www.gagosian.com Organizing information—and making it look good in the process—is ultimately the end goal when producing any art gallery website. Even for the smallest galleries, keeping everything easy to find, well-ordered, and efficient to navigate, while still properly representing the gallery’s image and stature, can be a heroic challenge. Now consider a larger gallery—one with multiple locations, a significant stable of artists, and a long history of exhibitions, and that challenge quickly becomes compounded. Without a clear vision, and smart, effective use of design, the most important information can easily get overwhelmed in a sea of links, text, images, and all the other trappings of a standard gallery website. 140
The Art World and the World Wide Web. Essays, Interviews and Case Studies.