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INTRODUCTION

Written for art world insiders, this book is meant to be a guide to using the World Wide Web as an essential tool for doing business in the global art market. With case studies, sample websites, interviews, and essays, The Art World and the World Wide Web identifies key strategies and offers insights for galleries to consider as they create and manage their own websites. As technology continues to evolve, opportunities seem boundless for galleries to use the Web in compelling ways to promote their art, and the artists who make it. But it cannot be overstated that sound website design, both technical and graphical, is critical to staying ahead of the technology curve. Galleries rely on their websites on an everyday basis to promote, educate, and communicate. Unfortunately, cumbersome user interfaces, poor graphic design, and poor programming hamper far too many websites. As the artist Laurie Simmons observes, “I find myself shocked sometimes that certain entities and individuals can endorse their own sites, given how difficult they make it to get around.� See page 37 for our interview with Simmons, where she talks about her website, what the digital world means to her, and how she has utilized her site 7

Profile for exhibit-E

The Art World and the World Wide Web  

The Art World and the World Wide Web. Essays, Interviews and Case Studies.

The Art World and the World Wide Web  

The Art World and the World Wide Web. Essays, Interviews and Case Studies.

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