show attendees.

Booth: 21065 Exclusive upgrade offers for existing Cocoons Clip-Ons authorized dealers! Visit us at booth 21065 for additional details on upgrading your Cocoons Clip-Ons program with our new introductions for 2015 and a new fitting kit!

KleerSpex

Logo of the Americas

Booth: 25057 KleerSpex is offering 50% of the one time setup fee for new customers who place an order at the show. Purchase 7 gross of KleerSpex Professional Lens Cleaner and receive a one gallon refill jug and pump at no charge. Shipping not included.

Luxottica

K&Y Diamond

Kliik Denmark Booth: 18023 KLiiK denmark is a collection of fashion eyewear designed for the petite consumer who understands the connection between style and statement. Frames that seamlessly

Suites Special promotions including FREE SHIPPING, GIFT CARDS, and FREE FRAMES will be offered in Suite 35-312 in the Luxury wing of The Venetian Hotel.

Booth: 16024 Luxottica is a global leader in premium fashion, luxury and sports eyewear, with a strong and well-balanced brand portfolio. Luxottica’s key house brands include Ray-Ban, the world’s most famous sun eyewear brand; Vogue and Persol. Stop by to see our licensed brands too!

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complex curves

meets simple program

No… we are not kidding

FEA Industries, Inc. has teamed up with Norwood Device & Diagnostics to provide you with an exclusive and incredible ofer on Diagnostic Equipment.

Here’s how simple this works:

Simply order a qualifying amount of Eagle™ Lenses with Camber™ Technology each month. and you can be eligible for FREE* Diagnostic Equipment! Includes complementary Independence® AR Coating.

Eligible-Products from Norwood Device & Diagnostics Equipment Name

Exam Chair / Stand Combo Exam Chair / Stand Combo Exam Chair Exam Chair Instrument Stand Instrument Stand Tonometer Tonometer - CR Phoropter Slit Lamp Biomicroscope- Compact

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Part#

1800-CB 2000-CB 1800-CH 2000-CH 1800-ST 2000-ST 7-NCT 7CRNCT 11625B SL-Z3

Unit ea. ea. ea. ea. ea. ea. ea. ea. ea. ea.

Pairs/Month 4 5 3 3 3 3 5 6 3 4

Equipment Name

Slit Lamp Biomicroscope- Vertical Auto Refractor Keratometer Acuity Chart 23" Full HD-Streaming Acuity Chart 19" LCD Pupilometer - Digital Auto-Lensmeter - Hartman Binocular Indirect Ophthalmascope Motorized Table Two Position Motorized Table Three Position

Part#

SL-H3 Speedy-K2 NVAC-2300 NVAC-1900 PLM-528 ALM-411 BIO 8100 8000

Unit ea. ea. ea. ea. ea. ea. ea. ea. ea.

Pairs/Month 5 6 2 2 1 2 2 1 2

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Here are some examples of what you can get: (examples of select items with a 3-year term)

Slit Lamp LED

Auto-Lensmeter Hartman Sensor Technology

Compact

OWN IT FOR ONLY

OWN IT FOR ONLY

2

Pairs are Eagle™ with Camber™ lenses

PART# ALM-411

4

PAIRS PER MONTH†

PAIRS PER MONTH†

Pairs are Eagle™ with Camber™ lenses

PART# SL-Z3

Exam Chair

Auto Refractor

Stand Combo

Keratometer

OWN IT FOR ONLY

OWN IT FOR ONLY

5

Pairs are Eagle™ with Camber™ lenses

PART# 2000-CB

6

PAIRS PER MONTH†

Pairs are Eagle™ with Camber™ lenses

PART# Speedy-K2

Pairs of lenses must be Eagle™ Lenses using Camber™ Technology with Independence® AR Coating through FEA Industries, Inc.

Full Exam Lane Package Includes: ⊲ Chair-2000-CH ⊲ Slit Lamp-SL-Z3 ⊲ NVAC-2300-Acuity Chart

PAIRS PER MONTH†

⊲ Instrument ST. -2000-ST ⊲ Phoropter

OWN IT FOR ONLY

12

PAIRS PER MONTH†

Contact your FEA Representative today to learn more about this exclusive and exciting ofer and start saving today!

www.feaind.com 800.327.2002

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International Vision Expo Las Vegas 2015

Mad In Italy

Mad In Italy Booth: G23046 Colorful plastic, mirror coating, technological Carbon Fiber and screwless spring hinges characterize this collection. Irredescent nylon fronts with mirror, multicolors and 3D effects make the frame light, but strong with a weight under 8 grams. All made in Italy.

Main Street Hub Booth: MS3036 Play our dice game to be in for a chance to win an iPad Mini, Kindle or Main Street Hub swag!

Marchon Booth: 16064 Marchon, a VSP global company features many of the brands your patients love and want such as the designer collections of Calvin Klein Collection, Calvin Klein Platinum, Calvin Klein Jeans, Diane von Furstenberg and Karl Lagerfeld to name a few.

Marco Ophthalmic Booth: MS8031 Defining the Patient’s Total Visual System most accurately, How wavefront defines XFraction How to determine if your patient is correctible to 20/20 before you begin the refraction Determining if higher order aberrations are corneal or lenticular Using the OPD to order RGP lenses with success

Marcolin Booth: 16053 Marcolin, among the worldwide leading companies in the eyewear industry, stands out for the pursuit of excellence, continuous innovation and the unique ability to faithfully combine design and Italian craftsmanship with the DNA of each brand.

MATTISSE Hand Painted Eyewear Booth: G24021 If you buy 15 pieces or more we will give you one free MATTISSE frame with your order. Drop off your business card in our bowl at the end

Boeing Eyewear / West Groupe

of each day and we will pick a card and winner gets a free pair of MATTISSE sunglasses.

