will increase the visibility of your site and the likelihood that it gets picked up by a search engine. Links and More Links: Other
qualified websites linking into your website play a major role in search engine ranking; some experts think links are the best way to get higher rankings. In essence, the more sites that link to your website, the greater chance that your website will rank above a competitor’s. Therefore, getting your site linked from portals and industry resources like the BBC, NY Times, Artnet.com, Artincontext.com, Artinfo.com, Artforum.com, and passive traffic like Wikipedia is highly recommended. People clicking from these related sites to your website will increase your ranking. Write for the Web: In addition to incoming links, optimizing
your website so the content-to-code ratio attracts search engine spiders is another important step for increasing your search engine ranking. Web searchers search by keywords, looking for things like “contemporary American sculpture” or “Ed Ruscha catalog.” A site won’t turn up on a search engine if it doesn’t feature relevant keywords that describe its content specifically. Try to keep that in mind when writing headlines and text for your site. Target your artists and keywords by using paid advertising services such as Google AdWords and Yahoo! Search Marketing. A search for “Ed Ruscha” will display a prominent link to your artist, exhibition or publication. AdWords and Search Marketing also allow Use Paid Advertising:
The Art World and the World Wide Web. Essays, Interviews and Case Studies.