Could Setting up a Successful Home Based Business Be as Easy as a Few Simple Steps? We live in a highly technological age in which many new business opportunities and ventures have been made possible. As a result of the Internet, advanced levels of interconnectivity can be achieved. Gone are the days of geographical restrictions. Nowadays, businesses can employ and partner up with people from every corner of the world. Consequently, it is easier than ever before to run a highly successful home based business. With Internet marketing, you can run a fullfledged business while sitting on your couch, and if you want to do the work yourself, then that works just fine. Or, if you’d prefer to lighten your load, then you can branch out and outsource some of your business’s tasks to remote workers. If you’d like to learn more about home based businesses, then stay tuned, as this article will detail some of the steps you need to take in order to get your online business up and running in no time flat. One of the best ways to start a home based business is through the creation of a website. Think of a topic that you are interested in, for example, gardening, graphic design, meditation, sports memorabilia, etc. Now, do some keyword research around your chosen topic or niche. You can use Google’s free keyword research tool to do this. Then, using one or two of the keywords that you find (good keywords should have high search rates and low amounts of competition), come up with a domain name and purchase it. I would recommend purchasing your domain name from NameCheap.com, which costs around $10 a year. After you’ve selected your domain name, it’s time to find a hosting platform for your website. In general, I like to go with WordPress. It offers great customer support and provides numerous templates to choose from. Plus, it is very easy to use. Once you have your hosting all set up, it’s time to concentrate on your website’s layout and design. Your website’s appearance is entirely a matter of personal preference, so you can design it any way you see fit. However, if you are uncomfortable with this and would rather hire a professional, then you of course may do so. To save money, try posting an ad on Craig’s List for someone to help you design your website, specifically targeting graphic design college students who are more willing to work for less money. With your website up and running, it is now time to start posting engaging content that is relevant to your particular niche. Your content should always be SEO friendly and contain at least 1 or 2 well researched keywords. In addition to regularly posting content, you need to partake in traffic driving techniques, such as link exchanges, blog
commentary, and social media updates. I would strongly recommend creating profiles on as many social media sites as you can, most notably Facebook. The potential for building brand awareness and profits is enormous on Facebook. If you’d like to learn more information about how to create the most effective Facebook fan page, then check out a fantastic product called Facebook Marketing Secrets, which will teach you everything you need to know. Once you have a significant amount of traffic flowing to your website, you should start thinking about how to monetize it. There are 3 basic ways of doing this: 1. through the inclusion of advertisements, 2. as an affiliate marketer, and 3. via product creation. In order to include payperclick advertisements on your website, all you have to do is sign up with Google’s AdSense Program. As an affiliate marketer, you can promote other people goods, which you can find at websites like ClickBank and Commission Junction, and every time someone purchases a product based on your referral link, you will earn a commission. The two aforementioned monetization techniques are great for a decent amount of recurring income, but it is with product creation that your home based business really has potential to boom. Product creation doesn’t have to be anything earth shattering. It can be something as simple as a 1520 page long howto eBook, which you can promote and sell either directly from your website or from your own Amazon.com storefront. Then, if your product becomes popular enough, you can find affiliate marketers to promote it as well, thus increasing your chances for sales.
Published on Aug 3, 2011