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MEDIA PACK & SAMPLE ISSUE 2009


MARINA ALTA’s OWN  INTERNET MAGAZINE ...The only way forward is the integration of traditional magazines with digital magazines to reduce costs, which in turn will reduce advertising rates... LIFESTYLES & BUSINESS

is a web based publication that blends display advertising, which has been so successful over the past 60 years, with online media at fabulously low rates. No mini adverts, no little squares of print you can't even read. In our magazine you can now afford a double-page glossy type spread for less money than a tiny corner would cost in a 'traditional publication!

LIFESTYLES & BUSINESS

has two facets: our lively Lifestyles Magazine that brings you interesting articles and information from around the Marina Alta. The second part is our Directory of Businesses that will serve as a complete compendium to all the best businesses that are here. No internet business that makes a living out of consumers will ever get anywhere without the aid of advertising or PR from print, tv or radio - not even the great oracle itself ‘GOOGLE’ - and neither would we.

LAUNCHING November 2009

PROMOTING LIFE ST Y LE S   & B US INE S S

to the people of Marina Alta We realise that ‘traditional’ methods still have their place, so every month we ensure that people know us and where to find us, and we do this in several ways: Leaflet Distribution Every month we produce and distribute 10,000 leaflets that are strategically placed all over the Marina Alta letting people know what is in this months’ issue and who is participating. Associations / Affiliation Within any expat community it is always essential to have contact with the local associations, societies and clubs, therefore every month we list in detail what’s new in these groups, again helping to bring in more targeted readers.

Viral Networking No, it’s not a virus! We ask all our participating businesses and local associations to put a link to our site on their e-mails and websites. Similarly we ask all our readers to refer and recommend us to everyone in their email address book to help increase our traffic and ultimately business for you. Targeted Demographics Our main focus is really on the 35+ age group. This group tends to be those who live and work in the Marina Alta and routinely use the internet as a form of communication, be it for business, leisure or staying in contact with their families. This group also includes the more affluent members of the community.


Rates

Rates

LIFESTYLES  SECTION

BUSINESS  COMPENDIUM

Full Page - 95€ per mth Dps - 150€ per mth That’s it - We only have display advertisments in the lifestyle section. Monthly Special offers section is 30€ per mth Only open to Business.

Full Page Business Profile

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Our mission is very simple, to bring together in these very difficult times the expats and businesses that have made this, their home. Things are difficult at the moment, but for all of us that have lived through this type of recession before, we know that

the only way to survive is to come together and promote not only ourselves but those around us and at a very cost effective way. So here at Lifestyles & Business we have made a conscious effort to make time for more enjoyable pursuits and in turn ensure that those businesses that have and are our backbone survive with us.

Towns and Villages we serve Javea, Calpe, Peñon, Adsubia, Alcalalí, Beniarbeig, Benidoleig, Benigembla, Benimeli, Benissa, Benitachell, Dénia, Gata de Gorgos, Jalón, Murla, Moraira, Ondara, Parcent, Pedreguer, Pego, Els Poblets, Sagra, Senija, Teulada, Tormos, La Valle d'Alcalà, Vall d’Ebo, Valle de Gallinera, Vergel.


Sampleâ&#x20AC;&#x2C6;edition


Elaine and Dave Welcome you to Cafe Cortado Here you will find a very relaxing atmosphere that is enjoyed by expats and Spanish alike. You will also find a great selection of David’s homemade meals that our Ed highly recommends.

Situated on C/ Joan Fuster just behind the sports centre in Javea port with easy parking. Spanish language Clubs run mornings and evenings for just 5e per hour lesson. Ask Elaine for details.


Contents 06 Welcome Short not from the Ed and how to use our online magazine

06 On, in and under We take a look at surfing seeing its that time of year when the surf is up

Surfing Costa Blanca 14 Sierra de Bernia We take a day out walking the Sierra de Bernia which is just off the A7 at Bennisa

06 16 stupid questions A collection of 16 stupid questions asked by tourists to people in the industry

34 A DAY OUT We take a dau out walking the Sierra de Bernia which is just off the A7 at Bennisa


Contents 12 A DAY OUT We take a dau out walking the Sierra de Bernia which is just off the A7 at Bennisa

19 A DAY OUT We take a dau out walking the Sierra de Bernia which is just off the A7 at Bennisa

Surfs up 22 A DAY OUT We take a dau out walking the Sierra de Bernia which is just off the A7 at Bennisa

29 A DAY OUT We take a dau out walking the Sierra de Bernia which is just off the A7 at Bennisa

34 A DAY OUT We take a dau out walking the Sierra de Bernia which is just off the A7 at Bennisa


12 A DAY OUT We take a dau out walking the Sierra de Bernia which is just off the A7 at Bennisa

19 A DAY OUT We take a dau out walking the Sierra de Bernia which is just off the A7 at Bennisa

A day out 08 Sierra de Bernia We take a day out walking the Sierra de Bernia which is just off the A7 at Bennisa

29 A DAY OUT We take a dau out walking the Sierra de Bernia which is just off the A7 at Bennisa

34 A DAY OUT We take a dau out walking the Sierra de Bernia which is just off the A7 at Bennisa


Welcome to the very first edition of Lifestyles and Business - Marina Alta. This is the first online publication that is dedicated to the people and businesses that reside here in this beautiful part of the Costa Blanca. Our mission is very simple, to bring together in these very difficult times the expats and businesses that have made this, their home. Things are diffficult at the moment but for all of us that have lived through this type of recession before, we know that the only way to servive is to come together and promote not only ourselves but those around us and at a very cost effectibve way. ln our business section which we have So here at Lifestyles & Business we called the Marina Alta - Business have made a conciouse effort to make Compendium you will find not just the time for more enjoyable pursuiets and standered information that you get in turn ensure that those businesses everywhere else but a full double page that have been our backbone survive spread on ech company that decides with us. to promote themeselves through us to our readers. Lifestyles & Business is a two part publication in our lifestyles section This inovative approach has been dethat you will always find at the beginsigned for two reasons first you our ning of or online publication is all readers will be able to find out far about you enjoying what is here and more than just the standered name close by. We will have featured artiaddress and contact details you will be able to read bioâ&#x20AC;&#x2122;s about the comcles on many subjects and that we pany and the work they do and for the hope you will find it entertaining an companies having a double page inspirational.


Towns and Villages we serve Javea, Calpe, Peñon, Adsubia, Alcalalí, Beniarbeig, Benidoleig, Benigembla, Benimeli, Benissa, Benitachell, Dénia, Gata de Gorgos, Jalón, Murla, Moraira, Ondara, Parcent, Pedreguer, Pego, Els Poblets, Sagra, Senija, Teulada, Tormos, La Valle d'Alcalà, Vall d’Ebo, Vall de Gallinera, Vergel.

