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PLATINUM SPONSORS


WE L C OM E t o

L ondon


Welcome to your first Performance Marketing Insights: London This year has been a momentous one for PerformanceIN and our event series. We began in March by taking our conference, the first under the new Performance Marketing Insights brand, to New York. The two-day event enabled an American C+ audience to experience an event the PMI way. Leading global content, first class networking and a seamless experience in an exclusive environment. In May, combined with our seventh annual awards ceremony, A4u rebranded and became PerformanceIN. The new name reflects the content that the news site and conference agenda has been producing for many years, enabling the digital marketing industry to truly understand and embrace performance marketing on a global scale. This brought us to July, when we produced the final conference in the a4uexpo series and launched the new event brand Performance Marketing Insights; London, Europe, USA. The same conference and exhibition just got better: more innovation, more thought leadership, more brand engagement and more high-level networking. Every delegate can expect this and a lot more from our new flagship event at its new home on Westminster Bridge. Two days of the highest standard of content such as the ‘Change in Consumer Behaviour & Technology’ on the morning of day one to th ed. Nine local roundtables, eight brand and technology case studies, a buzzing exhibition floor, 15 leading agencies, industry speed networking for agencies, publishers and

advertisers and the sumptuous official networking event in central London makes up the remainder of the very first Performance Marketing Insights: London. It wouldn’t be possible to continue bettering ourselves and to continue growing our conferences, our content and your experience globally without the support of our sponsors, exhibitors and speakers. I would like to take this opportunity to thank Affiliate Window, Criteo, affilinet, Tradedoubler, ResponseTap, Commission Junction, Webgains, OMG, Performance Horizon Group, Linkdex, BT, SaleCycle, myThings, UK Web Media, Net Media Planet, Marriott, DigitasLBi, Found, SMG Acquisition and etailPR Blogger Network, all of which, and many more, you will be able to meet with over the next two days. The growing team behind Performance Marketing Insights works tirelessly to ‘out-do’ ourselves, to ensure every conference is that bit better, cleverer, classier and relevant, generating actual measureable return on investment via the level of conversations and the lessons learned. My hope is that every delegate, speaker, exhibitor, and sponsor takes advantage of each opportunity across the two days and at the end, leaves our first Performance Marketing Insights: London that bit more inspired than when you arrived. I look forward to seeing you there, mine is unsurprisingly a G&T.

Sarah Parsonage, Managing Director


Welcome to our new event home, which also plays host to two days of our most diverse conference content to date. 2013 has been a stellar year for performance marketing, and we’re seeing the benefits a £9 billion pound revenue injection has had by raising the industry’s profile, enabling more spend and ultimately encouraging more stakeholders to tap into the potential of performance-related modelling. Our agenda this year continues to cover a vast array of digital marketing topics. There’s heightened focus on international expansion with two panels focusing on heading east and west, along with our local market roundtables where expert table hosts will assist you with answers to those important questions for anyone looking to expand activity into new markets. Don’t miss this year’s keynote session too. Although over 14 months have passed since the excitement of London playing host to the Olympics, Greg Nugent will account for his extremely busy and varied role as The London Organising Committee Of The Olympic Games (LOCOG) Marketing Director where his main goal was to market the games to over 60 million people, using different marketing techniques on a large but also niche scale. There’s also our power panel which hosts four high profile directors at some of the UK’s largest networks and technology providers who will tackle today’s hot topics and future gaze at the years ahead. It’s a session that is sure to fill up – fast! Alongside our three conference tracks we also have some quick fire strategy-led studies in our BT Live Theatre that will be taking place during networking breaks allowing you to hear first-hand some of today’s latest performance marketing practices in action. Ask questions, engage with our expert speakers and scribble hard! Enjoy the show,

Chris Johnson, Content Director


A Breeding Ground for Opportunity I always wake up somewhat anxious yet excited when it’s time for our flagship show and London’s first Performance Marketing Insights will be no different. A breeding ground for opportunity, a chance to discover the next big thing, what your peers are up to, and to instigate and seal deals both large and small. All around you at the show you’ll have the chance to meet nimble, smart startups alongside retailers and agencies spending hundreds of millions on their performance marketing activity. I remember at our last conference in Amsterdam I met a publisher who bumped into their biggest advertiser. A simple conversation over a beer at the networking party earned that one publisher a commission increase worth £50k over the year. Not a bad ROI! – You just need to open yourself up to the opportunity that the show presents to you and your business and your rewards will be forthcoming. Between the incredible seminars, it’s the conversations you have that will leave an impression.

As we are not a walk-in show everyone around you is performing within our industry and in addition, our talented speakers are fountains of knowledge in their own right. Chris Johnson has put together a fantastic agenda, I’d urge you not to miss the keynote and just remember to shake your British demeanor away and ask questions at the end of each session! Finally, Chris mentioned the £9bn industry that we have all created over the last 15+ years. That’s an impressive figure, yet one that can only be ascertained through the continued support of the IAB and PwC study. To find out more, or if you are not already supporting this fantastic study to make it annual then please email Clare O’Brien; clare@iabuk.net Enjoy the show.

Matthew Wood, Founder


Experience Performance Marketing Insights to the Fullest Sessions and Schedules Find the full, highly targeted agenda on the pages of this brochure, displayed throughout the venue and within the Bloodhound mobile app. Next to each session in the brochure we have identified the perceived level of each session and the recommended audience so you can easily pinpoint which session will be of most relevance to you and your business.

Get Involved Don’t be shy! Our conference has been designed to provide a simultaneously uniquely interactive and educational experience and we believe the more you give the more you get. Feel free to ask our speakers any questions you may have and they will be happy to answer.

Wi-Fi Free Wi-Fi is available throughout the venue so you can stay connected at all times, courtesy of sponsor, Net Media Planet. Please ensure that you log off when you are finished to keep the service running smoothly and allow other delegates easy access.

Network, Network, Network Meet and greet the right people at any one of our many unrivalled networking events. Either join us for the Exhibition Hall Drinks at the end of day one offering you the chance to build on previous conversations from throughout the day or make plans to catch up later at our official networking reception, which has become legendary over the years.

Use our official networking app, Bloodhound, to see who’s attending, who you should be connecting with and to arrange meetings and coffee breaks at our Meeting Area to help grow your business.

Feedback As those working closely in the performance marketing field we greatly appreciate your feedback and value your opinion. If there was anything from Performance Marketing Insights that you feel we could improve on or that you’d like to see at future events then let us know at performancemarketinginsights.com/london/feedback/

The PPC People

Speed Networking Join us on both days of the show for the ever-popular speed networking. This short and concentrated networking opportunity allows you to meet potential new business partners and clients in this intense two minute introduction before moving on to the next new promising contact. If you have more to say, why not arrange a meeting at the official networking reception?

LON


Be a part of the conversation

#PMILDN The Do's ;D 

Tweet! Join the conversation. If you have a comment or question or just want to share how much you’re enjoying the event, tweet away using #PMILDN. We’ll be displaying the twitter feed on screens across the venue, sponsored by SMG Aquisition so you can keep up with the latest discussions and chat.

Wear your wristband It is important to wear it at all times as this is proof you are a paid delegate and allows you access to the exhibition hall, conference sessions and networking events (subject to pass type).

The Don'ts :{ 

Tweet loudly We appreciate that we are part of an advanced digital industry but please be respectful of our speakers and turn your phone on silent.

Take your wristband off If you are found to be without a wristband you will lose vital session and networking time while we confirm your identity. If you are attending both days, you will need to keep this on overnight!

Wear your badge This is compulsory for the conference venue but not for the official networking reception, however, it is recommended as it’s a brilliant networking tool, making you easily identifiable to potential new clients.

Badge swap This is strictly prohibited and anyone caught doing so will be ejected from the conference and will be unable to attend future PerformanceIN events.

Pick up a delegate bag These are filled with treats from our sponsors and are handy for any extras you pick up from around our buzzing exhibition hall.

Smoke Please remember the Park Plaza is a nonsmoking venue.


Your Free Event App Bloodhound provides a mobile system for lead retrieval and event management. This is Performance Marketing Insights: London in the palm of your hand. Experience Bloodhound as it gets you to the right people and places faster, with business card and badge scanning that lets you gather, analyse, and follow up leads before, during and after the event. With concisely explained sessions and easily identifiable exhibitors, you can bookmark and tailor-make your agenda before you arrive, leaving valuable networking time. Bloodhound is integrated with LinkedIn, Facebook and Twitter so you can clearly see who is attending and start to plan business meetings at one of the many networking events offered at Performance Marketing Insights. The hashtag is streamed live on the app, enabling you to have an up to the minute view of the conference as it unfolds. Simply download the ‘Bloodhound’ app to your phone, search ‘Performance Marketing Insights’, select that you're attending and start connecting!


The Home of Global Performance Marketing News PerformanceIN.com | @PerformanceIN

Chris Johnson Content Director

Simon Holland News & Research Reporter

– Our Guest Authors –

Pippa Chambers News Reporter


The Stats:

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Unique Visitors per Month

40% News Content Unique Page Views

Visit PerformanceIN.com today for:

Find out more:

• Breaking Performance Marketing News

To share news or contribute to PerformanceIN contact: content@performancein.com +44 (0) 117 203 3012

• Guest Editorial & Thought Leadership from Industry Experts • C-level Q&As from Startups and Established Companies • Dedicated Guides, Reports, White Papers and Surveys • Industry Job Listings • Emerging Market Coverage • 14 Year Discussion Portal via the Forum • Latest Industry Press Releases • Information on our Global Event Series

Engage with a truely digital audience and exand your client base: advertising@performancein.com +44 (0) 117 203 3113 For all media partnership and PR enquiries: marketing@performancein.com +44 (0) 117 203 3113


S PONSO R S


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Sponsors

Affiliate Window

PLATINUM

affiliatewindow.com | @AffWin | #30

Affiliate Window exists to provide its clients with the best service and technology available in performance marketing. With offices in the UK and US and over 220 employees, our aim is to exceed expectations in everything we do while holding the value of customer delight above all else. Our technology is developed in-house using the latest methodologies, offering custom proprietary solutions for our partners. Our service has led to us receiving numerous awards including the UK's coveted Publishers' Choice of Network award for five consecutive years as well as Best Advertiser Support. Our platform features comprehensive dashboards and a social style partner directory allowing users to discover and connect with a whole host of high quality advertisers and publishers. We recognise the importance of generating incremental revenue for our clients and pride ourselves on our suite of compliance and protection tools which monitor all the search engines, seek and remove surreptitious adware and spyware and protect against fraud. For a fresh, innovative and ethical approach to performance marketing, Affiliate Window has all the right ingredients.

More information available at: performancemarketinginsights.com


Sponsors

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Criteo criteo.com | @criteo | #60

With our predictive software algorithms, coupled with deep insights into consumer intent and purchasing habits, we are able to price and deliver highly relevant and personalized advertisements in real-time. Every day we are presented with billions of opportunities to connect users with relevant messaging. Partnering with our clients to optimise our advertising placement decisions based on data and activity on their websites, Criteo helps improve online shopping by allowing them to reach more customers and to increase their volume of online sales. To this day, we operate globally in 37 countries and have 15 offices worldwide. Furthermore, we partner with over 4,000 clients and are in direct relationship with over 6,000 publishers.

More information available at: performancemarketinginsights.com

PLATINUM

Founded by Jean-Baptiste Rudelle, Franck Le Ouay and Romain Niccoli in 2005, Criteo has grown to be a global technology company that enables e-commerce companies to leverage large volumes of data to efficiently and effectively engage and convert their customers.


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Sponsors

affilinet

GOLD

affili.net | @affilinetuk | #40

affilinet has been synonymous with the highest quality, security and transparency in performance marketing for the past 15 years. As one of the leading affiliate networks in Europe, affilinet offers its partners (advertisers, publishers and agencies) results-oriented online marketing solutions. Over 2,500 advertisers and more than 500,000 publishers benefit from the company's innovative platform. affilinet advises and supports its partners when choosing and implementing successful performance marketing programs and lead generation campaigns – both nationally and internationally. Clients such as Debenhams and Thomas Cook value affilinet's industry knowledge and international outlook. Having a head office situated in Munich and subsidiary companies located in the UK, France, Spain, Austria and the Netherlands simultaneously allows for a global approach to performance marketing whilst offering local expertise. affilinet and its sister company Sedo, together with Sedo Holding AG, are part of the United Internet group. You can find more information about affilinet on our homepage at: http://www.affili.net/ and on our blog: http://affilinet-inside.com

More information available at: performancemarketinginsights.com


Sponsors

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ResponseTap responsetap.com | @ResponseTap | #70

ResponseTap, formerly AdInsight, provides a range of comprehensive visitor level call tracking and call analytics for businesses, agencies and affiliate networks. They have been designed specifically to help businesses justify ad spend, increase conversions and improve advertising return.

ResponseTap can also report on every keyword, advert, referring website and click that motivates the website visitor to pick up the phone and call. As ResponseTap tracks every website visitor it will report on an unlimited number of keywords. What’s more, it will track the exact search phrase the visitor types into the search engines automatically, so unlike other call tracking providers you don’t have to specify which keywords to track.

