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Cover Artist: Channin Fulton





DINE Whether you want a traditional take on your


favorite meal or a daring new culinary approach, you can be assured that you’ll find everything you’ve dreamed of and


more in North Park.

STAY Staying in North Park ensures you’re in the middle of all the action, steps away from the dynamic nightlife, craft beer and foodie scene. THE LAFAYETTE HOTEL

EXPLORE What will you find when you wander around this


eclectic neighborhood? From curated boutiques, fascinating art projects, and live music, there’s truly a discovery for everyone who visits.






NORTH PARK “When I was brought in to shoot the North Park sign, I knew I wanted to capture something different that would show off the life and energy of the neighborhood. It took a little over a month of waiting for the conditions to be perfect, but in late October of 2016, the weather and lighting lined up and produced some amazing skies. By blending multiple exposures and using Neutral Density filters, I was able to really capture one of the best sunsets of the year. It took three hours of standing in the middle of lanes of traffic, but the final image that I came away with was worth it and shows off the beauty of the North Park neighborhood.” Jim Sloan is a full-time San Diego based photographer that is known for his hyper-realistic landscape shots and eye-catching portrait work. After moving to California 10 years ago, he began shooting professionally and now his photos can be found in several local magazines, including Pacific, The Reader, and LOCALE. Aside from shooting for Social Syndicate, Utensil Studios, A7D, and SDCM’s marketing teams, he is also a Staff Photographer at True Photography. Be sure to follow his Instagram @JimSloanPhoto and check out his portfolio at www.JimSloanPhoto.com.

PHOTO BY: JIM SLOAN JimSloanPhoto.com @JimSloanPhoto -North Park University Avenue, San Diego, CA 92104 October 2016


BEHIND THE PAGES OF THE EXPLORE NORTH PARK MAGAZINE THE NORTH PARK MAIN STREET TEAM EXPLORE NORTH PARK ANGELA LANDSBERG // EXECUTIVE DIRECTOR Angela Landsberg, a native San Diegan, grew up in the neighborhood of North Park. She began her position as Executive Director of North Park Main Street in 2011 after years of work in the community. Angela’s dedication to the revitalization of North Park, ability to build partnerships and her love for the community is at the heart of all that she does. Angela enjoys all that her city has to offer by spending time at the beach and parks with her husband, two daughters and dog Rosebud.

JAKE J. ROMERO // ASSISTANT DIRECTOR Jake J. Romero brings a wealth of nonprofit administrative and leadership experience to North Park Main Street, having served in marketing and operational roles. Jake possesses B.A. degrees in Sociology and Fine Art Photography from the University of New Mexico and an M.F.A. in Art Studio practice from San Jose State University. He is committed to serving North Park and making San Diego a better place for communities and businesses to thrive.

RONI SEIBERT-KLEINHEN // FINANCIALS Veronica (Roni) Seibert-Kleinhen is practically a San Diego native. Growing up in North Park most of her life, gives her a unique perspective on changes that have occurred in this vibrant and distinct community. Roni’s expertise in managing grants and complying with rigorous state, federal and local non-profit regulations makes her an invaluable asset at North Park Main Street and the community.




PHOTOGRAPHERS Demi Johnson Dylan Hooper Jarnard Sutton Ashley Hyman Julie Pinto

CONTRIBUTING WRITERS Maggie Avants Catt Fields White Carli Bazinett Haley Grosenheider Brijet Myers

NORTH PARK MAIN STREET BOARD MEMBERS: President: Matt Gordon Vice President: Rich Geisler Secretary: Steve Codraro Johan Engman, David Gamboa, Troy Geyer, Paris Landen, Travis LeGrand, Brijet Myers, Garrick Oliver, Alma Rodriguez, Patric Stillman and Lynn Susholtz


THE A7D CREATIVE GROUP TEAM ANNA GAMBOA // CREATIVE DIRECTOR + PARTNER Anna Gamboa, Creative Director & Partner of A7D Creative Group, has been actively behind the re-brand of North Park as a San Diego destination. She grants much of North Park’s growth to the unconditional support and comradery from her fellow North Park business owners. Without thoughtfulness and creativity each business owner lends to North Park as a whole, the community would not be what it is today.

DAVID GAMBOA // PRESIDENT + PARTNER David Gamboa is a Past-President, current board member and Chair of the Promotions Committee for North Park Main Street. His service with the organization began in 2009 and his continued commitment to the community is evident in the many hours of work dedicated to making North Park what it has become. David is the Co-owner and President of A7D Creative Group. After starting A7D with his wife, Anna Gamboa, in their home they moved the business to North Park in 2005 and haven’t looked back.



A7D CREATIVE GROUP, INC. Lead Graphic Designer: Frankie Azzarelli 619.574.6878 A-7-D.COM | @a7dcreativegroup 2867 UNIVERSITY AVENUE SAN DIEGO, CA 92104 614 FIFTH AVENUE - UNIT C SAN DIEGO, CA 92101


North Park is the perfect blend of a classic, historic neighborhood infused with chic, hip culture. We like to think of it as chic meets grit. – ANGELA LANDSBERG



THANK YOU FOR TAKING TIME TO SEE AND READ ABOUT THE VIBRANT COMMUNITY OF NORTH PARK— a community that has made its way back to one of San Diego’s most desirable commercial districts. North Park’s history dates back to the 1800s when it was a place full of opportunity and ingenuity. Years later, people from all over the City visited North Park for its fancy dress shops, jewelry stores and the best department stores in town. As you explore the community, and this magazine, I’m confident you’ll be excited to see how this community is once again a place with bustling streets of shoppers, diners and people of all ages looking to experience a lively, historic urban community full of activity. Start with the many unique shops that are scattered throughout the neighborhood. They offer locally made products and chic vintage clothing and things you won’t find in any mall! Visit art galleries or even take a class at one of the local art studios. That’s just the beginning of our staggering selection of things to do. North Park also has more craft beer than any other place in the City. Sample some distinctive local beers or try some regional specialties from one of the hundreds of taps along 30th Street’s award winning restaurants. And speaking of restaurants, come hungry. From affordable small bites to higher end fillets, we have it all. Got a dog? No problem. Bring your pooch along and visit the outdoor beer garden where you can order food, drink freshly brewed beer and bask in the weather that this fine City is known for. Our inviting eateries span from quick and easy cafés, family friendly bistros, and classic old school bars to over 21 night clubs. If music or theater is your thing then you have to check out the Observatory North Park Theater for its amazing line up of diverse entertainment. North Park is all about the indi business owner. This is what makes our businesses special. Each place is distinct from its design to its offerings. And because North Park is known as one of the City’s most walkable neighborhoods you can park in the affordable parking garage and walk just about anywhere you want to go. If you decide to that you need some nature on your visit to North Park you’re in luck. This community sits right up against Balboa Park so you can walk off those calories on one of the great hiking trails just minutes away from the shops and restaurants. We know you’ll find our diverse population extremely welcoming from the coffee shop owners to the newsstand clerk. You’ll have the impression everywhere you go that you’ve been invited here. Our community is known for being a welcoming place and for that reason it continues to attract people who leave wanting to come back again and again. We hope you visit soon to see firsthand what makes North Park a community that stands the test of time. WHERE THE LOCALS GO // EXPLORENORTHPARK.COM 9



OF NORTH PARK! These North Park chefs have worked their way to the top of the list & the first in our stomachs!





Shop the North Park Thursday Market every week, year-round, and discover what local farmers and food makers have to offer!

CHEF MATT GORDON URBAN SOLACE 3823 30th Street | 619.295.6464 “The Buttermilk Cinnamon Roll during Bluegrass Brunch with cream cheese frosting & butter pecan sauce is probably the most delicious thing ever!”

CHEF ABE BOTELLO WEST COAST TAVERN 2895 University Avenue | 619.295.1688 “Try our Spring Butter Poached Salmon dish, served with roasted baby potatoes, bok choy, lemon butter sauce, green pea purée & a drizzle of cilantro oil - one of my personal favorites - all the flavors tie in very well together, it’s delicious!”

