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Evaluation Programs to Influence Customer Buying Decision The world today is a customer-centric world with the customers having the power to make or break a product. They can move products from the most favored list to the least favored one very easily. Hence, it is highly necessary for businesses to ensure that its customers are happy and satisfied with their products. When companies launch a new product, they want the customers to welcome it with open arms. However, today’s customers are far more intelligent and inquisitive and therefore take everything with a pinch of salt. They are not ready to take anything at face value. They want to assure themselves of product quality before purchasing the product. Basically, they look at everything, its uses, its pros and cons, the brand, the price, the after sales service so that they do not lose money on it. People want to be hundred percent sure about the product before they take the plunge. Hence, today it is not at all easy to persuade and convince customers to check out the newly launched products. Today customers take into consideration only those products that are well marketed. Companies and enterprises try all kinds of persuasion tactics such as freebies, discounts, gift coupons to influence their mind. When it proved to be a failure companies and organizations devised new and innovative ways to reach and convince customers. And one such way was to allow the customers to evaluate the product themselves. Thus product demonstration and ‘try before you buy’ programs were launched to make the customer’s purchase decision in their favor. Of these ‘try before you buy’ programs were more successful than product demonstrations because studies proved that people would opt for something that is free rather than buy a product without using it or fully understanding its benefits. Moreover, product demonstration ensured maximum visibility alone while evaluation system or unit ensured visibility as well as convinced customers of its efficiency. Though ‘try before you buy’ programs helped companies and organizations to optimize the visibility, accessibility, and utilization of their products without having to do a thing, it has its own share of challenges which are asset loss, monitoring problems, delayed returns management and so on. Hence, companies require an effective evaluation program that helps to promote the value of products in the best possible light. A system that facilitates successful supply chain management process and with its advanced tracking system, it minimizes the chances of losing the demo equipments. Thus, effective evaluation system is a valuable partner that helps businesses in developing customized evaluation programs thereby ensuring customer satisfaction, increased sales and reduced asset loss. Learn more about - Systems Integration , order fulfillment & retail packaging


Evaluation Programs to Influence Customer Buying Decision