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ART AND CULTURE IN NUMBERS

7000 YEARS

2 PAIRS

94

OF HUMAN’S CREATING CIVILISAITONS

OF CARVED LIONS LOOK DOWN FROM A CLIFF FACE AT DADAN

ELBORATELY CARVED TOMBS AT HEGRA

1 NEW ARTS HUB

10,000SQ M

439 FULL TIME

TO ENCOURAGE LOCAL ARTISANS

OF MIRRORS ON MARAYA

EQUIVALENT JOBS CREATED BY WINTER AT TANTORA


A DEEP HISTORY AS A PLACE OF CREATIVE ENDEAVOUR AlUla has been a place of creative inspiration and cultural exchange for millennia and is now welcoming visitors who seek new travel experiences for creative enrichment. As nature’s canvas, AlUla is already blessed with natural and man-made art on a monumental scale. AlUla has ambitions to become one of the world’s great creative destinations, activating a constellation of heritage, nature and art experiences. The annual events calendar will celebrate and respect the traditions, community and landscape of AlUla.

A JOURNEY THROUGH ANCIENT ART The Nabataean people carved spectacular facades for around 94 rock-cut tombs in the 1st century CE. Petroglyphs, also known as rock art, comprising representations of human, animal or symbolic figures, can be found in abundance throughout AlUla. The ancient city of Dadan was one of the most culturally advanced civilisations of its time, here statues of ancient Lihyanite kings, some up to 2.7 metres tall, still watch over their land. At Dadan, two pairs of lions look down from a cliff face at rock-cut tombs. Examples of the earliest rock art in AlUla depict animals that are now extinct in the region, such as aurochs and ostriches. Humans are also frequently pictured in AlUla’s rock art, including in scenes such as hunting.


ALULA OLD TOWN ARTISTIC ENDEAVOURS Adorned by beautiful wall art, painted onto the walls of its many houses, sits the AlUla Old Town. The original inhabitants used natural pigments to produce creative and decorative images that are still visible throughout the city today. These ancient masterpieces include local plants and animals, household objects, calligraphy and abstract symbols.

BRINGING HISTORY TO LIFE, TODAY Two successive Winter at Tantora festivals have positioned AlUla as a place for creative inspiration and the event as a cultural event not to be missed, featuring the best in art, music, culture, and history, against the awe-inspiring backdrop of AlUla’s desert scenery. Modern-day visitors can relive the 3,000 year old history of the kingdoms of ancient Dadan, Lihyan and Nabataea, at the sites of Dadan and Hegra in a unique experience combining storytelling with immersive technology. Desert X AlUla in March 2020 provided a stunning desrt canvas for international artists to create optical works of art and play off the sculptural surroundings. At state-of-the-art multi-purose concert and entertainment venue Maraya, AlUla is ready to welcome the world’s best performers, artists, shows and entertainment. The AlUla Girls’ School is being transformed into an arts hub and will offer a wide range of workshops and classes from fine art to jewellery making and the revival of ancient handicrafts such as ceramics, weaving and glass work.