Local business Superfoods Coffee Co. stocks their kegs of San Diego made probiotic kefir sodas and nitrous cold brew coffees at coffee shops, restaurants and bars around North Park. Come by their booth at the market to pick up a cup to sip while you stroll!

No need to shop hungry: the market features a world of foods ready to enjoy, from Ibo’s Turkish Grill, 500F Gogi Korean food, Bread & Cheese grilled sandwiches and soups, gumbo, poke, and Mozambique dishes, and North Park’s only Indian food from Masala Cottage. Nearby, local restaurants including West Coast Tavern, Waypoint Public, Urban Solace and Tribute Pizza celebrate the seasons with specials based on market ingredients. Frequent chef cooking demonstrations from North Park’s Cardamom Café & Bakery, Saiko Sushi, Tiger! Tiger! and more teach shoppers to use the farmers’ bounty.

CHEF RICH SWEENEY WAYPOINT PUBLIC 3794 30th Street | 619.255.8778 “Our house-made pretzels - yummy, chewy pretzel bites that have a hint of sweetness to them, with our pretzel mustard and - one of my favorite things on the entire menu - our IPA triple cheese mornay sauce for dipping them in. Or, scoop out the center of the pretzel and it makes a tasty lil well for all of that cheesy goodness!”

San Diego musicians play live music at the market to serenade you while you shop and keep the kiddos entertained.

CHEF FRED PIEHL THE SMOKING GOAT 3408 30th Street | 619.955.5295 “The Compart Farms Duroc Pork Chop has become a North Park signature dish here at The Smoking Goat Restaurant, one that keeps our guest coming back for more. We ship in our pork from Compart farms. They are a sustainable family owned farm with premium quality Duroc pork. Our pork chop is bathed in aromatic brine for three days before we cook and prepare for our guests, a pepper basquaise is beautiful accompaniment with the dish and then married with a toss of tasso ham.”

Recently celebrating the one-year anniversary of the North Park Thursday Market, the expanded weekly farmers’ market is located in the heart of the neighborhood at 30th Street & North Park Way. Filling three city blocks, the year-round event fills 80+ tents with local farmers, artisan food producers, multi-ethnic dining offerings, artists and crafters.

New later hours mean more community members and chefs rely on the market for their weekly grocery shopping needs. Farmers offer fresh berries, sweet stone fruit, local citrus, leafy greens, crisp broccoli, squash and locally grown flowers. The market’s food vendors use the farmers’ goods to make their sauces, jams, pickles, smoothies and more. Fresh food, live music, catching up with neighbors, greeting visitors, comparing discoveries and sharing recipes: North Park owns Thursdays at the North Park Thursday Market!

Shop for locally made goods at the market and take home one-of-a-kind souvenirs. From sauces to honey to hand-crafted jewelry and small batch soaps, you’ll find something unique at the North Park Thursday Market.

NORTH PARK THURSDAY MARKET 3000 North Park Way 619.233.3901 | northparkmarket.com @northparkmarket

Hours: 3PM - 7:30PM Every Thursday Year-Round, Rain-or-Shine

Helmed by Chef and Owner Matt Gordon, Urban Solace is passionate about creating scratch dishes made from genuine, responsibly sourced, seasonal ingredients. The care put into each dish is evident with each bite. All the meats are natural, hormone and antibiotic free; the seafood selection adheres to the Monterey Bay Aquarium Watch List; their local eggs are from Eben-Haezer along with organic fruits and vegetables whenever possible. Even the cocktail menu is designed with care, with house made syrups, fresh squeezed juices, and aromatic herbs. Their wine menu features sustainable, small production, west coast wines meant to pair with Chef Matt’s menu.

URBAN SOLACE urbansolace.net | 619.295.6464 @urbansolace 3823 30th Street San Diego, CA 92104

+ 7,.

Hammond’s Gourmet Ice Cream’s logo should be “Try to try just one flavor. We dare you.” Because truthfully, just trying one of their decadent varieties is simply not enough. With over 300 unique flavors to rotate from, you can indulge in many other flavors you won’t find else where, like White Chocolate Peanut Butter Oreos, Chocolate Coconut MacNut, and Lychee Cream. With handmade ice cream and 18% butterfat, their ice cream is creamy, rich and dense. They are known for their Ice Cream Flights where you can sample many flavors without the guilt!

HAMMOND’S GOURMET ICE CREAM hammondsgourmet.com | 619.220.0231 @hammondsicecream 3077 University Avenue San Diego, CA 92104


WEST COAST TAVERN 2895 University Avenue San Diego, CA 92104 westcoasttavern.com 619.295.1688

HOW TO MAKE A MOMMY DEAREST COCKTAIL Ingredients: • Vodka • Lemon • Simple Syrup • Strawberry • Basil



Transformed from one of North Park’s most historic buildings, West Coast Tavern fuses modern with classic, retaining the old-school glamour while pervading a new, laid-back, urban vibe.

HAPPIEST HOUR Serving up North Park’s happiest hours with happy hour seven days a week 4pm-6pm and a late night happy hour Sunday-Wednesday 11pm-close! Join west coast for great food and drink specials!

WEST COAST TAVERN westcoasttavern.com | 619.295.1688 @westcoasttavern 2895 University Avenue San Diego, CA 92104

Transformed from one of North Park’s most historic buildings, West Coast Tavern fuses modern with classic, retaining the old-school glamour while pervading a new, laid-back, urban vibe. The vintage, ambiance compliments the incredible menu Chef Abe Botello offers. Some of their nightly specials include “Wine About Your Work Week” Mondays with a pasta special and wine, Tequila Tuesdays, Beer Bourbon and BBQ Wednesdays and so much more! The restaurant is known for their amazing late night happy hour, unusual but delicious menu and nightly DJs. A perfect spot to dine before catching a show at The Observatory North Park Theatre. West Coast Tavern is also known for their incredible brunch Saturdays and Sundays. With off-the-wall, yet amazing brunch specials like pancake tacos and bacon cinnamon rolls. The perfect foods to dine on with bottomless rosé and mimosas, you can be assured that heading to West Coast Tavern for a boozey brunch guarantees a good time.











1 TRIBUTE PIZZA Featured Pizza: Vodka Sauce Pie 3077 North Park Way 619.450.4505 tributepizza.com @tributepizza.com

2 BERKELEY PIZZA Featured Pizza: Spinach & Mushroom 3934 30th Street 619.295.1008 berkeleypizza.net

3 MR. MOTO PIZZA HOUSE Featured Pizza: Mama Moto 3773 30th Street - Suite J 619.642.0788 mrmotopizza.com @mrmotopizza

4 FLORENCIA’S RISTORANTE Featured Pizza: Classic with Pepperoni 3017 University Avenue 619.325.7499 florenciassandiego.com 14


EAT ALL THE PIZZA! Pizza lovers, find your haven within North Park, with a slice, a sauce and a crust for every kind of preference you have. With a variety of pizzerias in walking distance, you’re sure to find your favorite style within the neighborhood. With influences ranging from classic Italian to New Haven to Chicago, you’ll have a hard time believing you’re still in California once you sink your teeth into one of these pies!


DARE TO BE SQUARE! Urbn Pizza takes an unconventional approach to their slices with an unorthodox square approach, reflective of their Connecticut style. The shape forms once they pull it out of the oven creating the unique style.

4101 30th Street 619.793.4777 ripcurrentbrewing.com

3007 University Avenue 619.501.1177 bottlecraftbeer.com

5 SICILIAN THING PIZZA Featured Pizza: Barack-Oli Ricotta 4046 30th Street 619.282.3000 sicilianthingpizza.com

3812 Grim Avenue 619.255.7136 mikehessbrewing.com

6 LEFTY’S CHICAGO PIZZERIA Featured Pizza: Stuffed Sausage 3448 30th Street 619.295.1720 leftyspizza.com @leftyschicagopizzeria


3139 University Avenue 619.800.6797 chuckalek.com

URBN PIZZA - NORTH PARK Featured Pizza: Sausage & Pepperoni 3085 University Avenue 619.255.7300 | urbnpizza.com @urbn_northpark

3000 Upas Street 619.269.5222 moderntimesbeer.com

SICILIAN THING PIZZA 4046 30th Street San Diego, CA 92104 sicilianthingpizza.com 619.282.3000

Need a place to relax? Want to stay connected? This is the place to catch up with colleagues; debrief your day or broker a deal. Looking for discretion; perhaps even an alibi? Duck in for another “Late Night at The Office” as DJs play rock & roll, indie, disco, boogie, house (electronic), 80s, motown & more.