More information available at: performancemarketinginsights.com

GOLD

ResponseTap technologies use an advanced proprietary solution to track exactly what each visitor is doing on a website and when they pick up the phone to call an advertiser. We are able to provide full reports on the exact visitor path, including what the visitor did on the website before, during and after the phone call.


Sponsors

Commission Junction

SILVER

uk.cj.com | @CJUKNetwork | #72

Commission Junction, a ValueClick company, is a global leader in performance marketing. We believe people and partnerships are as vital as the advanced technology we use. Our teams match expertise in shaping specific and optimised digital brand strategies with a network of innovative publishers established in the UK and around the globe. We set the standard for industry knowledge and technology.

OMG

SILVER

omgpm.com | @OMGPM | #34

At OMG we're international leaders in performance marketing, delivering award-winning campaigns across Europe and APAC through our innovative technology and outstanding service. OMG Affiliate network is the leader in financial services and we drive sales and gain valuable customers for our clients, whilst safeguarding your brand online. OMG Compare, our finance comparison tool, enables partners to compare over 50 brands and 500 products, with one simple integration. Our pioneering Rewards technology enables brands to gain more loyal customers with exciting offers and content, whilst simultaneously improving sales, retention and word of mouth referrals. If you want to maximise sales and increase your brand’s presence online, you can rely on our unique combination of pioneering technology, exceptional service and vast experience, to deliver the results you’re after.

More information available at: performancemarketinginsights.com


Sponsors

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Performance Horizon Group performancehorizon.com | @tweetPHG | #50

SILVER

PHG can future proof your performance marketing ambitions, providing a credible and proven technical partnership to support full in-house affiliate management and control. Delivering technical excellence with an infrastructure that supports global Enterprises and empowers them to scale with speed and confidence is why PHG is the only logical choice.

Webgains webgains.com | @WebgainsUK | #48

Founded in 2004, Webgains has fully-localised platforms in nine European countries and in the USA, providing both advertisers and publishers with a unified facility for the strategic management of affiliate campaigns across single and multiple territories. With clients including Burberry, Nike and British Airways, Webgains is part of ad pepper media International N.V. the global online marketing specialist.

More information available at: performancemarketinginsights.com

SILVER

Webgains is a leading international performance marketing network, providing a highly effective combination of robust tracking technology with world-class account management and support.


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Sponsors

Found.

BRONZE

found.co.uk | @Found_Online | Ping-Pong on stand #06

Found has championed the innovative integration of performance marketing to drive significant results across all digital channels. Focused on masterminding highly effective performance-based marketing campaigns which push the boundaries across search, social, mobile and affiliate, Found’s multi award-winning, results-obsessed team are experts in driving quality online traffic for such brands as Premier Inn, Canterbury of New Zealand, Nectar and the Post Office. The digital marketing agency has fast gained a reputation for finding new ways to build its clients’ businesses online, and its often ground-breaking campaigns are testament to Found's belief that great performance comes from great people.

Linkdex Ltd

BRONZE

linkdex.com | @Linkdex | #79

Linkdex Publisher Discovery is a solution that enables you to discover online publishers from anywhere in the world and understand more about their business model. By using the platform, you are able to identify the vast majority of publishers working with affiliate networks or advertiser programmes and build a picture, in order to create new opportunities, with a view to recruiting them to your own affiliate programme. Networks, agencies and advertisers brands have utilised the product to increase market knowledge and ultimately build revenue. Come and speak to us on Stand 79 for more info and a demo on how to unlock your publisher potential.

More information available at: performancemarketinginsights.com


Sponsors

SUPPORTING

The PPC People

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MEDIA & Association Partners

More information available at: performancemarketinginsights.com


E XHIBITION HAL L

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STREET


Who are you looking for? Find them on the floorplan Exhibition Hall 20 7thingsmedia 21 PDB UK Ltd 22 Reprise Media 23 MyClickPal 24 R.O.EYE 30 Affiliate Window 31 GoldenFeeds 32 Optimus Performance Marketing 34 OMG 36 Accident Advice Helpline 37 Total Digital 38 Lengow

39 HasOffers 40 affilinet 41 Intela – part of XL Marketing Europe 42 Neverblue 44 Savoo 45 affilae 46 Artemis Search Limited 48 Webgains 50 Performance Horizon Group 56 Neoperf 57 The Digital House 58 CPA Detective

The Street 07 Sovendus 08 House of Fraser 09 Mozy

Elsewhere Knowledge Zone DigitasLBi Live Theatre BT Ping-Pong (06) Found.

10 Hide My Ass 11 Optilead 12 IAB

59 NetBooster 60 Criteo 62 CAKE 64 AffiliateFuture 70 ResponseTap 72 Commission Junction 73 Avangate 74 vouchercloud 76 Rakuten Marketing 79 Linkdex Ltd 80 TradeTracker


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32 06 PiNG-PONG


Accident Advice Helpline

7thingsmedia.com | @7thingsmedia

accidentadvicehelpline.co.uk | @Accident_Advice

7thingsmedia is a global digital media agency with a proven track record of delivering hugely impressive returns for clients such as Agent Provocateur, boohoo. com, James Villa Holidays, Liberty London, MARS, Ted Baker and Urban Outfitters. With offices in London, New York and Singapore; 7thingsmedia’s services span the digital marketing mix; affiliates, display, lead generation, mobile, PPC, SEO and social media.

Accident Advice Helpline is one of the leading law firms in the UK. We provide justice for victims of non-fault accidents under the no-win, no-fee agreement. We have helped thousands of victims, injured in all types of accidents, claim the compensation to which they are entitled. We ensure making a claim with our help is simple, fast and efficient.

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7thingsmedia

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36

Exhibitors

20

28

affilae

Affiliate Window

affilae.com | @affilae

affiliatewindow.com | @Affwin

Affilae is a white-labeled SaaS performance marketing solution which allows advertisers, agencies, networks, and media buyers to directly control, manage and track their online affiliate advertising programs. It eradicates fraud, boosts SEO, and drastically reduces costs by eliminating commissions to the advertising platform. Our goal is to open up and truly democratise the online affiliate marketing industry with innovative, scalable, affordable and simple-to-use technology.

Affiliate Window exists to provide its clients with the best service and technology available in performance marketing. With offices in the UK and US and over 220 employees, our aim is to exceed expectations in everything we do while holding the value of customer delight above all else. For a fresh, innovative and ethical approach to performance marketing, Affiliate Window has all the right ingredient.

More information available at: performancemarketinginsights.com


40

affilinet

affiliatefuture.co.uk | @AffFutureUK

affili.net | @affilinetuk

AffiliateFuture is the ultimate online performance marketing network, with 300,000 publishers and an extensive advertiser base across a wide range of verticals. We manage national and international affiliate marketing programmes, connecting advertisers with publishers for high performance results. We have been established for more than ten years, honing a reputation in technological innovation.

affilinet is Europe's fastest growing network having posted double digit growth in the first half of 2013. Our key account management team has on average just over five years experience. That means they have the knowledge, savvy and creativity to drive campaigns not just at a tactical level, but a strategic one too. For advertisers this means we can combine industry experience with data insights in order to create quality affiliate marketing programmes that deliver incremental sales and extends their reach.

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AffiliateFuture

46

64

Exhibitors

Artemis Search

Avangate

artemissearch.com | @artemissearch

avangate.com | @avangate

Artemis Search is a global provider of recruitment solutions. Specialising in the areas of digital, information technology, financial services, print and sales. Established in 2008, Artemis has experienced year-on-year growth across all areas of the business. Due to our continued success, our staffing levels have doubled to add increased services to our clients. Artemis has offices based in London, Manchester, and Leeds.

Avangate is the leader in customer centric commerce solutions, helping software and cloud services companies increase their online sales across touchpoints and business models, as well as grow their distribution channels to profitably scale and enter new markets. Avangate's solutions include a full-featured, modular and secure commerce platform, a partner order and revenue management solution and a worldwide affiliate network.

More information available at: performancemarketinginsights.com

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Exhibitors

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30

CAKE

Commission Junction

getCAKE.com | @cakemark

uk.cj.com | @CJUKNetwork

CAKE the Software-as-a-Service (SaaS) platform, is an enterprise solution providing business intelligence for performance marketers. With an easy to use interface, CAKE's tracking optimises online campaigns and can increase revenue and reduce operational costs. Real-time reporting and available API enable a single dashboard to manage all of your digital spend.

Commission Junction, a ValueClick company, is a global leader in performance marketing.

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60

We believe people and partnerships are as vital as the advanced technology we use. Our teams match expertise in shaping specific and optimised digital brand strategies with a network of innovative publishers established in the UK and around the globe. We set the standard for industry knowledge and technology.

CPA Detective

Criteo

cpadetective.com | @cpadetective

criteo.com | @criteo

CPA Detective is the award winning global ad fraud detection solution for online marketers. Proven to increase marketing ROI and maximise digital campaign efficiency, CPA Detective is used by advertisers, exchanges and demand side organisations to detect and eliminate fraudulent impressions, clicks and conversions in real-time.

Criteo is a global technology company that leverages rich data so businesses can efficiently and effectively engage and convert customers. We use our proprietary predictive algorithms to make online display advertising perform by injecting intelligence into consumer data in real-time – our technology is our difference. Criteo was established in 2005 in Paris, France, and now has 14 offices across the US, Europe, Asia and Australia serving more than 35 countries globally. Criteo has more than 700 employees.

More information available at: performancemarketinginsights.com


06

31

Exhibitors

Found.

GoldenFeeds

found.co.uk | @Found_Online

goldenfeeds.com | @GoldenFeeds

Found has championed the innovative integration of performance marketing to drive significant results across all digital channels. Focused on masterminding highly effective performance-based marketing campaigns which push the boundaries across search, social, mobile and affiliate, Found’s multi awardwinning, results-obsessed team are experts in driving quality online traffic for such brands as Premier Inn, Canterbury of New Zealand, Nectar and the Post Office.

Your Feed Is Your Brand. At GoldenFeeds we believe that quality product feeds should be simple. Consequently, we do not require any IT resources from you. We simply scan your site, extract all product information and generate a daily, high quality feed for your marketing channels.

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GoldenFeeds’ feeds power e-commerce sales of the leading brands and retailers worldwide.

HasOffers

Intela – Part of XL Marketing Europe

hasoffers.com | @HasOffers

intela.com | @intela

HasOffers provides unbiased attribution analytics for performance advertising. We believe that better attribution technology in the hands of online and mobile marketers creates higher performing advertising relationships that ultimately generate the best value for advertisers. We strive to provide unequaled technology to measure and manage advertising based on accurate attribution, timely reporting, and complete scalability.

XL Marketing Europe is the leading data, email and digital marketing business in Europe. We leverage proprietary data to help brands acquire, engage and retain new and existing customers through email, social, search, display and mobile. Big Data drives customer acquisition as we close the loop and connect the dots in B2C digital marketing.

More information available at: performancemarketinginsights.com

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Linkdex

lengow.co.uk | @Lengow

linkdex.com | @Linkdex

Created in 2009, Lengow is an innovative SaaS solution which allows e-tailers to optimise their visibility and profitability on all online distribution channels, including comparison shopping sites, affiliates networks, marketplaces, retargeting websites, sponsored links and social networks. Lengow offers a unique platform that contains all the necessary tools to monitor, adjust and improve their marketing performance.

Linkdex Publisher Discovery is a solution that enables you to discover online publishers from anywhere in the world and understand more about their business model. By using the platform, you are able to identify the vast majority of publishers working with affiliate networks or advertiser programmes and build a picture, in order to create new opportunities, with a view to recruiting them to your own affiliate programme. Networks, agencies and advertisers brands have utilised the product to increase market knowledge and ultimately build revenue.

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Lengow

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79

Exhibitors

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32

NetBooster

Neverblue

netbooster.co.uk | @NetBoosterUK

neverblue.com | @neverblue

NetBooster is an independent agency and leader in digital performance marketing, offering a holistic approach to digital and technology with specialist units across its global group, working seamlessly to offer international digital strategies. We operate in real time; rethinking, adapting and utilising live data to decode, predict and react to consumer behaviour and engagement in intricate detail as it happens.

Neverblue – A GlobalWide Media Company delivers over 1.5 million monthly paid conversions across the globe by harnessing the internet’s top online and mobile inventory via multiple online marketing channels, including affiliate marketing, display, search, social media, mobile and email marketing. We are headquartered in Victoria, Canada with offices in Los Angeles, London, and Hong Kong. Come by booth 42 to learn how we can cater to all of your digital marketing needs.

More information available at: performancemarketinginsights.com


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Exhibitors

OMG

Optimus Performance Marketing

omgpm.com | @OMGPM

optimus-pm.com | @optimus_pm

At OMG we're international leaders in performance marketing, delivering award-winning campaigns across Europe and APAC through our innovative technology and outstanding service.

Leading affiliate management agency Optimus PM delivers expert Performance Management solutions for our clients, applying 50+ years collective experience and trusted affiliate relationships. With offices in the UK and Germany, we manage over 80 clients and 110+ accounts in the UK, Europe and USA, our award-winning service maximises revenue performance whilst delivering ROI and sustainable affiliate strategies for our clients.

