Matthew Marks; there are links here to the museum websites, where images of artworks and descriptions of the exhibitions can be found. Customers can click on the “Books & Posters” menu option to view a gorgeous display of items available for purchase directly from the gallery. The site is fully set up for e-commerce. It should come as no surprise that Matthew Marks, an active promoter of art fairs, would include a menu button taking you to information about art fairs where the work of the gallery’s artists are represented (“Art Fair Installation Views”). Another menu option takes you to news about the gallery and its artists. A fun and interesting feature here is a tab called “Diary,” which takes you behind the scenes for a more intimate look at gallery artists, events, installations, and interviews. This area also includes content from years past. In addition, there is an option here to view video content in the form of links to YouTube files; the site supports custom Flash video as well. The decision to embed video or use Flash video is up to the gallery, depending on its need. But this special feature, developed especially for the Matthew Marks Gallery website, is a capability most gallery websites don’t have. The menu also includes a search tool, which sorts results logically by artist, exhibitions, and books. The Matthew Marks website is driven by a powerful back-end. The site is entirely managed by gallery staff via a simple-to-use, intuitive Web interface. The result is a totally integrated gallery solution, with an elegant public interface and a refined back-end interface that makes the day-to-day maintenance of the site easy for the gallery staff.
The Art World and the World Wide Web. Essays, Interviews and Case Studies.