Instructions spread means thay can get more information including photos to help catch your eye than just having the standered listing details. We are able to do this because we are not a print publication so we do not have the restrictions that printed matter obviously brings nor do we have distribution problems and hundreds of copies wasted by just having them sit there or read once and discarded. We hope you will enjoy and keep coming back month after month

spread means thay can get more information including photos to help catch your eye thanjust having the standered listing details. We are able to do this because we are not a print publication so we do not have the restrictions that printed matter obviously brings nor do we have distribution problems and hundreds of copies wasted by just having them sit there or read once and discarded. We hope you will enjoy and keep coming back month after month


Anyone who has visited the islands of hawaii as no doubt seen the famous hand gesture coupled with the greeting “shaka, brah!” A shaka sign – the unmistakable pinky and thumb salute – is the ultimate symbol of aloha and local culture in Hawaii. Interpreted to mean “hang loose” or “right on,” the shaka is a constant reminder that in Hawaii, it is not the norm to worry or rush. The shaka sign represents the embodiment of “island style.” It signals that everything is alright. From surfers and keiki (kids) to bank tellers, news anchors and even the President of the United States, the shaka sign is universal in the islands. Use the shaka sign wherever and whenever you want to spread a little aloha, say thanks for letting you cut in on the road, or along with aloha as hello or goodbye. The shaka sign is more than just nonverbal communication. When you use it, you acknowledge the true concept of aloha and participate in the synergistic heartbeat of Hawaii.

How to Make a Shaka Make a fist with either hand. Extend the thumb and pinky while keeping the middle fingers

curled under. Face your thumb and pinky away from your body and draw an invisible “j” in the air. Give your shaka a shake and you’re communicating Hawaiian-style!


Local News There is some debate about the origin of the shaka, although most agree that its roots lie with surf and beach culture. One version claims that the shaka sign was first used in the 1940s as a symbol of blessing by a local Hawaiian folk hero named Hamana Kalili from Laie who happened to be missing the three middle fingers on his right hand due to a sugar mill incident. Others debate the symbol was born when Kalili waved his malformed hand to shoo away children from jumping trains. A third version claims that the symbol was born when one of the first surfers in Hawaii raised a shaking pinky and thumb out of the water after having his middle fingers bitten off by a hungry shark. Yet another version says that the origin lies with Spanish immigrants, who folded the middle fingers and brought the thumb to the lips as a friendly gesture to symbolize sharing a drink with the natives they encountered in Hawaii.

came later in the 1960s when used as a signoff by local Honolulu TV movie host Lippy Espinda, although some believe the word “shaka” was derived from an ancient Buddha named Shakyamuni, who prayed with his hands in the shape of two shakas pressed together. Another story tells that the word “shaka” was derived from the term “shark eye,” a traditional compliment given to respected friends and family members. In 1976, campaigning mayoral candidate Frank Fasi quickly popularized the symbol throughout the islands after designing a campaign around the shaka.

The shaka is a simple yet powerful way to remind locals and visitors of the way people look out for each other on the islands and strive to spread aloha day in and day out, in keeping with the Hawaiian principle of malama i kekahi i kekahi, - take care of one, take care of all. If you’re new to the islands, don’t be shy about throwing up shakas, just make Whatever the genesis of this powerful sure you’ve got the hand gesture down first! Aloha in the Hawaiian lanand enjoyable symbol, it remains a guage can mean love, hello, goodstrong reminder of the spirit of aloha bye, affection, regards, fondness and that makes Hawaii so special. The shaka has transcended many gener- compassion. The amazing “shaka” communicates all this and more with ations and continues to unite island just a simple wave of the hand. lovers with a unique tradition not found in any dictionary. The naming of the symbol as “shaka”


International News


Pamella DeVos, President and Designer of PAMELLA ROLAND, channels her artistic appreciation and creativity into all of her collections, finding inspiration throughout her life and the world at large. Pamella designs for a confident woman with exceptional taste - one who demands a versatile wardrobe in which she feels polished and impeccable without forsaking her sensuality and femininity. Pamella strives to create clothes that allow women to comfortably exude their strength and beauty, while projecting innate elegance. The PAMELLA ROLAND collection always incorporates exquisite color palettes, luxurious embellishment, and lush fabrics, as well as precise and flattering cut. Fresh ideas continually invigorate the collection's classic sensibility, resulting in clothes that reflect a certain timeless modernity. Pamella's love for fashion began in her teens and early twenties when she worked for a women's retailer while attending school. Though she yearned to study fashion design, her father encouraged her to pursue a business degree instead. Nevertheless, she continued to study art history through college and thereafter to nurture her creativity and refine her aesthetic.

Pamella's gift for design evolved as she applied her passion for art to her initial professional endeavors. Armed with an innate drive and a degree in business from Michigan State University, Pamella built an extensive background in marketing, working nearly 10 years in both corporate and agency environments. While living in Japan promoting family business interests, she quickly put her expertise to work in support of the arts as a director of public relations efforts for the prestigious National Art Show of the College Women's Association of Japan.


Her husband Dan DeVos continued to build and manage their investments, exploring new opportunities in both business and philanthropy, melding the two whenever possible. Pamella entered into the latest chapter of her life with the 2002 launch of the PAMELLA ROLAND collection. She immediately approached this new venture with the same energy and entrepreneurial savvy for which she is known; establishing the overall business structure while taking the lead as the creative force behind the label. PAMELLA ROLAND debuted its Fall 2002 collection to a warm reception from critics and buyers alike. That positive response has grown significantly to the present, making PAMELLA ROLAND a label of choice among retailers and A-list celebrities. The collection also received the prestigious 2003 Gold Coast Award in just its second year of operation. The awards continue for Pamella, as she recently received the "Top WomanOwned Business" award in Michigan over a distinguished pool of women executives, a source of great pride for her and her company.


She was also named one of the "most influential women in West Michigan" in 2008. Honors such as these only inspire and intensify Pamella's efforts to make PAMELLA ROLAND an even greater success. Pamella plays a major role in every facet of the business, from the creation of each piece, with final say on every shape, fabric, and color, to directing sales, hiring staff, and managing all public relations and marketing efforts. "I make it a point to travel to as many points of distribution as possible to meet my customers... I wear these clothes and can relate to what my customers want from their wardrobes...This is valuable information that I truly channel into the design process." The broad demographic appeal of the collection is by no means accidental, as Pamella meets and caters to like-minded women outside of the fashion centers of New York and Los Angeles who crave the same level of sophistication, comfort, and glamour.


