Thank you for taking the time to review this restaurant starter-kit in detail. We know that there is a great deal of information here, but as a restaurant partner of ours, we want to do a great deal for you! While you review it, do not hesistate to reach out to us should you have any questions. We are thrilled with how much weâ€™ve grown over the years and are constantly striving to become better and improve upon our systems. We consider our restaurant partners part of our family, and thus our goal is to make sure that we, as a team, thrive together and become as great as we can be. Our goal with our restaurant partners has always been to create symbiotic win/win relationship where the bigger we get, the bigger you get. By working together we can accelerate our growth and reach our goals faster (both jointly and individually), while at the same time shaving costs and sharing in the profits. Below is a list of initiatives that can be done to help Doorstep sell more of your food. Please review each and send back with the requested info. Letâ€™s work to lower your costs on exsisting marketing. If you are spending money on marketing or interested in doing more, we may be interested in subsidizing your costs. Please email us with any marketing you would like us to be included on such as mailers, flyers, ads in publications, billboards, etc. By sharing in those costs with you, we can all reach larger audiences and be more effective with our resources. Use our Order Now! button. We want to make sure your customers visiting your website know they can order delivery right then and there. In efforts to encourage you to market this aspect, we are willing to pay you $1.00 for every order that is placed through our website that originates from your site. This information will be provided with a report along with the money added to your bi-weekly check. Itâ€™s that easy! Offer Dine-In Coupons! We want to make sure your customers visiting your website know they can order delivery right then and there. In efforts to encourage you to market this aspect, we are willing to pay you $1.00 for every order that is placed through our website that originates from your site. This information will be provided with a report along with the money added to your weekly check. Let us know you are interested and our tech team will get it done for you. Lastly, we are rolling out our new look and logo so if you are interesting in helping us promote it - we would love to partner with you on that initiative. If you put our new logo on some of your materials, you will receive a $3 credit each week per marketing category. Those marketing categories include print media, in-house media, public media, outdoor media, and social media. As always, we are excited to begin our collaboration and look forward to working with you.
top ten reasons restaurants partner with us! 1.History of success 15 years, 1000+ restaurants, $15,000,000 in annual sales 2.No risk! No out of pocket expense to use our service. Simply enjoy increased sales that we bring you from our advertising and we deduct a % from those sales while leaving a built in profit of 3-4 times that of a dine-in sales. 3.Delivery business is BIG business and can increase your bottom line dramatically. Get a piece of the billion dollar delivery business that, as of now, only the big pizza chains and select Chinese restaurants have been taking advantage of. 4.Delivery comes with its own set of headaches and high fees. High insurance costs, constant driver turnover/training, and food quality/customer satisfaction are what prevent most restaurants from doing delivery. We are an expert in these areas and will handle everything from A-Z. We simply ask that you prepare the food accurately and in a timely manner. 5.CONVENIENCE continues to become more and more important. Bottom line is people want to order their favorite restaurants (your restaurant) to their doorstep. Let us make that happen, allowing them to order online, via our app or mobile website, or even through our professionally staffed call center. 6.Impressions, impressions, impressions. We are a marketing machine, putting your logo, menu, and address on advertising all over town. The more people see your logo, the more they will want to order from you. 7.We bring customers to you in three different ways: 1) Delivery, 2) Take-Out, and 3) Dine-In. Our sophisticated software shows the customers how far away they are from your establishment and even shows them a Google map with directions to dine in. Additionally, we offer your dine-in coupons to bring customers through your doors. Pick-up is also a no brainer through our easy-to-use app that memorizes all orders for a quick reordering process. 8.We are busiest when you are slowest. When it’s cold and/or raining is when you are most likely slowest and have your staff sitting around waiting for orders. That’s when we are busiest and thus will send you mroe orders. Also, we have ongoing promos between 2-5pm when restaurants are typically slowest to bring more orders through your door. 9.Mobile Waiters carry state of the art double thick thermal insulated bags that keep “hots” hot and “colds” cold, ensuring impeccable quality. If you allow take-out, there is no reason not to work with us as your food will retain higher quality and you can control the distance it travels. 10.Consumers want delivery, restaurants want extra sales. If you don’t do it, your competition will!