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50

OMG Affiliate network is the leader in financial services and we drive sales and gain valuable customers for our clients, whilst safeguarding your brand online.

PDB UK Ltd

Performance Horizon Group

pdbuk.com | @PDBUK

performancehorizon.com | @tweetPHG

PDB UK is the marketing company that specialises in short term finance and is behind nationally known brands such as Cash Lady & Kwik Cash. They offer a wealth of experience in marketing, including direct, PPC, SEO & Affiliate in the online area, TV and print advertising offline. They also specialise in combining competition and compliance to generate leads for you.

PHG can future proof your performance marketing ambitions, providing a credible and proven technical partnership to support full in-house affiliate management and control. Delivering technical excellence with an infrastructure that supports global Enterprises and empowers them to scale with speed and confidence is why PHG is the only logical choice.

More information available at: performancemarketinginsights.com

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Rakuten Marketing

ro-eye.co.uk | @roeye

linkshare.com | @RakutenMKTG_UK

Specialists in performance marketing since 2004, R.O.EYE is an award winning agency using technological innovation and digital performance to drive top line revenue growth, alongside bottom line cost savings. Managing campaigns in the UK, Germany, Spain, Italy and France from our offices in London, Manchester and Berlin, we have an enviable client list (including eBay, Virgin Holidays, eHarmony & Blurb) and outstanding experience to grow your affiliate channel.

Rakuten Marketing provides advertisers and marketers with expert technology and services for affiliate marketing, retargeting, display and product feeds. The company is headquartered in New York City and has offices in Australia, Brazil, Japan, the United Kingdom, and throughout the United States.

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R.O.EYE

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Exhibitors

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Reprise Media

ResponseTap

reprisemedia.co.uk | @RepriseMediaUK

responsetap.com | @ResponseTap

Reprise Media, part of global media group IPG Mediabrands, offers the full spectrum of performancebased marketing. This includes affiliate program management, paid search, in-house program management and search engine optimisation. Focused on results, with a pay-for- performance business model, the Reprise team is adept at managing global and European affiliate programs, covering all the key verticals of travel, finance, retail, lead generation and B2B.

ResponseTap, formerly AdInsight, provides a range of comprehensive visitor level call tracking and call analytics for businesses, agencies and affiliate networks. They have been designed specifically to help businesses justify ad spend, increase conversions and improve advertising return. ResponseTap technologies use an advanced proprietary solution to track exactly what each visitor is doing on a website and when they pick up the phone to call an advertiser.

More information available at: performancemarketinginsights.com


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The Digital House

savoo.co.uk | @Savoo

thedigitalhouse.co.uk | @thedigitalhouse

Savoo is an international money-saving, voucher code site that has now launched in nine countries. Savoo’s attractive deals and vouchers are now available to partner websites through the new ‘Savoo affiliate programme’ which launched in October 2013. This deal feed enables partners to monetise their sites by using Savoo content and offers their readers a great user experience and great way to save.

The Digital House is a performance media agency. We are set up to help clients sell more stuff through online marketing by understanding your audience, getting the right traffic to the site and driving down the acquisition costs. Our expertise includes Affiliate Marketing, Browser Retargeting, Search Engine Optimisation, Paid Search (PPC), Display Advertising, Mobile Marketing and Email Marketing.

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Savoo

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44

Exhibitors

Total Digital

TradeTracker

totaldigital.co.uk | @totaldigital2

tradetracker.com | @TradeTracker_UK

Total Digital are a leading digital agency. We enable our clients to gain more from the web with tailored acquisition based planning. Affiliate Management has always been the cornerstone of our suite of services backed up by mature offerings in Paid Search, Display and attribution analysis. All of our services are delivered with a traditional marketing discipline, high quality account management and with your overall business objectives in mind.

TradeTracker is Europe’s fastest growing supplier of online marketing services and a Top 3 affiliate network in Europe. Our strapline is “we track your trade” and we live up to this by constantly improving our tracking technologies. We have a client led approach and provide maximum transparency and service quality to clients. TradeTracker.com was founded in 2004, now has offices in 18 countries throughout Europe and is continuing its rapid expansion within and outside Europe.

.com

More information available at: performancemarketinginsights.com

35


Webgains

vouchercloud.com | @vouchercloud

webgains.com | @Webgains

vouchercloud is one of the world’s fastest growing multi-channel money-saving brands. We have generated in excess of £100 million in sales for our partners and subsequently saved our users millions in the UK alone through the voucher code websites. After investment from Vodafone, 2012 saw the beginning of vouchercloud's global expansion and the brand now operates in 13 countries including the UK, Netherlands, USA and Germany.

Webgains is a leading international performance marketing network, providing a highly effective combination of robust tracking technology with worldclass account management and support. Founded in 2004, Webgains has fully-localised platforms in 9 European countries and in the USA, providing both advertisers and publishers with a unified facility for the strategic management of affiliate campaigns across single and multiple territories.

56

vouchercloud

23

48

Exhibitors

74

36

MyClickPal

Neoperf

myclickpal.com | @myclickpal

neoperf.co.uk

MyClickPal is Free & New Publisher Tool - 7% Revenue Boost - Seeking UK & US Mailers, Publishers, Networks and Search Engines to BETA test new tool delivering a 7% increase in revenue from just about any affiliate link and generating revenue from links that don't normally monetise.

More than just an affiliation platform, Neoperf is a veritable Web marketing nerve center specially dedicated to BtoB sector. Backed by the Companeo group, the Neoperf team consists of experts who possess a comprehensive understanding of BtoB selling techniques. From salespeople to consultants, traffic managers to graphic designers, the entire team at Neoperf is dedicated to producing high level results for our advertisers.

More information available at: performancemarketinginsights.com


38

The Street

The performance marketing industry is built on the innovation, dedication and sheer gumption of entrepreneurs who have the vision and courage to generate success.

We understand this and aim to make our show as accessible for startups and newcomers as it is for industry heavy weights and long-standing partners. The Street offers the opportunity for publishers and advertisers, who are fresh to the industry or first-timers at the show, to take a stand on The Street area of the exhibition floor.

More information available at: performancemarketinginsights.com


8

10

The Street

HIDE MY ASS!

hidemyass.com | @hidemyass

houseoffraser.co.uk | @houseoffraser

HideMyAss.com is a VPN (virtual private network) provider founded in 2005. HideMyAss.com provides a free web proxy service and VPN Pro, a paid-for virtual private network. The free web proxy has more than nine million users and the paid-for service has more than 160,000 active paying subscribers worldwide.

Established over 160 years ago and with an impressive portfolio of over 1000 brands, House of Fraser is the UK’s leading premium department store. Having just launched an attributed commission model rewarding each affiliate involved with any purchase, House of Fraser is aiming to be the market leading retailer for affiliates.

Mozy

iabuk.net | @IABUK

mozy.com | @mozy

The Internet Advertising Bureau (IAB) is the trade association for digital advertising. With over 700 members, it’s run for leading media owners and agencies in the UK internet industry. Our job at the IAB is to work with members to ensure marketers can identify the best role for online and the emerging mobile market, helping them engage their customers and build their brands.

Founded in 2005, Mozy is the world’s most trusted online backup service for consumers and businesses with more than six million customers and 100,000 business customers backing up 90 petabytes of information to multiple data centres around the globe.

7

IAB

11

9

House of Fraser

12

Hide My Ass

Optilead

Sovendus

optilead.co.uk | @Optilead

sovendus.co.uk

We’ll help you to drive more sales from your website by re-targeting prospects in real time. Our tried and tested approach is consistently delivering double digit conversion rates for a number of blue chip clients. To find out how, come and talk to us on stand 11.

Working with Sovendus allows online retailers to effectively collaborate together to find and acquire genuinely brand new customers and achieve significant and sustainable incremental sales. No monthly fees – simply pay-by-results.

More information available at: performancemarketinginsights.com

39


Driving international growth through Paid Search and Display advertising The PPC People

By 2020 over £28 billion in UK online retail will come from international consumers. That’s a seven-fold increase on today! For brands, both large and small, international ecommerce offers a huge opportunity for business growth. Paid Search and Display advertising can help you uncover this opportunity, as it can:

• • •

Drive incremental sales Grow brand awareness Build the case for international expansion

Drive incremental sales internationally For a fashion retailer, we increased the international sales contribution by 14% within 6 months through Paid Search.

Grow brand awareness For a sports retailer, we increased brand awareness five-fold within a 1 year period by using Display advertising and Paid Search marketing.

Build the case for international expansion For a travel brand, we grew Pan-European sales 25% year on year through Paid Search. This success has helped them justify investment in new localised websites and local staff.

To find out more about our approach to performance based Paid Search and Display advertising, please visit

www.netmediaplanet.com or call Alex Moody on 0207 186 2138


A ge n da Da y

O NE

SESSION LEVEL

DEMOGRAPHIC

Beginner

Intermediate

Advanced







Publisher

Agency

Advertiser

Network

Tech

Other


44

Catering Zones

Desserts

Main Courses

Salads

Starter

Lunch Menu Day One

Day Two

Platter of roast marinated vegetable antipasti with balsamic baby onion and sun blush tomatoes

Trio of tomato, mozzarella, roast baby aubergine and pesto platter

i) Pan fried marinated sweet chilli beef, rocket, pepper, tomatoes

i) Greek salad with feta cheese, cucumber, tomatoes and red onion, mixed pepper and oregano

ii) Crayfish salad with mayonnaise, avocado, spring onion, quails eggs, cherry tomato

ii) Honey roast duck salad with fennel and orange

i) Beef Bourguignon with classic garnish

i) Chicken stroganoff

ii) Chicken and wild mushroom pie

ii) Roast salmon fillet on pommes fondant spinach and cream sauce

iii) Roast Mediterranean vegetable lasagne (V) Served with dauphinoise potatoes, roast winter vegetables with honey and thyme.

iii) Spinach and ricotta tortellini with sun-blush tomatoes, asparagus and basil cream Served with roast new potatoes with rosemary, garlic and truffle oil, glazed steamed mixed vegetables with butter.

i) Lemon meringue cake

i} Selection of seasonal fruit mousse

ii) Tiramisu

ii) Black forest


Agenda: Day One Overview Time R1 From 10:00

R2

R3

Case Studies held in the BT Live Theatre – See page 52 for details

09:00–09:50

Changing Consumer Behaviour & Technology in a Multi-Channel World

Beyond Retargeting: Driving Display Personalisation and Performance Cross-channel

Digging Deeper into the Online Performance Marketing Study

10:30–11:20

Removing the Reliance on Incentive Sites

A Light-hearted Look at the Request for Proposal (RFP)

Owning Mobile: How 10 Brand Leaders are Redefining their Customer Relationships

12:00–12:50

The Five Forgotten Rules of Conversion Rate Optimisation

Attribution Comes of Age – Real-life Insights from Advertisers

Travellers & Purchase Paths How Performance Marketing Influences Inspiration and Choice

12:00–13:00

Local Market Roundtables – held in the Knowledge Zone

14:00–14:50

Making Mobile Count

How Does the Affiliate Channel sit Effectively with Media Planning?

Invest Big in Content for Search and Social Success

15:30–16:20

Has Affiliate Marketing Lost its Identity?

Hacking Analytics to Track iOS, Spiders, Bots and (not specified) Keywords

How Email & Retargeting can turn SEO Traffic into Long-term Customer Journey Rewards

14:00–16:00

17:00–17:50

Meet the Agencies – held in the Knowledge Zone

Heading East: How Digital can Drive Growth through Eastern Expansion

Heading West: Performance Marketing in the USA

18:00–18:45

Speed Networking – held in the Exhibition Hall

18:00–19:00

Exhibition Hall Drinks Reception

Using YouTube as a Platform for Performance

45


46 R1

Agenda: Day One Changing Consumer Behaviour & Technology in a Multi-Channel World PB AG AD NW TC OT 

#PMILDN

R2

Beyond Retargeting: Driving Display Personalisation and Performance Cross-channel PB AG AD NW TC OT 

#PMILDN

R3

Digging Deeper into the Online Performance Marketing Study PB AG AD NW TC OT 

#PMILDN

LT

10:00–10:20

09:00–09:50

Sergio Falletti, DigitasLbi | Angie Goodchild, TopCashback.co.uk Will Hayward, BuzzFeed | Tim Jessop, Tesco | Neil Ranatunga, Tradedoubler

Rapidly changing technology is affecting consumers’ traditional path to purchase, influencing and disrupting their decision making process and blurring the lines between online and offline. Join our panel as they debate the pros and cons of today's latest technology innovations that are integrating consumers within multiple channels. How can these technologies be fully leveraged? What's next? And how can you future-proof your business in the face of such disruption?

Gavin Wilson, Sociomantic Labs

For today’s most aggressive online marketers ‘programmatic’ delivers more than automation. The real opportunity comes from leveraging truly individualised marketing at scale and reaching customers in any location and on any device. No other online channel offers marketers the chance to personalise every aspect of the marketing plan, from product and message to pricing and promotion. Find out how you can take retargeting to the next level by breaking through the one-to-one barrier with powerfully personalised, cross-device display campaigns that drive conversions and customer lifetime value.