Men love science, right? So, know that there is scientific evidence to support the idea that what you wear really does make a difference in your world. Behavioural scientists warn that a first impression is a strong one. Someone’s evaluation of you takes 30 seconds or less, and can be so strong that it could take as long as five years to erase. Clothing plays a huge role in the first impression, especially at job interviews or meeting the in-laws or meeting a potential mate. Think of clothes like your peacock feathers. Learning how to appropriately display your feathers could make sure that your first impression lasts, in a positive way. You will never get a second chance.

Women spend a great deal of time deciding what to wear on a day-today basis, taking into account what suits them and what is “so last year”. Most men, on the other hand, tend throw any old thing on. You don’t have to be a metrosexual to look good, but it helps…

Patterns, like stripes, create optical illusions. While vertical stripes draw the eyes up and down helping to establish a thinner body, wide horizontal stripes make the eye move left to right, creating a broadening effect. That’s a nice way of saying you could look as wide as a bus. Heavier fabrics give the impression of a heavier body. Culprits include tweed, wool suits and bulky jumpers. Light to medium weight fabrics, such as cotton, twill and linen, visually remove pounds.


Green, blue, and violet are associated with water, sky and foliage. They are calming, unassuming colours and they appear to recede. This is handy knowledge if you want to appear less heavy, dominant or aggressive. Red, orange, and yellow are associated with fire and the sun. They psychologically suggest emotion, energy and warmth while optically appearing larger. Thatâ&#x20AC;&#x2122;s something to remember if you want to slim down rather than beef up. Colours may also influence the behaviour and moods of those you are trying to impress, both positively and negatively. Colours create feelings and emotions, which is why you would never wear a sunny yellow shirt to a funeral, opting instead for solemn tones. The simple act of choosing the colour of a tie could speak volumes about you.


Some of the moods and emotions associated with colours: RED: Not for the shy and retiring type. Dominance, power, attention, sexual  energy, determination, passion,  persistence, excitement and strength. PINK: Yes, men can wear pink too!  Upbeat, good health, calming, friendly, compassionate and faithful. ORANGE: Very “now”. Happy,  courageous, successful, enthusiastic, bold, adventuresome, friendly, warm, informal and welcoming.   BROWN: Salt of the earth type.  Informal, reliable, approachable,  relaxed, stable, and earthy.  YELLOW: A positive colour. Alert,  optimistic, stimulating, enthusiastic, playful, cheerful, communicative,  expressive and intelligent. GREEN: Lucky for some. Relaxing,  compassionate, prosperous,  prestigious, growth, vitality, harmony and efficiency. TURQUOISE: Like a dip in the ocean.  Refreshing, cool, imaginative,  innovative and youthful. 

BLUE: For the blue-bloodied type. Knowledgeable, trustworthy, serious, responsible, social stature, caring, good health, tranquil, intuitive, calm, honest, loyal and showing integrity.  LIGHT BLUE: Perfect for romance. Peaceful, sincere and affectionate.  PURPLE: The prince of colours.  Spiritual, passionate, visionary, regal,  respected, dignified and luxurious.   LAVENDER: For sexy nights in.  Romantic, imaginative and  associated with fantasy.  BLACK: Not just for funerals. Elegance, authority, dignity, sophistication,  seductiveness and mystery.  GREY: Perfect for job interviews. Brainy, classy, efficient, sophisticated and  confident.  WHITE: The colour of angels. Virtue, cleanliness and status.


Jeans apparels are always in fashion but their style and trend always keeps changing with the passing time. For instance, in the yester years wearing the boot-cut jeans or the other bell bottom jeans was considered to be in fashion. The boot cut jeans were mainly designed for the cowboys to accommodate their huge boots. Later with the passing time, body fitting low waist jeans came into fashion which is even today considered to be an in trend. These skinny jeans look better when worn with high and smart looking boots.

Apart from these stylish and trendy designer jeans, you can also avail a list of various women jeans apparels that help them look simply stylish and sexy in them. For instance, you can avail the sweet and stylish looking short denim skirts and wear them for your parties and small casual gatherings. These jeans skirts give you a stylish and also sensuous look which can be worn with nearly various types of tops to suit your style and look. You can also have a look at the various other styles of union jean and apparel such as the jeans jackets, and the smart jeans long skirts. With the inset of winter, people start wearing their warm and smart looking short jean jackets that literally blend well with all types of clothes. Jackets are a smart piece of apparels which give a rough and stylish look to everything that you wear apart from keeping you warm and cozy even in the chilliest days. Wearing jeans has always been a fashion that nearly everyone loves and has been following over a long period of time. Well, simply check out the casual parties and gatherings, and you will see nearly every person wearing either a pair of jeans or even a stylish looking jeans jacket. Women especially adore wearing the sleek and sexy looking jeans skirts along with a smart jean crop jacket that not just


gives you a smart look but also helps in keeping you warm. There are several types of jeans jackets designed by the various brands that are available in the market easily. Each of these brands offers you a completely new style and pattern that is unique and has its own fashion in this highly fashion oriented world.

Women, usually love wearing the jeans jackets for nearly any occasion. After all, jeans are versatile clothing styles that are worn for various occasions and times. Although in order to look perfect, you somehow need to select the best type of jeans jacket for yourself that suits your style. You can select the smart looking short jean jackets or even the jean crop jacket that you can wear on any time of dress or apparel and give yourself a completely different and smart look.

For instance, you can select the smart looking short jean jackSome use different jeans fabrics etsshort jean jackets and wear such as the soft cotton jeans which them on your short skirts or even the skinny jeans and top. However, are highly comfortable and cozy, it gets important that you select the but are not as warm as the other jackets. Similarly, you can also find best jean jackets that not just match your style and clothes but smart looking denim jackets that also protects you in the winters. are smooth and yet quite warm So, look out for the best for your enough to protect you from the wardrobe. chilly bites in the winters.


Anyone who has visited the islands of hawaii as no doubt seen the famous hand gesture coupled with the greeting “shaka, brah!” A shaka sign – the unmistakable pinky and thumb salute – is the ultimate symbol of aloha and local culture in Hawaii. Interpreted to mean “hang loose” or “right on,” the shaka is a constant reminder that in Hawaii, it is not the norm to worry or rush. The shaka sign represents the embodiment of “island style.” It signals that everything is alright. From surfers and keiki (kids) to bank tellers, news anchors and even the President of the United States, the shaka sign is universal in the islands. Use the shaka sign wherever and whenever you want to spread a little aloha, say thanks for letting you cut in on the road, or along with aloha as hello or goodbye. The shaka sign is more than just nonverbal communication. When you use it, you acknowledge the true concept of aloha and participate in the synergistic heartbeat of Hawaii.

How to Make a Shaka

Make a fist with either hand. Extend the thumb and pinky while keeping the middle fingers curled under. Face your thumb and pinky away from your body and draw an invisible “j” in the air. Give your shaka a shake and you’re communicating Hawaiian-style!


