Keeping the bee hives on the green roof at the TCF Center in Detroit
Similarly, a report by the NYU Stern Center for Sustainable Business and Chief Executives for Corporate Purpose (CECP) revealed that investors and other stakeholders look for ESG initiatives in the companies they consider investment-worthy and expect ESG reporting in their communications. The recent impact of COVID-19 on the meetings and events industry—and society at large—underscored how corporate sustainability measures can help minimize the effects of big social problems. We are now living in an era when people expect businesses to engage in practices that promote economic
growth, environmental stewardship and social responsibility. With an eye toward continuous improvement, corporate sustainability helps companies to build brand reputation, increase revenue
and attract investment while also protecting the planet and optimizing opportunities for others. H.K. Wilson is a writer, former ECN columnist (The Green Piece) and
a passionate advocate for the environment. She resides in Orange County, Calif., where she drinks lots of organic coffee, is neighbor to a famous mouse and counts her riches in sand dollars. Connect with her at WordsWithInk.com.
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