Tim Elkington, IAB UK

You have heard the headlines from the first-of-its-kind performance marketing study released by the IAB. Such stats as 7-9% of UK digital marketing spend and £9 billion in sales helped give the industry recognition as a commercially viable and successful marketing channel. The past nine months have seen more insightful data extracted, which will be presented in this session. There’s still work to do, however, and Tim will discuss how the IAB plans to shape next year’s study. This is a great session if you’re new to performance marketing or wanting to shape future studies.

Performance Marketing In-store: An Introduction to Card-Linked Offers

More information available at: performancemarketinginsights.com


Agenda: Day One

10:30–11:20

Removing the Reliance on Incentive Sites

Carla Arrindell, OMG | Simon Bird, Savoo.co.uk Emran Kamal, Direct Line Group | Warrick Lambert, Freemax Media Anna Pember, npower

PB AG AD NW TC OT

The power of cashback and incentive sites is irrefutable, but many advertisers struggle with an over reliance on these types of publishers. Some publishers also feel they can’t compete with these powerhouses. This session will deliver brand strategies that have created powerful performance marketing campaigns, which don't rely on incentive sites for the lion’s share of volume. The audience will learn useful insights and tips to reduce risk and broaden the mix.



#PMILDN

A Light-hearted Look at the Request for Proposal (RFP) PB AG AD NW TC OT 

#PMILDN

Owning Mobile: How 10 Brand Leaders are Redefining their Customer Relationships PB AG AD NW TC OT 

#PMILDN

Ben Cole, Webgains | Stephen Kerin, Webgains | Scott O'Brien, Webgains

47 R1

R2

Is your RFP allowing you to get the information you need? Is it updated to reflect your commercial goals and approaches? The procurement process can be long and arduous. It is important you get the right partnership between client and network. This witty session demonstrates common RFP mistakes. It will alleviate the head scratching that characterises the process and examine how the RFP document can be re-engineered to be a better fit between client and network.

Michael Richardson, Urban Airship

R3

With smartphone use continuing to explode, the time spent interacting with apps is beginning to rival time spent watching TV. Technology such as Apple Passbook and Google Wallet offer new opportunities for brands to create owned media channels with a directly addressable audience. In this session, attendees will learn how different types of organisations are inviting consumers into sustained mobile relationships, how to increase engagement through apps and digital wallets, plus how customer insight and location data are being used to maximise engagement and business results.

11:30–11:50 The Power of Engagement – see page 52 More information available at: performancemarketinginsights.com

LT


48 R1

Agenda: Day One The Five Forgotten Rules of Conversion Rate Optimisation PB AG AD NW TC OT 

#PMILDN

R2

Attribution Comes of Age – Real-life Insights from Advertisers PB AG AD NW TC OT 

#PMI12

R3

Travellers & Purchase Paths - How Performance Marketing Influences Inspiration & Choice PB AG AD NW TC OT

12:00–12:50

Ivan Imhoff, House of Kaizen

Join Ivan as he takes you through a lively session that focuses on five simple (and often forgotten) conversion tips that you can leverage on your own site to ensure your visitors are whisked quickly to their purchase decision. Discover how ad continuity can actually decrease your exit and bounce rates, how you can design your web pages to increase interest and time on site, detect your visitor’s goals and craft appropriate pages around them, communicate value to influence purchase decisions and importantly remove the elements that are stopping your visitors from purchasing.

Rav Dhaliwal, Office Shoes | Harry Hurst, Qubit | Michael Korkia, Hotels.com Andy Mihalop, MediaCom UK | Patrick Wyatt, Criteo Advertising has become as much science as art. Exciting new marketing attribution models and methods have emerged, allowing advertisers to become more sophisticated in their approach to measuring their ROI. Are we there yet? How advanced are advertisers in their usage of those new attribution tools today? How much of a difference does technology really make in tackling the complex issues of marketing attribution? Join Office, Criteo and leaders in this space to discover the insights from the recent research paper conducted by Criteo and discuss the trends and challenges for attribution.

Andrew Buckman, Tradedoubler

Online bookings are dominating the European travel market's recovery from the global economic downturn. Europeans spend around €98.1 billion on travel online, almost as much as they spend on all retail categories combined. So it is no surprise that when they make travel plans, connected travellers turn to the web and performance marketing sites to get the best deal at a time of tightened budgets.



#PMILDN

More information available at: performancemarketinginsights.com


Agenda: Day One Making Mobile Count

14:00–14:50

Hatice van Leeuwen, Affiliate Window

49 R1

PB AG AD NW TC OT 

#PMILDN

How Does the Affiliate Channel sit Effectively with Media Planning? PB AG AD NW TC OT 

#PMILDN

Invest Big in Content for Search and Social Success PB AG AD NW TC OT 

#PMILDN

For Affiliate Window, 22% of traffic and 18% of sales are now delivered through mobile handsets and tablet devices. Join Hatice as she explores the mobile ecosystem and how it is shaping a new chapter in performance marketing. Pulling together statistics and examples from a variety of sectors, delegates will see how innovative advertisers are fusing mobile lead generation, traditional CPA, CPM, downloads and call tracking to tap into consumers’ increasing divergent routes to market. You can also expect to hear about growing network trends and how mobile optimisation is delivering rewards.

Emma Falkner, Quidco | Ed Lovelock, Argos | Gillian Makepeace, Debenhams Eleanor Pickering, Commission Junction | Daniel Powel

R2

Many advertisers and agencies work with media planning in mind – setting a budget for a month and sticking to it. With advertisers only paying for agreed actions, are capped budgets illogical in the performance industry? How can advertisers plan and forecast without a set budget? Join our panel which will investigate if there is a compromise which can be made between brands and publishers.

Simon Penson, Zazzle Media

R3

We're all using them as part of our marketing arsenal, but how do we push content to create 'big bang' campaigns that guarantee a positive ROI? This session is packed with real life examples of content campaigns that have worked and ones that haven’t. Simon will take delegates through all parts of the content creation checklist covering everything from using data to idea creation processes. Finally, you'll hear best practice ways on how to measure results from your campaigns across search and social channels to aid in proving response rates and ultimately campaign ROI.

15:00–15:20 Driving Online Recommendation and Rewarding your Advocates More information available at: performancemarketinginsights.com

LT


50 R1

Agenda: Day One Has Affiliate Marketing Lost its Identity?

15:30–16:20

David Brown, Ve Interactive | Owen Hewitson, Starcom MediaVest Ryan Jones, Shop Direct | Duncan Popham, Total Search Solutions Helen Southgate, affilinet

PB AG AD NW TC OT 

#PMILDN

R2

Hacking Analytics to Track iOS, Spiders, Bots and (not specified) Keywords PB AG AD NW TC OT 

#PMILDN

R3

How Email & Retargeting can turn SEO Traffic into Long-term Customer Journey Rewards PB AG AD NW TC OT 

With the emergence of the term ‘performance marketing’, are we losing track of the industry’s accomplishments? While networks and agencies continually look to expand on just affiliate marketing, the CPA model is no longer a USP. By losing its identity, have advertisers lost faith in the channel? The panel will discuss this question and the implications this has for the future.

Martin MacDonald, Expedia Affiliate Network

Agile consumers bring rewards to online companies through the portable internet and its considerable uptake. However, the number of devices that don't execute javascript or store cookies can hamper your data analysis. There are ways of making the data talk. If you’re losing a significant amount of statistical data to ‘not provided’, it’s certainly worth investing time to overcome the problem. Martin will show you how implementing workarounds can help improve your understanding of organic keywords and get a better insight into your missing (and much needed) user behaviour statistics.

Jason Duke, StrangeLogic

With the focus remaining firmly on ROI, we're all in danger of crowding onto the instant customer acquisition bus, concentrating on short-term wins only. But actually there's a lot more to be gained from stepping out of the queue and looking at your fuller customer journey. Industry veteran Jason Duke explores how brands can continue conversations to build a longer term and more rewarding relationship, exploring the very easy, yet often forgotten, email and retargeting tools which can turn SEO traffic into huge long-term rewards.

#PMILDN

LT

16:30–16:50 Integrating Performance in the Marketing Mix – see page 52 More information available at: performancemarketinginsights.com


Agenda: Day One Heading East: How Digital can Drive Growth through Eastern Expansion PB AG AD NW TC OT 

#PMILDN

17:00–17:50

Chris Bishop, 7thingsmedia | Cristina Constandache, MobPartner Ross Jenkins, Profero Performance | Mary Keane-Dawson, Murneen Consulting Ltd | Sri Sharma, Net Media Planet

Sarah Bundy, All Inclusive Marketing | Kevin Edwards , Affiliate Window Robert Glazer, Acceleration Partners | Jeff McCollum, Cake Oliver Roup, VigLink

PB AG AD NW TC OT

Differing industry standards, prospering publisher demographics, education and remuneration exist in the US and Europe. Each market has developed its own way of conducting business. In this session, performance marketing leaders will discuss contrasting values between the two sides of the Atlantic. Panelists will discuss best practices and why what works in one economy may not work in the other.

#PMILDN

Using YouTube as a Platform for Performance PB AG AD NW TC OT 

#PMILDN

R1

Developing markets in Asia are growth opportunities because of their growing middle class. Purchasing behaviours are moving online as consumers seek out global brands and performance marketing has reacted by starting to move east. Our panel investigates considerations, market landscapes, and main areas of opportunity.

Heading West: Performance Marketing in the USA 

51

Richard Hartigan, Google

The growing importance of online video combined with the phenomenal growth of YouTube has led to video views sitting in a prominent position within the consumer purchase decision. But what is fuelling this growth? Who is profiting? And what opportunities are there for publishers to arm YouTube as a traffic driver and affiliate earner? Join Richard Hartigan from Google as he takes you through the importance of online video, where the opportunities lie ahead for publishers including how YouTube can be used as an accelerator to existing activity and as a modern way to build your brand.

More information available at: performancemarketinginsights.com

R2

R3


52

Live Theatre

Case Studies

Sponsored by

Showcasing new technology and performance models alongside short '101' refresher-style strategies across display, PR, social, affiliate and more.

10:00–10:20

Performance Marketing In-store: An Introduction to Card-Linked Offers Arun Glendinning from Birdback

11:30–11:50

15:00–15:20

The Power of Engagement Alex Cornford, Director of Client Development, Rakuten Marketing

Driving Online Recommendation and Rewarding your Advocates Ross Alderson, Managing Director, Powershift Media Group

Integrating Performance in the Marketing Mix 16:30–16:50

Nicola Murty, Business Development Manager, Telefonica Ireland Mark Solway, Innovations Director at OMG

More information available at: performancemarketinginsights.com


Unmissable and Free BT Sport brings you 38 exclusively live Barclays Premier League matches, including 18 Top Pick clashes that are no longer available on Sky Sports. Up to 24 exclusively live matches from the FA Cup with Budweiser, plus the Final live from Wembley. Plus live coverage from the UEFA Europa League, Scottish Premiership, Scottish League One and the best European matches from the Bundesliga, French Ligue 1 and Serie A. All 69 live Aviva Premiership Rugby games, over 30 live events from the Ultimate Fighting Championship, Tennis from 21 WTA tournaments plus next season’s MotoGP™.

All this great sport and more, £12 a month, or FREE with BT Broadband.

btsport.com

GREAT SPORT HAPPENS HERE UK residential broadband customers only. BT broadband customers can watch BT Sport online at home with a minimum line speed of 400kbps. To watch BT Sport online elsewhere you need 3G/4G/wifi (charges may apply). To watch BT Sport at btsport.com you need Microsoft Silverlight. The BT Sport App works on iPhone (3GS and above), iPad (iOS 5.1.1 and above) & selected Android devices with OS 4.1. Max. 2 devices simultaneously. BT Sport is also available on the Sky Digital Satellite Platform or BT TV with Infinity for new and existing broadband customers who sign up for 12 months or have 12 months remaining on their contract; ongoing renewal needed to get discounted BT Sport. Sport on BT TV requires compatible box from BT – fee £49-£299 may apply. Otherwise Sky box and active viewing card required. Excludes Multiroom. e-billing required. Major League Baseball not available online. BT Sport is free for new and existing customers. BT Broadband for new customers from £10 a month (plus line rental £15.45 a month). BT Sport on the Sky Digital Satellite Platform without BT Broadband costs £12 a month plus activation charge of £15 applies. Terms apply. Please check bt.com/sport for details.


The finest global performance marketing conference series performancemarketinginsights.com


24–25 June 2014 // Hotel Estrel, Berlin performancemarketinginsights.com/14/europe | #PMIBER

“An educational and thought provoking event. Perfect for any advertiser wanting to keep up with industry trends and developments” James Talbot, Online marketing manager – Vodafone

Past attendees include

I N N O V AT I V E

ATTEND Performance marketing insights: LOndon to receive an exclusive 2-4-1 discount code to BERLIN! * 2 colleagues from the same company only. This offer is valid from 9:00 29.10.13 until midnight on 30.10.13

P E R F O R M A N C E


All day Smoothies & Juices

4-6pm Happy Hour Cocktails

Refresh your performance marketing. Visit us at Stand 70 for chat over a smoothie or cocktail about how we can shake up your analytics and get you juicy insight into which affiliates are driving phone sales. Now that’s smooth.

