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They wanted a state-of-the-art website with an elegant and intelligent design that would reflect both the vibrant contemporary side of the gallery and the established 20th-century masters as well. They also needed an efficient interface that would allow them to easily update website content. They knew their old site was in need of an overhaul; artist information was hard to find, search engine ranking was poor, and managing the site was cumbersome. The new website features a beautifully spare and intuitive design. Our goal was to make everything easily accessible to the user. The clean look has the appearance of simplicity, but in fact the website is deceptively robust—it is rich with content and features, including e-commerce, downloadable PDF press packets for each artist, links to museum exhibitions (both present and past) for gallery artists, and links to private rooms. The architecture of the website achieves a new level in gallery website design. The first thing you see when you arrive at the site is a large image announcing the current exhibition against a black background, with the website menu arranged horizontally at the top of the screen. The screen transitions to a new image every three seconds or so, revealing other current Matthew Marks exhibitions at the gallery’s various locations. The website can facilitate up to eight current exhibitions on the opening page. Clicking on one of these thumbnails takes you to the exhibition page, where you find information about the artist and the exhibition on the right half of the page, with a clickable image filling the left half of the page. Click on this image (or the button below it) and you’re taken to a screen full of large thumbnails, each an image of artwork from the exhibition 129

Profile for exhibit-E

The Art World and the World Wide Web  

The Art World and the World Wide Web. Essays, Interviews and Case Studies.

The Art World and the World Wide Web  

The Art World and the World Wide Web. Essays, Interviews and Case Studies.

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