take up a lot of time. You have to read manuals, you can even take classes and get instruction if you’d like. And we just felt that there wasn’t a need for all that complexity—to have such a steep learning curve in order to manage the administrative needs of a gallery. I know people sometimes look at something and see that it’s very complicated and difficult to learn and think, “Oh, well, this must be something very powerful and special.” Do you think galleries will bring that prejudice to what you guys are proposing here? No. This goes to the core of what we are trying to do as a company, which is get rid of all the complexities and make it so it’s really accessible technology, so you can use it without having any kind of training, without having to read through a manual. It just makes sense. We’ve been able to do that very well with our websites, and now we’re doing the same thing with galleryManager. So the hope is that they’re not daunted by it, so that they look at it and say, ‘Oh, this is easy’ and just jump right in. I know people get nervous about transferring data and migrating things. Have you thought about that? Will you be able to manage that process with galleryManager? We’re definitely going to be able to transfer data without any sort of issues. This is definitely a part of the process of getting started with galleryManager. Knowing how the galleryManager software works, what would you say are the strengths of the program itself ? Definitely ease of use. Reliability. You don’t have to worry about keeping a server on premises, you don’t have to deal with 113
The Art World and the World Wide Web. Essays, Interviews and Case Studies.