Visit Us ResponseTap Stand 70

Watch Us 5pm on Day 2 Room 1 The Multi-Device Multi-Channel Customer: What Does The Data Say?

Trusted call tracking and analytics www.responsetap.com

@ResponseTap


A ge n da Da y

Two

SESSION LEVEL

DEMOGRAPHIC

Beginner

Intermediate

Advanced







Publisher

Agency

Advertiser

Network

Tech

Other


29th April 2014 | Grosvenor House, Park Lane, London

Entries Opening November 2013 Who's going to take the spotlight in 2014? @pm_awards #PMAWARDS

Last Year's Entrants Included


Agenda: Day Two Overview Time R1 From 10:00

10:30–11:20

11:25–12:00

12:00–12:50

R2

R3

Case Studies held in the BT Live Theatre – See page 65 for details

Power Panel: Behind the Scenes of Performance Marketing

Optimising Finance Campaigns in a Restricted Environment

The All New Customised Programmatic Advertising

Speed Networking – held in the Exhibition Hall

The Evolving Offer Economy

Understanding the Complexity behind International Campaign Management

12:00–13:00

Local Market Roundtables – held in the Knowledge Zone

14:00–14:50

Keynote Session:

The Digital Industry in 2020

London 2012: The Campaign for Hearts and Minds With Greg Nugent from London Olympics 2012

15:30–16:20

Is Social Media Really Killing my Beloved SEO?

The Rise of the Affiliate Brand

17:00–17:50

The Multi-Device Multi-Channel Customer: What Does the Data Say?

10 Free Tools for Sourcing and Managing Affiliates

Foretell Basket Abandonment with Data Foresight

59


60 R1

Agenda: Day Two Power Panel: Behind the Scenes of Performance Marketing

Dan Cohen, Tradedoubler | Malcolm Cowley, Performance Horizon Group Mark Smith, Linkdex | Helen Southgate, affilinet | Mark Walters,  Affiliate Window

PB AG AD NW TC OT

On the surface, performance marketing is flying, generating £8 billion of revenue for advertisers. Behind the scenes however, rumblings of saturation, technology barriers, attribution concerns, compliance and over reliance are being aired as we look to support future growth. Join our C-level and director panel which will discuss, frankly and openly, what the industry may look like in years to come.



#PMILDN

R2

Optimising Finance Campaigns in a Restricted Environment PB AG AD NW TC OT 

#PMILDN

R3

The All New Customised Programmatic Advertising PB AG AD NW TC OT 

#PMILDN

LT

10:30–11:20

Carla Arrindell, OMG | Michael Ossei, uSwitch | Doug Sheard, DigitasLBi

This year's IAB OPM Study revealed how finance is the highest earning performance marketing vertical. This experienced panel will focus on how you can adjust campaign messaging and new vertical technologies. Whereas PPC text, email and display campaigns also come under the microscope. Adjusting campaigns to optimise client sales and the rules of compliance will be two of the many panel topics.

Speaker from myThings

A new, disruptive approach to programmatic advertising is emerging based on the notion that to fully leverage the opportunity and meet every advertiser's unique business goals, a whole new level of customisation is required. But how is this customisation achieved within programmatic campaigns? A generic, black box retargeting solution can work for small advertisers, but when it comes to larger advertisers, it's simply not enough. Delving into audience segmentation and the unique attributes attached to them, this session will provide a multidimensional view of programmatic advertising.

10:00–10:20 Maximising Client Relationships through Search Partnerships More information available at: performancemarketinginsights.com


Agenda: Day Two

12:00–12:50

The Evolving Offer Economy

Katie Lips, Aimia | Andy Oldham, Quidco | Daniel Reilly, Cardlytics UK Matthew Wood, PerformanceIN /vouchercloud

PB AG AD NW TC OT

Supporting publishers' development as they innovate to secure further market share is of paramount importance. Join our senior industry stakeholders to discuss if the offer economy is saving the high street through recent developments in online and offline convergence. Digital wallets, card-linked offers and increased personalisation are all worth considering, but why?



#PMILDN

Understanding the Complexity behind International Campaign Management PB AG AD NW TC OT 

#PMILDN

The Digital Industry in 2020 PB AG AD NW TC OT 

#PMILDN

61

Aftab Aslam, Neo@Ogilvy | Ewan Darby, Neo@Ogilvy Stephanie Small, Neo@Ogilvy

R1

R2

Can a centralised approach work when you expand globally or do you need local market presence? How do you identify the distinctions between different territories? How do you approach markets where your brand is a secondary consideration? Utilising client examples from British Airways and Sony, this session will supply answers for anyone with international programme management goals.

Chris Bishop, 7thingsmedia | David McDermott, 7thingsmedia

R3

The rate of technological change over the past 20 years has been been at breakneck speed. Over the last five years significant developments have slowed. Rather than completely new technologies we're starting to see clever uses of derivatives that offer a new marketing and revenue opportunity. From Google Glass to augmented reality, this session will look ahead at what technologies we can expect to see over the next six years and how performance marketers will be able to get in on the action as the industry evolves to supply demand from the consumer devices of the future.

11:30–11:50 Supercharging Attribution: Rewarding Affiliates for Real Contribution More information available at: performancemarketinginsights.com

LT


62 R1

Agenda: Day Two

14:00–14:50

Keynote London 2012: The Campaign for Hearts and Minds PB AG AD NW TC OT 

#PMILDN

Greg Nugent London Olympics 2012

This year’s keynote speaker is Director of Brand, Marketing and Culture for London Olympics and Paralympics, Greg Nugent. Greg had the mammoth task of creating strategies for campaigns that had the potential to reach in excess of 60 million people. By taking on the mindset of a small business, Greg had to contend with the recession, changing consumer engagement, new marketing channels and the growing digital age. A team of over 400 people, responsible for the games’ entire marketing including CRM, email and data marketing, were all led under the watchful eye of Greg as he used databases that rivalled Barack Obama’s presidential election campaign for size, scale and culture. The database will be at the core of Greg’s presentation at Performance Marketing Insights: London, as he reveals to attendees facts about its creation and the various marketing campaigns it was used for.

More information available at: performancemarketinginsights.com


Agenda: Day Two Is Social Media Really Killing my Beloved SEO? PB AG AD NW TC OT 

#PMILDN

15:30–16:20

David Naylor, Bronco

Andreas Andreou, Quidco | Kevin Edwards, Affiliate Window Evelyn Mackinnon, VoucherCodes.co.uk | Amy Meredith, B&Q

PB AG AD NW TC OT

Considering affiliates compete for London Underground advertising and television commercials, you could say they are becoming mainstream brands in their own right. This session is a must for advertisers and publishers who want to understand this fascinating evolution and where it is all heading. There will be an IAB AMC-commissioned white paper preview and a panel speaking about their own affiliate brands.

#PMILDN

Foretell Basket Abandonment with Data Foresight PB AG AD NW TC OT 

#PMILDN

R1

Dave Naylor returns to grace the speaker rostrum at PMI London and will deliver the truth behind the consistent hot topic; whether social media really is replacing the need for such a honed approach to traditional SEO strategies. Are social signals such as likes/tweets and +1’s a key ranking factor and how can Google trust the social accounts and the stats? Is social media taking more space in the SERPs at the expense of natural listings? Find out Dave's thoughts on the subject matter, plus he'll set some time aside so you can ask him those burning searchrelated questions.

The Rise of the Affiliate Brand



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Dominic Edmunds, SaleCycle

R2

R3

The abandoned basket is a serious headache for online retailers and anyone relying on this type of conversion. There are various solutions that can be added to a marketer's arsenal such as increasing reactive campaigns and strategies to track down and encourage a return to the website, but what if you could spot these abandoners before they leave your website? What if you could use realtime data to re-market your products at the point of exit? This session will explore the possibilities of on-site remarketing, the impact to the end user and to your revenue.

15:00–15:20 10 Ways to Maximise Online PR – see page 65 More information available at: performancemarketinginsights.com

LT


64 R1

Agenda: Day Two The Multi-Device Multi-Channel Customer: What Does the Data Say? PB AG AD NW TC OT 

#PMILDN

R2

10 Free Tools for Sourcing and Managing Affiliates PB AG AD NW TC OT 

#PMILDN

17:00–17:50

Mark Emmett, ResponseTap

Widespread adoption of digital gadgets has resulted in the customer journey becoming much more complex. The ‘always on, always connected’ consumer now interacts and shops multi-device with multichannel. You should be harnessing and using this intelligence. Do you know which channels, campaigns and publishers are playing an ‘introducer’, ‘assister’ or ‘converter’ role? Understanding how this analysis can help improve marketing ROI is the main crux of this session. There will also be an investigation into the role affiliate and social media plays in the funnel and a way of determining its value.

Hannah Swift, Bright Digital Minds

Under pressure to grow your affiliates or get them ‘doing more?’ Have no budget to spend? Fear not! During this session you’ll learn 10 of the top FREE tools of the trade when it comes to affiliate management. You’ll see real life examples of the hands-on tools that affiliate managers use and how you can harness these tools when back at your desk. Expect to hear quick and easy solutions that can help source potential diamonds in the rough and get those affiliate sales growing.

More information available at: performancemarketinginsights.com


Live Theatre

Case Studies

Sponsored by

Showcasing new technology and performance models alongside short '101' refresher-style strategies across display, PR, social, affiliate and more.

10:00–10:20

Maximising Client Relationships through Search Partnerships Pierre Kiciak, Head of Affiliation at JVWeb Gaëlle Poulain, Online Store Manager at Microsoft

11:30–11:50

Supercharging Attribution: Rewarding Affiliates for Real Contribution Lewis Lenssen, Marketing Director at DC Storm Matthew Hall, MD at Resorthoppa

10 Ways to Maximise Online PR 15:00–15:20

Andy Barr, Head Yeti at 10Yetis Iona St. Joseph, A Social Media Agency

16:30–16:50

TV Advertising Effect on Search Traffic Emmanuel Arendarczyk, Head of NetBooster Premium at NetBooster

More information available at: performancemarketinginsights.com

65


We help companies of all shapes and sizes decide what’s next and then we take them there.


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The Knowledge Zone Supported by

Sponsored by DigitasLBi, the Knowledge Zone is the place for take away strategies and structured networking. Housing our brand new case studies, as well as the popular Meet the Agencies and Speed Networking features, the Knowledge Zone will be a hive of activity across the two days.

Meet the Agencies

Roundtables

Speed Networking

Day One: 14:00–16:00

Day One: 12:00–13:00

Day One: 18:00–18:45

Day Two: 12:00–13:00

Day Two: 11:25–12:00

Here is your chance to meet

Hosted by an on-the-ground

Innovative, exciting and time

with some of the industry’s

performance marketing

efficient. Our incredibly popular

leading agencies to discuss

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speed networking feature allows

building new contacts and

optimum opportunity to

participants to meet potential

driving your business forward

ask any burning questions

new clients and business

in the coming year.

around new market strategies

partners for an intense two-

in a close-knit environment.

minute introduction before

Take part in free-flowing

moving on to the next promising

conversations.

new contact.

More information available at: performancemarketinginsights.com


68

The Knowledge Zone

Meet the Agencies Here is your chance to meet with some of the industry’s leading agencies to discuss building new contacts and driving your business forward in the coming year. If you didn’t book in advance of this year’s Meet the Agencies, via our website, feel free to drop in and meet key agency representatives from the performance marketing industry (subject to availability).

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Day One: 14:00–16:00

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Roundtables Hosted by an on-the-ground performance marketing professional, this will be the perfect opportunity to ask any burning questions around new market strategies in a close-knit environment. Take part in freeflowing conversations. No presentations. No rigid agendas. If you have questions on one of the topics, our roundtable hosts will be happy to help!

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Speed Networking Sponsored by

Expand the reach of your business with speed networking Innovative, exciting and time efficient. Our incredibly popular speed networking feature allows participants to meet potential new clients and business partners for an intense two-minute introduction before moving on to the next promising new contact.

When is it? Day One: 18:00–18:45 Day Two: 11:25–12:00

Please note Speed Networking is complimentary, but is only open to publishers, advertisers and agencies. Credentials will be checked.

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CUSTOMIZED PROGRAMMATIC ADVERTISING

A campaign that fits none other than your own brand Customized

business-driven

segments

100% bespoke non-template creatives

Choice

of business

model

www.mythings.com

info@mythings.com


S PE AKER S


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Speakers

Ross Alderson

Andreas Andreou

Managing Director for Powershift Media

Commercial Director for Quidco

@Powershiftmedia

@quidco

Ross has been an industry presence in online software development and web marketing since 1994. He founded and grew the UK's largest IT-specific advertising agency which was sold to a MBO in 1997.

Andreas Andreou is Commercial Director at Quidco. As part of the Senior Management Team, Andreas is tasked with defining Quidco’s commercial strategy and the management of the Client Services and Sales teams. Prior to Quidco, Andreas spent 6 years at Tradedoubler as Publisher Director, responsible for publisher sales, development and management across 18 markets.

