and the fact that so many consumers are comfortable viewing video content online, presents enormous opportunities for galleries. It is easy to upload videos to YouTube or Vimeo, and both sites offer a way to embed the uploaded videos onto your own website, where they can be viewed by anyone with a click of the mouse. To use a video-hosting site like YouTube or Vimeo, all you have to do is go to the site and open a free account. Once you’ve done this, uploading video files is easy: • Click on the Upload Video button. • Select a video file to upload from your computer. • Click OK, and the file is uploaded and then automatically converted from its original format for web viewing. • Give the video a title, a description, and a “tag” (a keyword that describes the video so it can be found by other Web users). The process is almost as simple as adding an attachment to an email. Anyone who has experience adding photos to sites like Facebook or Flickr will be comfortable adding video content to YouTube or Vimeo. Viewing videos is even simpler. Just type a keyword (or keywords) into the “search” box prominently displayed at the top of the site, and pages and pages of thumbnailed videos will 76
The Art World and the World Wide Web. Essays, Interviews and Case Studies.