Annual Report 2010
EYCA would like to thank its partner institutions for their continuous support:
! The Council Europe – The Partial Agreement on Youth Mobility through the Youth Card ! The European Commission, DG Education and Culture
The “Trafo 2.0 - Transforming Youth Information” project was carried out with the financial support of the European Youth Foundation, the Partial Agreement on Youth Mobility through the Youth Card and the Youth In Action programme of the European Union.
Digital photography by
“An alternative way of seeing urban structures” (2009)
About EYCA LEGAL STATUS AND STRUCTURE: EYCA represents 40 Youth Card organisations in 37 European countries (36 full members, 3 associate members, 1 project). All EYCA Member organisations issue the European Youth Card in their country/region, which provides young people with benefits and services in the fields of culture, mobility, education, leisure services, and much more. The European Youth Card Association has its official seat in The Netherlands and its office in Bratislava, Slovakia. EYCA’s Member organisations are NGOs, private foundations, state and public institutions, private companies, and other legal entities. Based on EYCA’s Statutes, Member organisations commit to re-invest profit generated from card sales into further development of the European Youth Card as well as into projects targeting youth.
MISSION AND VISION: The EYCA mission is founded on three core priorities for young people: Information, Participation, and Mobility. Through projects and initiatives, EYCA’s member organisations communicate quality information to young people. By providing benefits for travel, accommodation, and culture, they promote youth mobility within countries and throughout Europe. Youth card organisations also encourage young people to be actively involved in society and influence what happens around them.
EYCA BOARD: The Board of Administration (The Board) consists of 11 members, including the President, and is responsible to govern the organisation. The highest body of the Association is the General Assembly (GA), where all EYCA Member organisations with full membership are represented and decide on all matters regarding EYCA. During the June 2008 conference in Bucharest, the following Board members were elected by the General Assembly for a three-years term (until June 2011): PRESIDENT:
Wolfgang Schick (Austria)
Angela Dato (Secretary, Italy) Jose Sousa (Treasurer, Portugal)
Xavier Castellana (Spain) Walter Groenen (The Netherlands) Jarkko Lehikoinen (Finland) Milos Milenkovic (Serbia) Graeme Robertson (UK) Manel Sanchez Garcia (Andorra) Riivo Sinijärv (Estonia) Mugurel Stan (Romania)
Concha Fernandez Iglesias (Spain) In 2010, the EYCA Board held its regular meetings in Lisbon (January), Vienna (March), Yerevan (May), Luxembourg (July), and Belgrade (November).
EYCA Office The Office of the European Youth Card Association is based in Bratislava, Slovakia and consists of five staff including the Director. The Office is mandated by the Board to implement the operational business plan of the organisation. The EYCA Office is registered in Slovakia as a nonprofit organisation and has its Quality Management System certified according to the ISO 9001:2008 standard by SGS Slovakia. The key document defining the work of the youth card organisations are the Quality Standards. The EYCA Office conducts evaluation visits to member countries to appraise and help improve the quality of services provided, to encourage pan-European cooperation and to support members in their development. In 2010, Marcel Hagmann (Director) and Stani Gajdosova (Member support and programme) visited Bulgaria, Slovakia, French-speaking Belgium, Spanish regions of Aragon and Valencia as well as Russia. Meetings also took place with youth card organisations in Moldova and Montenegro.
The Office also represents EYCA towards European institutions such as the European Commission (Youth on the Move initiative), EU Member states (Belgian EU Presidency event in Namur on young people and
mobility, December 2010) and the Council of Europe (Joint Council of the European Steering Committee for Youth - CDEJ and of the Joint Council on Youth - CMJ). The staff of the Office is also involved in identifying new member organisations in territories where EYCA is currently not represented. In 2010, EYCA concluded a membership procedure with the new associate member in Azerbaijan. EYCA continuously seeks partnerships in the youth field â€“ in 2010, the Director together with the President met with representatives of EUFED (European Union Federation of Youth Hostel Associations) and Hostelling International as well as EUrail to discuss collaborations, which will benefit European Youth Card holders.
