that was easier to use, something that didn’t require taking courses to understand, and something that eliminated the need for an in-house server. We realized we had the capabilities to do all that and seamlessly integrate with their website. So it made sense for us to do this. You guys are known primarily as a design company, as a Web design company. Has it been a challenge to have your clients think of you in a different way? The gallery-management firms that are already out there, they’re coming from the technology end of things and trying to force good design on top of the offerings. We’re coming from the opposite end; we’re starting with great design and a good user interface in terms of how both our website and admin pages function. We understand that really well, so we’re able to hide the complexity of the websites and the admin areas to the point where it’s so amazingly easy to teach someone how to use one of our website admins—they don’t even really think of it as a technology product. Galleries don’t want to be bothered by tools or be hindered by the technology. They just want to get the job done. They want to be efficient and effective for their clients and their artists, and that’s what our focus has always been. How do you see this product being used? Is this going to become the hub of the gallery? By default, any inventory-management system will be at the center of the administrative hub of a gallery, whether it’s ArtBase, Art Systems, or some other system. But we are taking it a step further in terms of ease of use. Initially, galleries may replace their old inventory systems that are out there now. 110
The Art World and the World Wide Web. Essays, Interviews and Case Studies.