Art of life & Roderick Vos style guide

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style guide art of life & Roderick Vos



‘How do I get those orchids off the table?’ That was the first thing that crossed my mind when asked to design a home decoration accessory for the orchid. This inspired me to the extent that I developed a complete style guide for the orchid in cooperation with Art of Life. The orchid is a very unique and exceptionally diverse plant! Its variegated colour draws attention in every interior. This even more so if you make the effort to combine different orchids; this will bring out the best of the plants. They virtually serve as a painting in an interior. The inspiration for this design I take from my stay in Indonesia in the nineties, where it is natural that interior and exterior blend, just as in- and outdoor plants do. After my last design, plant lamp ‘Bucket Light’, I now hope, in cooperation with Art of Life, to give the orchid a special place in the interior. The place it deserves! I invented a special and unique suspended system for the plant, the ‘ORQUID’. Using this system the plant can hang anywhere without restrictions. But for the enthusiast..... the ORQUID can also be placed on the table. My fondness for this plant is obvious in the design. Out of the laser cut, dome shaped holder blades project which are reminiscent of the plant. With these blades the design can also be placed on a table. For each design I rely on my intuition. No one is interested in drawn-out and complex stories about deadsimple utensils. I am looking for simplicity and balance between function and beauty. This regardless whether it concerns a dresser, such as my latest design ‘Montigny’, presented at the ‘Salone del Mobile’ in Milan, or a beautiful suspended system for the orchid. The interior accessory must be able to tell its own story. Each product takes its raison d’être from this. The interior trends I present in this Style Guide are inspired by the Salone del Mobile. The trend images, all in their own way, blend modern design, colour, form and orchids with the interior. The Style Guide offers you inspiration to give the orchid a key position in your home. With the ORQUID I strive to blend the interior and exterior in an interesting way. This provides a peaceful atmosphere in the living room; it is also fantastic to surround yourself with nature’s organic shapes. What remains is to wish you lots of fun and inspiration for your interior with this Style Guide. Kind regards, Roderick Vos


Salone del Mobile Milano In particular we observed simple forms and the use of soft pastels this year, with occasional fluorescent accents. I myself for instance made a steel cabinet for Linteloo in a unique powder coating. The texture was a little fluorescent and velvety. African fabrics (Julius Holland for Waxprint)

We saw fine fabrics such as velvet, but also a surprisingly high number of African Vlisco-like printed (knitted) fabrics. Nomandism as source of inspiration also seems to be the new trend. Especially the Italians were into colourfulness in the interior.

Pillow Cabinet (Roderick Vos for Linteloo)

Facet Sofa (Niels Bendtsen for Linteloo)

The time of recycling of materials, sober shades and black-and-white are clearly over. For the iconic brand Safilo, Marc Newson had designed great eyewear, in particular interesting for the gradient glasses made of Optyl, a super light plastic with shape memory. The eyewear designs were highly organic, almost flower- or butterfly shaped, and the glasses came in a kind of light and dark metallic tones in blue en orange.

Sunglasses (Marc Newson for Safilo)

Linteloo at the Salon del Mobile, photographed by Arjen Benning | Pillow Cabinet photographed by Studio Reflex

As we do each year, we let ourselves be inspired at the Salone del Mobile, where we see the latest trends in the area of interior design.


The Architect

The

The Reformer

‘The Reformer’ surrounds himself with natural (sometimes raw) materials and colours. Of course the focus in this trend is on sustainability. Rattan is an example of a classic returning to the interior in a modern fashion. But also think of great textured wallpaper, inspired on nature. Maybe less obvious is oxidation of metals or use of copper. Plants in the interior remain important and special consideration is given to new, practical ways, to integrate them.

trends 2015

Expressionist

‘The Architect’ is at home in an interior with geometric forms and a retro feeling to it, completed with fluorescent accessories, such as hot pink. Marble is a trend that is back, but also other types of natural stone are natural products that return with this trend. This all finished with a matt finish, such as design accessories with a powder coating.