SWANK & HISTORIC After a day of exploring North Park, remember to drop into The Office for a stiff drink. Arriving fashionably? The nightly entertainment line-up starts at 9pm. If you’ve been touring the neighborhood, making the rounds, be sure to get to The Office if you’re looking to hit the dance floor! The proper mix of cocktails and entertainment will make you do a double-take, because “It’s a business doing pleasure with you”.

THE OFFICE theofficebarsd.com | 619.450.6632 @theofficebarsd 3936 30th Street San Diego, CA 92104

This historic post-war North Park Bar opened on 30th Street as Club Belvedere in 1948. In 1956, it became The Office & 1983: Scolari’s Office. After a full remodel in 2008, it changed back to The Office Bar once again. Enter The Office from 30th Street into a different world, a sleek bar with sophisticated cocktails and a 1960s Manhattan vibe, not unlike in episodes of Mad Men. The Office pays homage to mid-century office culture, with vintage graphics and signature cocktails such as the “Big Business”, the “Fringe Benefit”, or the “Esquire”. The Office has perhaps the best Happy Hour in North Park...4-9pm daily...with $3 off Signature Cocktails, $2 off select beer and $1 off well & call drinks. Ranging from DJ’s to live music, each night has its own personality and the dance floor is always moving. *Entertainment starts nightly at 9pm. Thursday through Saturday has something for everyone, while Sunday nights are reserved for San Diego’s longest-running Reggae night and Tuesdays are reserved for Trap (electronic) music. Keep your eyes & ears open for live bands on Monday nights.


The Smoking Goat provides guests with a unique culinary experience reminiscent of the french countryside.

THE SMOKING GOAT thesmokinggoatrestaurant.com | 619.955.5295 @thesmokinggoatrestaurant 3408 30th Street - San Diego, CA 92104

One Door North is a New American Craft House with decor and cuisine that pays homage to the outdoors and the spirit of adventure. Come and get your glamp on!

ONE DOOR NORTH onedoornorthsd.com | 619.618.1285 @onedoornorth 3422 30th Street - San Diego, CA 92104



CAFFINE SCENE! While North Park has a great craft beer scene, their coffee shops bring an extra sense of appeal to the neighborhood. The perfect place for the early risers, there are plenty of coffee shops offering everything from regular coffee, nitro cold brew and matcha tea. 1. HOLSEM COFFEE 2911 University Avenue 619.546.8542 | holsemcoffee.com @holsemcoffee

2. DARK HORSE COFFEE ROASTERS 3794 30th Street | 619.955.7447 darkhorsecoffeeroasters.com @darkhorsecoffee


Grammy award winner Jack Tempchin performing in the Normal Heights United Methodist Church venue at Adams Avenue Unplugged.

3. SUBTERRANEAN COFFEE BOUTIQUE 3764 30th Street | 619.780.0916 subterraneancoffeeboutique.com @subterraneancoffeeboutique 4. YOUNG HICKORY 4096 30th Street 619.795.6574 | younghickory.com @younghickorysd 5. INFLUX CAFE 3000 Upas Street 619.795.0680 | influxcafe.com

Normal Heights is North Park’s neighbor and despite the name, this quirky community is anything but normal! Explore the hub, Adams Avenue Business District, home to a vibrant boutique, food & bar scene.

NORMAL HEIGHTS ADAMS AVENUE UNPLUGGED Over 30 stages and 100 performers take over the restaurants, bars, coffee houses and galleries lining Adams Avenue, for a free musical walkabout through the neighborhood. San Diego is buzzing with musical talent, and this event gives both seasoned veterans and up and coming artists the opportunity to showcase their music to anyone and everyone. Adams Avenue Unplugged is a free event and open to the general public. ADAMS AVENUE STREET FAIR Running for over 35 years, the Adams Avenue Street Fair features over 90 musical acts on 7 different outdoor stages. It is one of Southern California’s largest free two-day music festivals, held in the eclectic community of Normal Heights, just north of North Park. Local San Diego craft beer makes a big presence with the Street Fair’s Craft Beer Taste as well as other beer gardens throughout Adams Avenue.

SOUTH PARK SOUTH PARK WALKABOUT Four times a year, the festive South Park community gets together to celebrate community. South Parkers wander the streets of Fern, 30th + beyond to enjoy boutique specials, food samples and live music.

6. COMMUNAL COFFEE 2335 University Avenue 619.363.7737 | communalcoffee.com @communalcoffee

OLD HOUSE FAIR Every June, South Park gathers together for the Old House Fair! Enjoy artists, exhibitors, live music and a historic home tour of the spots that give South Park the vibrant history it has. With a Boutique Biergarten from South Park Brewing and a Pizza Party from critically-acclaimed Buona Forchetta, it’s a can’t-miss San Diego event.

7. CAFFE CALABRIA 3933 30th Street 619.291.1759 | caffecalabria.com @caffecalabria 8. HOLY MATCHA GREEN TEA CAFE 3118 University Avenue holymatchasd.com | @holymatchaa

While North Park is one of the go-to destinations to explore in San Diego, we are also surrounded by two eclectic neighborhoods to the North and South. Explore everything Normal Heights and South Park have to offer the next time you visit!

With your Old House Fair Home Tour ticket you’ll enjoy five historic home tours in unique South Park.

HOW TO GET TO NORMAL HEIGHTS Head North on 30th Ave. & turn right on Adams Ave. HOW TO GET TO SOUTH PARK Head South on 30th Ave.

True North Tavern is part sports bar, part restaurant, and part neighborhood hangout that simply ads up to a good time.

True North Tavern is part sports bar, part restaurant, and part neighborhood hangout that simply adds up to a good time. Although the San Diego chapter of the California Restaurant Association made True North their pick for “Best Sports Bar” three years in a row, saying that True North is just a sports bar doesn’t do this spot justice. With events such as Monday night trivia, Tuesday night Soul Jam featuring live local artists on display, Wednesday night bingo and Sunday brunch; True North Tavern is much, much more than your typical sports bar. This casual and laid-back neighborhood bar has truly something for everyone. For sports lovers, it’s a fun atmosphere to catch the big game, with TVs everywhere and a 360 degree bar to grab all the craft beer your heart desires. For foodies, this spot has some high-quality, eclectic eats that you wouldn’t expect, such their famous, original loaded tots and pandesal sliders, as well as as well as classics like bbq & jalapeno burgers, salads, and sandwiches. For cocktail connoisseurs, grab one of their expertly crafted drinks, always inspired and changing with the seasons. At night, expect to find a packed house dancing and mingling the night away. TRUE NORTH TAVERN truenorthtavern.com | 619.291.3815 @truenorthtavern 3815 30th Street - San Diego, CA 92104

Experience one of Zagat’s picks for “Top 25 Best Breakfast Spots in the Country.” The Mission / North Park opened in 1998, becoming an important part of the North Park renaissance. The Mission concept specializes in simple, healthy, tasty food with a whimsical edge and a focus on artful presentation at an affordable price. By focusing on the use of simple and fresh ingredients, this vibrant urban bistro promotes living in an increasingly health-conscious world. Their entrées are creatively presented, resulting in artful culinary displays that are sure to please the palette. Guests dine in dynamic, inviting surroundings with large, bright and airy windows and eye-catching local artwork. The menu, which includes everything from classic pancakes and sandwiches to modern Chino-Latino cuisine, is sure to satisfy every appetite. This concept in healthy dining, combined with pleasant surroundings, is The Mission’s specialty and has made The Mission a huge favorite among local San Diegans and travelers from around the world. Serving breakfast and lunch daily 7am-3pm. THE MISSION themissionsd.com @themissionsdofficial North Park - 2801 University Ave. | 619.220.8992 Mission Beach - 3795 Mission Blvd. | 858.488.9060 East Village - 1250 J St. | 619.232.7662


Tamarindo pays homage to the unique flavors of Latin American dishes, with the perfect blend of food, drinks and ambiance inspired by South America.