“This site is awesome. There are so many places to order from. I will never leave the house again!!! Thanks so much for an outstanding service with an even more fantastic site. Keep up the excellent work ” - Ava Brock, Doorstep Customer
what we do for you a summary of how we market you
DoorstepDelivery.com does everything you would do if you could clone yourself, did not need to be in your restaurant, and had a huge marketing budget with over 15 years experience. Below is a sample of some of the things we do for you. In addition to this marketing, we have teams of people soliciting corporate clients, bringing you into hotels, providing access to all students, and even keeping you on the inside track by acting as your personal concierge to everyone from Real Estate Agents to Pharmaceutical Sales Reps. • • • • • • • • • • • • • • • • • • • • • •
Aggressive mailing campaign of at least 20,000 promotional cards each month Email blasts weekly to 50,000+ double opt in customers Fax blasts once a month to about 12,000 local businesses Hand deliver over 5,000 postcards and magnets each month Distribute 10,000 door-hangers monthly to apartments/condos we have relationships with Utilize social media such as Twitter, Facebook and Linked-In to send daily promotions Google ad words campaign and SEO friendly site (come up #1 for restaurant delivery search). Blogging campaign Send teams into local businesses to distribute materials and offer discounts and promos to use us for their corp catering (ex. Free delivery for orders over $50). Billboards in high traffic areas 15 Bus Shelter billboards, and transit shelters Radio advertising. We rotate between radio stations, and work with programm directors where to do food drops, run our commercials. We facilitate the DJs eating your food while on the air! Place ads in trade magazines. Currently in “My City Eats,” “Our Town” and “Baby Yourself.” Hotels: Supply menu stands in over 3,000 hotel rooms, 100 lobbies, and countless directories Welcome packets at over 25 Apts, as well as Time Shares. Also in Apt. Newsletters and some of our partners let us consistently door hang (we give them food credits in exchange). Booths at local colleges to hand out materials to students, as well as get into mailboxes and attain email lists when possible to send ongoing promos. Hand out materials at 4 community events per month 100 road signs/month placed strategically all throughout our delivery range Partner with other portal websites to help increase traffic such as GrubHub, Eat24 and Snapfinger.com. Partner with other local businesses to swap links on each other’s sites as well as place links on one another’s emails to be included in their email blasts. Exposure from over 75 drivers a day displaying lit car toppers with advertisement School Fundraisers and Philanthropic events for your Community
Doorstep Delivery.com Menu Guide: • • • • • •
Demographic: Professionals (businesses), residents, families, doctors, nurses, students, and tourists. Shelf Life: 6-8 months Users: 2-4 people per guide Quantity: 50,000 guides (each area) Content: restaurant menus, ordering info, advertising sections, your coupons Distribution: direct mailed to affluent residences, doorhung, and handed out Displayed at over 500 businesses around town, including restaurants, hotels, professional offices, office complexes, and retailers
some materials a preview of what our pieces look like
(all new materials shown here)
We have a full-time creative and marketing team that are ready to work with us to ensure that your restaurant is featured on our materials, in eblasts and coordinate promotions as well as inrestaurant branding letting people know that your food is available via Doorstep Delivery. We make you look good!