Max Eyewear Booth: 22113 A special discount on frames to $2.50. Visit our booth to take advantage of the discounted items from MaxiVision.

McGee Group Booth: 19031 The McGee Group is an internationally recognized forward thinking company merging technology with fashion, offering high quality products, superior marketing support and value added customer service.

MEI Booth: LP7103 MEI will present its latest product RacerTBA, a veritable revolution in lens edging which combines the TBA (Throw the Block Away) inspection process and the edging system in one single unit and has an industrial design that makes it extremely compact and highly reliable.

Marchon

Nuage Lunettes Booth: G21024 Place an order for 9 frames get 3 FREE!

OCuSOFT Booth: MS10049 Stop by the OCuSOFT Booth to see FREE demonstrations of new OCuSOFT product offerings! Take advantage of special show discounts including FREE shipping and tier pricing.

OGI Eyewear Booth: G23018 Ogi Eyewear celebrates this year’s debut of two new brands, Bon Vivant and Red Rose, which are part of a new luxury segment of the company called the North Division. Visit us to discover dozens of new releases in all collections.

Oliver Peoples The Suites We will be exhibiting the exclusive Resort 2016 collections for our four brands which include Oliver Peoples, Paul Smith, Alain Mikli and Starck Eyes.

Miraflex

OnO Optical Company

Booth: 24091 We will be running an additional discount of 5% off your current price list during the show. Take advantage of this discount, which should equate to almost/at least free shipping.

Optelec

Booth: 20111 Place an order at the show and receive 20% Discount off of our Wholesale Price List.

Booth: 19057 Modo has evolved into a company that designs, manufactures and distributes a successful portfolio of house brands, designer brands and contemporary lifestyle brands— under the common denominator of design and innovation.

Booth: MS12037 Offering a range of high definition portable and desktop video magnifiers, as well as unique text-to-speech devices for people who are blind and visually impaired. Stop by for on-site offers and free gifts. See the latest in professional products to help your patients with their low vision needs.

My Vision Express

Optical Works

Modo

Booth: MS6057 My Vision Express In-Booth Demos All Day, My Vision Express PM/EHR Software in MS Area: Visit us for finding out on how you can streamline your practice and improve your profitability.

Booth: LP10079 We offer individual pieces or complete lab packages utilizing new or rebuilt equipment of the highest quality available. 10% Discount on all equipment orders placed during the show.

12 E YE C ARE P R OFES S ION A L — SHOW GUIDE EDITION

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International Vision Expo Las Vegas 2015

Optika Eyewear

PSI

Optivision

Optika Eyewear

Parkman Sunglasses

Quuxx

Booth: G23013 Show Special: “FREE FRAME BLOWOUT SALE. Amazing, Funky, Colorful eyewear, in stainless steel, and acetate. 1) Buy any 12 Frames get 2 free frames: total purchase 14 frames. 2) Buy 20 frames get 4 free frames (Total Purchase 24 frames)

Booth: G24050 Wholesale account package specials including discounted pricing as well as additional POP displays. Free handcrafted leather keychains made in our shop in Mountainside NJ.

Booth: MS3047 We are giving away a Free Apple iPad Mini. Come by booth #3047 and drop a business card in the fishbowl for a chance to win an Apple iPad Mini. The drawing will be held on Friday at 5:00 p.m. in Booth #3047. Winner must be present to win.

Optimetrics Booth: MS5066 Auto-Refractor/Keratometer FA-6500K- New with MFR. 1 Year Warranty. Only $3395 Can’t connect a beam splitter on your Slit lamp to connect a digital camera?? With our Universal Smartphone adapter you can turn any slit lamp digital. Best part it is only $195 Limited quantities available.

Optisource Booth: LP13079 The Vegas sun may be hot, but OptiSource’s new product releases are even hotter. Our Polarized Minishades™ kids’ sunglasses have quickly become a nationwide best-seller. Come see the most innovative lens cleaners & brand new Hydro-specific blocking pads – the best quality and value ever offered!

Optivision Booth: LP9105 Freeform/digital & conventional surfacing, edging, online remote order entry & remote tracing for any size wholesale or retail optical lab. For the most user-friendly, comprehensive. and affordable lab software. Take advantage of a Vision Expo-only discount of up to $5,000 off!

Ottica Dante Americas Booth: G21018 Ottica Dante Americas is now the official distributor of TONINO LAMBORGHINI EYEWEAR. The collection will be publicly presented for the first time in North America. Order one of the Dolceroma, Officna48 or Tonino Lmborghini kits during Vision Expo West and receive a 15% discount.

Parkside Optical Booth: 24093 Free Samples will be provided to Optometrists, Ophthalmologists, Distributors, Media, and other Industry related individuals who show interest and provide their business card.

Peeps by Lenspen Booth: 24093 The new “PEEPS” line of products offers consumers a new, safe and stylish way to clean eyeglasses and sunglasses; it also provides retailers with a proven method to make money on accessories. Free samples to retailers, distributors, and press personnel.

PFO Global Booth: 16109 Smart just got Smarter with PFO Global Exclusive SmartEyewear Complete Program! Stop by and use the key words “Show Me The Money” Enjoy a 10 min Demo with Sales Consultants and qualify to WIN a $500.00 VISA Gift Card. (Some exclusions may apply see a PFO representative for more information).

Private Label Optical Booth: 14116 up to 40% discount from new collections of Carlo Bellini ITALY and Jean Versille

PSI Booth: LP6085 Come by PSI’s booth at VEW and learn about our new online e-commerce website, www. LookToPSI.com and get a free t-shirt. PSI’s show special pricing will be in effect September, 1 – October 31, 2015, for orders at the show, by phone or online.

