2012 marks several milestones for EYCA. It is 25 years since five countries (Flemish-speaking Belgium; France; Netherlands; Portugal and Scotland) signed the Lisbon Protocol: the first formal steps as an association of youth organisations committed to promoting youth mobility and active participation. By twenty years ago, in 1992, the original five were joined by a further fifteen countries to create the basis of the European Youth Card Association as we know it today. 2012 is a historical moment for EYCA. We all know that there is real uncertainty about how Europe’s structures and institutions navigate the troubling economic and political realities. With a particularly challenging period for young people in Europe, now more than ever all young people need support and tools to make their way to success. European Youth Cards are a tool for young people to make informed choices, to access benefits and opportunities, and to connect to institutions and structures that make decisions affecting their lives. Since being elected President of EYCA in June 2011, I have worked hard with my colleagues on the Board and in our Office to make sure that EYCA is in good shape to meet the demands of the times we are experiencing. Our priorities are to make sure we really focus on EYCA’s vision to promote and develop youth mobility and active citizenship for young people across Europe. Our ‘maximising impact’ work is tightening up EYCA’s procedures and finding ways to offer real support to member organisations. But it doesn’t stop there. We want every member organisation to think about how to do more – how to have a bigger impact on the lives of young people. EYCA’s new Standards of Excellence are being developed as a set of tools to encourage EYCA member organisations to achieve more.
EYCA also needs to increase its coverage across Europe. Young people in every country should have access to European Youth Card opportunities. That is why we are working to establish EYCA member organisations where we don’t have them now and why we are supporting our member organisations to reach more young people than they reach now. Our efforts during the remainder of 2012 and beyond will be on extending EYCA’s coverage and continuing the maximising impact work. We will work with all of our key partners to achieve that. European Commission’s Youth on The Move Card initiative presents potential opportunities for EYCA at this historical moment. A dedicated President’s commission in early 2012 helped EYCA think about the strategic implications of Youth On The Move Card initiative. In 2012 the Council of Europe Partial Agreement celebrates its 21st birthday. As an energetic 21 year-old, that tool is thinking about how to revitalise itself. A workshop later in 2012 will bring government representatives and EYCA member organisations together to create a development plan for the future of the Partial Agreement. EYCA’s work with European Youth Forum, Eurodesk and ERYICA will be developed to ensure that EYCA benefits and opportunities are complimented by access to effective information for young people. This is a historic moment for EYCA. There is a lot to do. I am happy to be leading EYCA in its efforts to cooperate to achieve more for young people.
Using the European Youth Card to promote youth mobility and active citizenship opportunities for all young people across Europe is the vision for EYCA. A key strategic objective is to increase the number of cardholders for all member organisations and to establish EYCA member organisations in places where there isn’t one yet. Here is an update on some developments related to increasing coverage of European Youth Cards during 2011-2012:
euro26 Schweizer Jugendkarte AG has been managing a web-based European Youth Card presence in Germany for the past few years. In 2011 and 2012 EYCA’s Board has been seeking cooperation with German-based agencies to develop a bigger presence for European Youth Card in Germany. Initial discussions with IJAB (Bureau forInternational Youth Service of theFederal Republic of Germany) have explored the potential for them to contribute to developing European Youth Card in Germany.
During 2011, initial consultations took place with the French Government’s Ministry for Youth and Sports. Discussions in 2012 include exploring possible cooperation with CNAJEP (Comité pour les relations Nationales et internationales des Associations de Jeunesse et d'Education Populaire) that represents youth movements and popular education with public authorities as well as with L’ARF – the Association of French Regions.
WE CAN LOOK BACK AT AN EXCITING AUTUMN WITH QUITE A FEW SUCCESS STORIES. THE ADMISSION TO EYCA WAS GREAT NEWS FOR US. TIME TO CELEBRATE AND THEN START WORKING. WE HAVE SENT 80,000 EYCA-BRANDED MECENAT CARDS HOME TO CARDHOLDERS. I THINK THE INTEREST IN THE CARD WILL RISE AS YOUNG PEOPLE BEGIN TO PLAN THEIR JOURNEYS IN THE SPRING AND SUMMER.
Tomas Hansson, PR & Communication In 2011, Mecenat issued 80,000 co-branded European Youth Cards to students aged 16 to 26 after becoming Associate member for EYCA in November 2011, and these numbers are expected to grow dramatically over the next few years. The card is also available online for all young people up to 26. The Swedish member organisation is exploring how to contribute to national youth policy through cooperatingwith established institutions such as Ungdomsstyrelsen (the Swedish National Board for Youth Affairs).
Towards the end of 2011, the National Youth Agency (NYA) hosted a workshop with seven EYCA member organisations to define a specific rationale for developing the European Youth Card in England. The workshop explored different business models for delivering European Youth Cards through presentations of EYCA member case studies. EYCA, Young Scot and Mecenat (Sweden) agreed to explore the feasibility of setting up a special purpose vehicle to deliver a youth card for England.
WE ARE WORKING ON GETTING OUR FACEBOOK PAGE MORE POPULAR AND WE HAVE A MONTHLY NEWSLETTER THAT IS SPREADING GENERAL INFO (OFTEN RELATED TO EUROPEAN NEWS, CAMPAIGNS AND YOUTH INFORMATION), COMPETITIONS AS WELL AS PARTNER NEWS.
Alexandra Cangelosi, Director
Bundesnetzwerk Österreichische Jugendinfos
EYCA’s Austrian member organisation Bundesnetzwerk Österreichische Jugendinfos, the national youth information agency,functions as an umbrella organisation for European Youth Cards in the nine Austrian regions. Since they joined forces in 2010 and established a co-brand with the youth club of an Austrian bank, European Youth Cardsales in Austria have rocketed by more than 500% to 228.000 cards. Congratulations!
