They might even be moving up from using Excel, or just having file folders filled with images or whatnot. They’ll now be able to store hi-res photos of artworks, contacts of people, invoices, and things like that, all in the same place. If they already have an exhibit-E website, they will be able to integrate it with galleryManager. Has it been difficult for you to get your head around things like accounting and inventory and other administrative functions, the kinds of things that galleries use the existing programs for? We end up using all of the same tools in terms of how we take care of our infrastructure, and, all the websites we handle. I think our biggest advantage in developing galleryManager that it is all part of the day-to-day of our operations, dealing with different galleries’ inventories. We’re using it the same way they do, but in terms of keeping track, keeping everything secure, keeping everything organized perfectly, that’s been our primary concern for our clients over the past years. So in that respect, it’s not really new territory. It’s a well-trodden path. So let’s talk about the offerings that are out there, without going into too many specifics. Do you think these programs traditionally have been a little needlessly complicated, or does that complexity serve a purpose? The existing programs are certainly complicated and that was our sole impetus for developing galleryManager—to eliminate complexity and streamline things. Most of the management software that galleries currently use are application-based, and they can be limiting in terms of what you are able to do with them. On top of that, just getting to learn how to use them can 112
The Art World and the World Wide Web. Essays, Interviews and Case Studies.