The Origins of Shaka There is some debate about the origin of the shaka, although most agree that its roots lie with surf and beach culture. One version claims that the shaka sign was first used in the 1940s as a symbol of blessing by a local Hawaiian folk hero named Hamana Kalili from Laie who happened to be missing the three middle fingers on his right hand due to a sugar mill incident. Others debate the symbol was born when Kalili waved his malformed hand to shoo away children from jumping trains. A third version claims that the symbol was born when one of the first surfers in Hawaii raised a shaking pinky and thumb out of the water after having his middle fingers bitten off by a hungry shark. Yet another version says that the origin lies with Spanish immigrants, who folded the middle fingers and brought the thumb to the lips as a friendly gesture to symbolize sharing a drink with the natives they encountered in Hawaii.

The naming of the symbol as “shaka” came later in the 1960s when used as a signoff by local Honolulu TV movie host Lippy Espinda, although some believe the word “shaka” was derived from an ancient Buddha named Shakyamuni, who prayed with his hands in the shape of two shakas pressed together. Another story tells that the word “shaka” was derived from the term “shark eye,” a traditional compliment given to respected friends and family members. In 1976, campaigning mayoral candidate Frank Fasi quickly popularized the symbol throughout the islands after designing a campaign around the shaka.

The shaka is a simple yet powerful way to remind locals and visitors of the way people look out for each other on the islands and strive to spread aloha day in and day out, in keeping with the Hawaiian principle of malama i kekahi i kekahi, - take care of one, take care of all. If you’re new to the islands, don’t be shy Whatever the genesis of this powerful about throwing up shakas, just make sure you’ve got the hand gesture and enjoyable symbol, it remains a down first! Aloha in the Hawaiian lanstrong reminder of the spirit of aloha guage can mean love, hello, goodthat makes Hawaii so special. The shaka has transcended many gener- bye, affection, regards, fondness and compassion. The amazing “shaka” ations and continues to unite island communicates all this and more with lovers with a unique tradition not just a simple wave of the hand. found in any dictionary.


So, you want to enter the world of surfing, but you’re not sure where to start? First of all, it’s important to note that surfers are the members of a global “club” that has its own rules, rituals, music, clothing, and even vocabulary. For an outsider, all of this can appear quite mysterious, but once you join the club and love it, you’ll catch on quickly. But, if you don’t want to feel or look like a “kook” (an inexperienced and goofy new surfer), get your hands (and your feet) on this basic surfing gear.

Board When it comes to surfboards, size matters. The most important aspect of any surfboard you will own will be its ability to keep you afloat. A bigger person needs a bigger board. You should not be taller than your board stood on end. Surfboard companies now make what they call a “fun shape” board, which is a more stable board for beginners and infrequent surfers. This is a medium length board (somewhere in between a shorter, high performance board and a bulkier long board) with a rounded nose. Expect to pay $300- $400 for a new board, and less for a used board. If you have never surfed, try to find a used board to get started. As you learn, you’ll be better able to choose a new board that will be right for your body and your surfing style. Taking care of your board will help it last to see many years in the water. Purchase a ding repair kit at your local surf shop. Dings are nasty little cracks and holes in the fiberglass of your board that let destructive moisture into the board’s foam interior. The foam will suck up the moisture and damage the interior foam. In addition to repairing dings as soon as they occur, be sure to rinse your board with fresh water after each use, and store the board away from sunlight to avoid discoloration.


Leash

Wax

To remain attached to your board (so that you don’t have to chase it to the beach after your first “wipe out” and so it doesn’t interfere with other surfers) attach a leash from the back of the board to your ankle. The leash should be as long as your surfboard and will be attached to the foot you have in the back when standing on your board. Normal footing is left foot forward, and “goofy footed” is a stance with the right foot forward. Both stances are acceptable, and you should use whichever is most comfortable for you.

You will need to apply surfboard wax to your board anywhere where your feet are going to touch. The wax gives you traction as water glides across your board and around your bare feet. When you are starting, apply wax to the entire top of the board. As you improve, you may only need to wax the sections of the board where your feet normally are. Choose a wax suited for the temperature of water in which you will be surfing. Colder water requires softer wax that will not get too slippery as it hardens. Warmer water calls for harder wax that won’t melt in the heat. Your surf shop will be able to sell you the wax appropriate for your area.


Clothing In warmer water, all you will need to wear is a pair of surf shorts or a bathing suit. Surf shorts are known for their flashy prints, but you might want to stick to something a little more conservative at first. If you are surfing in colder water, you may need a wetsuit. Wetsuits come in a variety of styles and weights. Again, a visit to your local surf shop should be all you need to find a wetsuit that works for you. If you buy a wetsuit, you will want a rash guard, which is a thin shirt used to protect your skin. Even in warmer waters, a rash guard worn alone can be a welcome addition to your surfing wardrobe as it acts as a sunscreen to your torso.

Sunscreen Speaking of sunscreen, wear it! Surfing is no time to try to get a tan. The sun from above and the glare off the water give you a double-dose of damaging rays. Apply a heavy-duty, waterproof sunscreen before entering the water, and remember to reapply throughout the day.

Surf Report Be informed before hitting the beach. Most surfing areas have a local surf report, which you can find on the web or through a surf shop. Lifeguards are also good resources for surfing information. They are often surfers too, and they can tell you where to, and more importantly, where not to hit the water. Pay attention to surf warnings and remember that in

surfing, as in any sport, if you put safety first, you’ll avoid many unforeseen problems. Don’t ever go out in the water if you feel uncomfortable about the situation. It is not worth it. You can surf another day. There will always be waves.

Surf’s Up, Dude! Most seasoned surfers are welcoming to newcomers because they remember what it was like when they caught their first ride. They love the sport, and they will be happy to share their surfing tips with you. Drop by your local surf shop and talk to some people. If a surfer takes you under his or her wing, pay attention, and be grateful that you’re gaining membership into one of the most exciting clubs in the world.


