Edward Benjamin eCycleElectric Consultants · Sales channels trends
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How Big? • Ignoring population growth… • 130 million units, more than 105 billion dollars per year in electric powered two wheelers. • Most of the value will be electric motor scooter type motor-vehicles, not bicycles.
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What will drive this? • Increasing urban density – no room for parking 4 wheelers, but still needing individual transportation. • Parking and traffic congestion making two wheelers more practical than 4 wheelers. • Government regulation to decrease air and noise pollution and dependence on gasoline by mandating electric power. • Fuel Price and availability
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Listening to the Consumers
As an industry, we don’t do much of this. Our product managers at this time are usually bike guys with big thighs, who do not ride electric bikes. We share shows with ICE or normal bikes. Our biggest markets are in Asia, but we are discussing this in Europe. The loudest voice in making these changes and affecting the commercial product speaks in Chinese. How will we change this? What will our product be in 2025?
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