I BELIEVE THAT THE EUROPEAN YOUTH CARD HAS REAL POTENTIAL IN BOSNIA AND HERZEGOVINA. YOUNG PEOPLE HERE NEED PROJECTS LIKE THIS AND OPPORTUNITIES TO GET CLOSER TO YOUNG PEOPLE FROM OTHER EUROPEAN COUNTRIES.
Maja Starcevic, Project Coordinator
Auctus became EYCA Associate Member in October 2011 and is now working hard to establish cooperation with government authorities to win further support for European Youth Card activities in Bosnia and Herzegovina. This includes supporting the Bosnia-Herzegovina Government to become a member of the Partial Agreement on Youth Mobility in the framework of the Council of Europe. Auctus has applied for a project to support youth cooperation in the Balkans region with a special focus on promoting places of interest in BiH to young Europeans using EYCA communication channels.
The EYCA Board together with the Office established a Maximising Impact group, which supports members to achieve the best results possible in delivering the card as well as providing youth information and services to young people. The group has defined Standards of Excellence, which describe what outstanding EYCA member organisations should aspire to deliver in order to have a significant impact on all dimensions of EYCAâ€™s work.
Standards of Excellence have been identified in relation to the following key dimensions: Sustainable member organisations Quality benefits and discounts for young people Youth mobility and citizenship Knowledge of young people Communications and PR Active contribution to EYCA 4
In 2011 and 2012, the Maximising Impact working group cooperated with EYCA Group Board members to support several EYCA members. Together they have focused on analysing business strategies, identifying priority areas for development and creating specific action plans:
THE EUROPEAN YOUTH CARD IN HUNGARY IS NOW COMBINED WITH THE NATIONAL STUDENT CARD AND THE FIRST 100.000 CARDS WERE ISSUED DURING AN EVENT EXTENSIVELY COVERED BY THE MEDIA. AS THE NATIONAL STUDENT CARD IS ISSUED TO EVERY STUDENT, IN THE FUTURE, THERE WILL BE 1,3 MILLION YOUNG PEOPLE BENEFITING FROM THE COOPERATION.
David Mako, International Relations Manager
Ruta Labalaukyte, Executive Manager
NÜSZ, the organisation responsible for issuing the national Student ID in Hungary, has become the majority shareholder in Diakkedvezmeny nonprofit, the Hungarian EYCA member. Following maximising impact work with EYCA, a new development plan was created to deliver significant growth in market penetration. In 2012, the national student cardwill issue co-branded cards with the EYCA logo and add new discounts to the existing offer.
THE EUROPEAN YOUTH CARD IS A NEW IDEA FOR MANY BUSINESSES IN GEORGIA: A FORMAL PRESENTATION OF THE CARD TOOK PLACE IN TBILISI FOR REPRESENTATIVES OF BUSINESS AND MEDIA AND THE CARD WAS FEATURED IN A POPULAR TV PROGRAMME ON ONE OF GEORGIA’S LEADING TV CHANNELS.
WITH OUR NEWSLETTER, WE REACH MORE THAN 5000 SUBSCRIBERS AND OUR FACEBOOK PAGE HAS MORE THAN 1200 FOLLOWERS. DURING THE EUROBASKET 2011 CHAMPIONSHIP, WHICH HAD MORE THAN 1500 VOLUNTEERS FROM ALL OVER EUROPE, ZIGZAG AND LIJOT WORKED TOGETHER TO PROMOTE VOLUNTEERING.
In 2011, ZigZag Travel started cooperating with the Lithuanian Youth Council (Lijot), which is also the Eurodesk national relay in Lithuania. The cooperation is about providing information on mobility, financial responsibility and meaningful leisure time. Eurodesk information is fed directly into the www.jaunimas.lt website operated by ZigZag.
Academy for Peace and Development
Giorgi Kakulia, President Academy for Peace and Development continuously communicates with young people through their website, Facebook page, e-mails and other channels to build up evidence of what young people need in order to improve their services. APD has already established partnerships with the Municipality of Tbilisi and with the Ministry of Sport and Youth Affairs of Georgia. In March 2012, APD hosted an EYCA group meeting in the Georgian capital.
More efficient ways of working through better use of technology is one of EYCAâ€™s strategic priorities.Both the Association and EYCA member organisations strive to use innovative approaches in communicating to young people and providing useful services to them. EYCAâ€™s Common Cardholders Database (CCDB) was developed during 2011 and 2012. What difference will this make to EYCA and its member organisations? It will allow online card-verification and delivery of online discounts, which will enable EYCA to provide better and safer services. CCDB can be developed to generate management data on the numbers of cards in circulation as well as better market intelligence about the use of individual discounts. In future, the verification system could be developed to support e-consultations and e-voting to further demonstrate the value of European Youth Card as a tool for promoting youth citizenship. The database could become a potential source of income for EYCA and members to support the development of European Youth Cards in all territories in Europe.