‘The Expressionist’ expresses himself with an abundance of colour. This world traveller shows what he/she stands for! Deep colours dominate. Fabrics are fine and soft such as velvet & knitwear. Prints are exuberant – think especially of the flower prints of African printed fabrics. Arts and crafts are also at home in this trend. ‘The Expressionist’ sees himself as a modern nomad.


Paphiopedilum

Phalaenopsis

Cymbidium

Oncidium

Dendrobium

Phalaenopsis

the reformer

Phalaenopsis

Orchids with this trend Merging and combining is one of the trends for 2015. For this the use of an intense and multi layered pallet of colours is important. By combining different orchids with diverse earthly colour tones, structures and designs, plants are incorporated into your interior in a practical way.

Quote Roderick: For me this particular orchid, the Phalaenopsis, is an archetype for its kind: the classic, pure and natural white orchid. No-nonsense, beautifully shaped and fits into every interior.

Black candelabra ‘BIG BOLD’ (Roderick Vos for Moooi)

Wicker chair ‘SARI’ (Roderick Vos for Driade)


Wicker chair ‘KRATON’ (Roderick Vos for Driade) Wall cabinet ‘NUBO’ (Roderick Vos for MoodWorks / private label) Side table ‘ISOLA’ (Roderick Vos for Linteloo) Orchid holder ‘ORQUID’ (Roderick Vos for Art of Life)


Cerise chair ‘TULIPANI’ (Roderick Vos for Linteloo) White coffee table ‘BIN’ (Roderick Vos for Linteloo) Light blue side table ‘TRICK O TREAT’ (Roderick Vos for MoodWorks / private label) Arm chair ‘SOLO’ (Roderick Vos for Designonstock) Plaid ‘FUZZ’ (Claire Vos for Designonstock) Background white side table ‘SLICE’ (Roderick Vos for Linteloo) White jug (Roderick Vos for BRICKS FOR THE HOUSE) Large green vase (CHANGING VASE by Dirk van der Kooij) Carpet (Mark Janssen Tapijten)


Miltonidium

Paphiopedilum

Phalaenopsis

Phalaenopsis

Dendrobium Nobile

the architect Aluminium object ‘MOROSUS’ (Roderick Vos for PRIVEEKOLLEKTIE)

Quote Roderick: I find the Miltonidium (a Cambria orchid) compelling for its contrasting pastels and variegated colour: ingredients applied a lot now in interiors & fashion. A modern orchid!

Miltonidium

Orchids with this trend Whether it concerns pastels or fluorescent colours: within the orchid family both can be found. The trend variegated colour, also known as the ombre-effect or gradient, has nature as source of inspiration. Among orchids there are numerous examples which exhibit a wonderful fusion of colours.

Side table ‘BOOGIE WOOGIE’ (design Roderick Vos for Linteloo)


Yellow object ‘DOWNTOWN’ (Roderick Vos for Linteloo) Plaid on the wall ‘FUZZ’ (Claire Vos for Designonstock) Blue armchair ‘METROPOLIS’ (Roderick Vos for Spectrum) Black coffee table / magazine table ‘VANITY’ (Roderick Vos for Linteloo) Large yellow vase ‘STACK’ (design Roderick Vos for MoodWorks / private label) Large pink vase (property of Roderick Vos)


Miltonia

Zygopetalum

Brassia (a Cambria orchid)

Pouf in grey with books ‘HOPPER POEF’ (Roderick Vos for Designonstock)

Quote van Roderick: This I find a fascinating orchid because the flower has a beautiful ragged shape and looks amazing with its delicate details. The Brassia (a Cambria orchid) reminds me of the wild orchids I myself have seen in the Indonesian jungle and fits wonderfully into this eclectic trend.

Orchids with this trend The world traveller has been connected to the orchid family for years. Where the roots of one orchid are in South Africa, others stem from South America or South East Asia. A genuine nomad. This is also apparent through the diversity and versatility within this family. Abundant prints, velvet soft leaves, deep colours: the orchid is an expressionist par excellence.

