Des entrepreneurs au service des entrepreneurs
An efficient launching strategy will need at least the following: -
Special launching price Extra free samples for promotion by the distributors Sales contests Referencing in retailers leaflets
•Taste testing •Locally adapted and evolutive packaging with bright colors and eventually a differenciating bottle
•Higher perceived quality at market price
•Billboard, movie theater advertising, sport event sponsoring •Taste animations
Product
Price
Mass media Promotion
Placement via wholesalers •Mass market retailing •Convenience store
Reference: CAYRIBE - ExporTT – Market Survey French Caribbean - Preliminary Report_01_A CAYRIBE SARL Société à responsabilité limitée au capital de 60.000 Euros R.C.S. Pointe-à-Pitre 531 976 215 Siège social : 127, rue Nobel – ZI Jarry – 97122 Baie-Mahault CAYRIBE ® - Reproduction interdite - PTF_RAO_V1.1
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