Emmanuel Arendarczyk

Carla Arrindell

Head Of Netbooster Premium for NetBooster

Client Services Director for OMG

@NetBoosterUK

@OMGPM

Emmanuel Arendarczyk is Head of NetBooster Premium and member of the NetBooster Group Strategic Committee. He has lived and worked in three different countries (so far) and enjoyed helping numerous companies with their cross-channel digital performance strategy.

Having worked in performance marketing for over nine years, Carla as Client Services Director for OMG brings a wealth of insight and expertise, delivering robust strategies for high profile brands across travel, utilities and finance including Eurostar, Npower, E.ON, NatWest, HSBC, Direct Line & Churchill insurance to name but a few.

Aftab Aslam

Andy Barr

Account Director for Neo@Ogilvy

Head Yeti for 10 Yetis

@neo_Ogilvy

@10Yetis

Aftab joined Neo@Ogilvy in 2011, and oversees the international affiliate management for Sony and British Airways. Prior to Neo@Ogilvy, he managed various pan-European campaigns whilst at the Munich-based performance marketing agency, nonstopConsulting. With over five years of agency expertise, Aftab has worked across some of the foremost clients in performance marketing: Orange, Disney Store, HUGO BOSS and American Express to name but a few.

Co-founder and the gobby one from the award winning digital media agency 10 Yetis; Andy Barr has spoken around the world on all aspects of public relations including online PR, digital media and most importantly, how SEO & PR folk can make sweet authority-link-building love together.

More information available at: performancemarketinginsights.com


Speakers

Simon Bird

Chris Bishop

General Manager – International for Savoo.co.uk | @Savoo

Founder & CEO for 7thingsmedia

Simon is the General Manager of Savoo International - which includes the UK, Germany, France, Italy, Netherlands, Spain, India & Australia. He leads a team of 24 people. Savoo, launched in 2009, promotes savvy shopping, deals and discount codes and is the international arm of the highly successful US deals giant company Savings.com.

@cpbishop Under the expert leadership of Chris, 7thingsmedia has been named “Agency of the Year” for three consecutive years at the Performance Marketing awards. The agency consistently delivers outstanding results and triple digit growth on behalf of global “superbrand” clients including Agent Provocateur, boohoo.com, Liberty of London, Ted Baker & Urban Outfitters.

David-Joseph Brown

Andrew Buckman

Chief Executive Officer for Ve Interactive

Chief Operating Officer for Tradedoubler

@veinteractive

@andrew_in_paris

Serial entrepreneur David J. Brown is a co-founder & CEO of Ve Interactive, and founder of Tech City’s first omnichannel concept store The Clerkenwell Collection. David draws on over a decade of business experience, operating his previous digital company, Serious across Europe, Asia and America. He has already directed launches of ten international Ve offices and serves on a number of Executive boards, holding three Chairman positions.

Andrew Buckman was appointed to Tradedoubler in January 2013 after a successful career with high-profile digital brands in senior revenue-generation, product and management roles. He spent five years at Yahoo! Search Marketing where he set up and ran the Product and Monetisation organisation; was VicePresident of Strategic Partnerships at Criteo and led Webloyalty France as Managing Director.

Sarah Bundy

Dan Cohen

Founder & Ceo for All Inclusive Marketing

Regional Director, UK & Ireland for Tradedoubler | @dancohen243

@svbundy Sarah Bundy is an award winning digital marketing strategist, performance marketing specialist, consultant, trainer & author. She is founder & CEO of All Inclusive Marketing, a full service performance marketing agency delivering innovative, experience driven results. She is ranked in the Top 40 Digital Marketing Strategists of 2012 and Top 25 Affiliate Marketing Bloggers of 2012.

Dan Cohen was promoted in August 2012 to Regional Director at Tradedoubler, Europe’s pioneer in performance-based digital marketing and technology. He is responsible for all advertiser, publisher, sales and mobile strategy for the company in the UK & Ireland. With nearly ten years of experience in digital marketing, Cohen was recruited into Tradedoubler UK in September 2011, to set up the Publisher Development Team.

More information available at: performancemarketinginsights.com

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76

Speakers

Ben Cole

Cristina Constandache

Commercial Director for Webgains

SVP and Marketing for MobPartner

@ben_tweet

@mobpartner

Ben is Commercial Director for Webgains, a leading performance marketing network where he is responsible for developing new commercial opportunities across the business. Ben's a seasoned digital marketer, with multi-channel experience from Tradedoubler, TBG Digital, Alchemy Social and his own consultancy work.

Cristina leads the business development and drives the strategic vision for MobPartner’s operations in the UK, France, USA and China. She brings with her over 10 years’ experience in affiliate marketing - web and mobile, email marketing, lead generation and display and her intricate knowledge of the international markets. Having lived and worked in four countries, Cristina is fluent in three languages and has a broad understanding of the online and mobile international landscape.

Malcolm Cowley

Ewan Darby

CEO for Performance Horizon Group

Performance Marketing Director for Neo@Ogilvy | @TheOnlyEwan

@tweetPHG Malcolm Cowley is the CEO of Performance Horizon Group, overseeing all aspects of the company's global growth strategy across the US, EMEA and JAPAC. Coming from a successful background in the affiliate marketing space, Malcolm understood the shifting digital advertising landscape and had a vision to change how brands use technology to manage and measure their marketing spend more effectively.

Ewan has been with Neo@Ogilvy since 2008 where he formed the affiliate marketing discipline to one of the leading agency management disciplines in the UK. In 2011 he moved to New York and is now responsible for over 30 global affiliate and performance marketing practitioners.

Rav Dhaliwal

Jason Duke

Senior E-Commerce Marketing Manager for Office Shoes | @OfficeShoes

Founder/CEO for StrangeLogic

Rav Dhaliwal is a senior digital marketer with considerable experience devising and implementing digital marketing strategies across multiple devices within both the fashion and FMCG sectors. He received Retail Week’s Rising Star Award for Online in 2010 and was named in Directors.com Online Fashion 100 for 2012.

@JasonD Recognised SEO and online gaming industry spokesman, Jason Duke has been working in Digital Marketing for almost 20 years and is therefore well-versed in the development, growth and benefits of strategic online campaign planning.

More information available at: performancemarketinginsights.com


Speakers

Dominic Edmunds

Kevin Edwards

Founder & President for SaleCycle

Strategy Director for Affiliate Window

@SaleCycle

@AffWin

In his own words, Dominic is a digital fanatic, a data diver, a self-confessed spreadsheet lover, part time geek and full-time entrepreneur. As the founder of SaleCycle (the industry leading remarketing solution), Dominic uses his extensive experience in email, display and performance marketing to increase client revenues and maximise ROI.

A veteran of affiliate marketing, Kevin has worked network side for eight years. As Strategy Director at the UK’s largest performance network he is responsible for helping clients better understand their data as well as conducting research into the affiliate space. Having completed a stint as the Chair of the IAB’s Affiliate Marketing Council in 2010 Kevin retains his involvement, heading up the AMC’s Best Practice Committee.

Sergio Falletti

Tim Elkington

Mobile Business Consultant for DigitasLBi

Director Of Research And Strategy for IAB UK

@sergiofalletti

@IABUK

Sergio works across brands including E.ON Energy, Cunard, Honda, Sony and PremierInn, creating and implementing mobile strategies as an integral part of DigitasLBi’s creative and technology blend. With over 18 years of experience in digital, Sergio joined DigitasLBi in 2012 from mobile app specialist Future Platforms, where he was co-owner and commercial director.

Tim is responsible for all research projects at the IAB and represents the IAB in wider industry projects such as UKOM. Previously, Tim worked in the online recruitment space - founding, running and selling an online agency. Before that Tim gained digital experience at Workthing.com and was part of the team that launched the original Guardian Unlimited network of sites.

Mark Emmett

Emma Falkner

CIO for ResponseTap

Head Of Online Sales for Quidco

@ResponseTap

@quidco

Using data-backed decisions Mark helps lead development of the product portfolio to add greater value to clients. He is an advocate of "putting data at the heart of what you do" who truly believes in the value of utilising customer insight and understanding to drive a business forward. Mark has a strong history of success in analytics and data management, and has worked for leading UK and international companies.

Emma Falkner is Head of Online Sales at Quidco. Quidco is the largest cashback site in the UK, with it's 3.5 million members generating over £800 million of revenue for its 3,700 retailers last year. The 12 strong Client Services Team helps to support the individual merchants, networks and agencies get the most from their experience on Quidco – building relationships, strategies, campaigns and insight for our partners and Emma's been in the thick of it for almost five years.

More information available at: performancemarketinginsights.com

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78

Speakers

Robert Glazer

Angie Goodchild

Founder & Managing Director for Acceleration Partners | @accelerationpar

Mobile & Product Manager for TopCashback.co.uk | @theheroemporium

Robert Glazer is a customer acquisition specialist with an exceptional track record in growing revenue and profits for leading consumer product and services companies. A recognised leader in creating high-quality affiliate marketing programmes for fast-growing online retailers, Bob and his team have launched and managed several of the industry's most recognised affiliate programmes.

Angie is mobile & product manager at TopCashback.co.uk, one of the largest affiliates in the UK. Angie was hired to reinvent TopCashback’s mobile proposition (both for offline and online sales) and is purely focused on creating a truly amazing mobile experience. Prior to working at TopCashback.co.uk Angie worked for a mobile coupon network provider, a large voucher code site and prior to that, was client side at BskyB.

Matt Hall

Richard Hartigan

Managing Director for Resorthoppa

Industry Manager for Google

@resort_hoppa Matt started his career with Thomson Holidays in Greece in 2000. He returned to the UK to work in TUI's (Thomson Holidays parent company) Planning and Trading department as a Trading Manager until 2005. In 2006 he joined the Lowcostravelgroup as a Product Manager and in 2008 was promoted to Head of the Product team, responsible for all planning, acquisition, distribution and pricing of product.

Richard started his career with First Choice Holidays where he began working in product marketing within the winter sports division before moving into e-commerce, quickly becoming Online Marketing Manager for the mainstream business. In his current role as an Industry Manager at Google, he provides consultancy to international technology brands, helping them to realise their potential within the digital space.

Will Hayward

Owen Hewitson

Vice President of Advertising, Europe for BuzzFeed | @BuzzFeed

Associate Director for Starcom MediaVest

Will Hayward is Vice President of Advertising, Europe for BuzzFeed, and is responsible for all advertising partnerships and operations in the region. Prior to BuzzFeed, Will was the Director of Integrated Marketing Solutions in Europe, Middle East and Africa for The Wall Street Journal, looking after key advertiser initiatives, research and thought leadership. Previously, Will worked in a variety of roles at The Economist, AOL and Report International, a media consultancy.

@owenhewitson Owen Hewitson is Associate Director in the Acquisition team at Starcom MediaVest. He oversees performance marketing activity and a team of experienced affiliate specialists. He started in performance marketing in 2007 at Affiliate Window, first in account management, then as a Client Strategist. He has spoken at a number of events in the UK and Europe and contributes regularly to industry sites and publications.

More information available at: performancemarketinginsights.com


Speakers

Ivan Imhoff

Ross Jenkins

Founding Partner for House of Kaizen

Managing Director for Profero Performance

@houseofkaizen

@Profero

Ivan is a straight talking digital marketing expert with experience heading up digital marketing for blue chip companies. Ivan now heads up the conversion rate optimisation department at House of Kaizen, combining his in-depth knowledge of e-commerce with a proven background in creative marketing solutions, revenue optimisation and user experience. An entrepreneur at heart his straight forward nature provides a refreshing change!

Ross joined Profero in 2003 as their UK Media Manager, overseeing the media planning and buying for the agency’s client portfolio including Lufthansa, Apple, Laithwaites, Butlins & Astra Zeneca.

Tim Jessop

Ryan Jones

Senior Marketing Manager for Tesco

Online Marketing Executive for Shop Direct

@UKtesco

@ShopDirectGroup

Tim Jessop has nine years’ experience in performance marketing and has been at Tesco for seven years. He manages the digital marketing for Tesco in the UK, including the Tesco affiliate programme. This programme covers a range of product areas such as: Grocery, Tesco Direct, Wine by the case and F&F clothing.

Ryan started at Shop Direct three years ago being the most junior member of a team responsible for affiliates, display and price comparison. Going on to specialise in affiliates, Ryan was soon managing the affiliate channel for the group. Under Ryan’s management the channel grew by 23% year-on-year which has led to increased responsibility acquiring the price comparison and social DR channels.

Emran Kamal

Mary Keane-Dawson

Affiliate Manager for Direct Line Group

Strategic Business Advisor and Ned for Murneen Consulting Ltd | @marykeanedawson

Emran is the Affiliate Manager at Direct Line Group, managing numerous campaigns for household names in the world of insurance such as Direct Line, Churchill, Privilege and Green Flag. During his spare time, Emran enjoys discovering new electronic music and day dreams over being the next superstar DJ!