! Marcel Hagmann, Director ! Julia Szendrei, Financial manager ! Stani Gajdosova, Member support and programme ! Sasha Petrasova, PR & communication ! Peter Turecek, Office assistant
European Youth Card Association Member Organisations
National Youth Agency
Eesti Euroopa Liikumine (European Movement Estonia)
Carnet Jove Andorra
Armenian Junior Chamber / EURO<26
Aurora Tours Skopje (associate member)
CIC - Caspian Investment Centre & USYOU - Azerbaijan Student Youth Organisations Union (Associate Member)
Project country operated by EURO<26 Schweizer Jugendkarte AG
Institute for Youth
Centre for Youth Information and Documentation - CYID
BELGIUM Flemishspeaking community
Associazione Carta Giovani
BELGIUM Germanspeaking community
Jaunatnes Attistibas Asociacija - Youth Development Association
Jugendbüro der Deutschsprachigen Gemeinschaft
EURO<26 Jugendkarte Liechtenstein
BELGIUM Frenchspeaking community
Carte Jeunes Wallonie-Bruxelles
Centre National d’Information pour Jeunes
EURO<26 Foundation Bulgaria
NSTS - Student & Youth Travel
Croatian Youth Hostel Association EURO<26 Hrvatska
Cardul European pentru Tineret
Youth Board of Cyprus, Karta Neon EURO<26
Ferijalni Savez Crne Gore
Sdru!ení Karty mláde!e
Polish Youth Projects Association
Asociatia EURO<26 Romania
Russian Union of Youth
EURO26 Serbia Association
MOBIN - Institute for Youth Mobility and Information
Instituto de la Juventud - INJUVE
Mecenat (associate member)
EURO<26 Schweizer Jugendkarte AG
Youth Card Organisations in Spain INJUVE, EYCA’s Spanish member organisation, represents seventeen autonomous regions and two autonomous cities that develop the European Youth Card in their territory. Instituto Andaluz de la Juventud
Instituto Aragonés de la Juventud
Instituto Asturiano de la Juventu, Consejeria de Cultura y Turismo
Conselleria de Presidencia i Esports
Dirección General de Juventud
Gobierno de Cantabria
CASTILLA Y LEÓN
Instituto de la Juventud de Castilla y León
Instituto de la Juventud de Castilla-La Mancha
Agència Catalana de la Joventut
Consejería de Juventud, Deportes y N.Tecnologias
Instituto de la Juventud de Extremadura
Xunta de Galicia Conselleria de Traballo e Benestar
Instituto Riojano de la Juventud
Comunidad de Madrid
Consejería de Deporte y Juventud
Direccion General de Juventud
Instituto Navarro de la Juventud
Dirección de Juventud y Acción Comunitaria del Gobierno Vasco
Institut Valencia de la Juventut, Generalitat Jove
EYCA is pleased to announce that Carte Jeunes Wallonie-Bruxelles, representing the French-speaking community of Belgium, was approved as Full member of the Association by the General Assembly in 2010. The associate membership of Aurora Tours from the Former Yugoslav Republic of Macedonia was also approved during the GA in Yerevan, Armenia in May 2010. Joint associate membership was granted to CIC and The Azerbaijan Student Youth Organisations Union (USYOU) for Azerbaijan. During the 2010 conference in Armenia, the General Assembly of EYCA has approved the transfer of membership for the territory of Austria from Akzente Salzburg to jugendinfo.cc. The new member, the umbrella organisation of all Austrian regional youth info organisations, is based in Vienna. Full membership rights for the territory of Slovenia were transferred from Movit to Mobin – Institute for Youth Mobility and Information. Regretfully, EYCA’s Member organisation Youth Association for Habitat in Turkey has withdrawn their membership during 2010. As of 2011, the International Program Participants Association of Georgia (IPPA) is no longer EYCA’s member in Georgia.
