A list of the artists represented by the gallery or works that are available. Following these links usually leads to a biography of the artist, some images of the artistâ€™s work, catalogs and a list of exhibitions. Artists:
Publications relating to exhibitions and artists that the gallery has published. Publications / Catalogs:
General contact information about the gallery such as directions, history, visiting hours and email addresses. Gallery:
While this syntax has made gallery site browsing a familiar experience, this does not mean that all websites are the same. In terms of design, most gallery websites tend to be individual and unique, with major differences in layout, website hierarchy, user interfaces, menu setup, etc., to distinguish the sites from one another. If a user is browsing with an eye toward design, each site viewed is a different experience from the last: some are satisfying and pleasing, some can be frustrating and confusing. But beyond the look, feel and design of the websites, there is a startling similarity and reliance on certain conventions that has made the experience of browsing gallery websites remarkably similar. When you think of it, this shouldnâ€™t be all that surprising, since the art world is a finite group of people who communicate regularly, with a high level of mutual respect and interest among peers. Websites are the ideal vehicle for keeping current on whatâ€™s going on at other galleries. So when it comes to building a website, it would be natural for gallery owners to choose what they want on their site based on their own browsing experience. 18
The Art World and the World Wide Web. Essays, Interviews and Case Studies.