The Gullwing


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meis soluta veritus ius ne, alli nostrud propriae et mei. Id cum sale paulo ocurreret, ei nullam alterum partiendo mea, bonorum iracundia gloriatur cu vim. Ex augue vivendum persequeris vel, numquam apeirian volutpat ad pri. Sanctus splendide ei ius, harum persius ut nam, justo aeterno accumsan ne cum, no eos homero suavitate. Id eam timeam ocurreret argumentum, sea an debet quando hendrerit. Quot harum mel id. Te nam elitr alterum propriae, cum te dico delicata periculis. Reque nominavi placerat


sophisticated, efficient four cylinder engines make for less environmental pollution


How to get there: Drive on the CV-750 to Jalon (Xalo). On the southern side of Jalon, you find the Cepsa gasolin station. Take the narrow asphalt road, Camino Cementerio, that runs uphill from the corner of the gasolin station. Drive one kilometer to a T-junction, and turn left on the CV-749. Drive 11.5 km on the CV-749, past the restaurant Bon Vent and Bar Restaurant Serra Bernia on your left, until you see a large information board on the route on your right, some 200 meters after the Bar Restaurant Serra Bernia. (Roadmap of Marina Alta) Distance: 3h10min/8km By the information board (610m), take the track that turns southwest to the fortress of Bernia (Fort de BĂŠrnia). In early spring the blossoming almond trees give a pink hue to the landscape. If you want to spot marine fossiles, take a path to the right, when the track curves left uphill by a pine forest. You can see the quarry on the other side of the vineyard. Besides fossiles, you find also geologically interesting mineral aggregates and rocks. It takes a couple of minutes to walk to the quarry. The track to the fortress opens up a nice view to the mountain of Ferrer before turning into a path (30min)

(740m), which ascends gently to a saddle (45min) (820m), where you can climb up a big rock for better views, if you have a head for hights. The highest peak of Bernia with its 1126 meters is clearly visible from the saddle. From the saddle the path slopes to remains of the fortress (47min), composed of a number of archs and some buildings. The history and structure of the fortress are well presented in a number of boards you can find in different parts of the field. The peaks of Ponoch and Puig Campana rise in the South. By the fortress, you have signposts to Casa Mengual and Fonts de Algar. Take the path for Fonts de Algar PRV 7. On your left rises the crest of Bernia. From now on, it is important to pay attention to the white-yellow waymarks. First you descend to an altitude of 760 meters (1h), but then you start climbing upwards. Do not go all the way down to the houses you see below. When you see waymarks to both uphill and downhill, go uphill.


Walking the Sierra Burnia Also further up, it is easy to stray from the right path to one of the narrow paths market with red arrows. If you lose the well beaten path, look down for the white and yellow waymarks and a tall tree. Throughout the walk along the stony path on the southern side of Bernia you have fine views down over the valley and the east coast. The mountains of Ponoch and Puig Campana line the valley in the South. When you reach a cave (2h) (850m), go in, and crawl through a short tunnel (some 20 meters) to the northern side of Bernia. Vast areas of Marina Alta open up before you. You will enjoy views over the towns of Denia,

Moraira, Teulada and Benissa, and to anaisay.wordpress.com the mountains of Montgo and Ferrer. Down in the valley you see the group of houses called Cases de Bernia. Vegetation on the northern side is more lush. Moist walls are covered with various climbing plants. The path dips down to fountain of Bernia (3h) (600m). At the fountain, a narrow unpaved road curves left. You have a nice view to the mountain of Olta on your way back to the parking place (3h10min).

Soak up the most incredible views


"Are there any lakes in the Lake District?"

"Can you tell me who performs at the circus in Piccadilly?"

"What is the entry fee for Brighton?"

"Why did they build so many ruined castles and abbeys in England?"

"Why on earth did they build Windsor Castle on the flight path of Heathrow?"

"What time do you switch the mist off?" Asked a visitor to Dover Castle

"Is Wales closed during the winter?"

"Which bus do I get from the Orkney Islands to the Shetland Islands?"


"What time of night does the Loch Ness monster surface and who feeds it?"

"Was this man-made?" Asked a tourist at the Grand Canyon

"Is Edinburgh in Glasgow?"

"How much of the caves is underground?" Asked a tourist at the Carlsbad Caverns

"I want to walk from Perth to Sydney - can I "Do you know of any undiscovered ruins?" follow the railroad tracks?" Asked a tourist at the Mesa Verde Park

"Which direction is North in Australia?"

"In what month was the May Day demonstrations?


By; Modern Construction Designers of Villas in Spain

We have seen a trend developing over the last 6 months for people increasingly looking for more futuristic properties and ultra modern designs incorporating an environmentally sound living space. We have 3 times more inquiries for these types of property week upon week than any others. These projects have shapes and materials for the building of minimalist and modern design villas. By using new materials and changing structural elements, we can make large rooms and terraces without support pillars. Enjoy a feeling of space, and a different style. These types and designs of buildings are fashionable and offer a modern finish with minimalistic lines. High efficiency eco villas respect the environment and keep the design and comfort of traditional housing. Bioclimatic houses incorporate the most modern energetic saving and water recycling systems, obtaining as result in a decrease in expenditure for water and electricity bills. Enjoy the low maintenance cost of the garden and swimming-pool.


Real estate trends


A building constructed today will use a lot on energy over its average life of 30 to 50 years, and that use has many implications. Ecologically friendly buildings could include the following installations:

ENERGY-EFFICIENT LIGHTING Big windows in all possible places to allow for maximum daylight entry, as an aim for electrical saving, windows will also be double-glazed.

PHOTOVOLTAIC NET Photovoltaic solar station (opWATER RECYCLING tional) based on high-performance Grey water treatment by AQUAcrystalline silicon photovoltaic TRON. From bathroom and kitchen modules for the conversion of sinks, and washing-machine and sunlight into electricity, capable of dishwasher waste pipes- All this producing 2.500w. water recycling can be used for SOLAR POOL HEATING garden watering and re-used in Solar kit pool heating (optional). WC´s. Can extend the swimming season, KITCHEN RECYCLING as it uses the sun´s heat, but does Food-waste disposer. Installed not imply a hot water pool during under the kitchen sink, grinds food the winter months. waste within seconds. SOLAR HEATED WATER WALL COATINGS Solar kit for water heating, with Wall rendering with aerial lime minimum 2000 litre deposit. paste, totally waterproof. Lime is a DAYLIGHTING DEVICE natural product. Natural daylight device by SOLARINSULATION TUBE, for use in darker house Thermal & Acoustic insulation with areas enhancing the use of natural light and saving on electricity 40 mm sheep wool, completely costs. ecological and recyclable. SUN FACING Have the best sun facing situation possible, as a means of taking advantage of the natural sunlight, as well as helping with building´s climate control.


These and many, many other features can now be incorporated into building works in order to achieve the following:

Lower monthly costs Improved resale Greater comfort Quieter Improved Indoor Air Quality Greater safety Greater durability Less maintenance It is important to note, however, that beyond comfort and the impact on our bank balances, the energy consumption of a building over its useful life is its single most significant environmental impact. A building constructed today will use a lot on energy over its average life of 30 to 50 years, and that use has many implications.