you! nt and feature e m te ta s a e k a at m quality pieces th
need to know a brief FAQ of things we know you want to know Why would I want to get involved in this? Delivery business is BIG business and can increase your bottom line dramatically. Get a piece of the billion dollar delivery business that as of now only the big pizza chains and select Chinese restaurants have been taking advantage of. Delivery is THE fastest growing part of the restaurant industry. If you don’t do it, your competition will. Who are you guys? Doorstep Delivery began back in 1999 in Gainesville Fl. Today we have become the industry leader in restaurant delivery, working with 1000+ restaurants including large corporate franchises such as Chili’s, California Pizza Kitchen, Olive Garden, and Too-Jays. We have taken our system and continued to improve and perfect it over the years, making sure to incorporate the latest in cutting edge technology that has helped make this business a true win/win for both us and our partnering restaurants. Doorstep Delivery establishes win/win partnerships with restaurants looking to increase revenues with no out of pocket expenses. We essentially handle everything from A-Z when it comes to marketing and delivery for our restaurant partners, including hiring/training of drivers, handling all insurance related costs, handling all customer service related issues, and all accounting including tracking of orders and payment to you. Does this cost me anything,? How do I make money? Doorstep Delivery is a marketing machine that promotes our service all over town to bring you incremental sales (orders you never would have had otherwise). The best part is that there is NO RISK and NO OUT OF POCKET EXPENSE to use our service. Simply enjoy increased sales that we bring you from our own advertising. We are commission based and thus enjoy a % of the incremental sales we bring you. Our model offers a built in 30-40% profit for the restaurant. You will never cut us a check. Why would I outsource delivery when I could just do it myself? Delivery comes with its own set of headaches and high fees. High insurance costs, constant driver turnover/ training, and food quality/customer satisfaction are what prevent most restaurants from doing delivery. We are an expert in these areas and will handle everything from A-Z. We simply ask that you prepare the food accurately and in a timely manner.
(we know there is a great deal of info here, but this helps your clients with potential questions!)
“I love the idea of Doorstep Delivery!! I have been waiting forever for something like this. We have 3 kids so it is nice to still eat the really good food and not have to deal with 3 small kids in a restaurant.” – Jeanette West, Doorstep Customer
What kind of marketing do you guys do for me? You name it, we do it. We understand the fact that customers don’t come to us because we have a neat logo and a bunch of nicely dressed delivery people. It’s because you have great food! Therefore it is our goal to sell that food anyway we can. Some of the many forms of advertising we do include social media, PPC on Google and Bing, ranked high on organic search listing for “food delivery” and “restaurant delivery” (#1 in Orlando and most markets), post cards, fax blasts, menu guides, flyers, teasers, hotel room service guides, magazine ads, radio spots, billboards, and direct mailing are just some of the many forms of advertising we do. We are motivated to get our name (and yours) out there because we get nothing if you get nothing. What if the customer complains about the order? Customer satisfaction is at the very top of our priority list. We understand that if a person has a bad experience with us they will tell 10 people, a good experience they will only tell two. Whether the customer is ordering from our website, mobile app, or professionally trained staff at our call center, we will do what it takes to take care of them. We always try to act as a first line of defense and handle any minor issues that might arrive, offering things like free delivery, free six pack of soda, etc. all at our own expense. If the customer is still not satisfied, we will handle it on a case by case basis and notify an owner or manager of your restaurant how you’d like to proceed. Above all, we want to make sure it doesn’t happen again, regardless of whose fault it is. How do I get the order? Our software can fax or email the order to you to print out in store. We call 100% of the time after the order is sent to confirm you received the order. The order will tell you everything you need to know, and will come with a copy for you to keep, as well as a driver copy they take with all the pertinent info including address to put in GPS, payment method to check credit card if needed, and phone number. There is a signature line on each order for both the person at your restaurant preparing the order to sign, as well as the driver. This helps ensure items are all accounted for and nothing is forgotten. We highly recommend a fax or email setup (eliminating he/said she/said by having it all in black and white that was entered directly by customer when placing their order), but if we absolutely need to, we can also call the order in. How does the driver look? Our drivers are trained to be a cross between a caterer and a waiter. Our “mobile waiters” get paid based on their performance. Our drivers are always in uniform including collared shirt with our company logo, nice pants, and nice shoes. We do not allow visible tattoos or body piercings and require facial hair to be trimmed neatly. We understand that the person delivering is the face of the company and thus we maintain a high standard when it comes to hiring. Food Quality: What if my food doesn’t travel well? Food quality is of the utmost of importance to us. Our drivers carry double thick thermal state of the art bags with hot and cold compartments to make sure the hots stay hot and the colds stay cold. If you allow takeout, there is no reason not to work with us as your food will retain higher quality with us. When the customer picks up, the food just sits naked in the passenger seat wrapped in a plastic bag, being tossed side to side at every turn. Food picked up by a customer looses 10% to 15% of its prepared quality, but food delivered by a professional driver in an insulated bag only loses 5% of its prepared quality. Which would you rather have your customers eat? In the end, you determine which items you want us to deliver and can limit your menu, or even put any special instructions such as “this item might not travel well” if you like. Remember though that customers understand that not all food when it is delivered is exactly the same as when they are in the restaurant. They just want that item from your menu they are craving! Let us bring it to them.