GIVING THE CARD NEW DIMENSIONS
EYCA’s GeoDiscounts iPhone application features all the benefits from the online database at www.eyca.org. Individual member organisations also created technology-supported points and rewards systems, a “card in the mobile” and other applications to communicate discounts, news and special offers:
EUROPEAN MOVEMENT ESTONIA LAUNCHED A NEW WEBSITE FOR EUROPEAN YOUTH CARD WITH LOCAL AND EUROPEAN YOUTH INFORMATION IN PARTNERSHIP WITH EURODESK. CARDHOLDERS GET ALSO DIRECT INFORMATION ABOUT PROJECTS AND INITIATIVES, WHICH IS PROVIDED BY THE ESTONIAN NATIONAL YOUTH COUNCIL. YOUNG PEOPLE HAVE THE CHANCE TO TAKE PART IN INTERNATIONAL YOUTH EXCHANGES, SEMINARS AND TRAININGS, WHICH ARE FUNDED BY THE YOUTH IN ACTION PROGRAMME.
Mariita Mattiisen, Secretary General
EYCA’s member in Estonia added a cultural dimension to their card by rewarding cardholders for writing reviews about plays, concerts, movies or submitting travel stories. Their website (noorteportaal.ee) has become an interactive portal and young people can exchange points for downloading e-books. Every purchased e-book adds extra points to the cardholder’s score, which can be used with other discount providers such as language schools.
THE INTENTION IS NOT TO REPLACE THE PLASTIC CARD - PARTLY BECAUSE OF THE INTERNATIONAL USE OF THE CARD - BUT TO INCREASE THE USE OF THE CARD BY GIVING IT ANOTHER DIMENSION. THE MOBILE PHONE IS A MUST IN EVERY YOUNG PERSON’S LIFE AND ‘MOBILE YOUTH CARD’ IS A PRACTICAL WAY TO HAVE THE CARD HANDY.
Jose Sousa, Deputy Director Cartao Jovem, the Portuguese member organisation, launched the „mobile youth card“, i.e. a digital version of the plastic card for mobile phones in 2011.Cardholders download the application and on the telephone screen, it looks exactly like the Youth Card, with basic data, such as validity, date of birth, name and photo. The authenticity of the digital card is verified by the issuing organisation. The application contains information about all national discounts with a link to websites and is available for a wide range of platforms: iPhone/iPod Touch, Android, Windows Phone, Blackberry, Symbian and Java. In the future, Cartao Jovem would also like to develop a co-branded financial card as a mobile phone application, in cooperation with a bank.
I BELIEVE THAT THIS IS THE FIRST NATIONAL REWARDS PLATFORM IN THE UK AND POSSIBLY EUROPE, WITH PLANS TO FURTHER DEVELOP REWARDS NEXT YEAR THROUGH THE USE OF DIGITAL TECHNOLOGY, INCLUDING THE CREATION OF A MOBILE PHONE APP.
David McNeill, Entitlements and Rewards Director
Scotland’s youth card – the Young Scot National Entitlement Card (NEC) – got even smarter with the switch-on of a brand new online platform, Young Scot Rewards. It allows young people to earn points by taking part in a variety of positive activities, such as volunteering, contributing to consultations or participating in opportunities to promote health, sport, arts and the environment. Earned points can then be used to unlock achievements, and get “money can’t buy” rewards and opportunities, such as free driving lessons, going back-stage at a music gig or even swimming with sharks! Co-designed by hundreds of young people across Scotland, Young Scot Rewards builds on the successful partnership with the Scottish Government, local authorities, other public sector partners, and EYCA.
EYCA is focusing on strengthening communication between member organisations. The eyca.org website has both a corporate section and serves as a gateway to the Trafo youth information portal. The EYCAtcher newsletter is produced bimonthly with a thematic focus for each issue, such as partnership or communication with young people. Member organisations also share information with each other on Facebook in the â€œEYCA buzzâ€? group.
Most EYCA member organisations communicate to cardholders on Facebook about discounts, competitions, youth info, newsletter content, feed from their websites, projects and festivals, photos from events etc. Our latest survey indicates that EYCA member organisations reach over 227.000 young people through Facebook. Carnet Jove Catalonia is the most popular profile with 66.000 fans, followed by Sweden where 36.000 fans like Mecenat and Serbia with 15.000 “likes”.
Over half of EYCA’s members have a Twitter account and a further five plan to open one soon. Several EYCA member organisations have their Twitter, Facebook and website directly interconnected. EYCA reaches almost 33.000 young people through Twitter.
Cards are present on the following (social) networks: Netlog, Flickr, national social networking sites (Hungary, Russia), Google+, YouTube, Foursqure.
European Youth Card organisations operate more than 65 websites and reach 1.4 million young people directly through e-mail lists and SMS contacts.
RUTA CARNET JOVE IS THIS YEAR’S SLOGAN OF THE YOUTH CARD IN CATALONIA - IT MEANS THAT YOU CAN ‘DO’ KILOMETERS IN YOUR LIFE WITH DISCOUNTS.
MOBIN IS CONDUCTING WORKSHOPS FOR YOUNG PEOPLE SINCE 2007 AND WE GOT MANY STORIES AND OPINIONS OF YOUNG PEOPLE ABOUT IMPORTANT YOUTH TOPICS. OUR MAIN AIM IS TO RAISE AWARENESS ABOUT THESE ISSUES AMONG YOUNG PEOPLE, DECISION MAKERS AND GENERAL PUBLIC AND TO CHALLENGE STEREOTYPES ABOUT YOUNG PEOPLE WITH FEWER OPPORTUNITIES
Janez Plevnik, Director
Marta Badia i Gracia, Discounts and International Affairs Manager
Ruta Carnet Jove is a new Facebook application for the youth card in Catalonia-Spain. Cardholders are asked to take a photo illustrating one of the 7.000 discounts offered by Carnet Jove. Every month, they can win a flight to a different destination. Flight company Vueling will sponsor tickets for two winning participants every month throughout the year 2012.
