the website reflects that. Rich in content, the website offers an extensive presentation of his work, interests, writing and collections, and gives him a broad palette to explore and express himself in this newer medium. Our aim was to create a platform for the artist that was visually stunning, slightly irreverent, simple to navigate and easily managed by the artist and his studio. We adopted a bold graphic feel for the design, utilizing a condensed sans serif typeface. The page layouts evoke the aesthetic of a rock poster, with strong graphic elements and an intentional echo of randomness. The design feels intelligent, organized, and current. The website’s home page greets the visitor with a bold “Richard Prince” headline, black font in all caps against a light gray background. Underneath this are the featured content categories, displayed horizontally in line, in gray font, all caps. These categories serve as clickable navigation bars, which take the visitor deeper into the content of the site. Beneath the categories layout are panels displaying artwork, easily changed whenever the artist desires. The effect is concise and visually impactful. Navigating the website is seductively simple, enticing further exploration into the site. The bold, all-caps type is represented in three color states for clarity of navigation: black, gray and blue. It’s a muscle car blue, bright and assertive. The minimalist color palette does not distract. Roll over a category and the typeface changes to blue; click on a category and it changes to black, while the “Richard Prince” header type and all the other navigation type turn light gray. This lends an unexpected softness to the otherwise bold graphic presentation. Then another pleasant surprise—roll over the gray “Richard Prince” header 121
The Art World and the World Wide Web. Essays, Interviews and Case Studies.