Annie Watsham –Use Marketing
Continues!
Amazon – huge and a little bit frightening, but it gets your product out there and inflicts a discipline of proper management which makes you keep to schedule A bespoke, professional website is essential – I have sold so many books (hard copy and e-books) through www.theultimatenepalesecookbook.com – it has links to the YouTube videos of Pemba cooking and to all the reviews. Get your SEO right and people will find you. Pemba got to cook with Madhur Jaffrey at his home because he was found by the TV Company on the website. He also got to cook for the Dalai Lama from the Cook Book and His Holiness signed the book! Also we’ve had lots of radio interviews by contact through the website Networking works – make your beautiful, professional business card work for you – make sure they stand out from the crowd – for all the right reasons! Local bookshops/farm shops, offer them a small amount for their bother – most of them love local authors particularly if the product is relevant in some way to their shop. Also the mainstream bookshops may love your product, you’ll have to offer big discounts but you get presence Do something different to attract attention! I’m doing TrailWalker with my team this year for the GWT – 100km over the South Downs in one hit! With the team name The Ultimate Nepalese Cook Book Chicks – what better advertising is there?? If you can afford it enlist the help of a good PR company, they have all the contacts you may not have! And finally, but most important of all – KNOW YOUR MARKET. There’s no point trying to sell to under 25s if the product is aimed at over 45s. Know your geographic area, UK and abroad, where will it sell? Do your research, it’s worth it and the results may well surprise you! Annie Watsham’s biography Annie is an experienced journalist, editor and publisher who has written for and edited many, many magazines and books during her career. In January 2012 she published The Ultimate Nepalese Cook Book (Grierson Publications) which has gone from strength to strength and she works very closely with the Gurkha Welfare Trust to whom a donation goes for each book sold. Her connection with the Gurkhas came in 2008 when she suggested that Joanna Lumley get involved with the Gurkha Justice Campaign, and she helps and campaigns for the Gurkhas still www.theultimatenepalesecookbook.com
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