De Vere Prop This incredible villa situated just off the caba de gaza has 5 bedrooms and is on the market for €1.5m This incredible villa situated just off the caba de gaza has 5 bedrooms and is on the market for €1.5m

This incredible villa situated just off the caba de gaza has 5 bedrooms and is on the market for €1.5m This incredible villa situated just off the caba de gaza has 5 bedrooms and is on the market for €1.5m

This incredible villa situated just off the caba de gaza has 5 bedrooms and is on the market for €1.5m This incredible villa situated just off the caba de gaza has 5 bedrooms and is on the market for €1.5m

This incredible villa situated just off the caba de gaza has 5 bedrooms and is on the market for €1.5m This incredible villa situated just off the caba de gaza has 5 bedrooms and is on the market for €1.5m

This incredible villa situated just off the caba de gaza has 5 bedrooms and is on the market for €1.5m This incredible villa situated just off the caba de gaza has 5 bedrooms and is on the market for €1.5m

This incredible villa situated just off the caba de gaza has 5 bedrooms and is on the market for €1.5m This incredible villa situated just off the caba de gaza has 5 bedrooms and is on the market for €1.5m


perties

Avda de la Canterno26 Local 7, Javea, 03730 Alicante. tel. 96 253 1254 fax. 96 235 3256 e.mail info@devere.com web. www.devere.com

This incredible villa situated just off the caba de gaza has 5 bedrooms and is on the market for €1.5m This incredible villa situated just off the caba de gaza has 5 bedrooms and is on the market for €1.5m

This incredible villa situated just off the caba de gaza has 5 bedrooms and is on the market for €1.5m This incredible villa situated just off the caba de gaza has 5 bedrooms and is on the market for €1.5m

This incredible villa situated just off the caba de gaza has 5 bedrooms and is on the market for €1.5m This incredible villa situated just off the caba de gaza has 5 bedrooms and is on the market for €1.5m

This incredible villa situated just off the caba de gaza has 5 bedrooms and is on the market for €1.5m This incredible villa situated just off the caba de gaza has 5 bedrooms and is on the market for €1.5m

This incredible villa situated just off the caba de gaza has 5 bedrooms and is on the market for €1.5m This incredible villa situated just off the caba de gaza has 5 bedrooms and is on the market for €1.5m

This incredible villa situated just off the caba de gaza has 5 bedrooms and is on the market for €1.5m This incredible villa situated just off the caba de gaza has 5 bedrooms and is on the market for €1.5m


Anyone who has visited the islands of hawaii as no doubt seen the famous hand gesture coupled with the greeting “shaka, brah!” A shaka sign – the unmistakable pinky and thumb salute – is the ultimate symbol of aloha and local culture in Hawaii. Interpreted to mean “hang loose” or “right on,” the shaka is a constant reminder that in Hawaii, it is not the norm to worry or rush. The shaka sign represents the embodiment of “island style.” It signals that everything is alright. From surfers and keiki (kids) to bank tellers, news anchors and even the President of the United States, the shaka sign is universal in the islands. Use the shaka sign wherever and whenever you want to spread a little aloha, say thanks for letting you cut in on the road, or along with aloha as hello or goodbye. The shaka sign is more than just nonverbal communication. When you use it, you acknowledge the true concept of aloha and participate in the synergistic heartbeat of Hawaii.

How to Make a Shaka

Make a fist with either hand. Extend the thumb and pinky while keeping the middle fingers curled under. Face your thumb and pinky away from your body and draw an invisible “j” in the air. Give your shaka a shake and you’re communicating Hawaiian-style!


Fernando There is some debate about the origin of the shaka, although most agree that its roots lie with surf and beach culture. One version claims that the shaka sign was first used in the 1940s as a symbol of blessing by a local Hawaiian folk hero named Hamana Kalili from Laie who happened to be missing the three middle fingers on his right hand due to a sugar mill incident. Others debate the symbol was born when Kalili waved his malformed hand to shoo away children from jumping trains. A third version claims that the symbol was born when one of the first surfers in Hawaii raised a shaking pinky and thumb out of the water after having his middle fingers bitten off by a hungry shark. Yet another version says that the origin lies with Spanish immigrants, who folded the middle fingers and brought the thumb to the lips as a friendly gesture to symbolize sharing a drink with the natives they encountered in Hawaii.

The naming of the symbol as “shaka” came later in the 1960s when used as a signoff by local Honolulu TV movie host Lippy Espinda, although some believe the word “shaka” was derived from an ancient Buddha named Shakyamuni, who prayed with his hands in the shape of two shakas pressed together. Another story tells that the word “shaka” was derived from the term “shark eye,” a traditional compliment given to respected friends and family members. In 1976, campaigning mayoral candidate Frank Fasi quickly popularized the symbol throughout the islands after designing a campaign around the shaka.

The shaka is a simple yet powerful way to remind locals and visitors of the way people look out for each other on the islands and strive to spread aloha day in and day out, in keeping with the Hawaiian principle of malama i kekahi i kekahi, - take care of one, take care of all. If you’re new to the islands, don’t be shy Whatever the genesis of this powerful about throwing up shakas, just make sure you’ve got the hand gesture and enjoyable symbol, it remains a down first! Aloha in the Hawaiian lanstrong reminder of the spirit of aloha guage can mean love, hello, goodthat makes Hawaii so special. The shaka has transcended many gener- bye, affection, regards, fondness and compassion. The amazing “shaka” ations and continues to unite island communicates all this and more with lovers with a unique tradition not just a simple wave of the hand. found in any dictionary.


benitatxell Arts Centre is looking for people to audition for their next show Grease. for details see poster on next page. The arts center is run by


Sociaties Clubs & Associations There is some debate about the origin of the shaka, although most agree that its roots lie with surf and beach culture. One version claims that the shaka sign was first used in the 1940s as a symbol of blessing by a local Hawaiian folk hero named Hamana Kalili from Laie who happened to be missing the three middle fingers on his right hand due to a sugar mill incident.

Y A D R U T SA

The naming of the symbol as “shaka” came later in the 1960s when used as a signoff by local Honolulu TV movie host Lippy Espinda, although some believe the word “shaka” was derived from an ancient Buddha named Shakyamuni, who prayed with his hands in the shape of two shakas pressed together. Another story tells that the word “shaka” was derived from the term “shark eye,” a traditional compliment given to respected friends and family members. In 1976, campaigning mayoral candidate Frank Fasi quickly popularized the symbol throughout the islands after designing a campaign around the shaka.

24

Others debate the symbol was born when Kalili waved his malformed hand to shoo away children from jumping trains. A third version claims that the symbol was born when one of the first surfers in Hawaii raised a shaking pinky and thumb out of the water after having his middle fingers bitten off by a hungry shark. Yet another version says that the origin lies with Spanish immigrants, who folded the middle fingers and brought the thumb to the lips as a friendly gesture to symbolize sharing a drink with the natives they encountered in Hawaii.

