and it turns blue; roll over any of the gray categories and they turn blue too. The effect is almost tactile. Prince has opted to organize his website into twelve content categories, which serve as the site’s main navigation menu: Photographs, Paintings, Drawings, Exhibitions & Installations, Untitled Originals, Sculptures, Publications, Limited Editions, Own Collection, Writings, Biography, and Contact & News. Click on “Photographs” and you are taken to a section of the site devoted primarily to Prince’s photographic images. A menu of subsections, arranged thematically, appears on the left side of the screen. The site allows him to add new subsections (or subtract existing ones) as the need arises. From a design perspective, it’s a beautifully simple and clean interface, which allows the artwork to occupy center stage without distractions. Click on “Cowboys,” for instance, and you are taken to a page of thumbnail images representing each of the pieces in this category of work. Click on a thumbnail, and you are taken to a gallery where each of the pieces in this category of work is displayed, one at a time, in a spare viewing pane that fills the computer screen. Each piece of art is clearly identified and dated. You can scroll back and forth through this gallery using the generously-sized left and right navigation arrows, or jump back to the subcategory page with a single click. iPad users will find the arrows ideal for navigating with their thumbs. No matter which page you are viewing in the website, the home page menu is always right there at the top of the page, making for easy, intuitive navigation. As you browse through the various categories from the main menu, you will find the same intelligent design framework with subsections consistently placed and clearly displayed on every 124
The Art World and the World Wide Web. Essays, Interviews and Case Studies.