TAMARINDO LATIN KITCHEN & BAR tamarindonp.com | 619.955.8770 @tamarindonp 2906 University Avenue - San Diego, CA 92104

Head to Bluefoot Bar & Lounge, where they take away all the nonsense to focus on making sure everyone has a fun night. Looking for a night out without all the drama of cover, dress code, and overpriced drinks? Head to Bluefoot Bar & Lounge, where they take away all that nonsense to focus on making sure everyone has a fun night out in North Park. In the evening it’s a laid-back place to play some pool and grab a few drinks. Bluefoot offers an extra long happy hour, from when the doors open until 7:30pm every weekday. Even if it’s not happy hour, the drinks are some of the best deals in town and you can be sure that the bartenders pour them strong. If you’re looking for a great neighborhood dance party, Bluefoot has you covered on weekends (and even some weeknights)! Be sure to check out “The Rewind” every first Saturday of the month. This is North Park’s longest running throwback night, with resident DJs playing the best in classic party anthems and ‘90s gems. Arrive early, and be prepared for a good time. The bar also has a patio on 30th Street so you can take in the views while enjoying beers, cocktails, and good times!

BLUEFOOT BAR & LOUNGE bluefootsd.com | 619.756.7891 @bluefootbar 3404 30th Street - San Diego, CA 92104



“NORTH PARK” MURAL Mural by: Mauro Donate | @maurodonate Illinois Street - San Diego, CA 92104

MURALS LOCATED OUTSIDE OF THE STUDIO DOOR 3750 30th Street - San Diego, CA 92104



When North Park locals were asked what their most desired, mouth watering, food favorites are this is what they said! San Diego as a whole is a Mexican-food lover’s paradise. At City Tacos, welcome to heaven. Locals mentioned the Borrego, the Chilango, Portobello Con Vegetables, Puerco Agridulce and Camaron tacos among their top choices. At a cost of $3.50 to $4 per taco, locals love the friendly owners and employees at City Tacos, and say it’s a convenient, delicious spot for lunch, dinner or anytime in between.

In North Park, the art of the close shave with a straight edge razor is not forgotten. Sculpting everything from beards to the perfect quaffed hairstyle, we have a variety of barbershops that specialize in it all. 1. RAYMOND’S BARBERSHOP 3065 University Avenue 619.295.9348 @raymonds_barbershop 2. 619 BARBERSHOP 3964 30th Street 619.298.6190

Locals also adore the incredible grub at Carnitas’ Snack Shack (fondly nicknamed Carnitas Crack Shack); specifically, the Triple Threat Pork Sandwich. The $9.50 work of art is otherworldly.

3. GOLD COMB BARBERSHOP 3026 North Park Way 619.538.7951 thegoldcomb.com @goldcombbarbers

At snack time, many have a craving that can only be filled by a warm, artisan handrolled pretzel from California Tap Room.

4. GRIM BARBERSHOP 3811 Grim Avenue 619.994.0682

For a sweet treat, Yog-art has every local’s heart — young and old. 1. CITY TACOS 3028 University Avenue 619.296.2303 @citytacossd 2. CARNITAS’ SNACK SHACK 2632 University Avenue 619.294.7675 @carnitassnacks 3. CALIFORNIA TAP ROOM 3812 Ray Street 619.542.9990 @californiataproom 4. YOG-ART 3026 University Avenue 619.220.4999

5. MISTER BROWN’S BARBERSHOP 3064 University Avenue 619.501.8407 misterbrowns.com @misterbrowns 6. GOODFELLAS BARBERSHOP SHAVE PARLOR 2035 University Avenue 619.230.5301 @gfbsshaveparlor

THE ART OF PARKING IN NORTH PARK 3060 University Avenue - Enter garage on 29th Street It’s not just a great place to catch the sunset. The North Park Parking Garage also has inexpensive parking. This four story, artistically designed structure is home to 386 spaces ready for use 24/7. At just $1/ hour during the day and $6 after 6pm, it’s one of the best values in the area. From the rooftop you can enjoy a birds-eye view of the mid-city and on a clear day even a small glimpse of the city skyline. Find your way to 29th Street and pull in to the perfect spot for the day while you roam the neighborhood knowing that your vehicle is safe & secure in the best view in town.



No matter what you choose at Tostadas, you can be sure that it is an expert work of culinary craft.

City Tacos elevates your taco to a near art form with local, seasonal ingredients, each taste and flavor is crafted with care and quality in mind.

Gerry Torres is an innovator in crafted tacos and tostadas, and luckily for North Park, he has shared his gift for flavor with the community. He began with City Tacos, a craft taqueria with indulgent, delicious tacos for only $3.50 a pop (and just $3 during Taco Tuesday!). With gourmet tacos such as El Especial (sautéed shrimp, octopus and squid, oaxaca cheese, tomato concasse, Panko fried snow crab, diced cilantro and Serrano chiles) and Portobello Con Vegetables (grilled portobello mushroom with caramelized pineapple over melted oaxaca cheese), you won’t be able to go back to basic tacos. This restaurant elevates your taco to a near art form with local, seasonal ingredients. Each taste and flavor is crafted with care and quality in mind. To accompany your taco, grab a beer from their selection of San Diego and Mexican beer. CITY TACOS citytacossd.com | 619.296.2303 | @citytacossd 3028 University Avenue - San Diego, CA 92104 22


Tostadas, Torres’ second North Park venture, may differ in cuisine offered at City Tacos, but is alike when it comes to quality and execution. The eatery features fresh seafood and expert combinations. To accompany your ceviche tostada, sip on a fresh juice such as the Yellow Submarine (pineapple, cucumber, apple, and carrot) or the Mean Green (celery, parsley, spinach, and carrot). The eatery also offers aguas frescas, beer, and wine to accompany your meal. Beyond tostadas, this hip eatery also boasts a variety of other dishes such as soups, salads, and seafood entrées. No matter what you choose, you can be sure that it is an expert work of culinary craft. TOSTADAS tostadasnorthpark.com | 619.450.4788 | @tostadasnp 3139 University Avenue - San Diego, CA 92104

Head to North Park Diner for the classics that will make you feel as though you’ve been transported into a traditional 1950’s American café. North Park Diner has the classic American staples nailed and eating there feels like an escape to an earlier, simpler time.

Get transported from the modern North Park hustle and bustle to a old-fashioned diner vibe within Old Mill Cafe, otherwise known as North Park Diner. Enjoy breakfast classics, ramen, American cuisine and some unique twists on the menu, such as the pictured Soft Shell Crab Burger. With so much variety on the menu and a convenient parking lot right beside, it’s a perfect spot to head with your family while vacationing in San Diego.

NORTH PARK DINER 619.294.3804 @oldmillcafe_sd 3949 Ohio Street San Diego, CA 92104


THE UPS STORE 3245 University Avenue San Diego, CA 92104 1 block east of the 805 619.283.0004

Shop at Artelexia on Ray Street in the heart of North Park for vibrantly colored kitchenware, home décor, unique art pieces, hand-made clothing and accessories, cards and more, and bring the warmth and charm of Mexican culture home with you.

TAKE THE CULTURE HOME! Whether you’re visiting the Artelexia to make Sugar Skulls in a craft class, picking up a piece of rustic furniture, or choosing a unique gift for a loved one, the experience you’ll have is bound to be special. From brightly colored kitchenware to stylish handbags, intricate tapestries to beautiful wall art, the treasures at Artelexia are selected to evoke the warmth and culture of Mexico for you to take home.