MOBIN (Ej!KArtica youth card) is conducting a series of workshops for young people using the DigiTales approach. DigiTales is a method of working with young people to develop stories through creative games, photography, drawing, music, video and narration. Ej!KArtica Digital stories are focusing on topics that young people are facing like unemployment, interculturalism and integration into society, volunteering and intergenerational solidarity and cooperation. The Municipality of Ljubljana and the Office for Youth of the Republic of Slovenia support this year’s project Digital Stories 2012. The Digital stories are promoted through EJKArtica website, www.youtube.com/EJKArtica, in social media and in various media of other youth organisations. 9
EYCA’s vision is to promote and develop youth mobility and active citizenship for young people.
European Youth Forum has further developed its relationship with EYCA. The Presidents of both networks sent a joint letter to all EYCA member organisations and National Youth Councils in the first half of 2012. One of the key messages in this letter is an encouragement for National Youth Councils and EYCA member organisations to cooperate to engage more young people in the European Union’s Structured Dialogue.
EYCA works closely with key youth information networks Eurodesk and ERYICA to ensure that youth card projects are supported by effective youth information practice and policy development. All three European networks work together to support youth card organisations’ cooperation with relays and youth information partners on a national level.
Youth on the Move (YoM) is one of the flagship initiatives of the European Commission's 2020 Strategy, which aims to increase the mobility of young people across Europe. One of its proposed activities is the "Youth on the Move Card". The Youth on the Move Card package is targeted at all young people who want to spend some of their time abroad to live, study or work. It aims to help young people to become mobile and to get the most out of their experience abroad, by drawing Member States together with existing youth card, youth information and youth support services and organisations to: "light the spark"by promoting mobility and citizenship ideas and opportunities across Europe to young people provide information and support services to help ensure their experience of mobility is as easy and valuable as possible provide services and special deals through cards connect young people to services and opportunities which maximise the impact of their mobility and active citizenship
The Commission is currently going through a wide-ranging Impact Assessment process to ensure that whatever is finally proposed for the YoM Card is robust and will meet the needs of all stakeholders, including young people, Member States and the organisations involved in delivering the YoM Card initiative. As part of this process, EYCA has been one of the key members of the Expert Working Group on the YoM Card during 2011 and 2012, providing advice and guidance to the Commission as it works through the Impact Assessment. Following the Impact Assessment process, a formal announcement about the future development of YoM Card initiative could be made during the Irish Presidency of the EU in the first half of 2013, with implementation possibly beginning in 2014. The Youth on the Move Card initiative, with its links to Member States, could create many opportunities for EYCA members at a national level. These were recognised during the work of the EYCA President's Commission, and have informed EYCA's overall strategic direction for 2012 and beyond.
Cards will be the highly visible part of the YoM Card initiative, but will be fully integrated into the overall package of information and support services.
ERASMUS FOR ALL PROPOSALS EYCA and its member organisations have contributed to the discussion about Erasmus for All - the new EU programme for education, training, youth and sport proposed by the European Commission. In cooperation with national youth councils, card organisations have been encouraging governments for action to preserve the work carried out within the current Youth in Action programme from 2014 onwards, and to have a strong specific focus on youth work within Erasmus for All proposals.
One of EYCA’s successful long-term projects is issuing the EVS European Youth Card, distributed to all volunteers participating in the European Voluntary Service (EVS). The European Voluntary Service is a programme within Youth in Action, which provides young Europeans aged 18 to 30 with a chance to express their personal commitment through unpaid and full-time voluntary activities in a foreign country within or outside the EU. The EVS placement usually lasts from one month to one year.7273 cards were sent to volunteers in 2011. EYCA also participates in the European Commission’s Expert Group on the Implementation of the Council Recommendations on the Mobility of Young Volunteers.
STRUCTURED DIALOGUE Structured Dialogue means that governments and administrations, including EU institutions, discuss chosen themes with young people, in order to obtain results, which are useful for policy-making. The European Commission steers and coordinates the dialogue with the rotating EU Presidencies, but cannot implement it alone. It relies on the support of the Member States, National Youth Councils and youth organisations to run local, regional and national debates and to feed back the results from the national to the European level. The current 18 months cycle of the Structured Dialogue is built around the theme of youth participation in democratic life and divided into three sub-themes linked to the national priorities of the EU Presidency countries Poland, Denmark, and Cyprus in the field of youth policy: Poland Youth and the World; Denmark - Creativity and Innovation; and Cyprus - Social inclusion. EYCA’s member organisations in Luxembourg, Germanspeaking Belgium, Finland, Poland and Austria have added the opinions of more than 6.500 young cardholders to national responses to the questions of the PolandDenmark-Cyprus trio presidency:
Young people in Finland had the opportunity to win an iPad and other prizes by answering questions about participation in decision-making (elections etc.) on municipal, national and European level. In less than two weeks 2867 cardholders responded to the survey. The Polish Youth Projects Association asked about participation and about the role of youth organisations in encouraging young people’s involvement in society. Even though the survey was only online for ten days, the Polish card organisation managed to collect more than 3.063 responses. Besides consulting young people in an online survey, they met with young people for discussions in school clubs. Austrian Youth Card organisations asked young people through a structured dialogue survey for their opinions relating to democracy, elections etc. This was a cooperation with the National Youth Council, youth workers, the National Agency and youth info points - youth card communication channels were used to invite young people to respond to the survey and 385 answers were received. The next trio of Presidencies starting in 2013 is IrelandLithuania-Greece.