R E B O T C TH O

IF YOU CANNOT MAKE THIS DATE The shaka PLEASE is a simple yet powerful CALL way to remind locals and visitors of the way people look out for each other on the islands and strive to OR EMAIL info@stagedoor-spain.com spread aloha day in and day out, in keeping with the Hawaiian principle of malama i kekahi i kekahi, - take care of one, take care of all. If you’re new to the islands, don’t be shy Whatever the genesis of this powerful about throwing up shakas, just make sure you’ve got the hand gesture and enjoyable symbol, it remains a down first! Aloha in the Hawaiian lanstrong reminder of the spirit of aloha guage can mean love, hello, goodthat makes Hawaii so special. The shaka has transcended many gener- bye, affection, regards, fondness and compassion. The amazing “shaka” ations and continues to unite island communicates all this and more with lovers with a unique tradition not just a simple wave of the hand. found in any dictionary.

www.stagedoor-spain.com

Calle Jose Jose Antonio 18

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When married couple Emma (Monica Potter) and John Collingwood (Tony Goldwyn), and their daughter Mari (Sara Paxton), travel to their lake house for a relaxing getaway, they get more than they bargained for in this nerve-shredding update of Wes Craven’s disturbing 1972 horror. Having settled into the lake house, Mari borrows her parents’ car and drives into town to meet up with her friend Paige (Martha MacIsaac). While watching Paige cash up at the local store, Mari

and Paige meet Justin (Spencer Treat Clark), a teenage traveller who invites the girls back to his hotel room to smoke some weed. But while the three teens are hanging out at the hotel, Justin's family members return – Krug (Garret Dillahunt) and his girlfriend Sadie (Riki Lindhorne), and Justin’s father Francis (Aaron Paul). Krug brandishes a newspaper that has a report on how Sadie and Francis broke Justin free from police custody, killing the two officers who were transporting him.


The last house on the left Nervous that Mari and Paige will reveal their whereabouts to the police, Krug kidnaps the girls and steals their car. As he drives out onto the highway, Mari manages to convince Krug to take a road that will lead them all to her parents’ lake house. But when she attempts to escape, Krug crashes into a tree. Furious, Sadie and Francis beat Mari, while Krug gets a little too close for comfort. When Paige protests, Krug kills her and sets about abusing Mari. Traumatised, Mari manages to crawl free and escapes into the lake – but Krug shoots her in the back, leaving her to die in the water. When a sudden storm sweeps across the landscape, Krug and the gang are forced to seek refuge in the nearby lakehouse – not realising that its owners are Mari’s parents. Soon, John and Emma learn the fate of their daughter, and come to the

conclusion that the people staying in their home are responsible for her apparent death. Filled with anger, the couple plot their revenge. A vaguely histrionic remake, what Last House on the Left lacks of the original’s intelligence and cutting commentary it makes up for in visceral scares. Grimy to the extreme, its provocative themes retain an elemental power as director Dennis Iliadis slowly cranks up the tension from the outset. The cast are particularly praiseworthy, with Monica Potter and Tony Goldwyn delivering affecting performances that ground the horror in much-needed reality. So even if Last House on the Left is at times slightly too over-thetop and gory for its own good, its stellar cast deliver chills in just the right places to keep you on the edge of your seat.


Based on the novel ‘Pontypool Changes Everything’ by Tony Burgess, who also wrote the screenplay for this adaptation, Pontypool is a zombie horror flick that guarantees thrills and spills galore as it plays with undead clichés to generate something truly disquieting.

Before long, Grant and the CLSY staff find themselves trapped in the radio station as they discover that this insane behaviour in the town is actually a deadly virus being proliferated through verbalisations of the English language itself. But do they stay on the air in the hopes of being rescued, or are they in fact providing Radio host Grant ‘Shock Jock’ Mazzy the virus with its ultimate leap over (Stephen McHattie) has (not for the the airwaves and into the world? first time) been kicked-off the airwaves and now works at the only job A brilliantly cerebral chiller, Pontypool he could get - hosting the early morn- is the very definition of a classic. ing show at CLSY Radio in Pontypool Busting free of genre restrictions, it is Ontario, which broadcasts from the simultaneously a nerve-blasting zombasement of the small town's only bie siege flick - quite enough to inchurch. duce the odd nightmare by itself and a clever little exploration into the Bored of the humdrum reports he is nature of language. forced to read over the air, Mazzy trades barbs with straight-laced proGorehounds be warned, though, this ducer Sydney Briar (Lisa Houle), em- isn’t as horrifically graphic as other barks on half-hearted attempts at entries into the zombie genre (head flirting with gorgeous Afghan-war vet- on over to Dawn of the Dead for eran Laurel Ann Burrows (Georgina that). Claustrophobic and dark, and Reilly), the station's back-up engihappy to evoke an effectively spooky neer, and spends much of his time atmosphere instead, Pontypool milks making light of the decidedly un-sala- its church basement setting for all cious news stories that get broadcast that it’s worth as the slaughter rages across Ontario. beyond its walls. What starts out like any another boring day of cancelled school bus announcements and snow storm weather reports quickly turns more sinister as reports of people having bizarre seizures, developing strange speech patterns and evoking horrendous acts of violence start tumbling in.

A wildly entertaining combination of horror and satire, Pontypool shrugs off its minimal budget in order to deliver something truly rare in this day and age – an adult horror film with true bite.


Pontypool


XABIA CINEMA Viernes 25 20.30h: 3 días con la familia Sábado 26 20.30h: 3 días con la familia 22.30h: 3 días con la familia Domingo 27 y Lunes 28 20.30h: 3 días con la familia De Martes 29 a Jueves 1 20.00h: Radio encubierta V.O.SUBTITULADA Viernes 2 20.30h: Mapa de los sonidos de Tokio Sábado 3 20.15h: Mapa de los sonidos de Tokio 22.30h: Mapa de los sonidos de Tokio Domingo 4 20.00h: Mapa de los sonidos de Tokio Lunes 5 20.30h: Mapa de los sonidos de Tokio De Martes 6 a Jueves 8 20.00h: "Harry Potter y el misterio del Principe" V.O.SUBTITULADA


Xabia & Ondara


Anyone who has visited the islands of hawaii as no doubt seen the famous hand gesture coupled with the greeting “shaka, brah!” A shaka sign – the unmistakable pinky and thumb salute – is the ultimate symbol of aloha and local culture in Hawaii. Interpreted to mean “hang loose” or “right on,” the shaka is a constant reminder that in Hawaii, it is not the norm to worry or rush. The shaka sign represents the embodiment of “island style.” It signals that everything is alright. From surfers and keiki (kids) to bank tellers, news anchors and even the President of the United States, the shaka sign is universal in the islands. Use the shaka sign wherever and whenever you want to spread a little aloha, say thanks for letting you cut in on the road, or along with aloha as hello or goodbye. The shaka sign is more than just nonverbal communication. When you use it, you acknowledge the true concept of aloha and participate in the synergistic heartbeat of Hawaii.