Readerest Booth: 22110 Stop by our booth #22110 to receive a Free Stainless Steel ReadeREST! Wholesale Customer Discounts. 20% Off Wholesale and Free Shipping!

REM Eyewear Booth: 16086 1 Day Doorbuster! Buy 24 frames and receive John Varvatos Cologne or a Tumi “Just in Case” Travel Duffle plus a JNY Leather Wristlet.

Reptile Sun Booth: G21031 The first 300 attendees to our booth who reviews the Reptile Sun line, will receive a personalized Reptile logoed gift that we are sure you will value Reptile Sun, a quality polarized sunglass has been in existence for 15 years, that many consumers have already discovered and become huge fans.

Revolution EHR Booth: MS6052 Stop by RevolutionEHR booth #MS6052 to learn about the leading cloud-based EHR and full practice solution for optometry. Sign a RevolutionEHR Purchase Agreement at Vision Expo West and receive $200 in casino chips!

Ron’s Optical Booth: 20110 Only available on orders placed at Vision Expo West— 10% off all premium cases. Value lines are excluded from this promo. Order must be placed at the show to qualify. Visit our booth for additional show specials!

14 E YE CARE P R OFES S ION A L — SHOW GUIDE EDITION

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A Revolution in Cleaning Glasses and Sunglasses!

Peeps™ Eyeglasses and Sunglasses Cleaner  No cloths, tissues, liquids or sprays  Safe for all eyeglass lenses  Long life - more than 500 cleanings  Patented carbon cleaning compound  Environmentally friendly  Attractive colors and styles  Two-step cleaning process:  Brush away harmful dust  Clean off messy fingerprints and grease

Packaging and POP display

Exclusive Manufacturer’s Rep: D.J. Patton LLC 3697 Corporate Drive  Columbus, OH 43231  tel.: (614) 725-9808  email: djpatton@djpatton.com www.carbonklean.com  www.lenspen.com

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International Vision Expo Las Vegas 2015

Rudy Project

Seiko Optical Products

Rudy Project North America Booth: 2005 Rudy Project designs and manufactures performance-oriented Sport Rx eyewear by applying advanced science, cutting-edge technology and innovative aesthetics. Along with proprietary, award-winning lens technologies including ImpactX-2™ and Polar3FX™, Rudy Project offers unparalleled customer service backed by a Lifetime Replacement Lens Guarantee.

Safilo Group Booth: 19065 Safilo Group is the leader in the premium sector for sunglasses, optical frames and sports eyewear. Proprietary brands include Carrera, Polaroid, SAFILO, SMITH and Oxydo. Licensed collections are a mix of luxury, designer and fashion brands.

Santinelli International Booth: LP11087 It’s going to get “dicey” at Santinelli’s VEW booth, with the chance to win Tools & Optical Supplies special offers. Participants can roll the dice to see what they’ll win— free shipping or up to 20% discounts! Pick up the company’s new Catalog Supplement which showcases over 20 new products!

Scott USA Booth: 25074 Scott Sport’s high-end bike, wintersport, motosport, outdoor and running products showcase our passion for sports and the great outdoors. Pre-season discounts on Over the Glass Goggles for Immediate and future delivery.

Seiko Optical Products Booth: 18053 Look to Seiko Optical and give your patients their best vision ever with Seiko branded lenses and frames. We offer free-form progressive and single vision lenses in all materials, including 1.74. Take a fresh look at durable Seiko Titanium frames and our new Women’s Action Flex collection.

Shenzhen Xin LiYing Optical & Electronics Booth: 24102 High quality, cross CE & REACH standard. Order on the Fair, we will give you 10% discount!

Sight4All Booth: MS3056 Register for a FREE download and use of The Eye Scan App (TESA) for one month.

Signet Armorlite Booth: LP7065 Visit the Signet Armorlite/KODAK Lens Booth: LP7065 to learn about our new KODAK Clean & CleAR UV Anti-Reflective Coating and pick up your KODAK Clean&CleAR UV Clear Tote Bag!

Sikka Software Corporation Booth: MS2052 Visit us at booth 2052 and get the eZip electric bike with your discounted 1-year paid subscription of Practice Optimizer!

Silhouette The Suites Sihouette, today’s world leading brand of state-of-the art, premium quality eyewear that is carefully crafted with innovative materials for incomparable quality and comfort. Made in Austria and exported to 100 countries worldwide under the Silhouette and adidas brands. Adidas eyewear is custom-fit eyewear for the athlete within all.

Spectacle Eyeworks

years, the focus in presenting the #1 value and selection in the industry. Our collections offer the hottest shapes and colors featuring retro, titanium, hand-made plastics and the finest quality metals. Over 50 new models will be released at Vision Expo West 2015!

Solution Reach Booth: MS3065 Solutionreach is a cloud-based platform for revolutionizing patient relationships and optimizing patient experience, with a powerful array of tools to help providers easily acquire, retain, educate and reactivate patients.

Spectacle Eyeworks Booth: G22035 Spectacle Eyeworks will be featuring an array of show-stopping styles; eccentric, experimental shapes to fashion-forward classics with a twist. We will launch a new must-see: “RETRO”, “Pussy Galore” collections, as well as exclusive Luxury “Wood & Horn” collection, featuring stunning artistic flair.

Stereo Optical Booth: LP11064 Stereo Optical continues to be an expert in manufacturing, selling, & global distribution for all of your vision screening needs. Place an order while at the show and receive a 10% discount!

Super Optical Internaitonal

Booth: 20123 Standard wholesale prices will be offered with free shipping on all orders within the US including show special pricing for bundled frame program Free 32 piece display when signing up for the Frame & Lens program during the show.

