In an incredibly short amount of time (even by Web standards), video-sharing sites, especially YouTube, have had a profound impact on the Internet. Aside from the billiondollar deals and piquing the interest of marketers, the sharing of videos itself has become a medium of communication. Web users express themselves by choosing certain videos to place on their sites; viewers can comment on a video in blogs or on YouTube itself. Telling someone to go “YouTube” a clip has already become part of almost every Web user’s lexicon.
WHAT ARE SOME OF THE IMPLICATIONS OF VIDEO FOR ART WORLD WEBSITES?
The advent of online video has opened up enormous opportunities for art world websites. Whether featuring their own video art collections online or using the phenomenon of video-sharing sites as a way to promote the gallery, artists, and exhibitions, online video gives galleries a powerful and wide-reaching medium for interacting with Internet users. All galleries can do this, not just galleries with video art collections. Websites like YouTube and Vimeo make it simple for galleries to upload videos of art pieces to the Internet and quickly share them with the art loving public. By selecting and uploading short clips and samples of video art pieces to YouTube or Vimeo, and tagging them properly, a gallery can use the widespread reach of these host sites as a way to help build traffic to the gallery site. Since a Google search often turns up YouTube as a first link, this is a way for galleries to take advantage of YouTube’s high search engine results.
The Art World and the World Wide Web. Essays, Interviews and Case Studies.