How to Make a Shaka

Make a fist with either hand. Extend the thumb and pinky while keeping the middle fingers curled under. Face your thumb and pinky away from your body and draw an invisible “j” in the air. Give your shaka a shake and you’re communicating Hawaiian-style!


Sierra Burnia There is some debate about the origin of the shaka, although most agree that its roots lie with surf and beach culture. One version claims that the shaka sign was first used in the 1940s as a symbol of blessing by a local Hawaiian folk hero named Hamana Kalili from Laie who happened to be missing the three middle fingers on his right hand due to a sugar mill incident. Others debate the symbol was born when Kalili waved his malformed hand to shoo away children from jumping trains. A third version claims that the symbol was born when one of the first surfers in Hawaii raised a shaking pinky and thumb out of the water after having his middle fingers bitten off by a hungry shark. Yet another version says that the origin lies with Spanish immigrants, who folded the middle fingers and brought the thumb to the lips as a friendly gesture to symbolize sharing a drink with the natives they encountered in Hawaii.

The naming of the symbol as “shaka” came later in the 1960s when used as a signoff by local Honolulu TV movie host Lippy Espinda, although some believe the word “shaka” was derived from an ancient Buddha named Shakyamuni, who prayed with his hands in the shape of two shakas pressed together. Another story tells that the word “shaka” was derived from the term “shark eye,” a traditional compliment given to respected friends and family members. In 1976, campaigning mayoral candidate Frank Fasi quickly popularized the symbol throughout the islands after designing a campaign around the shaka.

The shaka is a simple yet powerful way to remind locals and visitors of the way people look out for each other on the islands and strive to spread aloha day in and day out, in keeping with the Hawaiian principle of malama i kekahi i kekahi, - take care of one, take care of all. If you’re new to the islands, don’t be shy Whatever the genesis of this powerful about throwing up shakas, just make sure you’ve got the hand gesture and enjoyable symbol, it remains a down first! Aloha in the Hawaiian lanstrong reminder of the spirit of aloha guage can mean love, hello, goodthat makes Hawaii so special. The shaka has transcended many gener- bye, affection, regards, fondness and compassion. The amazing “shaka” ations and continues to unite island communicates all this and more with lovers with a unique tradition not just a simple wave of the hand. found in any dictionary.


Anyone who has visited the islands of hawaii as no doubt seen the famous hand gesture coupled with the greeting “shaka, brah!” A shaka sign – the unmistakable pinky and thumb salute – is the ultimate symbol of aloha and local culture in Hawaii. Interpreted to mean “hang loose” or “right on,” the shaka is a constant reminder that in Hawaii, it is not the norm to worry or rush. The shaka sign represents the embodiment of “island style.” It signals that everything is alright. From surfers and keiki (kids) to bank tellers, news anchors and even the President of the United States, the shaka sign is universal in the islands. Use the shaka sign wherever and whenever you want to spread a little aloha, say thanks for letting you cut in on the road, or along with aloha as hello or goodbye. The shaka sign is more than just nonverbal communication. When you use it, you acknowledge the true concept of aloha and participate in the synergistic heartbeat of Hawaii.

How to Make a Shaka

Make a fist with either hand. Extend the thumb and pinky while keeping the middle fingers curled under. Face your thumb and pinky away from your body and draw an invisible “j” in the air. Give your shaka a shake and you’re communicating Hawaiian-style!


Sierra Burnia There is some debate about the origin of the shaka, although most agree that its roots lie with surf and beach culture. One version claims that the shaka sign was first used in the 1940s as a symbol of blessing by a local Hawaiian folk hero named Hamana Kalili from Laie who happened to be missing the three middle fingers on his right hand due to a sugar mill incident. Others debate the symbol was born when Kalili waved his malformed hand to shoo away children from jumping trains. A third version claims that the symbol was born when one of the first surfers in Hawaii raised a shaking pinky and thumb out of the water after having his middle fingers bitten off by a hungry shark. Yet another version says that the origin lies with Spanish immigrants, who folded the middle fingers and brought the thumb to the lips as a friendly gesture to symbolize sharing a drink with the natives they encountered in Hawaii.

The naming of the symbol as “shaka” came later in the 1960s when used as a signoff by local Honolulu TV movie host Lippy Espinda, although some believe the word “shaka” was derived from an ancient Buddha named Shakyamuni, who prayed with his hands in the shape of two shakas pressed together. Another story tells that the word “shaka” was derived from the term “shark eye,” a traditional compliment given to respected friends and family members. In 1976, campaigning mayoral candidate Frank Fasi quickly popularized the symbol throughout the islands after designing a campaign around the shaka.

The shaka is a simple yet powerful way to remind locals and visitors of the way people look out for each other on the islands and strive to spread aloha day in and day out, in keeping with the Hawaiian principle of malama i kekahi i kekahi, - take care of one, take care of all. If you’re new to the islands, don’t be shy Whatever the genesis of this powerful about throwing up shakas, just make sure you’ve got the hand gesture and enjoyable symbol, it remains a down first! Aloha in the Hawaiian lanstrong reminder of the spirit of aloha guage can mean love, hello, goodthat makes Hawaii so special. The shaka has transcended many gener- bye, affection, regards, fondness and compassion. The amazing “shaka” ations and continues to unite island communicates all this and more with lovers with a unique tradition not just a simple wave of the hand. found in any dictionary.


Anyone who has visited the islands of hawaii as no doubt seen the famous hand gesture coupled with the greeting “shaka, brah!” A shaka sign – the unmistakable pinky and thumb salute – is the ultimate symbol of aloha and local culture in Hawaii. Interpreted to mean “hang loose” or “right on,” the shaka is a constant reminder that in Hawaii, it is not the norm to worry or rush. The shaka sign represents the embodiment of “island style.” It signals that everything is alright. From surfers and keiki (kids) to bank tellers, news anchors and even the President of the United States, the shaka sign is universal in the islands. Use the shaka sign wherever and whenever you want to spread a little aloha, say thanks for letting you cut in on the road, or along with aloha as hello or goodbye. The shaka sign is more than just nonverbal communication. When you use it, you acknowledge the true concept of aloha and participate in the synergistic heartbeat of Hawaii.

How to Make a Shaka

Make a fist with either hand. Extend the thumb and pinky while keeping the middle fingers curled under. Face your thumb and pinky away from your body and draw an invisible “j” in the air. Give your shaka a shake and you’re communicating Hawaiian-style!


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