CARDHOLDERS: There were an estimated total number of more than 4.1 million cardholders as of December 31, 2010. THE EUROPEAN YOUTH CARD: The price of the cards ranges
from "5 to "19. The majority of EYCA’s member organisations increased the age limit for cardholders to 30 years, however, there are still a few countries/territories continuing with the age limit of 26. Typical partnerships of national/regional European Youth Cards (a so called co-branded card) are co-operations with banks (debit/ credit card); with universities and high schools (student card); with municipalities (city/regional card); with insurance companies as well as railways.
DISCOUNTS: Throughout Member countries, there are more than
77,000 discounts available. The new eyca.org website allows to search discounts in a geo-tagged database and clickable map of Europe with profiles of all cards. An iPhone application with all European Youth Card discounts is now available for cardholders.
The national card organisations in Greece (Institute for Youth) and in Andorra (Carnet Jove) have negotiated free access to state-run museums in their respective countries for all European Youth Card holders. Facilitating access to culture is one of the priorities of EYCA and its member organisations.
COMMUNICATION: A vital part of the member organisations’ work is
providing cardholders with information about issues that concern young people. EYCA members deliver youth info through newsletters, magazines, e-mail campaigns as well as social networks. EYCA’s members administer more than 54 organisational and project websites with a total of over 580.000 unique visitors per month. European Youth Card organisations are taking full advantage of communicating with young people through social networks. The sum of all Facebook fans of card organisations is more than 100.000 - the leading page is Carnet Jove Catalunya followed by EURO26 Serbia and Switzerland.
THE CARD OFFICES: EYCA’s member organisations employ 105 full-time and 97 part-time staff who work directly with the European Youth Card. 15 Member organisations report involving volunteers in card projects.
LOGO RE-DESIGN: The re-branding of the EYCA logo has been going on successfully and the new logo is widely acknowledged both by card organisations as well as cardholders. From May 2011 on, the new EYCA logo can be used on its own, from December 2012 the old EURO<26 logo will no longer be in circulation. As part of the re-design process of the EYCA logo, there are now new communication and promotional tools available for member organisation. In cooperation with an advertising agency, the office has designed a new PR video for the card. The animation, which takes place in a factory, illustrates the many different kinds of discounts that the cardholders can benefit from. Moreover, the new EYCA website was launched with an upgraded discount database connected to an iPhone application.
All young people and students in Romania will receive a free card during the two-year initiative “Run for Culture”. The special feature of the card is that all cardholders will receive a 75 % discount in every state cultural institution. In addition, every 26th day of the month is declared “the Day 26” and the entrance is free with the new card.
Three Networks One of the central activities of the Three Networks (EYCA, ERYICA, Eurodesk) in 2010 was a best-practice seminar in Lyon (September 30 – October 3) entitled “Innovation towards participative society”. The objective of this encounter was to provide a forum for the exchange of ideas and experience in the context of the new European framework in the youth field as well as to discuss and prepare action plans on innovative and concrete common projects. Also, the seminar aimed at exploring ways for better marketing and more visibility for the networks’ campaigns. The 41 participants of the seminar discussed various fields of cooperation in workshops, for example how to transfer successful projects from European to local and national levels, which means to use for joint communication, what will be the content of the joint http://threee.eu/ website, and other. We would like to thank our guests for joining us in Lyon: Frode-Dal Fjeldavli (European Commission), Alexis Ridde (Council of Europe), and Philipp Boetzelen (Knowledge Centre for Youth policy).
EYCA ONLINE: At the end of 2010, the Association launched its new website www.eyca.org, which combines both information for cardholders as well as a corporate section. The key feature of the website is the upgraded database, which displays all discounts on an interactive map. Moreover, each EYCA member organisation has their own country profile and cardholders can contact them directly from the web. The site also includes a “channel”, which feeds news from the Trafo portal into eyca.org. “TRAFO - A PORTAL FOR IDEAS THAT INSPIRE” is a website
for youth information. Trafo translates information that is relevant for young people into a languange they understand. It features posts about awareness-raising campaigns, competitions, European study programmes, mobility and volunteering. To find out more please go to www.eyca.org/trafo The regional youth card in Aragon, Spain launched a new twoyear card campaign. The motto of the campaign was “Llega la línea que te acerca a que te gusta!“ – „Follow the line which will bring you closer to what you like“. In the centre of Zaragoza, a kilometre long plastic line on the ground marked the entrances to the discount providers’ shops. The campaign kit included a “discount pack”, with more than 80 discount vouchers with the most attractive offers in accommodation, culture, cinema, education, leisure, health and beauty.