Originally an advertising sales executive at The Observer newspaper, Mary has built her career through her ability to disseminate, communicate and package complex marketing and technology products to C-suite. Mary works with selected companies to deliver fast growth strategies and implementation plans to optimise return on shareholder value and talent performance. She is a trusted consultant to marketing technology investors, and a Board Adviser to M&A specialists, Green Square

More information available at: performancemarketinginsights.com

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80

Speakers

Stephen Kerin

Pierre Kiciak

Managing Director for Webgains

Performance Leader for JV Web

@Kezzer70

@pkiciak

Stephen is UK Managing Director for leading global performance network Webgains. Heading up the UK company through a period of significant growth, he has strengthened key partnerships and been responsible for implementing a range of tactical initiatives. In previous roles, Stephen has managed toptier accounts across 19 countries including eBay, Apple, Amex, lastminute.com, Disneyland Paris and Kelkoo.

Active in webmarketing companies for 10 years, first in a major French web ad agency (NextIdea), then in an international network (CBS Network), Pierre joined JVWEB’s affiliation team in 2008. Since then, he has been mining for (and finding!) new ways to bring added value to JVWEB’s clients in France, Europe and beyond. Avidly interested in the non-stop technical innovations of the SEM channel, he is now leading a team of 10 native international account managers.

Warrick Lambert

Lewis Lenssen

Commerical Director for Freemax Media

Commercial Director for DC Storm

@FreemaxMedia1

@dcstorm_uk

Warrick is the Commercial Director for Freemax Media – a full-service email marketing agency with over six years’ experience in delivery, design and results, generating on-brand campaigns for over 650 advertisers. Warrick has worked in the performance-marketing sector for over nine years, including previously running the client services team as Head of Account Management for buy.at and as Head of New Business for Genie Ventures.

As DC Storm’s Commercial Director, Lewis has helped to mastermind the company’s growth strategy with his extensive experience in digital marketing delivery, measurement and valuation. Prior to joining DC Storm, Lewis founded and built a search specialist travel advertising agency.

Katie Lips

Ed Lovelock

Global Mobile Strategy Director for Aimia

Affiliate Manager for Argos

@katielips

@argosaffiliates

Katie Lips is Global Mobile Strategy Director at leading loyalty provider Aimia and is a respected speaker on the emerging future of Mobile Loyalty. She loves mobile and shopping and is specifically interested in the convergence of loyalty, identity, commerce and wallet solutions and is a champion for fresh thinking in creating a new breed of consumer centric mobile services.

Ed heads up the performance marketing team at Argos, managing the strategy and day-to-day running of both the affiliate and performance display channels. With one of the largest affiliate programmes in the UK, central to Ed’s role is ensuring continual growth & innovation of the programme, by exploring new opportunities to identify and acquire customers.

More information available at: performancemarketinginsights.com


Speakers

Martin MacDonald

Evelyn Mackinnon

Director, Inbound Marketing for Expedia Affiliate Network | @searchmartin

Director Of Partnership Management for VoucherCodes.co.uk | @vouchercodesuk

Martin MacDonald is a full-time online marketing specialist, with diverse experience in industries ranging from gambling to travel, ticketing to affiliate technology. During his career he has both strategised and executed marketing campaigns for companies including Expedia, Seatwave, PepsiCo, McDonald’s, Virgin and many other household name brands.

As Director of Partnership Management at VoucherCodes.co.uk, Evelyn is responsible for driving forward the commercial strategy within the site’s core online business. VoucherCodes.co.uk is part of the world’s leading digital coupon company RetailMeNot, Inc. which annually receives more than 500 million visitors across five countries.

Gillian Makepeace

Jeff McCollum

Affiliate Marketing Manager for Debenhams

President for Cake

@Debenhams

@cakemark

Having worked for Debenhams for over nine years Gill Makepeace brings a wealth of retail marketing experience. She has been responsible for the retail giant’s affiliate marketing, price comparison and partnership activities for over four years working closely with internal departments and two affiliate networks to optimise sales online. Previously Gill worked in the content team for Debenhams and Sainsbury’s online team amounting to 11 years online experience.

Instrumental with the development of performance-based marketing, Jeff McCollum has over 15 years of digital marketing experience. Leveraging his industry knowledge and recognizing the need for a more robust and accurate tracking solution, Jeff started CAKE. Fulfilling his passion for technology and innovation, Jeff excels at providing proactive solutions to advertisers, affiliates and brands.

David McDermott

Nicola McMurty

Performance Director for 7thingsmedia

Business Development Manager for 02

@david_mcdermott

@02

David is Performance Director for 7thingsmedia where he is responsible for overall client performance and global development whilst leading best practice within the agency based in London, New York & Singapore. David is a member of the IAB Affiliate Marketing Council and is also a regular speaker at major industry events.

Nicola holds the position of Business Development Manager in O2 Circle and has been with the business for over one year. She has been partly responsible for the growth of a new Consumer channel by 3,500% with Telefonica Ireland. Nicola works closely with most teams within Telefonica Ireland Including the Business Corporate Account Managers who were strategic in getting the Consumer Affinity Channel off the ground.

More information available at: performancemarketinginsights.com

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82

Speakers

Amy Meredith

David Naylor

Affiliate Coordinator for B&Q

Managing Director for Bronco

@BandQ

@davenaylor

Amy Meredith plans and executes the affiliate marketing strategy for the UK's largest home improvement retailer, B&Q. Tasked with driving profitable revenue and customer engagement within the affiliate channel, Amy's remit also focuses on innovating within this space, where she sees seizing opportunities to constantly test and learn as key to maximising the influence that affiliates can have on in-store and online revenue for one of the UK's biggest brands.

David Naylor, started working in the SEO industry over 16 years ago and owns the successful search marketing and web development agency, Bronco, with his wife Becky. Bronco strives to be a leading search marketing company running large online marketing campaigns for companies in competitive sectors, with excellent and sustained results.

Greg Nugent

Scott O'Brien

Director Of Brand, Marketing and Culture for London Olympics 2012 | @nugentgreg

Brand Sales Manager for Webgains

Greg Nugent served as Director of Brand, Marketing and Culture for the London Olympics and Paralympics. He was responsible for everything from customer relationships to the look of the Games. He built a database of 5.5 million, turned volunteers into gamesmakers and coined the phrase ‘Inspiring a Generation’ as a beacon of hope for the nation.

@jonnyverander Scott has been a brand sales manager at leading performance marketing network, Webgains since 2008. As brands sales manager, he has been heavily involved in the RFP process for a number of clients including Burberry, Net-a-Porter.com, Joy The Store, Snow and Rock, Cotswold Outdoor and G-Star RAW. Specialising in working with fashion brands, Scott has a wealth of experience in forecasting and in building bespoke service packages.

Andy Oldham

Michael Ossei

Managing Director for Quidco

Personal Finance for uSwitch

@quidco

@uSwitchUK

Andy Oldham is a dynamic, self-motivated and highly analytical managing director, currently at the UK's fastest growing loyalty platform, Quidco.com. Specialising in managing fast growing high-tech businesses, he has significant IT experience from delivering complex change programmes for top-tier consultancies and running high-tech startups.

Michael started his career planning and buying digital media at a number of media planning agencies. During this time he worked with brands such as The Cooperative Bank, Barclays and Barclaycard. After a stint at comparison site MoneyExpert.com, he joined the uSwitch.com team in 2010. Since then he has drawn on his extensive knowledge of the personal finance sector to act as a spokesperson for the brand as well as manage the uSwitch Money channel.

More information available at: performancemarketinginsights.com


Speakers

Anna Pember

Simon Penson

Online Marketing Manager for npower

Founder & MD for Zazzle Media

@npowerhq

@simonpenson

Anna cut her digital teeth at the packaging giant DS Smith, setting up PPC campaigns on the company credit card. From there she joined npower and, after a brief detour in Customer Insight, has been working in the digital team ever since. Firstly defining online capability, then driving adoption of online selfservice and now managing all online consumer acquisition.

Simon Penson is a former magazine editor turned digital marketing agency founder. He is passionate about content led, data informed marketing and leveraging search, social and influencer channels to grow audiences of value for his clients.

Eleanor Pickering

Duncan Popham

Head of Advertiser Development for Commission Junction | @CJUKNetwork

Managing Director for Total Digital

In her role as Head of Advertiser Development at Commission Junction, Eleanor is responsible for client retention and development in the UK, working to enhance relationships with merchants and publishers and looking for new business opportunities. Following a stint in events, Eleanor began her digital career as a Marketing Manager at an online startup before joining CJ as an Account Manager in 2008. A graduate of UCL, Eleanor also holds a CIM Professional Diploma.

@hpops Duncan began working in digital in 2000. After occupying director level positions at both a search engine marketing company and at affiliate network dgm he moved to become a full-time affiliate. Seven years ago he founded Total Digital, a digital acquisition agency focusing on affiliate management and search engine marketing. A keen advocate of ethics in online marketing, Duncan has been intrinsically involved in the continued development of the UK affiliate marketing landscape.

GaĂŤlle Poulain

Daniel Powel

Online Store Manager for Microsoft

Affiliate Director for Starcom MediaVest Group

@Microsoft After graduating from business school, GaĂŤlle started her career in Sony as controller then evolving in different functions. Seven years ago, she took the responsibility of the Sony France e-commerce site and since then she developed skills in the large online world. She recently joined Microsoft as Online Store Manager, with the objective to develop business by using the latest webmarketing channels, developing partnerships with affiliates and operating with new business models.

Daniel joined Starcom Mediavest Group in 2011, having begun his affiliate career with Commission Junction in 2003. Now as Affiliate Director for Starcom MediaVest Group, he is responsible for integrating the affiliate and lead generation channels across the agency through new technology, channel synergies and holistic attribution of traffic.

More information available at: performancemarketinginsights.com

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Speakers

Neil Ranatunga

Daniel Reilly

Head of Mobile UK & Ireland for Tradedoubler

Director of Sales for Cardlytics UK

@Tradedoubler_UK Joining Tradedoubler in 2009, Neil has worked with a number of clients, developing their performance marketing strategies across multiple verticals and multiple countries, as well as managing a team of Account Managers. Neil moved over to become Head of Mobile for UK & Ireland in July 2012. He now runs Tradedoubler’s mobile proposition, overseeing its strategic development and advising merchants and affiliates on how to expand their mobile footprint.

Daniel is Director of Sales at Cardlytics UK having joined in September 2012. He has been devoted to scaling growth companies in the UK for the last four years having previously participated in the launch and rollout of CityDeal (later sold to Groupon) in the UK/EU where he served as Director of Business Development until the IPO. Prior to joining Groupon Daniel worked in financial services in New York, where he is from.

Michael Richardson

Oliver Roup

Co-founder and EMEA Technical Director for Urban Airship | @urbanairship

@VigLink

Michael Richardson is co-founder of Urban Airship, which enables the world’s top brands to build mobile loyalty through highly contextual push notifications and in-app messaging, as well as digital wallet campaigns and programs. Michael relocated to London to open Urban Airship’s first international office as EMEA technical director, leveraging his experience working in Urban Airship’s engineering and product groups.

Founder for VigLink

After 15 years of software experience, most recently as a Director at Microsoft in charge of various media properties including XBOX Live Video Marketplace, Oliver founded VigLink. A tech executive who understands the power of native monetization like few others, Oliver has issued and pending patents covering micro-transactions, media and metadata.

David Sendroff

Sri Sharma

President for CPA Detective

Founder & Managing Director for Net Media Planet | @srisharma

David Sendroff is a technologist and entrepreneur with 15+ years of experience with computer hardware, software, and network administration systems. He is the founder of CPA Detective, an award-winning global fraud detection solution that identifies fraudulent impressions, clicks, and conversions, all in real-time, allowing media buyers to increase ROI and maximise digital campaign efficiency with the highest quality traffic and conversions for their advertising spend.

Working on a performance based model across over 50 countries and in over 35 languages – Net Media Planet generates client revenues of over £100 million annually. Sri is considered an online marketing thought leader, and has spoken at various conferences internationally. He recently won highly commended UK Entrepreneur of the Year. Last year, the company won both the A4U Best Search Partnership Award and the Econsultancy Innovation in Paid Search Award.

More information available at: performancemarketinginsights.com


Speakers

Doug Sheard

Stephanie Small

Senior Affiliate Marketing Manager for DigitasLBi | @DigitasLBi_UK

Head of Affiliates for Neo@Ogilvy

Douglas works with the performance team at DigitasLBi to develop market-leading strategies for their clients across multiple verticals and territories. He has been in the UK industry since 2008, working at both network and agency side, and is an active member of the UK Affiliate Marketing Council.

Mark Smith

@neo_Ogilvy Stephanie is the Head of Affiliates for Neo@Ogilvy, running a team of 10 people for clients including British Airways, American Express and Sony. She has worked in the industry for seven and a half years and was previously at dgm and All Response Media.

Mark Solway

Ceo for Linkdex

Innovation Director for OMG

@Linkdex

@OMGPM

After 12 years in traditional publishing, during which Mark launched and edited over 50 sporting and entertainment magazines, Mark moved into new media before joining themutual.net (latterly TMN Group), listed on the London Stock Exchange, as CEO. Through organic and acquisitional growth, TMN Group grew from sub £1m revenues to over £60m, and its valuation rocketed to near £100m.

