That was the challenge facing Gagosian Gallery, when exhibit-E was asked to redesign the website, www.gagosian.com, in the fall of 2006, and even today, the site still looks fresh and equal to the stature of the best known and most visible contemporary art gallery in the world. How did exhibit-E create a design with such staying power? With twelve locations (stretching from coast to coast and across the world’s oceans to Hong Kong, London and Rome), Gagosian Gallery is unique among its peers in terms of scale, history, and complexity. Translating this online, and presenting the true depths of its content and archives, required a high level of design expertise. The difference is not in fanciful design conceits, the noise too often used in Web design. Rather, what sets this gallery website apart is its directness and simplicity. The site’s stream-lined navigation allows the user to easily process a dense amount of content within a remarkably restrained and elegant design. Browsing gagosian.com provides an up-close look at how gallery websites can be designed with an eye towards the future. Upon first approaching gagosian.com, the site wastes little time getting to the most relevant information. Right there on the front page are the current exhibitions taking place at the different Gagosian locations, with an image from the exhibition, the gallery location, the artist’s name, exhibition dates, and a link to “View Exhibition.” One is immediately taken with the uniformity and restraint of the site. There are no visible bells and whistles. For the user, browsing the Gagosian Gallery site is an engrossing experience; an art lover can easily spend hours digging through the amount of content contained within. 141
The Art World and the World Wide Web. Essays, Interviews and Case Studies.