Booth: LP8100 Come see our new ADDvantage HD Plus lenses. ADDvantage HD Plus is a high definition progressive design providing amazing clarity, superior comfort, and no distortion in the distance area. Also come see our new coating machine, FastCoater. These are the must see products of the season.

Smilen Eyewear

T&R

Sky Vision Eyewear

Booth: MS13057 Smilen Eyewear continues to be the leader and innovator for value priced eyewear. Over 25

Booth: 14108 Free cases on all orders.

16 E YE CARE P R OFES S ION A L — SHOW GUIDE EDITION

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VISIONARIES IN EDUCATION + FASHION + TECHNOLOGY

SAVE THE DATE! INTERNATIONAL VISION EXPO 2016 EDUCATION: Thursday, April 14–Sunday, April 17 EXHIBITION: Friday, April 15–Sunday, April 17 JAVITS CENTER | NEW YORK, NY VisionExpoEast.com #VisionExpo PROUD SUPPORTER OF:

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International Vision Expo Las Vegas 2015

Teka Eyewear

Villa Eyewear

Zyloware Eyewear

TC CHARTON Asian Fit Eyewear

Tura

Walman

Booth: G21024 Make an appointment to receive a free $20 Starbucks gift card. Cards will be given out at the scheduled meeting time. Show orders receive the following deals: TC CHARTON – order 25 get 5 FREE

Booth: 16021 Visit us & find the 311 sign in the tropical area. SNAP a photo of the sign, POST it with ‘#311LE’, TAG Tura Inc in your post. Then INSTANTLY WIN with a Casino Royale scratch off card! Don’t forget to ‘like us’ or ‘follow us’ (@ TuraInc) on Facebook, instagram and/or twitter in order to qualify.

Booth: MS6033 We are a family of optical companies with a 100-year history of excellent relationships built on enduring trust and added value. Each of our businesses is guided by the same core principles and single vision: to be the most trusted business partner in the eye care industry.

Teka Eyewear Booth: G23010

Winners of the Best New Product Award three times Teka Eyewear, SoHo, New York is the newest line of fashionable and affordable eyewear. Uniquely crafted from exotic woods, Buffalo horn and aluminum, Teka Eyewear stands above the rest in distinction, class and style.

Televox Software Booth: MS4059 $ 500 off iAPPS website design and online presence management tools. Additional savings with SEO package. $300 – $700 off custom on-hold messaging.

TelScreen Booth: MS7056 Purchase an ER-10 slit lamp on the show floor and take $1,700 off the $7,999 list price. Come test the optics. Bring your fluorescein strips or drops and you’ll be seeing green like never before! Purchase a Platinum EyeRes imaging system, and save $2,000 on the spot.

Thema – A Family Factory Booth: G22051 Every person is special and deserves a perfect frame that will suit his/her special needs and unique taste. What better way to get this than designing your own eyeglasses! Stop by booth # G22051 in the Galleria to find out more about this new incredible opportunity to customize iGreen Frames!

Tomato Glasses Booth: 23112 When you purchase any 10 Pairs of Tomato Glasses, you get 1 pair of Tomato Glasses free.

Ultra Palm – Caviar

Younger Optics

Booth: 17019 Ultra Palm Optical has been a leader in providing the industry with cutting edge, innovative and unique fashionable eyewear from our Cazal and Caviar Collections. Our “Buzz Division” offers trendy, well made products at affordable price points from the You’s collection.

Booth: LP7087 YOUNGER OPTICS and TRANSITIONS OPTICAL announce the new lens innovation the optical industry has been waiting for: Transitions Signature VII FT28 Poly Composite lenses. Receive a professional voucher for one free pair. Come try the fashionable NuPolar Gradient polarized lenses! Ask about Camber Lens Technology!

Villa Eyewear

Zeiss

Booth: G23046 Looking to differentiate your store from your competitors? Stop Here! Preview new, colorful and lightweight Blackfin styles; a Titanium collection exclusively made in Italy. New styles for X-Ide, a unique collection targeted to discerning, shrewd individuals. RYE&LYE® takes vintage to new heights of creative precision.

Booth: LP8065 ZEISS is a global leader in optics. With a full line of advanced customized lenses, advanced performance coatings, i.Scription™ by ZEISS diagnostic technology and a national laboratory network, ZEISS is dedicated to creating a better visual experience for patients and greater success for eye care practices.

Vision-Systems

Zimco Optics

Booth: MS11051 VSI will be showing their legendary line of certified preowned optical and ophthalmic equipment, along with the new line of Burton ophthalmic equipment.

Vonzipper Booth: 17111 VONZIPPER is about lifestyle and personality. Our mission is to develop, design and deliver premium products to the alternative mindset through participation in the sideways subculture. Everything we do is a reflection of relationships; from employees and team riders, to our retailers and their customers.

Booth: 19013 We have revamped and re-launched five of our staple in-house collections (Attitudes, Blu, Carlo Capucci, Retro and Sierra). We’ve also re-launched and broadened one of our classic licensee collections; Harve Benard® as well as introducing the latest additions to our English Laundry Eyewear/Sunwear collections.

Zyloware Eyewear Booth: 18031 Don’t miss out on your chance to win amazing raffle prizes. September 17th, Zyloware will be raffling off a Kindle Fire HD! September 18th— raffling off a set of Beats By Dre headphones! September 19th— raffling off an authentic Randy Jackson guitar signed by Randy himself!

18 E YE CARE P R OFES S ION A L — SHOW GUIDE EDITION

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Getting Four Generations Working Together

Thursday, September 17, 2015

The OWA’s Connection Series: Connecting Members to Leadership Ideas presents a panel from the optical industry that spans four different age groups (Baby Boomers, Generation X, Gen Y/Millenials, and Gen Z/Boomlets) to discuss their business experiences of working together.