What does the driver carry my food in? Our drivers are equipped with varied sized double thick state of the art insolated bags. Each bag has dividers that allow the driver to section the bag in order to keep hot food hot, and cold food cold. How much more business is this going to bring me? 5% is the industry average. If you’re generating $20,000 per week now, you can assume we will bring you about $1,000 in takeout and delivery per week or $52,000 per year. This is all incremental sales. Many restaurants do much better than this, but we’d rather under-promise and over-deliver. What if I we are slammed and can’t handle the extra business? We understand that sometimes you get hit with a huge wave of customers, or have certain times during the week such as Saturday night when you can barely take care of the in-house customers, let alone delivery ones (a good problem to have ). We have the ability to turn you on and off like a light switch, temporarily blocking you during such times. Also, keep in mind we are busiest when you are slowest. When it’s cold and/or raining is when your restaurant is more likely to be empty with your staff sitting around waiting for orders. That same time is when we are busiest, sending you orders putting your kitchen to work generating revenue. We even do promos between 2-5pm when restaurants are typically slowest to bring more orders through your door. Who does the customer pay? How do I get paid? The customer pays us via the Internet or pays the driver at the door. We pay for any credit card processing fees, we handle the transactions, and we cut you a check bi-weekly along with a detailed report of all orders we do together. What do you charge the customer? Our delivery fee is just $3.99 for as much food as the customer can order, and there is only a $12.50 min. purchase (prices may increase slightly if ordering from further distances. Phone orders cost an additional $3.00 because we prefer to get as many orders as we can online or through our mobile app where the customer enters the order themselves, thus eliminating any errors that arise from he/said she/said over the phone. We also have a 4.99% processing fee.
How do I get started? Simply review and fill out the marketing agreement and fax back to us. We will also need you to email us your logo in high resolution and provide us with a current menu to input into our system. We will then send you an email with major points to note moving forward, and will let you know when your menu is live with us. That’s it!
the commission how the commision breaks down for both of us
DINE IN SALES
$1000 FOOD COST 30% (average in industry) LABOR 30% (Front, kitchen, mgmt) OVERHEAD 30% (Rent, Utilities, etc…) PROFIT 10% $100
the bottom line
$1000 FOOD COST
LABOR 0% (5 orders = no extra labor) (Labor paid by service)
OVERHEAD 0% (No additional overhead)
PROFIT 70% yes, we did the math. $700
how it all works
•The only extra cost you have with these orders we bring you would be your food cost which is typically around 30%. You have no ADDITIONAL labor and no ADDITIONAL overhead as these are already fixed costs you have whether we exist or not. Thus you are left with about a 70% profit from the orders we send you. We profit share this right down the middle, giving you 35%, and we get 35%. Our % covers the marketing we do, the customer service/dispatchers, insurance, accounting, and software fees •Again, we just want you to focus on making the food accurately and in a timely manner and we handle everything else, bringing you an incremental sale you never would have had. •This is actually a more profitable scenario than even your own in house orders (see above left and right columns). •Again, these are incremental sales coming from our advertising you never would have had. We are giving you 35% of something you never would have had when you subtract the 30% average food cost. •More and more people are taking advantage of delivery as convenience continues to be the dominating theme of our evolving society. With our new App and mobile website that allows customers to order their favorite meals within seconds on their cell phones, people are flocking towards being able to order their favorite restaurants with the stroke of a few keys, clicks, or swipes of a finger!
