short period of time.” Meanwhile, BlueHive found their philanthropic efforts invested in supporting a charity race in Atlanta. Geri Shaffer, executive director of the Southeastern Brain Tumor Foundation, had contacted BlueHive in April in the hope of securing social media support for the event. Not only did the charity get the digital backup they had asked for, but BlueHive’s mascot Buzz put in a surprise appearance as a last minute runner. “Our constituents have been buzzing about the sweet success of our annual fundraiser Race For Research,” comments Shaffer, “BlueHive took our event to the another level, and helped us better connect with a community of people
Photo Courtesy of BlueHive
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whose brain tumor journey is like no other.” Unsurprisingly, there is a strong notion of society at BlueHive, not in any small part due to the company’s ethos of antipode-like corporation and inter-dependability. But a brand entity cannot be maintained if its concept is not supported in action, and so BlueHive has developed a robust sense of community within its four walls. Birthdays are celebrated once a month with a bulk lunchtime party, while trending business recognition events, such as National Manufacturing Day, are recognized with communal events (usually involving lots of food!) Bigger occasions are also celebrated, with
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Labor Day seeing local BBQ restaurant, SmokeStack, bring their wares to the BlueHive facility to fuel a day of music, games and competitions. “We’re striving to make the Hive the most buzzed place to work in New England,” explains Buzz Squad member and account manager Amanda Porcaro, “where employees, partners and neighbors are kept passionate, energized and valued.” Their efforts have even gone as far as adding further pizazz and color to a facility that already enjoys the unofficial reputation of, “the Willy Wonka’s Chocolate Factory of tradeshow design”, if such an upgrade could be possible. “Our facility is already one of the coolest offices in the area,”
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explains director of account services, Jen Landry, “hopefully we can make it into one of the coolest in the country.” “By making our people as happy as possible, we can then share that energy with the rest of the community, as well as our clients,” continues Landry, “and that’s what this initiative is all about. BlueHive is an award-winning designer and producer of custom tradeshow exhibits, corporate interiors and branded environments. They also offer social media management and media services, helping build your brand in the digital sphere. For inquiries, contact media@blue-hive.com
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ExhibitCityNews.com NOVEMBER 2015 19