IPHONE APP: At the end of the year, EYCA designed an iPhone application
with the full discount database displaying discounts “around me” as well as based on categories. The “European Youth Card – GeoDiscounts” app is available for download in the iTunes store.
KIOSK: EYCA also maintains the online Kiosk shop (www.eyca.org/kiosk) for cardholders from countries, in which the European Youth Card is currently not represented. The main market for sales in 2010 were the United Kingdom (21,8%), Australia (16,8%), France (13,53%) and the United States (10,9%).
EYCA and European Commission
Launched by European Commissioner for Education, Culture, Multilingualism and Youth Androulla Vassiliou, it was confirmed that the YoM card will build on the existing European Youth Card. Together with Gregory Paulger (Director of Youth and Sport, DG Education and Culture), Sergej Koperdak, Artur Payer and their colleagues from the Youth Policy unit, EYCA has been discussing the possible features of the Youth on the Move card. The EC also organized a stakeholders’ meeting in Brussels to inform other organisations and institutions concerned with youth mobility and to increase the ‘consortium’ adding value to such a card.
YOUTH ON THE MOVE: The YoM initiative is part of “Europe 2020”, the EU‘s plan for how Europe will emerge from the social and economic crisis. The new EU initiative Youth on the Move aims to make it easier for young people to study and train abroad, to acquire skills and qualification and to improve employment chances. To find out more practical tips and information, please go to the Youth on the Move website http://europa.eu/youthonthemove
“The European Youth Card organisation in Serbia organized a round table on November 5-6 in Belgrade. Participants from 13 European countries took part in the event, which was dedicated to development of National Strategy for European Youth Card through learning from good practice examples of Spain-Catalunya, Scotland and Poland.”
EVS: All volunteers on the European Voluntary Service receive a European Youth Card thanks to the cooperation between EYCA and the EC (Directorate General of Education and Culture). The card is especially designed for EVS volunteers and enables them to benefit from all discounts available with the European Youth Card. Total number of cards sent to EVS volunteers in 2010: 6.356 The European Commission (Education and Culture DG) supported EYCA’s activities and projects in 2010 through the Operating Grant under Action 4.1 – Support for bodies active at the European level in the field of youth.
EYCA and the Council of Europe
The EYCA member organisation in Austria, jugendinfo.cc, which has taken over from Akzente Salzburg, now coordinates the European Youth Card in all the Austrian regions. It will also issue a co-branded bank card with a reload function.
PARTIAL AGREEMENT: The Partial Agreement (PA) on Youth Mobility through the Youth Card in the framework of the Council of Europe supports the development of the European Youth Card. The 20 Member states of the PA – Andorra, Austria, Azerbaijan, Croatia, Cyprus, Finland, Hungary, Ireland, Luxembourg, Malta, Montenegro, Morocco, The Netherlands, Portugal, San Marino, Serbia, Slovenia, Slovakia, Spain, and Switzerland – have, through their financial contributions, aided numerous activities. These include exchange programmes among Member organisations, quality visits to countries, development of youth information and other projects. To find out more please visit www.coe.int/youth
The Italian member organisation has been very successfully implementing cooperation with municipalities in the regions of Piemonte, Lazio and Sardegna. The card provides young people with additional local discounts and services as well as youth information.
