TEMPLATE SITES FOR GALLERIES
In 1998, when exhibit-E was just starting, the idea was to create a low cost template solution for galleries. But limitations of the “readymade” website held no interest for galleries. Fundamentally, that has changed as technology has evolved and today, there are many jaw-dropping template solutions on the market, (i.e., tumblr, wordpress, etc), offering companies—a coffee roasting company or pediatric center—amazing template solutions, because they have very generalized admin areas. But art world insiders need a template solution that speaks the language of galleries. exhibit-E has evolved with this trend and today offers a new, turnkey website solution in the form of template designs that enable a gallery to launch a sophisticated and functionally robust website on a leaner budget, very quickly. With these template solutions, a non-technical person can build and manage a great looking website and have it up and running in days. These websites, while not custom, are totally customizable, and more importantly, they are tailored for the art world. You can see samples of exhibit-E’s new gallery template sites on page 21, 22 and at www.exhibit-e.com/news/template-sites. SOCIAL MEDIA
To maximize the utility of their websites, galleries must embrace strategies that take full advantage of social media tools. Unlike just a few years ago when it was difficult to find gallery staff comfortable with even the most rudimentary computer tasks, most galleries today have staff that are completely at ease with computers and technology—power users who text, tweet and frequent Facebook. The social media phenomenon has taken 20
The Art World and the World Wide Web. Essays, Interviews and Case Studies.