PUBLISHER’S WORDS MASTHEAD PUBLISHER Donald V. Svehla Jr. 702-309-8023 ext.102 DonS@exhibitcitynews.com
Greetings to readers everywhere!
I
t’s May already, and spring is in full bloom across the nation. There are only a couple more months of show-upon-show and event-upon-event before schools let out for vacation and the industry slows down! Our editorial staff has put some excellent, must-read, content together that you surely do not want to miss. This issue has something for everyone. First off, for anyone looking for a deal, as our cover indicates, Canada is on sale. Our U.S. dollar earns roughly thirty percent more in comparison to the Canadian dollar, which is referred to as the “loonie.” According to Cam Stevens, owner of Ontario, Canada-based exhibit building company Stevens E3, besides real cost savings for producing booth components, “with the Canadian dollar being low, it’s less expensive for venues, less expensive for hotels and meals, and less expensive for event services.” See more about potential savings starting on P. 30. Interesting Trends in Tradeshow Booth Design: Brand spend on mobile exhibits and booth design is significant, ranging from a few thousand dollars to hundreds of thousands. Regardless of the investment amount, the goal re
Don Svehla | Publisher
CSAL
CONVENTION SERVICES ASSOCIATION
AS VEGAS
8 MAY 2016 Exhibit City News
Editorial
mains the same: the creation of some thing that will elevate the brand and draw potential customers and passersby to the booth. See Andrea Flint’s piece starting on P. 25. Finding the Future I&D Workforce: As Baby Boomers are retiring from the workforce, job openings are becoming available for Millennials. But the inconsistent schedules that go along with work in the trade show industry make it difficult for unions to maintain suffi cient staffing. See what Local 510 Sign & Display Union in San Francisco is doing to plan for the future on P. 44. Global Exhibitions Day Set to Increase Bonds and Awareness: To draw attention to the importance of the exhibition industry in the world marketplace, leaders from around the globe are banding together to create the first Global Exhibitions Day on June 8, 2016. Find out how you can help reach out to government officials on all levels on P. 56. Besides the four timely pieces mentioned above, we have our columnists, international coverage and, as always, our features on industry people. Until next print issue. I’ll see you on the digital side!
MANAGING EDITOR Liz Martínez 702-309-8023 ext.111 LizM@exhibitcitynews.com ART DIRECTOR Thomas Speak ThomasS@exhibitcitynews.com COLUMNISTS Gail Beckman Haley Freeman Phillip H. Kemper Jim Obermeyer CONTRIBUTING WRITERS Jessica Ablamsky Kathy Anaya Stephanie Annis Rod Cameron Andrea Flint Amber Johnson Larry Kulchawik Han Leenhouts Lesley Martin
Sales DIRECTOR OF SALES Kathy Anaya 702-309-8023 ext. 105 KathyA@exhibitcitynews.com ACCOUNT EXECUTIVE Shane Levin 702-309-8023 ext. 1010 ShaneL@exhibitcitynews.com CIRCULATION Nancy Castino 702-309-8023 ext. 100 subscribe@exhibitcitynews.com