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Javascript libraries, like JQuery, MooTools, etc. The iPad is a strong platform for audio and visual media, including video playback. Consequently, gallery owners should tailor their websites to include abundant and readily accessible images of artworks, as well as rich video content. Tab viewing is a comfortable and pleasant experience with the iPad, and websites should be optimized with this in mind. To take advantage of other capabilities inherent in the iPad design, such as the innovative touch interface and the ability to scroll easily with a tap, pinch or swipe, gallery websites will need to implement solutions using modern Javascript libraries such as JQTouch, Sencha, and others. (Such solutions, incidentally, would make these capabilities available to users on all platforms, not just iPads.) Ultimately, the success of a gallery’s website is all about content and the way it is presented: images, video, text, gallery publications re-purposed for the iPad, and artist iBooks created for on-the-go presentations. Much thought and debate is underway presently about how the publishing world can successfully harness the potential of the tablet medium. Is there a sustainable business model? Is it enough to re-purpose content intended originally for traditional newspapers and magazines, or does success depend on an entirely new approach? Many cite the New York Times app as an example of one of the better solutions but the jury is still out regarding sustainability of the business model and the debate continues. APPS FOR GALLERIES (PERHAPS NOT)

For gallery owners, another issue related to mobile devices is the temptation to design special smart phone apps for promoting 72

Profile for exhibit-E

The Art World and the World Wide Web  

The Art World and the World Wide Web. Essays, Interviews and Case Studies.

The Art World and the World Wide Web  

The Art World and the World Wide Web. Essays, Interviews and Case Studies.

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