Pillow ‘TWIST’ (Claire Vos for Designonstock)

Photography impression: Rene van der Hulst, www.renevanderhulst.nl | Photography shopping: Frank Tielemans, Jeroen van der Spek & Studio Reflex

Dendrobium

Vanda

Cambria

Vanda

Brassia

the Expressionist


Because of the many different flower shapes and colours the orchid is a real design object. There are as many as 25,000 species and each plant is unique. The best known is the Phalaenopsis, also known as the butterfly orchid. This classic beauty alone is available in hundreds of different shapes and colours. Other top orchids in the collection are Oncidium, Vanda, Dendrobium, Dendrobium Nobilé, Miltonia, Cattleya orchid, Cambria, Cymbidium Paphiopedilum, Zygopetalum and other remarkable orchids. Care: A big misconception is that orchids are difficult to take care of. To the contrary, it is easy! With a little extra attention almost all orchids will flower several times a year. Of course, the thousands of different species of orchids will not all shine with the same care. But still, there are some general tips which make most orchids happy. Orchids like: • A light spot • Room temperature of 18 to 20 °C Orchids do not like: • Wet feet • Draft • Direct sunlight • Being near central heating or stove • The fruit bowl! Fruits produce gasses which make the flowers age faster.

Paphiopedilum

Phalaenopsis

Phalaenopsis

Dendrobium Nobile

Paphiopedilum

Phalaenopsis

Cymbidium

Oncidium

Dendrobium

Phalaenopsis

about orchids:

Tips for watering: • Do not pour water on the plant, but onto the pot soil. • Keep the orchids dryer in the winter than in the summer. They are resting. Only give water sparingly. Nice to know! • Pantone has declared the orchid ‘Colour of the Year’, namely ‘Radiant Orchid’. • The orchid originates from Mongolia. According to scientists the plant already grew there 120 million years ago. • Phalaenopsis is the most popular orchid in The Netherlands. This specie was discovered by a Dutch botanist, Dr. Blume, on Java in 1825. • Did you know it sometimes takes up to ten years for an orchid to arrive in the living room? • Legend has it that somewhere, deep in the jungle, there is a very rare black orchid. • In Brasil the orchid is often offered as a gift to a lover. Each flower is a kiss. For more tips and information, visit the website of Art of Life: www.orchidsinfo.eu


Miltonia

Zygopetalum

Dendrobium

Vanda

Cambria

Vanda

Brassia

Miltonidium


Art of Life

Under the heading ‘Art of Life’ all house plant orchid growers in the Netherlands have joined forces to inspire and inform people about the versatility and use of house plant orchids. Big international names in art work together with Art of Life on great projects and let themselves be inspired by these special plants. Roderick Vos’s predecessors: Shoe designer Jan Janssen Photographer Kristian Schuller Hat designer Philip Treacy Fashion designer Jan Taminiau Interior designer François Hannes

Colofon Art of Life www.orchidsinfo.eu Twitter: twitter.com/orchidsinfoUK Facebook: facebook.com/orchidsinfoUK

With thanks to: Roderick Vos www.roderickvos.nl Linteloo www.linteloo.com Julius Holland www.waxprint.nl Safilo www.safilo.com/en Designonstock www.designonstock.nl Mark Janssen Tapijten www.tapijten.nl Production: Jantine de Vroome www.10more.nl Photography cover and impressions: Rene van der Hulst www.renevanderhulst.nl Photography shopping: www.studioreflex.nl en www.franktielemans.com Graphic design: Kitty van Stein www.toolkitty.nl Print: Tim Beijer producties www.timbeijerproducties.nl The images in this style guide can be used and requested through PR agency exPRtease. A selection can be downloaded from the Art of Life pressroom (www.artoflife.pr.co). For additional images please contact Lukie Stalenhoef at artoflife@freshretail.nl of +31(0)20-5721752


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