Page 1





Sport, the great Australian pastime. Sport has been a central part of Australian broadcasting since television was first introduced in time for the Melbourne Olympics in 1956. Since that time Australian sports broadcasters have been world leaders in innovation and technology. The first Australian Sportscasting Conference & Expo will bring the future of sports broadcasting to Melbourne for a two-day conference and expo on October 7 – 8, 2014. Given the air time committed to sports broadcasting across free to air, subscription and online networks, this segment plays a pivotal role in the future of broadcasting. While drama, documentaries and general viewing undergo ups and downs, the investment in this area of coverage and transmission has continued to grow. New technology and production drives the segment to new levels, both locally and internationally. With innovations in technology comes expanding markets. Professional sporting clubs and associations are looking to the future and a big part of their vision is improving and upgrading the recording and streaming of their own content. The Sportscasting Conference & Expo will be the platform for sharing information and ideas between broadcasters, technology providers and sporting clubs and associations. A select group of exhibitors will have face to face access to a targeted group of decision makers who are looking for ideas and solutions to upgrade and innovate their club’s or association’s technology. With limited booth space this boutique conference & expo will be the sports broadcasting event Melbourne has been waiting for.

WORLD CLASS CONFERENCE PROGRAM From live production to delivery, the monetisation of archives, performance analysis and in-venue solutions, the Sportscasting Conference will cater to all tiers of broadcasters, rights holders, venue managers and sporting groups and associations. The producer for the conference is Content + Technology magazine. Since its launch edition profile of the 2003 Rugby World Cup in Australia, C+T has provided ‘Grand-Slam’ coverage of local and global sportscasting technology and practice in every issue. This inaugural Sportscasting Conference will include a full program of solution-driven workshops and papers, as well as the opportunity for networking and the exchange of ideas and practices. To propose a paper, workshop or otherwise be involved in the conference, contact Phil Sandberg via or phone +61(0)414 671 811.

INDUSTRY SUPPORT Supported by SMPTE and other key bodies, The Sportscasting Conference & Expo has the credibility and backing of the Australian Broadcasting Industry and major sporting associations.

2015 AUSTRALIA Finally, a dedicated exhibition for this fast CONFERENCE & EXHIBITION growing segment of the broadcast market! SYDNEY You won’t be a small section in a larger expo at the Sportscasting Conference & Expo. Every visitor through the door will be looking for solutions and products to boost their club’s technology base. WHERE AND WHEN: MELBOURNE The Sportscasting Conference & Expo will be held on October 7 – 8, 2014 at Etihad Stadium, 740 Bourke St, Docklands. Located in the heart of Melbourne and only a stone’s throw from countless hotels and restaurants, the Sportscasting Conference & Expo is perfectly located for convenience and to maximise networking opportunities.


PRICING: The Sportscasting Conference & Expo is priced to maximise exhibitors’ return on investment. With limited booth size and availability, our goal is to host a time and cost effective business environment for both exhibitors and delegates. All stands are sold on a meter rate starting at $1,951+ GST for a 6sqm GST modular stand.



An exhibition is the only medium that stimulates the five senses, delivering a unique opportunity for visitors to fully experience your products in three-dimensional real-life while making a buying decision.

• Audience access – generate sales leads from qualified buyers • Meeting distinct needs – launch new products, conduct market research, broaden or build your database • Creating buzz and atmosphere – be part of the industry excitement and glamour • Providing resources and information – in addition to exhibits, visitors have the opportunity to view feature displays and attend seminar programs designed specifically to be relevant to the industry • Secure and comfortable environment – all attendees have passed a stringent set of guidelines to attend

Exhibitions also represent the best return on your sales and marketing dollar. Why? Because exhibitions allow you to combine a number of activities, compressed into a few days, with a qualified audience – meet faceto-face, sell, research, generate attention for your products and services, and demonstrate your product’s unique benefits. Most importantly, in a time when every dollar needs to be accounted for, exhibitions allow you to measure the impact of your marketing spend, something that can’t be easily done with any other form of advertising.

Easy steps to Exhibiting STEP 1


CONTACT EXPERTISE EVENTS Sportscasting Conference & Expo Team


Our dedicated team works hard to make exhibiting easy for you, covering all aspects of sales, marketing, PR, customer service and operations. Your first contact will be our exhibition sales team to book your stand. They can be contacted by email or telephoning +61 2 9452 7594

The Sportscasting Conference & Expo has options available to cater for most budgets. We have made a conscious effort to limit the size and number of exhibitors and are using an innovative stand design to help our exhibitors maximise exposure and reduce costs.

STEP 3 PROMOTE YOUR PRESENCE Take advantage of the exclusive sales and marketing opportunities available to all our exhibitors and attract more buyers to your stand.

STEP 4 USE OUR FREE SERVICES We offer many additional support services to enhance your exhibition experience, including our monthly free exhibitips email newsletter and a comprehensive selection of books and guides to help you with your planning for the event. Sign up for exhibitips or purchase one of our books by visiting

STEP 5 BE PART OF A UNIQUE SALES OPPORTUNITY The Sportscasting Conference & Expo is the perfect climate to present your product or services in a complementary environment.

ABOUT EXPERTISE EVENTS Expertise Events creates memorable events that connect people and markets in a very personal way. Our exhibitions are created with passion and a personal touch, delivering unique experiences to our customers that are beyond their expectations. Expertise Events organises more than 30 superior trade and consumer events each year that exemplify the company’s reputation as the leading Australian independently owned and managed exhibition and event group.

Unit 4/1 Skyline Place Frenchs Forest NSW 2086 T: 02 9452 7575 F: 02 9975 3707 E:

Sportscasting Expo  
Sportscasting Expo