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doorstep delivery

BRANDING GUIDE image & identity usage

Primary Brand Mark The “primary” Brand Mark is the choice for use on the majority of Doorstep Delivery communications and branded products. There are several variations of the primary brand mark to meet differing design needs, and together they make up Doorstep Delivery’s Brand Mark system.

Official Color Palette print C M Y K

0 87 74 7

web

R 238 G 30 B 62

pms

E1788 C

html hex EE1E3D

print C M Y K

web

0 R 0 0 G 0 0 B 0 100 html

pms

Black 6 C

hex 000000

Font

Langdon

Hand of Sean Helvetica Nueue Light

abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ !@#$%^&*() abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ !@#$%^&*() abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ !@#$%^&*()

primary logo

embellishment

typeface (or equivalent san serif)

dd BRANDING GUIDE image & identity usage


Simplified & Winged Mark can be used when space is limited or when the signature must be placed in a grouping of other logos. (For example, sponsorship or partnership listings). Simplified Brand Mark

Winged Brand Mark

Word Mark - Slogan

Word Mark - Website

Regional Brand Mark - Straight

Regional Brand Mark - Tilt

Grayscale Brand Mark

Black Brand Mark

Word Mark - Slogan & Website Use when the complete Brand Mark cannot be used for design reasons. These two versions of the Brand Mark are for limited use on publications.

Regional Brand Mark The “regional� Brand Mark is for use where a Doorstep Delivery location is not otherwise specfied in a particular design or communication.

Optional Variations - Grayscale & Black Both Grayscale and Black may be used as a substitute if the official colors do not work or are not available.

dd BRANDING GUIDE image & identity usage


Clear Zones The Brand Mark must be surrounded on all sides by clear space. The clear space should be no less one-half inch around on all sides. Do not print graphics, rules, typography or other elements in this area.

1/2 inch

1/2 inch

Size For the greatest impact and readability, a minimum logo size has been established. The size ALL Brand Marks should not be less than one and a half inch in length and proportions should not be altered. minimum size 1 1/2 in width

Exclusions • • •

Ways we hope never to see the logo used: Please do not make any alterations or additions to the logo. (this includes santa hats, lights and pumpkins) Do not distort (must maintain dimensions and proportion always - see examples) If you’re not sure, ask Experimar

dd BRANDING GUIDE image & identity usage


Letter Head

e Servic livery e D t an staur #1 Re ’s o d Orlan

The Brand Mark must be surrounded on all sides by clear space. The clear space should be no less one-half inch around on all sides. Do not print graphics, rules, typography or other elements in this area.

Begin letter 2.875 inches from top of page

Margins Left margin is 1.25 inches and right margin is 1 inch. Top margin is 2.875 inches with 1.875 inch margin at bottom of page.

Typeface Please use Helvetica Nueue Light or equivalent. The following are a list of recommended alternatives: • Arial • Century Gothic

Right margin is 1 in

Left margin is 1.25 in

Type Sizes All body copy is set uniformally at 10 point with 12 point leading (or space between each line).

Names & Titles Printed stationery is not to be personalized. Business cards are the appropriate place for such personalized information.

Leave at least 1.1875 margin at bottom of page

E SUITE #101, FL

AL DRIV 708 EAST COLONI

32803

APP FOR THAT SOCIALIZE D F M DOORSTEPDELIVERY.CO

dd BRANDING GUIDE image & identity usage


Envelope The letterhead is formatted for a 4 ⅛” x 9 ½” envelope.

Type Sizes The unit name and address will be 9 point font with 11 point leading and centerd on the envelope.

Names and Titles The names and titles of individuals are not to be printed on envelopes.

DOORSTEP DELIVERY ORLANDO 708 EAST COLONIAL DRIVE SUITE #101 ORLANDO, FLORIDA 32803

Centered

dd BRANDING GUIDE image & identity usage


Doorstep Delivery Brand Guide