Youth Mobility and Active Citizenship developments for EYCA member organisations:
AGENZIJA ZGHAZAGH - THE BODY, WHICH THE GOVERNMENT HAS ESTABLISHED TO BE THE FOCAL POINT FOR YOUNG PEOPLE - IS THE BEST ENTITY TO BE AN EYCA MEMBER IN MALTA. WE FEEL VERY MOTIVATED AND KNOW THAT WE CAN DEVELOP A CARD THAT WILL GIVE OPPORTUNITIES TO YOUNG PEOPLE AND PROVIDE THEM WITH BENEFITS, WHICH THEY DO NOT HAVE PRESENTLY.
Miriam Teuma, Director
The governmental youth agency Agenzija Zghazagh/Youth Information Malta is developing a comprehensive card not only to give discounts to young people but also to provide them with opportunities and information through which they can further develop their personal and social skills. In March 2012, Agenzija Zghazagh organized a seminar "Empowerment of youth organisations and youth-led civil society initiatives in the South-Mediterranean framework” as part of the Council of Europe - European Union partnership.
THE MAIN FOCUS FOR OUR ORGANISATION IS SPREADING INFORMATION ABOUT THE EUROPEAN YOUTH (DEBIT) CARD AND STRENGTHENING OUR POSITION ON LOCAL LEVEL THROUGH COOPERATION WITH YOUTH OFFICES. THE GOVERNMENT BENEFITS THROUGH EDUCATING YOUNG PEOPLE ON RESPONSIBLE FINANCIAL BEHAVIOUR, WHICH IS THE MAIN FOCUS OF THE CAMPAIGN, IN GIVING THE VOICE TO YOUNG PEOPLE TO EXPRESS THEIR NEEDS AND CONSEQUENTLY IN OFFERING THEM MORE OPPORTUNITIES ON LOCAL LEVEL.
Gazela Pudar, Card Project Manager
EURO26 Serbia has launched their biggest-to-date campaign dedicated to the promotion of European Youth Card which will involve more then 30 youth offices in municipalities all around Serbia. The campaign is part of the project European Youth Debit Card – a card co-branded with several banks - which will be implemented in close cooperation with the Ministry of Youth and Sport.
Discounts available through the European Youth Card are based on reciprocity, which means, that wherever the card is purchased, thanks to the common logo, it is valid in all other member countries as well. Through specifically focused benefits and discounts, EYCA encourages young people to take part in cultural events, to travel and to be actively involved in society through volunteering and other activities.
IN THE AUTUMN OF 2012, CARNET JOVE ANDORRA WILL ORGANISE AN EXHIBITION WITH PICTURES FROM WINNERS FROM LAST YEAR (DESTINATION: LISBON) AND THIS YEAR (DESTINATION: ROME) TRIP.
A RECENT EMPHASIS ON PARTNERSHIPS WITH THE LEADING POST-SECONDARY EDUCATION CENTRES IN GREECE ALLOWS US TO OFFER MAJOR DISCOUNTS (UP TO 40%) ON A WIDE RANGE OF VOCATIONAL TRAINING AND LEARNING PROGRAMMES. YOUNG GREEKS USE THESE DISCOUNTS IN PROFESSIONAL DEVELOPMENT SEMINARS AND TRAINING. IN ADDITION THEY HAVE THE OPPORTUNITY TO ACQUIRE TECHNICAL TRAINING OR TO LEARN FOREIGN LANGUAGES.
Monica Sala, Director Carnet Jove Viatges is a project by the youth card in Andorra to send young people on a journey, which they record in photos and writing and then share in a blog. Teams of three young people apply by sending a travel programme with an approximate budget, taking into account food and lodging as well as cultural and leisure activities. Their planned city trip also includes using EYCA discounts. A jury composed of youth card workers and representatives from the local authorities decides, which group is the winner.
IN THE PAST, WE HAD TO ACTIVELY RECRUIT DISCOUNT PROVIDERS. TODAY WE ARE IN THE POSITION OF CHOOSING COMPANIES WE COOPERATE WITH AND CAN DECIDE TO TURN SOME OF THEM DOWN DUE TO FOR EXAMPLE ETHICAL CONCERNS OR BECAUSE THEIR OFFER DOESN'T MATCH THE DISCOUNT OF OUR TOP PARTNERS.
Markella Peloponnisiou, European Youth Card responsible EYCAâ€™s Greek member organisation signed an agreement with their Ministry of Culture and Tourism in 2011, which makes it possible for cardholders to visit museums and archaeological sites in the country with either a significant discount or completely free. Moreover, a deal was agreed with the Organisation of Urban Transportation of Thessaloniki, which ensures a 20% discount on unlimited-ride cards.Through the youth card, young Greeks have access to discounts on learning activities, which will help enhance their employability opportunities.
Vladimir Jedlicka, Managing Director
EURO<26 in Slovakia conducts continuous evaluation of the quality and use of discounts. A sample of cardholders are interviewed on a quarterly basis to find out which shop or service they would like to see a discount from, and also which particular products are most wanted. Statistics from most important discount providers are monitored monthly or weekly. If an offer does not catch on with cardholders, the card organisation together with the discount provider re-evaluates the discount, the product chosen or how it is communicated.
EYCAâ€™s Board identified becoming an evidence-driven Association as one of EYCAâ€™s strategic objectives. EYCA works with member organisations to generate better evidence of the impact of their work on young people. Helping EYCA member organisations generate and use knowledge about young people ensures the design and delivery of more effective services, benefits and opportunities.