ARTELEXIA artelexia.myshopify.com | 619.501.6381 @artelexia 3803 Ray Street San Diego, CA 92104

There is shopping in San Diego and then there is a visit to Artelexia. Walk into Artelexia on Ray Street and you’ll be instantly transported to another world; the vibrant colors, festive décor and astounding art are a feast for your eyes. Make time to explore every inch of this shop, packed full of treasures that owner Elexia de la Parra handpicks herself during her frequent trips to Mexico. What started as a farmers’ market stand in 2008 has grown into a thriving storefront that specializes in unique Mexican imports, creative cultural workshops, and lively community events. Find a wide selection in their airy, sunlit shop. Stock up on greeting cards, decorations, kitchenware, clothing, party favors, cookbooks, fun trivia booklets and books for kids, and even a piñata bar for that special get together. Pick up tote bags to fill with fun surprises to take back home; mini-cactus pins, donkey figurines and hand painted mugs for your morning brew. Celebrate authentic tastes with a paleta (popsicles in fun flavors like chili mango), and hang out to admire the two floor-to-ceiling murals by Channin Fulton - who was also selected as the featured artist for this year’s 21st Annual SDCCU Festival of Arts in North Park! It’s no wonder this is one of the neighborhood’s coolest locally-owned shops.

In its original storefront location since 1950, North Park Flooring, Rug & Carpet Co. remains a lasting hallmark in the historic North Park neighborhood. They continue to serve this vibrant communities generations of valued neighbors, friends and customers.

As a family-owned and operated flooring business in North Park, they specialize in offering affordable luxury carpet, rugs and a variety of hard surface flooring for all residential, commercial, and wholesale needs. This neighborhood store offers a wide selection of in-stock products with high knowledge and friendly staff in a relaxed family-orientated atmosphere.

NORTH PARK FLOORING, RUG & CARPET CO. northparkflooring.com 619.296.3155 -2894 University Avenue - San Diego, CA 92104

The General Store North Park is a men’s and women’s contemporary clothing and accessories shop that also offers comprehensive wardrobe and uniform services. They offer modern, quality looks for you or your staff. They have provided uniforms and staff styling services for a wide range of companies. From auto body shops to hotel valets, to servers and chefs. They retail presence allows us to have access to a broad range of brands. In addition, they also host special events such as pop-ups, private dinners and book signings. Come by and see them. They will welcome you to your local General Store.

THE GENERAL STORE NORTH PARK generalstoresinc.com | 619.501.9892 @thegeneralstorenorthpark 2002 University Avenue San Diego, CA 92104


skin hair nails The Studio Door resides as an arts incubator dedicated to the creative marketplace and the promotion of contemporary artists.

​​ Clean Slate Skin.Hair.Nails combines three full service studios, all under one roof in North Park. Their team of Waxaticians™, stylists, and nail technicians offers the best and most up-to-date beauty services available in the San Diego area. Come in for a single treatment or an entire day of pampering and find out why you simply never need to go anywhere else.

THE STUDIO DOOR thestudiodoor.com | 619.255.4920 @thestudiodoor 3750 30th Street - San Diego, CA 92104

CLEAN SLATE | SKIN.HAIR.NAILS cleanslatesandiego.com | 619.280.9299 @cleanslate.skin.hair.nails 3180 University Avenue #110 - San Diego, CA 92104

Originally built as a market, Art Produce houses a storefront Gallery, Community Garden, Tostadas Seafood Restaurant, ChuckAlek Beirgarten, and Stone Paper Scissors public art studio. A non-profit cultural space, their mission is to build community and foster civic engagement through arts, education and public culture.

The storefront gallery exhibition space is entirely visible from the sidewalk and was designed to accommodate sculptural installations, cross-disciplinary works, digital media, and performance events. The garden is a public art/performance space focused on aesthetic, educational and sustainable practices with weekly community art classes and houses the family friendly beer garden. In its 17th year this homegrown cultural development project in North Park was awarded 2 “Orchids” for Sustainable Design and Public Art by the SD Architectural Foundation.



ART PRODUCE GALLERY artproduce.org stonepaperscissors.org 619.584.4448 | @artproduce 3139 University Avenue San Diego, CA 92104

PURA BUENA ONDA Good Vibes Abound at North Park Conversational Spanish School WRITTEN BY: MAGGIE AVANTS


ART TOUR! Though the rich artistic backdrop of North Park is ever expanding, through Instagram we have featured and outlined an artistic mural walking tour for you to take at your leisure. This is an illuminating glimpse of

TRAVELING SOON FOR BUSINESS OR PLEASURE WHERE SPANISH IS THE SPOKEN LANGUAGE? Instead of grabbing the latest Rosetta Stone, pick up conversational Spanish while seated with other second-language learners on comfy couches in a relaxing setting right here in San Diego’s North Park. “Imagine if you wanted to learn tennis and for four years you just learned the rules but never got on the court to play,” said Carolina L. Mery, founder and owner of Pura Buena Onda. “You can’t learn it just from studying it.” It’s that hands-on approach clients will find at Pura Buena Onda (Spanish for “Purely Good Vibes”), located at 3047 University Ave., Suite 209, in North Park. “What makes us really unique is that we take an organic approach to teaching the language,” said Mery. Born in Santiago, Chile, Mery was 10 years old when her parents decided to move the family to the United States. Having traveled back to her native country on several occasions to visit family members, Mery believes cultural immersion is the key to learning a language. When she put an ad on Craigslist 11 years ago and got her first student, she recalls teaching in a more traditional way, with a book and verb conjugations. What she soon found, however, was that within a few months, her students were most interested in having conversations about simple topics such as how their week was going. Nowadays, in addition to “classroom time,” which actually involves casual conversations among groups of six or less people over snacks, students of Pura Buena Onda are encouraged to practice using their newfound language skills by participating in daily Facebook chats and attending monthly get-togethers. Group outings range from meeting up at a restaurant or going wine-tasting, to attending a Latino film festival together. There’s also an annual trek to an orphanage. “That is really what makes us different,” Mery said. “We have this amazing community of teachers and students.” Mery, who in September will celebrate the 10th anniversary of her business, invites anyone interested in learning more to visit: Purabuenaonda.com or call 619.916.8339

the North Park murals but is in no way comprehensive, let yourself get lost in our North Park streets as you make your own discoveries and Explore North Park.

CREATED & WRITTEN BY: ART MEIER 1. University Ave. & 29th St. 2. 30th St. & Gunn St. 3. 30th St. & University Ave. 4. North Park Way & Ray St. 5. University Ave. & Ray St. 6. University Ave. Art Produce Mural 7. University Ave. & 31st St. 8. University Ave. & 31st St. 9. University Ave. & Illinois St.


The Girl Can’t Help It has jaw dropping, unique vintage clothing for ladies and men; including extremely rare pieces that have stood the test of time.

These days, many “vintage” shops just have clothes that incorporate trends from an earlier time, rather than truly older clothing. If you’re looking for a bona fide vintage shop, head to The Girl Can’t Help It. This boutique specializes in the Golden Age of Hollywood-1930s-1970s, heralding a past glamorous era of fashion. Every piece of clothing, accessories, and jewelry tell a story and make bold statements. The jaw-dropping, unique clothing is extremely rare, and since they have stood the test of time, you can be sure these quality pieces will last forever. This award-winning shop came to our community from London. The shop has made a name for itself in the fashion world, inspiring design houses such as Ralph Lauren, Prada and Dior, who would look to the shop’s impressive vintage collection in order to inspire their new designs. Actresses, models and entertainers would also look to the couple behind The Girl Can’t Help It to enhance and inspire their own personal wardrobe. The Girl Can’t Help It decided to leave London in order to seek the warm San Diegan sunshine, and was drawn to funky, eclectic North Park to set up shop in… and boy, are we glad they did! THE GIRL CAN’T HELP IT thegirlcanthelpit.com | 619.795.7169 @thegirlcanthelpitvintage 3806 Grim Avenue - San Diego, CA 92104



Tired of the great North Park coffee shops and impressive craft beer tasting rooms? Of course you aren’t! But do you know what goes great with coffee and beer? BOOKS!

Located one block south of University Avenue in the heart of North Park, Verbatim Books is a used and rare bookstore which features a wide and eclectic range of gently-loved and antiquarian books. They also carry new titles from over 60 local authors. Their zine corner is full of stuff made by local zine and chapbook creators, as well as some of the best from distributors such as Pioneers Press and Microcosm Publishing. In fact, they are the home of San Diego’s largest zine and chapbook selection! This is where books, zines, and art converge. Find old favorites, explore recent titles, or check out what the locals are writing. Enjoy a shopping experience unlike anything else in San Diego. They also buy and trade for your books, every day! Call or visit our website for more information. VERBATIM BOOKS verbatim-books.com | 619.501.7466 @verbatim.books 3793 30th Street - San Diego, CA 92104

Since 2002 RUFSKIN has designed and manufactured fine menswear in San Diego that’s worn around the world.