Venetian Palazzo Congress Center Level One, Marco Polo 804

Based on the OWA book selection, Sticking Points: How to Get 4 Generations Working Together in the 12 Places They Come Apart by Haydn Shaw, panelists will explore and provide insight into four areas where the four generations don’t always see eye to eye. A boxed lunch is included with your registration.

12:00 pm - 1:30 pm

No charge for OWA members $35 for non-members. Women and men are welcome. Advanced registration is required at www.opticalwomen.com

ANNUAL NETWORKING AND RAFFLE EVENT Designer items, sports gear, gift certifcates and more! All proceeds go to Professional Development Programs.

Friday, September 18, 2015 5:30 – 7:00 pm Venetian Palazzo Congress Center Level One, Marco Polo 804

For more information on the OWA and/ or to become a member please visit our website at www.opticalwomen.com

Free admission. Everyone welcome, including non-members. Advance registration is required at www.opticalwomen.com

Our thanks to EyeCare Professional for providing this space for OWA’s message

The OWA would like to thank our 2015 Professional Development Fund Sponsors for their generous support and belief in our mission to advance and promote the leadership role of women in the optical industry.

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FASHIONABLE TRENDS FOR FALL 2015 women’s eyewear trends FALL 2015 Women’s frames are taking off, basically on a journey all on their own! They have been featured on the runways in the spring and you can be sure they will be making a dramatic infuence for the fall shows as well. Similar to the men trends, women’s frames for fall 2015 will be very distinctive and dramatic. They will feature rich hues, oversized shapes and retro inspirations.

Alter ative Eyewear (IC9024-C1)

Georgia by Bevel Optics (PM-S-7585)

PATTERNS On the women’s side you are going to see a lot of patterns. Animal prints, rich leather, lacy motifs, houndstooth and deep swirls are immense in this upcoming season. Edgy cutouts will offer guaranteed fun for the attention seeker. Cole Haa

CH7002 Soft Tortoise)

FYSH (3545-850)

SHAPES From the small rounds (think John Lennon) to the dramtic oversized (think bigger than Jackie O) it is all in style. The fashion forward women are going to love the hexagon shapes, the thicker the better frame styles and the enhanced cat-eyes. Think “Go Big or Go Home” for fall 2015.

COLORS Baby blues, pale pinks, patterns and lots of vibrant color are whats hot! These vibrant colors will energize you and provide that completed look for every outft. Don’t forget the ombre lenses or semi transparent to step right into style.

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KLiiK (547-218)

Cable Temple Su glasses by Vuar et (VL1509)

Match Eyewear (VS1301-A216-01)

Zyloware (VS Mirabella-560w)

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Take the Challenge this October

Photo courtesy, our partners

i Vision for the Poor in Hait

by raising funds to give sight and hope to people in need.

Your gift – their vision for life. 3 Make a personal, practice or company donation / pledge and 3 Raise funds from patients, employees, friends and family. There are more than 600 million people around the world who need your help!

Visit givingsight.org or call 888-OGS-GIVE to learn more.

World Sight Day is an initiative of VISION 2020

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FASHIONABLE TRENDS FOR FALL 2015 men’s eyewear trends FOR FALL 2015 The men’s frames for fall 2015 are all about distinction. This fall eyewear is featuring shapes that include retro vintage and the updated wayfarer to rich colors that include winter white hues, patterns and both hard and soft lines that are very distinctive. So take a look at the varying styles ft for the upcoming season — you’ve defnitely come to the right place!

EVATIK (9114-982)

Cole Haa

CH4007 Fatique Tortoise)

COLORIZATION This season it is all about color. You will see frames that are free fowing with color block, rich tortoise, winter white hues, pitch black, in addition to fash and colored lenses specifcally in blue and green along with intricate patterns.

SHAPES

Floats (F4215-01-56-16-145)

Prodesig :De mark (3104-01)

It’s the season with “Anything Goes”. You will see a lot of hip and modish shapes that take us back to the 80’s but with a refreshed and fun look. They are showing retro, vintage, accentuated angular frames but enhancing with vibrant pops of color on the temples.

SPORTY EYEWEAR This style is getting a complete makeover with many different shapes from oval, square and the traditional wraparound they are topped with brilliant color blocking. The lenses popular this season are being featured in lime green, bright blue and orange.

Vo

ipper (Psuedo Scie ce)

Joseph Abboud ( JA4050)

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Skaga by Marcho ( Jussi-241)

Co i o Lamborghi i (Golde

e-Ottica Da te TL524-51)

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Exclusive Optical Shop Distribution The New Non-Rx, 1st Step to Longer, Lusher, Fuller Looking Lashes and Brows #1 Recommended Among Eyecare Professionals

PROFESSIONAL COURTESY PRICING OFFER : provides you and your staf an opportunity to try new Lash Advance at a very low price (just $10 + S & H — 80% of the regular retail price). Visit www.mediniche.com/ LAprofessionalpricing.html or call MediNiche at 1-888-325-2395 for more details.

Introduced exclusively for eyecare professionals, new LASH ADVANCE® is a non-prescription cosmeceutical developed in conjunction with a female optometrist as a sensible start to healthier lashes and brows. LASH ADVANCE is suggested for use prior to expensive prescription products. • Natural; no drugs or known sensitizers. • Contains PeptiPlex®, advanced peptide complex, supports the growth cycle of lashes and brows. • Unlike other lash products, not sold at major drug and food retailers.

