the ones they’re working with in a commercial sense—so our priorities are completely different. Your site works very well with the serial nature of your work. The projects are so easy to navigate and one gets a very good sense of your work over time. Was this important to you? Are you happy with this result? I wanted my site to be super navigable. Since I spend a lot of time online and am an eager student of Web design, I have very little patience for sites that are hard to navigate. I find myself shocked sometimes that certain entities and individuals can endorse their own sites, given how difficult they make it to get around. A couple of annoying or unfulfilling clicks and I’m gone. Not everyone is sophisticated about the Web and its potential. And of course not everyone hires the right designer! You have a depth of material in your site, but it doesn’t feel busy, it actually seems to do a good job of focusing attention on the images. Was this difficult to achieve? I just felt that people who were searching me out as an artist would naturally go to the artwork first. I love that there’s a choice of things to engage. And again, people can go as far or deep as they want. Having your own website is a big responsibility because you have control of your online image in a broader context. So doing it well is important. Did you feel any pressure or burden because of that? I don’t feel any pressure because I’m not trying to brand myself. The information and categories on my site created themselves 44
The Art World and the World Wide Web. Essays, Interviews and Case Studies.