the buzz (send us your best comments, we will use them!)
what people are saying (they are all real too)
“Way, Way, Way AWESOME!!!! I love your delivery service during the day at the office, but that is even more spectacular news that I’ll now have access to you at home!!!!!!!!!!!” It’s great and convenient for new moms who can’t go to their favorite restaurants. – Kathryn Johnson “This website is a God Sent. I couldn’t live without it. I work long hours and the last thing I want to do when I get home from work is get dressed up to go out to eat. This lets me enjoy amazing food without the hassle.” – Celina Suarez “We are here on vacation staying in a hotel and your site is perfect. Easy to order food and it’s nice we don’t have to call it in. Thanks!” – Robert Leonardo “I absolutely LOVE your concept. Being disabled, it is hard to get out to the area different restaurants, so your service is very much appreciated. I love the variety of restaurants and the ease of ordering. Your drivers are all friendly and polite. Keep up the good work.” – Sandie Scott “This is an AWESOME idea, and the site is very easy to navigate and ordering is super simple-LOVE IT!” Patricia J Paul “Site looking great. Love having to be able to have food delivered for boss (and ourselves) rather than having to go pick up for her. Thanks!” – Linda Lawrence “This site is awesome. You have been a solution to my problems a couple of times now and I will definitely use you more in the future.” – Jessica Richards “This is amazing. I love the website interface with the menus and auto-message when a restaurant isn’t available. Yay delivery!!!!!” - Hannah Miller “I have been waiting a long time for something like this. I love your service!” - Sheldon Sanchez “I am so thrilled to finally have an online restaurant delivery service. I’m from DC where they have a delivery service and missed it very much!! Thanks!!” Angelica McCollum “The service was excellent and the food was great. I was truly excited to find out this service existed. – Tammy Strength “This is the best delivery site I’ve seen and I travel all over the country and use these all the time. Your hard work shows. Great job!” – Lisa Walker “Hangover Dream – thanks homies” – Nat Hall
things to know contained herein are the most important details of our partnership. Owner/Managers: •Once we have received your contract, menu, & logo we will load your restaurant into our system & provide you with an approximate start date. •Once we are live, we will contact your restaurant and provide them with a sample order and walk them through the process. •A team member will be sent out to put up a sign & stand with brochures. •You will receive payments Bi-Weekly with a detailed report. You will receive your check about a week following the cycle. Questions please email AccountingDSDOrl@DoorstepDelivery.com •Please do your best to let us know before you have menu changes by sending updated prices & time of changes to Orlando@DoorstepDelivery.com •Please notify staff that you are now partners with us. Provide them with the sample fax & “ Things to know about your Partnership with DoorstepDelivery.com”. •Please explain to them how important it is to start the order after receiving the phone confirmation. •Please explain how important it is to make sure all food is accounted for and provided to the driver, again it is our #1 problem. Information: •Customers order online @ (CityName).DoorstepDelivery.com or by calling 555-555-5555. They can also order on their phone with the app or mobile website. •Once we receive the order, we will fax or email the order to your restaurant & confirm you have received this order by phone. •We will confirm all items are available for delivery and what time we will pick it up. •If there are additional requests that need to be charged to the customer, simply let us know and we will adjust the order. •Majority of the orders will be for ASAP. •Catering orders will either be faxed over the day before or earlier in the day to allow prep time. Please notate the time given for pick up on these orders. Kitchen Staff: • Kitchen staff should pay close attention to the quantities and special notes by the customer. (see sample fax). It is EXTREMELY IMPORTANT that they check all food items are present as forgotten items with our partners is unfortunately our #1 issue. •Catering orders will either be faxed over the day before or earlier in the day to allow prep time. Please notate the time given for pick up on these orders.