During the 29th meeting of the Board of Co-ordination in the European Youth Centre in Budapest on October 20, 2010, Aleksandra Knezevic (Serbia) was elected Chair and Wolfgang Schick was elected Vice-Chair from the Association side. The Director of Youth, Child and Women’s Affairs Mr Younes Eljaouhari, presented Morocco’s programme concerning mobility. This presentation was followed by an exchange of views. The Board expressed a very positive attitude towards the interest of Morocco to join the Partial Agreement on Youth Mobility and welcomed Mr Eljaouhari’s presentation. The meeting of the Board of Coordination also included a report on the 2009 PA programme, an update of the 2010 programme and guidelines for the PA programme 2011. The Kingdom of Morocco joined the Partial Agreement on January 27, 2011, becoming the 20th member state of the Partial Agreement on Youth Mobility through the Youth Card.
Annual Conference The XXVI EYCA conference took place in Yerevan, Armenia from May 12 until May 15, 2010 and was hosted by the Armenian Junior Chamber. The Prime Minister of the Republic of Armenia Mr. Tigran Sargsyan sent a welcome letter to the participants (presented by Arsen Karamyan, Deputy Minister, Ministry of Youth and Sport of RA) and on the occasion of the conference, Armenia announced to join the Partial Agreement on Youth Mobility through the Youth Card within the Council of Europe.
The Scottish member organisation has launched “Young Scot Extra” - a brand new package of services, aimed particularly at young people between the ages of 16 and 26 who have left school. The platform will utilise the best of new social media and technology to provide high quality, relevant and accessible information and engagement tools. It will also include a focus on new discounts and enhanced entitlements on the Young Scot NEC (National Entitlement Card).
Representatives of thirty EYCA member organisations attended the conference, and the initial session of the conference was traditionally dedicated to a review of the past year - an update on organisational issues (membership, survey, internal changes), a summary of Board members’ portfolios as well as communication and promotion. Our online guest speaker was Dr Rachel O’Connell, an expert on internet safety, who spoke about the democratisation of information that came with social media and how young people changed from passive recipients to active creators on the net. Member organisations exchanged their projects and ideas as part of the interactive “bazaar” marketplace. In-depth analyses of case studies took place in workshops that were divided into subgroups according to partnerships with the corporate sector, culture and education, Europe and various levels of governments. The Gold Hercules award for Best Card Organisation was awarded to Cartao Jovem Portugal and the Silver Hercules award for Best Developing Card Organisation went to EURO<26 Romania. The preliminary conference dates for the next conference in Amsterdam hosted by CJP Netherlands are June 18-20, 2011. During the General Assembly, which is part of the conference, elections of the new EYCA Board and President will take place.
HOW IT ALL BEGAN: In 1986, there were six national youth cards
The consolidated financial statements of the European Youth Card Association are audited by Schimmel Adviseurs en Accountants, The Netherlands.
in Belgium, France, The Netherlands, Portugal, Scotland and Spain, offering discounts to young people, which initiated cooperation in this field. The founding principle was that the only criteria to qualify for a youth card was age – regardless of social and educational status. By signing the Lisbon Protocol (the basic document defining the reciprocity of discounts), they paved the way for the first European card design (1990) and thus started the European Youth Card Association. Every year since then, EYCA has seen growth in the number of Member organisations, cardholders, and benefits offered for young people.
In 1991, EYCA signed the Partial Agreement on Youth Mobility through the Youth Card within the Framework of the Council of Europe and since 1995 EYCA also enjoys the support of the European Commission. In past years, EYCA has successfully carried out the following projects and initiatives: EURplace26, a photo competition supporting the “All Different, All Equal” campaign; Europe for a Change, the pan-European project exploring young people’s experiences of the pre- and postenlargement EU and EYCAdemy, the qualitative youth research.
INCOME Partnership; 0%
Other Income; 10% Contributions; 65%
Partial Agreement (CoE); 12%
EXPENSES Programme; 9% PR-communication/ marketing; 5%
Extraordinary costs; 4% Personnel; 51%
Statutory evants; 12% Depreciation; 1% Overhead; 6% Housing; 6%
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2010 Annual Report of the European Youth Card Association