AMONG THE KEY OUTCOMES OF THE CONFERENCE, PARTICIPANTS HAVE IDENTIFIED THE NEED FOR A REFRESHED VISION AND MISSION OF THE ASSOCIATION AS WELL AS A FOCUS ON WORK WITH LOCAL AND REGIONAL AUTHORITIES. A LOCAL BRANDING OF THE CARD IN COOPERATION WITH MUNICIPALITIES IS BENEFICIAL FOR YOUNG PEOPLE AS THEY CAN BE INVOLVED IN THE NEGOTIATION OF RELEVANT, LOCAL DISCOUNTS AND IS ALSO AN ADVANTAGE FOR LOCAL AUTHORITIES WHO CAN INVOLVE THEIR YOUNG CITIZENS IN DECISION-MAKING.
Young Scot conference Louise Macdonald, Chief Executive
A VERY POSITIVE OUTCOME OF THE STUDY IS THAT TWO THIRDS OF THE TARGET GROUP AGED 12-25 IS INTERESTED IN CULTURE. THIS STUDY OFFERS A SEGMENTATION MODEL FOR CULTURAL ORGANISATIONS TO REALLY CONNECT WITH YOUNG PEOPLE. A PUBLICATION OF THE STUDY WILL BE AVAILABLE TO CULTURAL INSTITUTIONS IN THE NETHERLANDS.
Suzan Damen, Head of Media and Marketing
NETHERLANDS In cooperation with the YoungWorks research bureau, CJP Netherlands completed a large study on young people and culture. The responses in this study are analysed by the values and definition young people have with regards to culture, rather than on demographic factors. The segmentation model can be used as a tool to find out which group already feels attracted to specific cultural institutions or to clarify which opportunities could attract a new audience.
The Young Scot conference in cooperation with EYCA entitled “Young people influencing policy” took place in Edinburgh in 2011 with representatives from eleven countries. Each member attended the event with three delegates – one from the card organisation, one government or municipality representative and a young person representing cardholders. A key activity of the conference was a ‘speed dating’ exchange of best practices, which led to working groups that defined future partnership projects. A pledging ceremony of cooperation took place at the end of the conference.
THE FEEDBACK FROM STUDENTS AS WELL AS FROM TEACHERS ABOUT THE VIOLENCE PREVENTION CAMPAIGN IS VERY POSITIVE. THEY MOSTLY MENTION OUR AUTHENTIC APPROACH TO YOUNG PEOPLE AND THE EDUCATIONAL USE OF NEW TECHNOLOGY AND MEDIA SUCH AS IPADS AND APPS. IN 2012, EURO26 WILL ROLL OUT THE PROJECT ALL OVER SWITZERLAND.
Gabriela Mulas, Card Manager
euro26 Schweizer Jugendkarte
At the end of 2011, euro26 Switzerland developed the violence prevention campaign “wir schauen hin!”. Its content was prepared in cooperation with the police, teachers, psychologists and youth workers. A trailer was rebuilt into a "rolling schoolroom" containing five stations where students have to solve tasks relating to cyber mobbing and moral courage. So far, 2000 students have passed the programme in 120 courses during 20 days. 17
EUROPEAN YOUTH CARD ASSOCIATION SLÁDKOVIČOVA 7 811 06 BRATISLAVA SLOVAKIA E: MAIL@EYCA.ORG W: WWW.EYCA.ORG
2011-2012 has been an active and challenging and fun-filled year in the EYCA Office! Supporting a new President and Board to establish and begin implementing their strategy for EYCA has been a major achievement of the past year and much more remains to be done. Combining input from EYCA’s Board and the EYCA President’s Commission has helped define an overall strategic direction for EYCA’s future. The key message is that we should be focusing firmly on EYCA’s vision to promote and develop youth mobility and active citizenship. EYCA Office has welcomed the challenge of generating information as well as devising and refining processes to ensure that we can work to support EYCA member organisations to maximise their impact on this vision and on young people’s lives. Information and communication between members and the EYCA office has increased significantly over the past twelve months. Continuing to improve this communication will be a priority for the Office over the next year and beyond. Economic uncertainty across Europe influences the day-to-day work of EYCA. Budget cuts have been imposed during 2012, resulting in staff changes. Achieving more with tightening budgets is a real challenge for the immediate future that requires creativity and dedication. EYCA achieves more by working closely with key partners and the Office has worked hard to raise EYCA’s profile through representation on Expert working groups on Youth on The Move and on promoting mobility for young volunteers as well as participating in the CDEJ and European year of Volunteering conference. Close cooperation with European Youth Forum, Eurodesk and ERYICA have been and will continue to be a priority. We look forward to more and bigger challenges and achievements during the remainder of 2012 and beyond.
In 2011 and 2012 EYCA focused clearly on its existing Vision and Mission to support members to use youth cards to develop and promote youth mobility and active citizenship. EYCA’s strategic objectives are outlined in the strategic plan 2012-2017 and have been used to structure the corporate brochure part of this publication. Towards the end of 2011 EYCA’s President Jarkko Lehikoinen launched a special President’s Commission to consider the strategic implications for EYCA of the Youth on the Move Card initiative as one key part of the changing context.
IN 38 36 4,2 2011 EYCA consisted of
issuing a total of
MILLION EUROPEAN YOUTH CARDS
Cardholders can benefit from
56.000 discounts Europe-wide
EYCA Board: The Board of Administration consists of 11 members, including the President, and is responsible for governing the organisation. The highest body of the Association is the General Assembly (GA), where all EYCA Member organisations with full membership are represented. During the June 2011 conference in Amsterdam, the following Board members were elected by the General Assembly for a three-year term (until June 2014):
PRESIDENT Jarkko Lehikoinen (Finland)
GROUP BOARD MEMBERS Ana Martinez Fernandez (Spain) Kristiina Ling (Estonia) Mugurel Stan (Romania) Milos Milenkovic (Serbia) Andree Debra (Luxembourg)
VICE-PRESIDENTS Dorota Orlik-Lisek (Poland) and Manel Sanchez Garcia, Treasurer (Andorra)
David McNeill (Scotland) Jose Sousa (Portugal) Vladimir Jedlicka (Slovakia)
Julian Villarroya (Spain-Aragon)
In 2011, the EYCA Board held its regular meetings in Brussels (February), Mollina (May), Amsterdam (June), Belgrade (August), and Bratislava (December). In early 2012, Board member Suzan Damen gave up her position and Andree Debra was elected during the GA in Yaroslavl to fill the position.