Mark holds the position of Innovation Director at OMG and has been with the business for over nine years. He was responsible for the creation OMG's first Member get Member solution and the subsequent creation of OMG Rewards, their customer incentives platform. He works closely with a of a large number of OMG’s blue chip clients to establish and evolve their performance-based incentives marketing strategies and has been instrumental in defining the product direction over the last five years.

Helen Southgate

Iona St Joseph

UK Managing Director for affilinet

Social Media Account Manager for A Social Media Agency | @ionastjoseph

@affilinetUK Helen Southgate is UK MD of affilinet. As well as managing the UK business, Helen also plays a key role internationally in the sharing of resource and knowledge across the the wider affilinet team in seven locations. Prior to affilinet Helen was at BSkyB for three and a half years; she started in Sept 2009 as Senior Online Marketing Manager for PPC and Affiliates before taking on the role of Online Marketing Controller for strategy and Planning in January 2012.

Iona St Joseph is a trained journalist who joined 10 Yetis nearly three years ago. Her demonstrated ability to deliver campaigns that focus on return on investment for big brands, combined with her understanding of what really drives shareable content has meant that she has quickly risen to now manage the social team at 10 Yetis dedicated division: aSocialMediaAgency.com.

More information available at: performancemarketinginsights.com

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Speakers

Hannah Swift

Louise Vacher

Founder for Bright Digital Minds

Consulting Director, Consumer Division for YouGov | @YouGov

@BrightDM With over six years of hands-on affiliate management, Hannah now runs her own digital agency in the scenic (and pudding filled) Bakewell. Starting her career at Mobiles.co.uk Hannah quickly developed a reputation for innovation and creativity in the affiliate space. As the Founder of Bright Digital Minds, Hannah oversees the development of a variety of affiliate programmes including leading high street brands and major B2B corporations.

Louise has 25 years of research experience, specialising in helping clients in the consumer sector, across major agencies in the UK and Australia as well as at Nestlé UK. She has designed and managed a number of major strategic projects covering domestic and global markets. Her areas of expertise include innovation, branding, customer satisfaction, market understanding, segmentation and product testing.

Hatice van Leeuwen

Mark Walters

Senior Mobile & Emerging Channel Specialist for Affiliate Window | @AffWin

@AffWin

Hatice van Leeuwen is the Senior Mobile & Emerging Channel Specialist at Affiliate Window. Before she joined Affiliate Window, she was working for the zanox Group in Amsterdam as Head of ublishers for the last four years where she created the mobile strategy. Hatice is results driven with excellent sales and relationship management skills and always seeks out new business opportunities.

Managing Director for Affiliate Window

With commercial and managerial experience spanning over 20 years in all aspects of media, Mark has personal experience of the shift from traditional to performance marketing. Taking responsibility for management team building, project development and incremental revenue generation he has been instrumental in establishing the growth and strong ethical perspective of the company.

Elaine Wan

Gavin Wilson

Senior Affiliate Marketing Manager for DigitasLBi | @elaine_wan

Managing Director UK for Sociomantic Labs

With five years’ experience in affiliate marketing, she was previously a Key Accounts Team Leader at Affiliate Window and one of the founding members of the MyVoucherCodes.co.uk partnerships team – managing advertiser, network and agency relationships. She is also an active member of the IAB Affiliate Marketing Council steering committee.

@GWilson1066 Gavin Wilson began his career at Quantum Business Media, working on a large B2B portfolio. Over the next five years, he worked across various client-facing and account management roles to reach the position of Commercial Manager at CMPI, part of United Business Media.

More information available at: performancemarketinginsights.com


Speakers

Matthew Wood

Patrick Wyatt

Founder / Global Product Director for PerformanceIN /vouchercloud

Head of Business Intelligence for Criteo

Continuing to diversify as an entrepreneur, Matthew is also an investor at vouchercloud (Europe’s first & leading mobile voucher application). He is responsible for strategy and revenues for the firm which after significant investment from Vodafone will be expanding globally throughout 2013.

@criteo Patrick heads the Business Intelligence team at Criteo, providing insight to the product development process and analysis to Criteo’s clients. His team is closely aligned with both the R&D and commercial teams. During his time at Criteo, Patrick has also been responsible for the technical operations teams in Northern Europe and then North America.

Michael Korkia

Alex Cornford

Marketing Manager for Hotels.com

Director of Client Development for Rakuten Marketing

@hotelsdotcom After graduating from AUH in Tbilisi, Georgia, Michael accumulated more than five years of marketing experience laced with creative and design background. Moved to UK in 2007 to do his Master’s Degree – MA in Advertisement and Marketing, which he finished with merit in 2008. Spent another year in Berlin gaining further experience on the agency side both in marketing and creative advertisement, before joining Hotels.com in 2010.

As Director of Client Development at Rakuten Marketing, Alex has helped establish partnerships with leading brands across Rakuten Marketing’s suite of affiliate marketing, display and retargeting services.

Harry Hurst

Andy Mihalop

Partnerships Lead for Qubit

Head of Biddable and Programmatic Media for MediaCom UK | @MediaComGlobal

@qubitgroup Harry leads Qubit's partnership strategy which incorporates both integration of a range of technologies with Qubit’s platform as well as driving the growth and management of the service partner network. Working both with Qubit directly and through agency partners, over 70 leading ecommerce sites now use Qubit’s platform to quickly drive conversions.

In his role as Head of Biddable and Programmatic Media for MediaCom UK, Andy is responsible for paid search and programmatic buying across the agency. He leads a 100-strong team with responsibilities spanning product, technology, operations and output for all biddable and programmatic media.

More information available at: performancemarketinginsights.com

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omgpm.com UK +44 (0)1603 697700

Talk with the team on Stand 34 Poland +48 (22) 312 40 94

India +91 (124) 491 7700

Australia +61 (2) 8076 7611

Brazil +55 (11) 99668 7483


N E TWOR KING E V E NT S


Exhibition Hall Drinks Reception As day one of Performance Marketing Insights: London comes to a close, we offer a networking reception in the exhibition hall, giving delegates and exhibitors the perfect chance to wind down and reflect on the day’s sessions with like-minded industry delegates.

When: Day One, 18:00 Where: Exhibition Hall Bring: Your business cards


The Official Networking Reception This year Performance Marketing Insights’ official networking reception, in association with Tradedoubler, takes place at glamorous Piccadilly club, DSTRKT, on the evening of October 29. Our official networking party has become the stuff of industry legend over the years and this year will be another night to remember, offering delegates the opportunity to come together under one enticing roof to network, relax and celebrate Performance Marketing Insights: London in style! Described as decadent and chic, DSTRKT is located in the heart of London and attracts the most exclusive of clientele, offering something for even the most exquisite of tastes. Relax after the packed conference day, enjoy music from the in-house DJ, a drink from the complimentary bar and all the added extras you have come to expect from a Performance Marketing Insights soirée! This networking event is for full pass holding delegates only. Please note that your credentials will be checked on entry. – DSTRKT London, 9 Rupert Street, Piccadilly Circus , W1D 6DG T: +44 (0) 207 317 9120 | E: reservations@dstrkt.co.uk


In association with

When: Day One, 20:00 Where: DSTRKT Bring: Your glad rags


Feedback Performance Marketing Insights: London grows and improves yearon-year and your feedback is vital in enabling this evolution. Let us know what you liked, didn’t like and what you would like to see in the future. There are two simple ways in which you can offer us your feedback.

Complete our online survey

Drop us a line

Take a moment on your journey home or

Let us know your thoughts by emailing the

once you are back in the office to complete

events team: events@performancein.com

our online survey. The survey gives you the

or call +44 (0)117 203 3010

opportunity to feedback on individual sessions you attended as well as our speakers and other features of the event. bit.ly/pmi-london-feedback

We’d love to hear from you.


You &You & You

Tradedoubler has delivered profitable online connections since 1999 by putting collaboration at the heart of our business. Because when our customers succeed, we do too. Tradedoubler has delivered profitable online If you want to increase sales, drive marketing ROI or turn connections since by putting collaboration your websites and apps1999 into revenue streams, talk to us at the ofour ourunique business. Because when our and find heart out how knowledge-based approach might work forsucceed, you. customers we do too.

&

Tradedoubler has delivered profitable If you want to increase sales, drive marketingonline ROI or turn connections since 1999 by putting collaboration Visit tradedoubler.com your websites and apps into revenue streams, talk to us outof how ourbusiness. unique knowledge-based approach at and the find heart our Because when our might work for you. customers succeed, we do too. If you want to increase sales, drive marketing ROI or turn Visit tradedoubler.com your websites and apps into revenue streams, talk to us and find out how our unique knowledge-based approach might work for you.

Visit tradedoubler.com


ONCE, TWICE, THREE TIMES THE…

BEST AGENCY PERFORMANCE MARKETING AWARDS:

2011:

“a breath of fresh air in the agency space”

2012:

“impressive multichannel strategic approach”

2013:

“strong results and a visionary ethos for clients”

ARE YOU NOT WORKING WITH US, YET? Come and see us on Stand 20 in the Exhibitor Hall or get in touch: hello@7thingsmedia.com or call 020 7017 3190 Affiliates | Display | Lead Generation | International | Mobile | PPC | SEO | Social media London | New York | Singapore

@7thingsmedia


NOTES


Sponsored by

Visit us at www.mobpartner.com Contact us at sales@mobpartner.com Call us at +33 (0)1 58 39 34 00 Tweet us @mobpartner


MobPartner is the original global performance-based mobile advertising network. We offer expert consultancy, sophisticated tracking and intelligent targeting


Sponsored by

Visit us at www.mobpartner.com Contact us at sales@mobpartner.com Call us at +33 (0)1 58 39 34 00 Tweet us @mobpartner


MobPartner is the original global performance-based mobile advertising network. We offer expert consultancy, sophisticated tracking and intelligent targeting


Sponsored by

Visit us at www.mobpartner.com Contact us at sales@mobpartner.com Call us at +33 (0)1 58 39 34 00 Tweet us @mobpartner


MobPartner is the original global performance-based mobile advertising network. We offer expert consultancy, sophisticated tracking and intelligent targeting


Sponsored by

Visit us at www.mobpartner.com Contact us at sales@mobpartner.com Call us at +33 (0)1 58 39 34 00 Tweet us @mobpartner


MobPartner is the original global performance-based mobile advertising network. We offer expert consultancy, sophisticated tracking and intelligent targeting


Sponsored by

Visit us at www.mobpartner.com Contact us at sales@mobpartner.com Call us at +33 (0)1 58 39 34 00 Tweet us @mobpartner


MobPartner is the original global performance-based mobile advertising network. We offer expert consultancy, sophisticated tracking and intelligent targeting


Sponsored by

Visit us at www.mobpartner.com Contact us at sales@mobpartner.com Call us at +33 (0)1 58 39 34 00 Tweet us @mobpartner


MobPartner is the original global performance-based mobile advertising network. We offer expert consultancy, sophisticated tracking and intelligent targeting


Sponsored by

Visit us at www.mobpartner.com Contact us at sales@mobpartner.com Call us at +33 (0)1 58 39 34 00 Tweet us @mobpartner


MobPartner is the original global performance-based mobile advertising network. We offer expert consultancy, sophisticated tracking and intelligent targeting


Sponsored by

Visit us at www.mobpartner.com Contact us at sales@mobpartner.com Call us at +33 (0)1 58 39 34 00 Tweet us @mobpartner


MobPartner is the original global performance-based mobile advertising network. We offer expert consultancy, sophisticated tracking and intelligent targeting


Sponsored by

Visit us at www.mobpartner.com Contact us at sales@mobpartner.com Call us at +33 (0)1 58 39 34 00 Tweet us @mobpartner


MobPartner is the original global performance-based mobile advertising network. We offer expert consultancy, sophisticated tracking and intelligent targeting


Sponsored by

Visit us at www.mobpartner.com Contact us at sales@mobpartner.com Call us at +33 (0)1 58 39 34 00 Tweet us @mobpartner


MobPartner is the original global performance-based mobile advertising network. We offer expert consultancy, sophisticated tracking and intelligent targeting


Sponsored by

Visit us at www.mobpartner.com Contact us at sales@mobpartner.com Call us at +33 (0)1 58 39 34 00 Tweet us @mobpartner


Directors

Matthew Wood

Sarah Parsonage

Chris Johnson

Founder & Chair

Managing Director

Content Director

Mark Atherton

Drew Cameron

Andy Tozer

Sales Manager

Business Development Manager

Marketing & Comms Executive

Sarah Pickthall

Rebecca Ciriaco

Carrie-Anne Lewis

Kezia McAuley

Senior Events Manager

Events Manager

PI & Events Coordinator

PI & Events Executive

Simon Holland

Pippa Chambers

News & Research Reporter

News Reporter

Jonathan Chubb

Andrew Wray

Jackson Wood

Senior Designer

Developer

Head of Security & Bones

Sales + Marketing

Events

Content

Design + Development + Dog

Contact us

performancein.com performancemarketinginsights.com performancemarketingawards.co.uk

7.17 & 7.18 Deco Building Paintworks, Bath Road Bristol, BS4 3EA, UK

events@performancein.com +44 (0) 117 203 3010


THE RIGHT PRODUCT TO THE RIGHT USER AT THE RIGHT TIME


Performance Marketing Insights: London 2013 Conference Brochure