CRAFTED IN CALIFORNIA Behind the walls of this chic boutique on 30th Street in North Park, RUFSKIN distributed menswear with European flair to more than 75 countries last year. From humble beginnings, their unique designs have developed a loyal following around the world over the last 15 years and welcomes new customers every day.

RUFSKIN rufskin.com | 619.564.7880 @rufskin 3944 30th Street San Diego, CA 92104

What started as a home business in has grown into an internationally known fashion label, but it didn’t happen overnight. Founders Hubert Pouches and Douglas Coats recognized a gap in the men’s denim market when it came to style and fit. From their garage in San Diego they created a line of low-rise jeans that quickly caught the attention of local stores and national wholesalers. As online shopping was becoming more popular, they launched rufskin.com a few years later and sparked international attention. 15 years later the website ships to more than 75 countries around the world. While denim is still at the core of their business their lines have expanded over the years to include sportswear, swimwear, underwear and other complimentary items. Staying true to their roots is important to the founders so everything RUFSKIN creates is still designed and manufactured in Southern California. It’s a rarity these days, but the effort is worthwhile and ensures quality-crafted menswear for their customers. Their mission is simple; To create clothes that make you feel good about yourself. The RUFSKIN man is confident, inventive and unafraid to experiment with his personal style.




Edgy yet refined, located in the heart of North Park. Disconnected Salon has been innovating the hair experience for more than a decade, this neighborhood dime piece is a true gem. Diversity, unique perspectives and artistic ambition is cultivated through a culture of education.

At Disconnected Salon, customer hospitality is paramount. Your experience begins when


you are greeted by our friendly staff. Their goal is to help you feel at home, pampered and served in every way possible. At Disconnected, they want to get to know you, because personality is so important when it comes to your hair: cuts, colors and styles will reflect you

Education from behind the chair is our standard, for those that are interested in hands-on advanced learning, we offer monthly workshops that are dedicated to showing you how through live demonstration, then we coach you as you perfect the technique on your own.

as an individual. They conduct the most thorough consultations, communicate all throughout the process to make sure you are understood and comfortable. Providing you with snacks, drinks, magazines and interesting conversation (if you want to talk, if not, thats cool too). You get to relax while we get to work on your hair. Whether that is through a tingly, head and neck rub during the shampoo, or with our hot towel experience, we have something for everyone. Our living plant walls scrub the air of impurities and produce maximum amounts of oxygen so you will leave feeling revitalized from the inside out.

DISCONNECTED SALON disconnectedsalon.com | 619.298.3830 @disconnectedsalon 3830 30th Street San Diego, CA 92104

Disconnected Salon was created to offer you a truly different salon experience, disconnected from outside stresses of life, come in, unwind, get pampered, get disconnected.








ARTELEXIA 3803 Ray Street 619.501.6318 | artelexia.com @artelexia

STOP 1: Aside from noshing on delectables at the aforementioned establishments, many locals would undoubtedly spend their first chunk of change by having the first meal of the day at Breakfast Republic, The Mission, Swami’s Cafe or Lucky’s.

SIMPLY LOCAL 3013 University Avenue 619.756.7958 | simplylocalsandiego.com @simplylocalsd THE GIRL CAN’T HELP IT 3806 Grim Avenue 619.795.7169 | thegirlcanthelpit.com @thegirlcanthelpitvintage

LOVE & AESTHETICS 2910 University Avenue 619.487.9302 | loveandaesthetics.com @loveandaesthetics

The Nardcast, a lifestyle and entertainment website, is one of San Diego’s source for information on events, the best places to eat, places to drink, the best happy hour and the best concerts.

THE NARDCAST 3245 University Avenue 619.537.9807 | thenardcast.com @thenardcast

STOP 2: From there, they would head over to either Pigment to splurge on a succulent arrangement, or Mimi and Red Boutique to drop a few bills on a Bohemian wardrobe addition. STOP 3: For their daily dose of zen, many would take a session at CorePower Yoga or a drop-in dance class at Queen Bee’s Arts & Cultural Center.

PIGMENT 3801 30th Street 619.501.6318 | shoppigment.com @shoppigment

STOP 4: All that shopping and exercise makes one hungry, though, so they’d find themselves snatching a table or barstool at North Park Beer Co./Mastiff Sausage Co. for a late lunch or an early dinner and beer.

OVERLOAD SKATEBOARD SHOP 3827 30th Street 619.296.9018 | shopoverload.com @shopoverload

STOP 5: With all their dough spent and before turning in for the night, they’d head to nearby Morley Field or Balboa Park for some fresh air at dusk.


TAMARINDO LATIN KITCHEN & BAR 2906 University Avenue 619.955.8770 | tamarindonp.com @tamarindonp

WORKING CLASS AMERICAN DINER & BAR 4095 30th Street workingclass.com | @workingclass


Your Neighborhood Natural Pet Store With A Twist.


Dexter’s Deli is North Park’s neighborhood natural pet store, with a twist! We treat every pet like family and we’ll bend over backwards to accommodate you and your pet’s needs. We take pride in our knowledgeable staff and our true passion for educating owners about natural ways to best care for their dogs and cats. “We trust Dexter’s” is the best compliment we can ask for!

That’s our mantra. We may be serious about natural food, but we have a playful side too! It’s all for the love of dogs and cats.

Although we’re serious about your pets health at Dexter’s Deli, we also know, that everyone loves a party. We are the go-to-spot for all your dogs puppy-party supplies ~ with fresh baked doggy Pupcakes and cakes, party hats and birthday bandannas. Because Dexter’s Deli is all about fresh and locally sourced, we offer our own original fresh-baked natural dog biscuits and select dehydrated 100% USA human-grade meat-jerky for dogs.

DEXTER’S DELI dextersdeli.com | 619.738.8677 facebook: /dextersdeli instagram: @dexters.deli twitter: @dextersdeli 3773 30th Street San Diego, CA 92104

We love being in the heart of the North Park, where made locally and shop locally is embraced! Come sniff us out - you & your pet will not be disappointed. We’re open Monday through Friday from 9AM - 7PM, Saturdays from 9AM - 6PM and Sundays from 10AM - 5PM.

In a neighborhood with a rich history, OBR Architecture is dedicated to updating North Park buildings, while still retaining the historic aesthetics and art deco style.

This sleek firm is behind many of North Park’s beautifully designed spots, such as Waypoint Public, Bottlecraft North Park and Saiko Sushi and Sake Bar. Parklets, a movement to extend the sidewalk and temporarily inhabit public spaces, will soon be popping up throughout the North Park neighborhood due to OBR. This firm beautifies North Park in more ways than just architecture.

OBR ARCHITECTURE obrarchitecture.com | 619.564.7586 @obrarchitecture 3817 Ray Street San Diego, CA 92104



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Get To Know Your Neighbor!

At North Park Family Health Center friendly, inclusive, and knowledgeable staff are dedicated to providing the exceptional care our neighbors have come to expect from us for more than two decades. Conveniently located in the heart of the vibrant North Park neighborhood, we offer an array of affordable health care services to meet you and your family’s needs. In addition to our Adult Clinic, we recently renovated our building for our Women’s and Pediatric Clinics. Their Women’s Clinic provides prenatal care, breast and cervical cancer screening, and family planning services to help women make informed decisions about their health. Their Pediatric Clinic offers vaccinations, physical exams, sick care and comprehensive developmental services to ensure your child grows up healthy and happy. Stop by and visit your neighborhood health center today. “GREETINGS FROM SAN DIEGO” MURAL Mural by: Victor Ving @greetingstour | greetingstour.com 4223 30th Street - San Diego, CA 92104

NORTH PARK FAMILY HEALTH CENTER www.fhcsd.org/northpark | 619.255.8699 3544 30th Street - San Diego, CA 92104


Hello Birdie Nail & Lash Lab is boutique nail & lash salon offering creative nail art, premium lash extensions and facial waxing services by appointment. They book up quickly so be sure to schedule ahead. Grab your besties and get the flock down here!