EYCA OFFICE STAFF Bob Forsyth - Director (since August 2011) Sasha Petrasova - PR & Communication
Stani Gajdosova - Member Support and Programme Zuzana Bajuszova - Assistant
Since April 2012, financial services are provided by Martin Neupauer. In August 2011, the EYCA Office has changed address and moved to Sladkovicova 7 in Bratislava. EYCA would like to thank the outgoing staff for their dedicated work: Director Marcel Hagmann, Financial Manager Julia Szendrei and Office Assistant Peter Turecek.
EUROPEAN YOUTH CARD MEMBER ORGANISATIONS COUNTRY
Carnet Jove Andorra Armenian Junior Chamber Bundesnetzwerk Oesterreichische Jugendinfos Caspian Investment Center & Azerbaijan Student Youth Organizations Union CJP vzw Carte Jeunes Wallonie-Bruxelles Jugendb端ro der Deutschsprachigen Gemeinschaft AUCTUS NGO EURO<26 Foundation Bulgaria Croatian Youth Hostel Association EURO<26 Hrvatska Youth Board of Cyprus Czech Council for Children and Youth Eesti Euroopa Liikumine (European Movement Estonia) Allianssi Academy for Peace and Development Euro26.de Institute for Youth EURO<26 Hungary European Youth Card Ireland Limited Associazione Carta Giovani Jaunatnes Attistibas Asociacija EURO<26 Jugendkarte Liechtenstein Zigzag Travel Centre National d'Information pour Jeunes Agenzija Zghazagh CJP Netherlands Polish Youth Projects Association Movijovem Asociatia EURO<26 Romania Russian Union of Youth EURO26 Serbia Association CKM SYTS MOBIN, Insitute for Youth Mobility and Information Spain - Injuve Mecenat euro26 Schweizer Jugendkarte AG EURO<26 Zarevo Young Scot
Austria Azerbaijan Belgium - Flemish speaking Belgium - French speaking Belgium - German speaking Bosnia-Herzegovina Bulgaria Croatia Cyprus Czech Republic Estonia Finland Georgia Germany Greece Hungary Ireland Italy Latvia Liechtenstein Lithuania Luxembourg Malta Netherlands Poland Portugal Romania Russia Serbia Slovakia Slovenia Spain Sweden Switzerland Ukraine United Kingdom - Scotland
www.jugendinfo.cc www.eyca.az, www.atgti.az www.cjp.be www.cartejeunes.be www.eurojuka.be, www.jugendbuero.be www.eyca.ba www.youthmove.net www.hfhs.hr/en/membership/ www.euro26.org.cy, www.youthboard.org.cy www.euro26.cz www.noorteportaal.ee www.euro26.fi www.eurocard.ge www.euro26.de www.europeanyouthcard.gr www.euro26.hu www.europeanyouthcard.ie www.cartagiovani.it www.euro26.lv www.euro26.li www.jaunimas.lt http://cartejeunes.lu/ www.agenzijazghazagh.gov.mt/ www.cjp.nl www.euro26.pl www.cartaojovem.pt www.euro26.ro www.euro26.org.ru www.gpa.rs www.euro26.sk www.ejkartica.si www.injuve.es/portal.portal.action www.mecenat.se www.euro26.ch www.euro26.org.ua www.youngscot.org
YOUTH CARD ORGANISATIONS IN SPAIN Andalucia Aragon Asturias Baleares Canarias Cantabria Castilla Y León Castilla-La Mancha Catalunya Ceuta Extremadura Galicia La Rioja Madrid Melilla
Murcia Navarra País Vasco Valencia
Instituto Andaluz de la Juventud Instituto AragonEs de la Juventud Servicio de Juventud, ConsejerIa de Bienestar Social e Igualdad Institut Balear de la Joventut Direccion General de Juventud Direccion General de Igualdad, Mujer y Juventud Instituto de la Juventud de Castilla y Leon Direccion General de Juventud de Castilla la Mancha Agencia Catalana de la Joventut Consejeria de Juventud, Deportes y Menores Instituto de la Juventud de Extremadura Xunta de Galicia, Conselleria de Traballo e Benestar Instituto Riojano de la Juventud Direccion General de Juventud Consejeria de Fomento, Juventud y Deportes, Viceconsejeria de Juventud Direccion General de Prevencion de Violencia de Genero, Juventud, Proteccion Juridica y Reforma de Menores Instituto Navarro de la Juventud Direccion de Juventud Institut Valencia de Joventut, Generalitat Jove
www.juntadeandalucia.es/instituto delajuventud/portalcarnetjoven/home www.carnejoven.es www.carnetjovenasturias.com http://carnetjove.caib.es www.juventudcanaria.com www.jovenmania.com www.castillayleonjoven.com www.portaljovenclm.com/ www.carnetjove.cat www.ceuta.es/juventud/carnetjoven/ www.juventudextremadura.com www.xuventude.net www.irj.es www.carnejovenmadrid.com/ www.melilla.es
www.carnejovenmurcia.es www.carnetjovennavarra.com www.gazteaukera.euskadi.net www.gvajove.es
YOUTH CARD ORGANISATIONS IN AUSTRIA Burgenland Carinthia Lower Austria Salzburg Styria Tirol Upper Austria Vienna Vorarlberg
Alpha-Card Jugendkarte Kärnten 1424 Jugendkarte nö Akzente Salzburg – S-PASS checkit.card European Youth Card Austria 4youCard European Youth Card Austria 360 – Vorarlberger Jugendkarte
www.ljr.at www.jugend.ktn.gv.at www.1424.info www.s-pass.at www.checkit.at www.infoup.at www.4youcard.at www.jugendinfo.cc www.360card.at
MEMBERSHIP CHANGES IN 2011/2012 NEW MEMBERS