INTRODUCTORY PURCHASE OFFER :

• Easy application; will not run, clear gel absorbs with no residue.

buy a dozen (12) packages of Lash Advance at the regular wholesale price of $24/package and receive a 25% discount, two (2) free packages, free shipping, a free counter display, customer/staf materials and more. Visit www.mediniche. com/lashadvanceofer.html or call MediNiche at 1-888-325-2395 for more details.

• Reasonably priced; affordable.

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state of the ‘art’

PRODUCT DETAIL: Simple and stable, with fastest measurement | 5.7” TFT-LCD with Touch Screen with 45° tilt | Auto Quick mode & manual mode. Selective fogging method A2 for patients with unstable eyes | Data & Video Transfer (USB,RS-232). Intuitive Diameter Measurements (Cornea, Pupil, or Hard Contact Lenses) | Motorized Chinrest & Printer VEW_2015.indd 20

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THE ART & SCIENCE OF

Camber Technology COMBINES COMPLEX CURVES ON BOTH SURFACES of the lens to provide excellent vision correction. The unique, CONTIN UO U SLY CHANG ING SU RFAC E C U RVATU RE of the specially designed lens blank allows expanded reading zones with improved peripheral vision. When combined with a SOPHISTICATED BACK SURFACE DIGITAL DESIGN , both surfaces work together to accommodate an expanded Rx range, offer better cosmetics (flatter) for many prescriptions, and yield user-preferred near vision performance.

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INTRODUCING THE LATEST ADVANCEMENT IN DIGITAL LENSES Digital processing is perhaps the most significant and exciting technological development our industry has seen in recent years. While there are many advantages to this technology, there are also some optical design issues which need to be considered. I believe Camber both addresses these optical issues and takes advantage of all the flexibility digital surfacing has to offer.

DAV I D R I PS PRESIDENT AND CEO YOU NG ER OP TIC S

There is an old saying: “Sometimes one must travel far to find that which is near.” This is certainly true with Camber, which at its core revisits the importance of matching Rx power with a corresponding, optically-appropriate base curve. By utilizing the power of complex curves on both surfaces of the lens, Camber seems to offer something for everyone. Better optics, cosmetics, improved near and widened distance zones—Camber is truly a breakthrough for the laboratory, eyecare professional, and most importantly, the patient. Younger Optics’ nearly 60 years of success is based on true innovation. Camber represents a breakthrough in combining the advances brought about by new equipment technology leading to digital processing, combined with advanced optical design built into the Camber blank. David Rips, President and CEO Younger Optics

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DISCOVER WIDE OPEN FIELDS

ADVANCED CURVE TECHNOLOGY

FOR PROGRESSIVE RX WEARERS

PAGES 4 -5

THE CAMBER CONCEPT

PAGES 8-9

THE CAMBER FINISHED LENS

THE TRUTH ABOUT BASE CURVE

A COMBINATION OF COMPLEX CURVES

Learn why base curve matters, and where it can be improved in free-form progressive lenses.

See how the unique Camber lens blank combines with Camber’s complex back surface computation to create a state-of-the-art digital progressive like no other.

PAGES 6 -7

THE CAMBER LENS BLANK

PAGE 10

THE CAMBER RESULTS

FRONT SURFACE INNOVATION

A WEARER COMPARISON STUDY

See how Camber’s patented variable base curve technology is better for free-form progressives.

See the benefits that wearers reported in a double-blind comparison trial.

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THE CAMBER CONCEPT

THE TRUTH ABOUT BASE CURVE Rapidly evolving technology is bringing exciting changes to the industry, but sometimes significant advancements can be acheived by simply going back to basics. Base curve, a commonly overlooked but essential property of a lens blank, is at the forefront of Camber’s patented new front surface technology. To fully appreciate the benefits of Camber lenses, one must recall a fundamental principle of optics: For every lens power, there is an ideal base curve. Almost every ECP is familiar with the Tscherning Ellipse below, which indicates the two lens base curves that are optically ideal for each dioptric power. The top curve represents Wollaston’s 1804 calculation. The bot tom cur ve represents the flatter, more practicable calculation introduced by F. Ostwalt in 1898, which became the basis for standardized lens base curves. Though modern base curve recommendations are slightly flatter due to cosmetic preference, Ostwalt’s calculation is still recognized as optically ideal. [FIGURE 4.1] When the power of a lens is paired with its ideal base curve, the wearer enjoys clearer vision with minimal

oblique astigmatism. When the base curve falls outside the ideal range for a given power, the wearer’s off-axis visual acuity diminishes precipitously. The further the base curve is from the calculated ideal, the more rapid the reduction of off-axis acuity. [FIGURE 5.1]

This has increased implications in a progressive lens, because the reading zone can only be accessed at an oblique angle. If the base curve is poorly matched, the patient may experience an abrupt drop-off in acuity in the reading area. Patients with high add prescriptions are even more likely to feel confined by this limitation.

Digital lens technology has allowed labs to create progressive lenses out of single vision lens blanks. But pairing lens power to ideal base curve in this situation is complicated — and compromises are inevitable. A progressive lens has many powers, hence it has many ideal base curves, increasing in diopter from top to bottom. The distance zone power calls for a flatter base curve, while the near zone power calls for a steeper base curve. [FIGURE 5.2] However, when a free-form progressive lens is processed from a single-vision lens blank, the various powers must share a single base curve, one that may not be ideal for the near zone. The Camber lens offers an elegant solution that represents the next step in digital progressive technology. In the following pages, we’ll show you a new wave of front curve technology that offers wearers spacious, more comfortable fields of vision, in both the distance zone and reading area.

