very essence is the presentation of works of art, these strategies— spare use of page styling and graphics, smaller file sizes—might seem self-defeating. Smart design, however, can help bridge the gap between the conflicting needs of providing a responsive website for mobile-device users and displaying rich interactivity. Gallerists should keep in mind that the functions important to a mobile user are different from those of a desktop or laptop user. Simple and quick navigation is important for all users, but it is essential for mobile users. A website optimized for mobile devices should display all the important navigation options in easy-to-read fashion on the home page. Keep in mind that a typical smart-phone screen is only 2 x 3 inches, so the options need to be pared to a minimum. The home page of a mobilefriendly site, therefore, might display just three navigation keys: current exhibition, artist list, and contact information. To learn more about the current exhibition, users would navigate to a separate page, where, along with links to information about the artist and exhibition, they would find links to view images. These images would be sized for quick loading on the customer’s mobile device. The idea is to mirror the content of the fullfledged website, while delivering it in a form suitable to a small display screen. These design strategies are known as “adaptive” and “responsive” design for mobile browsing. THE TABLETS
With Apple’s phenomenally successful introduction of the iPad, a game-changing category of mobile device—the tablet—has emerged as a genuine market force. While tablets have been around for many years, Apple’s iPad and iPad Mini have set a new standard for richness of features and elegance of design. 69
The Art World and the World Wide Web. Essays, Interviews and Case Studies.