with an individual piece of work, or artist, all the information about past clients you’ve worked with, the location of a work, the provenance. Or if you’re a gallery owner and your assistants are away for the day or on vacation and you need them to upload something, they can just hop right on and change it for you. It’s really like a one-stop shop for everything related to running a gallery. In terms of flexibility and mobility, this does sound like an extension of what you’ve already been able to do with exhibit-E. Exactly. It is just one more piece of functionality of the websites that we provide for the galleries. It fits in seamlessly, and it’s one less thing that the galleries have to worry about. Do you think the galleries are worried about that information being exposed, that information being hacked? We think that there’s probably a perception that stuff is exposed. But in reality, well, two points here. One, we’re using the same secure protocols that a bank would use protecting your credit card information. But two, by having this information on our Web servers, we’re adding an extra layer of protection and reliability that some galleries just might not think of. A computer in a gallery might not be as up to date on all the right patches and virus protection. We take all of those headaches out of the equation. It’s more secure than if you were on one of these programs in the gallery, especially when considering the devastation caused by Hurricane Sandy. Our galleryManager clients had access to their inventory throughout the crisis.
The Art World and the World Wide Web. Essays, Interviews and Case Studies.