FIGURE 4.1 TSCHERNING ELLIPSE

+15 lt

+15

BASE CURVE

POWER TO BASE CURVE

wa

n

st

to

O

la s

10.00

+10

8.00 6.00 4.00

+5

+5

2.00 0.50

-25

-20

-15

-10

-5

0

+5

BASE CURVE

W

+10

ol

Standardized lens bases were designed to span the range of dioptric powers that conforms to Oswalt’s equation (blue rectangles). Modern base curves have shifted downward, due to comestic preference for flatter lenses (red lines).

+10

LENS POWER

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FIGURE 5.1 THE IMPORTANCE OF PAIRING LENS POWER TO ITS IDEAL BASE CURVE VISUAL ACUIT Y

RANGE OF IDEAL BASE CURVE

WITHIN IDEAL RANGE VS. BEYOND

1.6 1.4 1.2

EX AMPLE

A

Base curve is within ideal range for lens power Effect: Clear vision center to edge

EX AMPLE

B

Base curve slightly outside ideal range Effect: Off-axis acuity diminished

EX AMPLE

C

Base curve significantly outside ideal range Effect: Off-axis acuity very poor

1.0 0.8 0.6 0.4

0

2

EX AMPLE

4

6

A

EX AMPLE B

8

10

BASE CURVE

EX AMPLE C

FIGURE 5.2 PROGRESSIVE LENSES: MANY POWERS FROM DISTANCE TO NEAR DISTANCE ZONE ACUIT Y PEAK

VISUAL ACUIT Y

NEAR ZONE ACUIT Y PEAK

1.6 1.4

MULTIPLE IDEAL BASE CURVES

1.2

A progressive lens has many powers from distance to near, hence it has many ideal base curves, increasing in diopter from top to bottom.

1.0 0.8 0.6 0.4

0

1

2

3

4

5

6

7

8

9

BASE CURVE

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THE CAMBER LENS BLANK

FRONT SURFACE INNOVATION The Camber lens blank features a variable

FIGURE 6.1 ELEPHANT’S TRUNK CURVE

base curve — a new front surface innovation that provides the optically ideal base curve in all viewing zones. Each Camber lens blank comes from a section of the “Elephant’s Trunk” curve, creating a unique variable base curve front surface that continually increases in diopter from top to bottom. [FIGU RE 6.1] This improved front surface profile gives each viewing zone a base curve that is well-suited to its function. From the top of the lens blank to the bottom, the base curve increases up to three diopters. This “stacking of the spheres” is a totally new idea, unique to Camber lenses. [FIGURE 7.2] This new front surface innovation provides benefits to wearers in both the distance and near zones. Wearers enjoy noticeably increased acuity in the periphery of the distance zone, as well as a reading area that is more comfortable and easier to find with the eye. Digital lens design gives optical designers a lot of power to create lenses that are customized to each patient. But when a progressive lens is made from a single vision lens blank, the uniform front curve creates optical problems that lens designers must digitally correct. Rather than focusing every design decision on achieving a fully personalized lens, some of the design power must go toward “compensation correction.” [FIGURE 7.3] Camber’s new variable base curve technology reduces the need for compensation correction, allowing more digital design power to be used to refine and customize the design for each

VARIABLE BASE CURVE The radius of the blank continually decreases from top to bottom.

individual eye.

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FIGURE 7.1 COMPARE FRONT SURFACES

+30mm

6.5 D

+30mm

+15mm

6.5 D

5.5 D

+15mm 6.0 D

+0mm

+0mm

6.5 D

6.5 D

-15mm

-15mm 6.5 D

SINGLE VISION BL ANK

7.5 D

-30mm

-30mm 6.5 D

8.5 D

The single vision lens blank has one base curve from top to bottom.

CAMBER BL ANK

The Camber lens blank has a patented, continuously increasing base curve, ideal for the increasing power profile of free-form progressive lenses.

FIGURE 7.2 STACKING OF THE SPHERES

+30 mm

5.5 D

+10 mm 6.0 D 0 mm 6.5 D -15 mm 7.5 D -30 mm

INCREASING CURVE

The Camber front surface features an increasing base curve from top to bottom: lower diopter in the distance zone, higher diopter in the reading zone. This “stacking of the spheres” is a totally new idea, unique to Camber lenses.

8.5 D

FIGURE 7.3 COMPENSATION VS. PERSONALIZATION

TRADITIONAL FRONT SIDE PROGRESSIVE

DIGITAL BACK SIDE PROGRESSIVE

CURVE CORRECTION COMPENSATION

When the progressive design was on the front, there was a “varying” base curve “built in”– a higher base curve in the reading area vs. in the distance area. This is actually the correct optics for visual acuity.

Digital surfacing brings the progressive design to the back surface of the lens and no longer has a “varying” base curve “built in” since a single vision front base curve is used. This creates optical problems that must be corrected.

Optical designers must first correct the optical problems created by a Single Vision front curve. They are also unfortunately “using up” their design tools for “compensation correction” rather than incorporating the best enhancements for the patient.

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THE CAMBER FINISHED LENS

MERGING COMPLEX CURVES With Camber lenses, the innovative lens blank is only the beginning. When the unique front surface is combined with a sophisticated back-side digital design, both surfaces work together to become the Camber finished lens. The following is an introduction to the three essential components of a Camber finished lens. THE CAMBER BL ANK W/ VARIABLE BASE CURVE The Camber lens blank improves on the single vision lens blank, by offering a continuously increasing base curve that is better suited for progressive prescriptions. (More on pages 6 and 7.)

THE CAMBER RX DESIGN COMPUTATION The state-of-the-art, digitally designed back surface of the lens is calculated in mutual accord with the unique Camber variable base curve. The Camber Rx design computation was developed

by IOT, an international digital design firm that has been steadily gaining recognition in the industry. THE INDIVIDUALIZATION PARAMETERS The Rx Design Computation is further enhanced, when desired, by a complete set of individualization parameters that take into consideration the unique attributes of the frame and the preferences of the wearer. The result is a finished lens that is comprehensively customized for each individual patient.