Quality products and services make all the difference at Hello Birdie. Upon entering the


salon you will find a friendly staff of passionate and skilled professionals who care to build lasting relationships with one another and their clients. They strive for an inspiring and fun environment, where you can leave your day-to-day worries at the door and simply enjoy your experience. Not only can you expect a great quality service, but you can rest assured

Have you been searching for a nail salon that can create that unique and fun nail art that you have been dying to try? Look no further, our team of talented nail artists can collaborate with you to come up with the perfect designs for you to express your personal style.

knowing they go above and beyond in matters of cleanliness. After each use, all of their tools are cleaned in a medical-grade machine and stored until the next use in individual, sterilized pouches. While walk-ins are a nail industry standard, Hello Birdie hopes to raise the bar from your typical nail salon experience. Your time is booked specifically for you. Walk-ins are welcome when available, though you are encouraged to schedule an appointment ahead of time so you can be properly accommodated. They book up fast, so don’t hesitate to schedule your

HELLO BIRDIE NAIL & LASH LAB hellobirdielab.com | 619.358.9875 @hellobirdielab 3032 University Avenue San Diego, CA 92104

appointment. Either call the salon for our full-time receptionist to assist you in booking your appointment or you can conveniently book on line.

Vernetta’s Dance Studio, located in the North Park Lions Club, in the heart of North Park. Classes are affordable and fun. Adult Ballroom dance class, Sat. at 2:30, Low-impact fitness class, Tuesday and Thursday at 1:30. Kids classes Weekdays and Saturdays. Check us out, first lesson is FREE.

Vernetta’s Dance Studio established in 1962, celebrating the studio’s 55th anniversary this year. Teaching students of all ages, as young as 2 and as old as 100. Vernetta came to San Diego from Hollywood and was chorographer for hi-profile stars such as Bob Hope and Carol Channing. Students develop strength, co-ordination, balance, and flexibility through dance, whatever genre it might be. Vernetta teaches ballroom and swing, as well as tap, ballet, jazz, Polynesian and belly dancing. Dance and well-being go hand in hand. Bring a friend and try a class. Classes are affordable and the first class is always free.

VERNETTA’S DANCE STUDIO vernettadance.com 619.260.1707 3927 Utah Street San Diego, CA 92104


BIG SOUND! WRITTEN BY: CARLI BAZINETT IF YOU MISSED OUT ON COACHELLA AGAIN, NOT TO WORRY BECAUSE MANY ARTISTS ARE COMING TO THE OBSERVATORY NORTH PARK THIS SUMMER! It’s a full season of shows, starting with --------- who will be kicking off the week with their unique live, electronic sound. The sound will be switched up after with Local Natives bringing their high energy indie rock show to North Park. SOHN will be in the house in the middle of the week to slow it down with his ambient, electronic sound. The energy will be brought back up, just in time for the weekend with Mura Masa bringing the big electronic bass to the theatre. Not into the Coachella lineup? Luckily the Observatory will be bringing Jamey Johnson, with Margo Price & Brent Cobb to the theatre for a preStagecoach show to set the country mood. Artists love to tour during the summer, so make sure to stay in the know with BIG SOUNDS at the Observatory North Park this year!

CHECK OUT WHAT’S NEXT: Upcoming in July: 7/01 - Cat Power 7/12 - Phora 7/15 - Joshua Radin & Rachael Yamagata 7/20 - BADBADNOTGOOD 7/28 - Taking Back Sunday Upcoming in August: 08/09 - Rag ‘n’ Bone with Ivy Sole 08/11 - Betty Who with Geographer 08/12 - Petit Biscuit 08/15 - Royal Blood 08/17 - Celso Piña 08/19 - Dead Cross 08/20 - Atmosphere 08/24 - Mew 08/26 - Sylvan Esso 08/27 - Residente Upcoming in September: 09/05 - Minus the Bear with Deap Vally 09/07 - The Juliana Theory 09/08 - TroyBoi

TO PURCHASE TICKETS VISIT: observatorysd.com @observatorynorthpark | 619.239.8836 2891 University Ave., San Diego, CA 92104

DID YOU KNOW? The doors of the North Park Theatre, now Observatory North Park Theatre, opened on January 17th, 1929 The two-story building housed a bank, streetlevel shops, second-floor medical offices, and most importantly, a vaudeville performance theatre that also accommodated the latest craze “taking pictures.” - Katherine Hon


CHICKEN LADY WRITTEN BY: MAGGIE AVANTS Everyone knows that if it’s a Thursday, a day in North Park would not be complete without a trip to the Farmer’s Market. Speaking of, this is where many locals have come across what they describe as the weirdest thing they’ve ever seen around town: the “Chicken Lady.” Some describe her as the purple-haired matron of North Park, who can be found with her pet chicken perched on her shoulder. Other times, she pushes her chicken in a baby stroller. But hey, it wouldn’t be North Park without her.

WEST COAST TAVERN’S MULE PITCHER Known for its nine variations of the classic Moscow Mule cocktail, West Coast Tavern raises the bar with their Moscow Mule pitcher! The perfect happy hour drink for a group (or even more fun for just two). Try one of the other variations during brunch on the weekends, including the Coco Moco + Mai Tai pitcher.




With its vintage facade shining brightly in the middle of University Avenue, The Observatory North Park Theatre is one of the most iconic relics of North Park’s vintage charm and fascinating history.

THE OBSERVATORY NORTH PARK observatorysd.com | 619.239.8836 @observatorynorthpark 2891 University Ave., San Diego, CA 92104

The doors of the North Park Theatre, now Observatory North Park Theatre, opened on January 17, 1929. The two-story building housed a bank, street-level shops, second-floor medical offices, and most importantly, a vaudeville performance theatre that also accommodated the latest craze, “talking pictures.” Originally part of Edward Fox’s movie chain, this Fox West Coast Theatre was the first Fox movie house built with Vitaphone Sound, the first to be airconditioned when constructed, and the first mixed use commercial and theatre combination building in the chain. The auditorium had a seating capacity of about 1,200 persons; the stage featured an orchestra pit, hydraulic lift, and fly-loft for raising and lowering scenery. The plush interior flaunted Byzantine and Moorish details in marble and tile wall panels, a painted and coffered ceiling, and brilliantly hued furnishings and carpets. The newspaper declared it “one of the most modern, comfortable, pleasantly appointed and delightful motion picture theatres to be found anywhere.” The restoration of this historically designated jewel of North Park’s commercial core undeniably initiated a renaissance that continues today.




Explore the hip and vibrant North Park neighborhood at the annual SDCCU Festival of Arts in North Park. This annual free festival has grown into a local tradition that includes amazing local art, exciting live music including dj sets, funk rock, world music and dance performances, vendor booths and fabulous food. The annual festival is always held on the third Saturday in May, Save the date!

We like to keep things local with our festival sponsor San Diego County Credit Union, which is San Diego’s largest locally owned financial institution.

It wouldn’t be a festival in San Diego without some craft beer! The Craft Beer Block showcases all of the great local craft beer in our city, including North Park’s very own breweries.

North Park is one of the biggest neighborhoods in San Diego with an urban street art scene, with graffiti and art shown throughout the community. Live art at the festival has become one of the most popular attractions at the SDCCU Festival of Arts in North Park.

On the forefront of the art scene, the SDCCU Festival of Arts in North Park celebrates all types of art forms including a live art element. There will be something for everyone, including the kids. Our hands-on Kids Art Block offers children the chance to participate in a variety of interactive activities designed to stimulate and inspire their imaginations and create their own masterpieces. Come thirsty to the Craft Beer Block and sample brews from San Diego’s favorite breweries. Featured in Resortsandlodges.com Organized by the North Park Main Street Business Improvement District; all proceeds benefit North Park Main Street, the non-profit organization committed to the development of the North Park small businesses. Thank you to our title sponsor San Diego County Credit Union for making this event possible.