Malta – Agenzija Zghazagh Sweden – Mecenat Bosnia Herzegovina – Auctus NGO Georgia – Academy for Peace and Development (APD) Ireland - European Youth Card Ireland Czech Republic – Czech Council for Children and Youth (CRDM) Azerbaijan – Caspian Investment Center & Azerbaijan Student Youth Organizations Union
WITHDRAWAL Belarus - Adukacyja Macedonia (FYROM) - Aurora Turs Skopje Czech Republic – Sdruzeni Karty mladeze CR Moldova - Cardul European pentru Tineret
EXCLUSION Malta – NSTS
The XXVII EYCA conference took place in Amsterdam from June 18 until June 20, 2011 and was hosted by CJP Netherlands. Young Scot received the Gold Hercules Award for Best Card Organisation and the Silver Hercules award for Best Developing Card Organisation went to Carnet Jove Aragon (Spain). In 2011, the General Assembly approved changes to the EYCA Statutes and Quality Standards as well as to the Graphic Chart, which regulates the use of the new EYCA logo with â€œrounded cornersâ€?. The conference and General Assembly in 2012 was hosted by the Russian Union of Youth in Moscow and Yaroslavl on June 6-10. The theme of the conference was Lighting the Spark and the conference workshops were dedicated to developing EYCA's Standards of Excellence: - Sustainable member organisations - Quality benefits and discounts for young people - Youth mobility and citizenship - Knowledge of young people - Communications and PR - Active contribution to EYCA
EUROPEAN COMMISSION EYCA is part of the European Commission’s Expert Group to develop the Youth on the Move card package, along with representatives from ISIC, ERYICA, Eurodesk, Erasmus Students Network, European Students Union and European Youth Forum. All young people who take part in the European Voluntary Service receive a European Youth Card to benefit from discounts throughout Europe. This initiative was made possible through support from the Directorate General of Education and Culture. 7273 cards were sent to volunteers in 2011. COUNCIL OF EUROPE The Partial Agreement on Youth Mobility through the Youth Card in the framework of the Council of Europe has been contributing to strong development of the European Youth Card since 1991. 19 Member States have so far joined the Partial Agreement: Andorra, Austria, Azerbaijan, Croatia, Cyprus, Finland, Hungary, Ireland, Luxembourg, Malta, Montenegro, The Netherlands, Portugal, San Marino, Serbia, Slovakia, Slovenia, Spain, Switzerland. The aims of the Partial Agreement (PA) are achieved through the implementation of a yearly programme of activities, which follows the priorities of the Council of Europe’s youth sector. Three key activities work towards achieving the aims of the Partial Agreement: youth mobility projects; participation and intercultural learning projects; quality development and support measures. EYCA is an observer to the CDEJ – European Steering Committee for Youth – and has actively participated in the latest meetings of the Joint Council on Youth. THREE NETWORKS EYCA partners with Eurodesk and ERYICA (European Youth Information and Counseling Agency) on both European and national level to exchange good practice among member organisations as well as to support joint initiatives. ALLIANCE OF EUROPEAN VOLUNTARY SERVICE ORGANISATIONS By the end of 2012, Alliance and EYCA will have issued 7500 cards for participants in volunteering programmes. This co-branded card serves as a membership card of Alliance and entitles its users to EYCA benefits.
EYCA would like to thank its partner institutions for their continuous support: The Council Europe – The Partial Agreement on Youth Mobility through the Youth Card The European Commission, DG Education and Culture 7
as at December 31, 2011
304 992 50 000 58 000 8 715 421 707
297 262 58 514 54 800 44 425 455 001
2011 (EUR) 241 952 25 377 20 869 9 128 41 704 36 637 0 69 491 445 158
2010 (EUR) 242 364 28 402 27 875 4 329 57 994 29 728 24 552 43 688 458 932
OPERATING RESULT Extraordinary Costs
-23 451 0
-3 931 15 580
INCOME Contributions Grants Partial Agreement (CoE) Other Income Total Income EXPENSES Personnel Housing Overhead Depreciation Statutory Events Finance/Legal PR-communication/marketing Programme Total Expenses
as at December 31, 2011
Current Assets Debtors Other receivables Prepayments and accrued income Liquid assets Total Current Assets
262 647 23 326 21 372 49 796 357 141
264 212 60 605 20 337 29 416 374 570
CURRENT LIABILITIES Creditors Taxes Other liabilities Total Current Liabilities
39 356 8 568 309 939 357 863
18 536 5 470 334 049 358 055
Fixed Assets Tangible fixed assets
LIABILITIES EQUITY Capital
EUROPEAN YOUTH CARD ASSOCIATION SLÁDKOVIČOVA 7 811 06 BRATISLAVA SLOVAKIA E: MAIL@EYCA.ORG W: WWW.EYCA.ORG