FIGURE 8.1 COMPONENTS OF A CAMBER LENS

THREE PART SYNERGY The Camber finished lens is made up of three essential components: The Camber blank, the Rx Design computation, and the individual wearer’s custom parameters

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FIGURE 9.1 A COMBINATION OF COMPLEX CURVES CREATES CAMBER RX

HIGH -END DIGITAL PROCESSING

Once the Individualization Parameters are embedded into the Camber Rx Design Computation, the enhanced back surface design is processed into the Camber lens blank.

THE COMBINATION OF FRONT AND BACK SURFACES CREATES PROGRESSIVE RX

The combination of the Camber variable base curve front surface and the enhanced digital back surface design creates the Camber finished lens, an advanced digital progressive lens that provides remarkable visual acuity in every viewing zone.

AN ADVANCED LENS LIKE NO OTHER

Camber finished lenses give wearers an outstanding visual experience, with spacious reading zones, improved peripheral vision, an expanded Rx range, better-looking lenses in many prescriptions, and user-preferred near vision performance.

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THE CAMBER RESULTS

WEARER COMPARISON STUDY In a double-blind study, test wearers compared conventional single vision blanks with Camber blanks, each processed with exactly the same digital progressive design.

STUDY PROCEDURE:

Test wearers wore each pair of

RESULTS OF WEARER STUDY

100%

WEARERS REPORTED:

(

TEST LENS

A

PROCESSED FROM SINGLE VISION LENS BL ANKS

)

week, but were not aware of which lenses they were wearing

WEARERS REPORTED:

for the entirety of the study.

EASIER ADAPTATION

Both pairs of lenses were of curve, and mounted in the

TEST LENS

(

WITH CAMBER LENSES

B

)

PROCESSED FROM CAMBER LENS BL ANKS

same frame. Wearers were surveyed about their experience with the lenses after testing them both.

WITH CAMBER LENSES

83%

glasses for the duration of one

identical material and base

NEAR ZONE EASIER TO FIND

“DOUBLE-BLIND” RESEARCH To prevent bias, neither the wearers nor study administrators are aware of which lenses are being tried during either week.

HIERARCHY OF IMPORTANCE

MOST IMPORTANT

FOR MAKING A SUCCESSFUL PROGRESSIVE RX There is a lot of confusion in our industry about which parameters are the most important towards supplying a successfully dispensed RX progressive. Not surprisingly, those items directly controlled by the ECP are still the most important! Base curve and lens index material play a role more important than factors such as customization and individualization.

IMPORTANT

NICE TO HAVE

94%

WEARERS REPORTED:

NEAR VISION QUALIT Y EQUAL OR BETTER WITH CAMBER LENSES

Proper refraction Fitting Height PD Measurement Base Curve Selection Design of Progressive Corridor Length Index of Lens Material

Customization Individual Wearer’s Parameters

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ADVANCED CURVE TECHNOLOGY

FOR PROGRESSIVE RX WEARERS

HOW CAMBER LENSES BENEFIT OPTICIANS AND LABS

HOW CAMBER LENSES BENEFIT PATIENTS

SUPERIOR OPTICS

BETTER VISION

Wide open fields of vision

In all zones, compared to SV Blank

CONVENIENT STOCKING

Small number of blanks in stock, just like SV blanks

LATEST TECHNOLOGY Camber’s two-surface design is unique and patented

PREMIUM TECHNOLOGY

FULLY CUSTOMIZABLE

Feel confident that the product you are dispensing is as technologically advanced as any lens on the market

Every variable that affects vision can be individualized to patient IMPROVED READING AREA

STANDARD PROCESSING

Processing similar to standard digital progressives EASIER FRAME SELECTION

Higher base curve prescriptions have fewer frame limitations BETTER LOOKING More cosmetically appealing front curve for many high plus and high add prescriptions

More spacious, easier to find with the eye EASIER ADAPTATION

Study shows quicker adaptation for most wearers WEARERS PREFER CAMBER

Study shows more wearers preferred lenses made from Camber blanks to lenses made from single vision blanks

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MATERIALS AND STYLES TRANSITIONS ® SIGNATURE VII

CLEAR

GRAY & BROWN

• • • • •

HARD RESIN POLYCARBONATE TRILOGY® TRIVEX ® 1.60 HI-INDEX 1.67 HI-INDEX

NUPOL AR ®

GRAY & BROWN

• • • • •

• •

TRANSITIONS ® DRIVEWEAR ®

FUTURE RELEASE

• •

BASE CURVES ALL MATERIALS & ST YLES LISTED ABOVE ARE AVAIL ABLE IN ALL BASE CURVES 0.50

2

3

4

5

6

7

8

HEADQUARTERS 2925 California Street, Torrance, CA 90503 United States EUROPE

BRAZIL

AUSTRALIA

Comercni Zona Pruhonice Obchodni 110, Čestlice 25170 Czech Republic

Rua Alfredo Achcar, 970, Prédio 10 Nova Vinhedo – Vinhedo/SP CNPJ: 15.069.973/0001-54

6, 7-13 Ridley Street Hindmarsh South Australia 5007

YOUNGEROPTICS.COM CAMBER IS A TRADEMARK OF YOUNGER MFG. CO. NuPolar and Trilogy are registered trademarks of Younger Mfg. Co. Trivex is a registered trademark of PPG Industries Ohio, Inc. Transitions and the swirl are registered trademarks and Transitions Signature is a trademark of Transitions Optical, Inc., Pinellas Park, FL 33782 USA

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