SDCCU FESTIVAL OF ARTS IN NORTH PARK 30th Street & University Avenue 619.294.2501 northparkfestivalofarts.com @northparkmainstreet SDCCU FESTIVAL OF ARTS IN NORTH PARK 2018 Saturday, May 19th, 2018





THURSDAY MARKET // EVERY THURSDAY www.northparkfarmersmarket.com






The Thursday Market is open every Thursday from 3PM to 7PM on North Park Way, rain or shine! The Market features roughly 75 - 85 independent vendors presenting fresh, locally grown, seasonal, and organic produce and flowers, as well as handmade arts and crafts, and tempting selections of gourmet food. 2

NORTH PARK AFTER DARK // QUARTERLY www.northparkafterdark.com

Walk along the streets of San Diego’s hippest neighborhood while you shop, sip, and snack at some of San Diego’s most eclectic boutiques, galleries, cafés, and bars. Over 30 businesses will remain open until 9PM and all will be offering specials, refreshments, and entertainment for you to enjoy. 3

SDCCU FESTIVAL OF ARTS // MAY www.northparkfestivalofarts.com

Spend the day with family and friends exploring the historic and hip North Park neighborhood on University Avenue between 30th and 32nd Street. This free festival has grown into a local tradition that includes unique art, vendor booths, live graffiti art demonstrations, fabulous food, craft beer, and exciting live music performances spread across several stages.



RAY AT NIGHT // 2ND SATURDAY NIGHT www.rayatnight.com

Held the second Saturday of the month, Ray at Night is the largest and longest running monthly art walk in San Diego. 5

TASTE OF NORTH PARK // OCTOBER www.tasteofnorthpark.com

The Taste of North Park combines more than 40 restaurants, microbreweries, local galleries, and boutiques who open their doors on a Saturday afternoon and spill out onto the sidewalks with tantalizing sample cuisine. From cafés and bistros to five-star dining, the event affords foodie fanatics from the North Park hood and from all over San Diego the perfect opportunity to sample an array of delicious and diverse cuisines. 6

TOYLAND PARADE // DECEMBER www.toylandparade.com

Unwrap some magic during the holiday season and partake in festive fun at the annual North Park Toyland Parade & Festival. North Park will warmly welcome friends and family to bundle up and delight in San Diego’s most joyful parade. 7

VIVA NORTH PARK // MAY www.citytacos.com/vivanorthpark

A festival that celebrates the multicultural experience that is North Park.


OBR ARCHITECTURE ................................................................................ 37

AESTHETIC SAVOIR ................................................................................... 41

ONE DOOR NORTH ..................................................................................... 17

ART PRODUCE + STONE PAPER SCISSORS ................................... 28

QUEEN BEE’S ART & CULTURAL CENTER ....................................... 39

ARTELEXIA ................................................................................................... 26

RUFSKIN ........................................................................................................... 31

BAR PINK ....................................................................................................... 50

SDG&E .............................................................................................................. 37

BARONS MARKET ...................................................................................... 23

TAMARINDO LATIN KITCHEN & BAR .................................................. 20

BLUEFOOT BAR & LOUNGE ................................................................... 20

THE GENERAL STORE NORTH PARK ................................................. 27

COMMUNAL COFFEE ............................................................................... 02

THE GIRL CAN’T HELP IT ......................................................................... 30

CITY TACOS ................................................................................................... 22

THE MISSION ................................................................................................. 19

CLEAN SLATE | SKIN. HAIR. NAILS ..................................................... 28

THE OFFICE BAR ......................................................................................... 16

DEXTER’S DELI ............................................................................................ 36

THE SMOKING GOAT .................................................................................. 17

DISCONNECTED .......................................................................................... 33

THE STUDIO DOOR .................................................................................... 28

HAMMOND’S GOURMET ICE CREAM ................................................... 11

TOSTADAS ..................................................................................................... 22

HELLO BIRDIE NAIL & LASH LAB ........................................................ 40

TRUE NORTH TAVERN .............................................................................. 19

KIM HAWLEY - ASCENT REAL ESTATE .............................................. 17

URBAN SOLACE ............................................................................................ 11

NORTH PARK DINER (OLD MILL CAFE) ............................................ 23

VERBATIM BOOKS ..................................................................................... 30

NORTH PARK FAMILY HEALTH CENTER............................................ 39

VERNETTA’S DANCE STUDIO ................................................................. 41

NORTH PARK FLOORING, RUG & CARPET CO. ............................. 27

WEST COAST TAVERN ............................................................................... 13


NORTH PARK FROM BEACHES 1. Take I-5 to I-8 east & take I-805 south 2. Exit University Avenue 3. Merge onto Boundary Street 4. Turn left onto University Avenue 5. Head west to the heart of North Park, San Diego

FROM NORTH COUNTY 1. Head south on I-5 or 163 & take I-8 east 2. Take I-805 south 3. Exit University Avenue & merge onto Boundary Street 4. Turn left onto University Avenue and head west to the heart of North Park, San Diego

FROM MISSION VALLEY 1. Head east on I-8 & take I-805 south 2. Exit University Avenue 3. Merge onto Boundary Street & turn left onto University Avenue 4. Head west to the heart of North Park, San Diego

FROM DOWNTOWN, SAN DIEGO 1. Take Fifth Avenue north to I-5 south 2. Exit onto Pershing Drive 3. Continue on to Upas Street arriving at 30th Street

PUBLIC TRANSPORTATION & RIDE SERVICES 1. UBER // www.uber.com 2. LYFT // www.lyft.com 3. TRANSIT // www.sdcommunte.com www.sdmts.com - Busline 2


North Park is located in mid-city San Diego, with Balboa Park to the Southwest, Hillcrest to the West, and Mission Valley to the North. FOR INFORMATION ON WHERE TO STAY VISIT: www.sandiego.org/where-to-stay/hotels-resorts
























HOW NORTH PARK MAIN STREET CAME ABOUT & HOW EXPLORE NORTH PARK WAS BROUGHT INTO THE MIX. The making of a brand... the North Park culture of unique boutiques, eateries, breweries, and galleries warranted a marketable brand and organically demanded to be known as a top San Diego destination. I’ve thoroughly enjoyed the creative process of making it happen, and am excited to see what the future of Explore North Park brings to our community. – ANNA GAMBOA // CREATIVE DIRECTOR + PARTNER



NORTH PARK MAIN STREET (NPMS) is a memberbased, non-profit organization formed in 1985 for the purpose of revitalizing and marketing North Park’s commercial district. NPMS is led by a volunteer Board of Directors comprised of business and property owners. Professional economic development staff carry out the organization’s day-to-day operations, which include programs and projects designed to improve local business conditions. Some of these activities include: organizing special events and marketing campaigns, fostering member communications and public meetings, guiding streetscape improvements and beautification projects, and technical assistance to and public advocacy on behalf of the districts small business owners. NPMS is under contract with the City of San Diego to manage the Business Improvement District (BID) whose boundaries run along the primary commercial corridors of University Avenue and 30th Street. The BID includes more than 600 North Park business members who each pay an annual assessment that helps to underwrite the work of NPMS. NPMS leverages these annual fees to provide a notable return on its members’ investment in the community. www.northparkmainstreet.com // 619.294.2501 3076 University Avenue - San Diego, CA 92104

EXPLORE NORTH PARK is a marketing campaign, supported by a grant from the City of San Diego’s Economic Development Department. The goal of Explore North Park is to market this vibrant community as a destination for food, entertainment, unique shops and art. By catching the attention of not only the locals but those visiting San Diego as well, our goal is to add North Park to the known list of hot spots such as the beaches, Balboa Park, the Gaslamp District, and La Jolla. The Explore North Park campaign includes this publication, as well as the Explore North Park website and social media profiles. www.explorenorthpark.com @explorenorthpark // #explorenorthpark



Profile for Explore North Park

Explore North Park Magazine // Where the Locals Go  

The newest edition of Explore North Park Magazine takes you behind the scenes, exploring the vibrant neighborhood through the lens of the lo...

Explore North Park Magazine // Where the Locals Go  

The newest edition of Explore North Park Magazine takes you behind the scenes, exploring the vibrant neighborhood through the lens of the lo...